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SPE DISTINGUISHED LECTURER SERIESis funded principally
through a grant of the
SPE FOUNDATIONThe Society gratefully acknowledges
those companies that support the programby allowing their professionals
to participate as Lecturers.
And special thanks to The American Institute of Mining, Metallurgical,and Petroleum Engineers (AIME) for their contribution to the program.
Prepare for the Future: Innovate
Leo RoodhartShell International E&P
3
A New Way to Innovate
4
Outline
• The need for radical Innovation• A Simple Process to accelerate Innovation
and fill the R&D funnel• Some statistics• Some Examples• How to implement• Discussion
5
Growing Energy Demand
1970’s
Source: 1970 & 2005 � BP Statistical Review of World Energy , 2020 � EIA International Energy Outlook 2006
6
Growing Energy Demand
1970’s
Source: 1970 & 2005 � BP Statistical Review of World Energy , 2020 � EIA International Energy Outlook 2006
2005
7
An Example Future: Energy Diversification
1000
'70 '80 '90 '00 '10 '20 '30 '40 '50 '60
800
600
400
200
0
Ocean/Wave
Solar Thermal
Solar PV
Geothermal
Wind
Biomass Power
Biofuels
Hydro
Nuclear
Gas
Oil
Coal CH 4
Coal Tradn.
Traditional Fuels
Shell Long Term Energy Scenario "Dynamics as Usual"
8Source: IEA
Availability of Oil
80
70
60
50
30
40
20
10
0
0 1000 2000 3000 4000 5000 6000
WEO requiredCumulative
need to 2030Ec
onom
ic P
rice
2004
(US
$)
Available Oil in Billion Barrels
Include CO2 mitigation costs(to make CO2 neutral compared to conventional)
AlreadyProduced OPEC ME
OtherConventional
Oil
Deep Water Arc
tic
Super Deep
EOR
Heavy OilBitumen
Oil Shales
9Adapted from Holditch & Hart’s E&P
Options for the Long Term
Increased Pricing Improved Technology
Stranded Resources
Conventional
Marginal(vol. Rate)
Remote
Tight Gas Low perm.oil
Heavy Oil
Tar &Bitumen
Gas Shales
GasHydrates
Coal-bedMethane
Coal Gasification
Contaminated(H2S, CO2)
Resources Volume
Oil Shales
Incr
ease
d pr
icin
g
Impr
oved
tech
nolo
gy
10
The pace of innovation in E&P has been slow relative to that in other industries
Source: McKinsey
ADSL(broadband telecom)
Consumer products(US average)
E&P industry(15 tech. cases)
Medicine(Merck-average)
Prototype to field testField test to commercialCommercial to 50% penetration
Idea to prototype
0 5 10 15 20 25 30 35
Year
Innovation
Slow Pace of Innovation & Adoption in E&P
11
Being the most sustainable company
Capture a larger part of new energy
markets
Energy rather than molecules
Access to customers rather than access to
reserves
Oil Com
pany Futures
Domains
Link Long Term Scenarios to Mid-term Strategy.
CleanTar
Sulphur
CO2
Uncongas
Ocean Energy
CleanCoal
BOPUrbanEnergy
Differentiated Products &
Services
Energy Efficiency
Up-StreamBio-Energy
NowMonetizing
more difficult hydrocarbons sustainable
Solar
12
Being the most sustainable company
Capture a larger part of new energy
markets
Energy rather than molecules
Access to customers rather than access to
reserves
Oil Com
pany Futures
Domains
Link Long Term Scenarios to Mid-term Strategy.
CleanTar
Sulphur
CO2
Uncongas
Ocean Energy
CleanCoal
BOPUrbanEnergy
Differentiated Products &
Services
Energy Efficiency
Up-StreamBio-Energy
NowMonetizing
more difficult hydrocarbons sustainable
Solar
13
Fill the Domains with projects
• GameChanger • Exploratory research.• Technology development
– In-House– Universities– Research Institutes
• Deployment– In-House– Spin-out– Partnerships
Commercial Feasibility
Technical feasibility
time
mat
urity
14
A new way to Innovate
• Put some money aside: Seed Funding– 10% R&D Budget
• Establish a Company wide process +• Create Cross-Business Innovation platform• Stimulate and nurture radical ideas.
– Technical and business ideas
• Rejuvenate R&D• Create new Options
Commercial Feasibility
Technical feasibility
time
mat
urity
15
The Process
• Ideas can be submitted at any time
• A panel of peers decides in a week
• If needed some budget is given to mature the idea
• Decision to continue is made by extended panel
• The first tollgate is a value proposition
• and followed by technical feasibility
• Another innovation
GameChanger Process
16
Go Forward PlanLeadership TeamImplementation PlanResources Being Requested
Why us?Core competenciesStrategic Fit
Size of the PieTotal Value CreatedValue Captured by company
How Much Does it Change the Game?
Unique CVPIs it really revolutionary?Other Players
Strategic ControlProtecting the Business Opportunity
SustainabilityRobustness in Changing WorldEnvironmental ImpactFit to Society’s expectations
The Criteria
17
“Essential Elements for Success”
• Speed and focus on implementation• Grass roots approach• Simple, effective, recognised process• Relevant, business-oriented metrics• Accept failure as part of the process • Full time GameChanger team only accountable to
themselves• Senior Management commitment and support• Group of “Peers” holding the budget
18
0
200
400
600
800
1000
1200
1400
Submitted Phase I Phase II Phase III(graduated)
killed
# id
eas
138
311
501
12921154
Statistics over 6 years
19
Where do ideas come from? The Web
20
Re-brand Gas
•Exploit the clean nature of gas vs. heavier polluting fuels (coal, petrol)
•O2: gas rich/liquids poor; facing $2 x 109 import by 2015 unless greater use of gas with Triple Bottom Line benefits
Where do the ideas come from?
Innovation Website
Ad-hoc submission of ideas from anywhere in the company and external
Themed Workshops
External ContactsUniversitiesInventors, start-ups
21
Woodside, W. Australia
Petroleum Development OmanSultanate of Oman
Where do ideas come from? Workshops
22
Fill the Domains with projects
• GameChanger • Exploratory research.• Technology development
– In-House– Universities– Research Institutes
• Deployment– In-House– Spin-out– Partnerships
Commercial Feasibility
Technical feasibility
time
mat
urity
23
StanfordSQU
St Petersburg
NorwayImperialCollege
DelftColorado
Major relationships
Univ. Texas
MIT
Tsinghua
Alberta
New Science: Discovering with Academia
24
Stranded Resources
Conventional
Marginal(vol. Rate)
Remote
Tight Gas Low perm.oil
Heavy Oil
Tar &Bitumen
Gas Shales
GasHydrates
Coal-bedMethane
Coal Gasification
Contaminated(H2S, CO2)
Oil Shales
Incr
ease
d pr
icin
g
Impr
oved
tech
nolo
gy
29
3859
63
1-11 52
3
4
56
7
8 210
11
17 16
15
13
37
363534
33
32
31
3028
27
2625
24
23
2221
18
40
39
2019
47
48
49
50
51
58
6162
53
9094
12-22
25-36
68
71
90
23
91
41-45
57
67
7481
92
9596
98100
72
67
65
66
83
67
75
75
64
66
90
85
45
78
79
87
89
75
81
69
101
54
Options for the Long term
Adapted from Holditch & Hart’s E&P
25
GameChanger Examples
Drill Smart• A new concept combining
Through-bit Logging and rotarysteerable drilling technology (RST)
• Aimed at an ability to drill and evaluate designer deviated wells for substantially reduced costs over today’s technology..
Offers in single trip: • Through Bore Rotary Steering, • Through Bore Mud Motors, • Retrievable MWD, • Through Bore Bits, • Through Bore logging tools• and more…
26
GameChanger Examples
Greening the Desert• In a desert environment,
scarcity of water provides an opportunity to look at re-using produced water for agriculturepurposes.
• A cost-effective alternative to the current practice of deep water re-injection
• Reed bed technology is the most promising clean-up technology
• A pilot test at the Rahab farm in Oman is being executed
27
GameChanger Examples
Bubble breaker• Simple wireline-run device• Counter-intuitive : place a
restriction in the well to reduce pressure loss !
• Breaking-up large bubbles improves flow regime in the tubing : less gas slippage
• Applications in :– Naturally producing wells
with associated gas– Gas-lifted wells– Deep-water risers
28
GameChanger Examples
Light Touch• A mobile hydrocarbon ‘sniffer’
using probably the world’s most sensitive ethane gas sensor
• measure tiny amounts of ethane naturally seeping from hydrocarbon reservoirs
• Correlate emission locations to the subsurface hydrocarbon accumulations
• screens large areas for oil and gas – at less than a few percent of the cost per square kilometre of seismic surveys
Now taken up by medical scienceFor early detection of lung cancer
29
GameChanger Examples
Reactive Liner Perforating• New perforating technology
developed in conjunction with QinetiQ
• Next generation in shaped charge systems using a reactive liner
• Perforation liner creates secondary explosion within the perforation tunnel by using a bimetallic liner material
• The reactive properties of the charge creates a self-cleaning action that results in open, debris-free hole.
• Radically new charge design, based on military technology
• Selected as finalist for world oil 2007 awards in “best completion technology” category– Winner to be announced oct 17
30
GameChanger Examples
EZIP• Reduced water and increased oil
inflow in mature fields• Polymers that swell when
contacted by water - well heals it’s own leaks!
• Idea stimulated by child’s bath toy• First trial Jan 2005 reduced water
cut from 90% to 20% and increased net oil production by >500%
• Over 200 already run in PDO• STV Company SwellFix
established and growing rapidly
31
Lighter than air technology�Use large zeppelins to transport
pipelines, heavy equipment etc. into hostile environments
�Thereby avoid the costs of building roads, bridges etc...
Status of the project
�State of the art in zeppelins mapped
�Retrofit study on the Sachalinproject on hindsight
�Commercialization with third party being investigated
GameChanger Examples
32
Adhesive bonding of pipelines• Glue pipes together instead of weld or
flange or screw• Thereby avoid the harm that welds do
to corrosion resistant materials, • Allow internally coated pipe to be used
Status of the project
• Principle proven
• New joint designed and calculated through
• Patents granted on connection
• Looking for funds for final full scale testing
GameChanger Examples
33
GameChanger Examples
Bio-Consolidation • A method aimed at consolidating
dikes, dunes, foundations etc. by means of microbiological calcium carbonate deposition at sand grain interfaces.
• develop the downhole sand consolidation technology simultaneously with the civil engineering application.
• This represents a radically new method of sand management.
• If successful in competing with gravel packing, cost reductions and productivity improvements could be tremendous.
34
GameChanger Examples
Biological desalination• Select and cultivate or
genetically engineer micro-organisms
• to absorb and store sodium chloride in a salty environment
If successful, this would be atotally new approach to waterdesalination
35
Fill the Domains with projects
• GameChanger • Exploratory research.• Technology development
– In-House– Universities– Research Institutes
• Deployment– In-House– Spin-out– Partnerships
Commercial Feasibility
Technical feasibility
time
mat
urity
36Source: McKinsey
ADSL(broadband telecom)
Consumer products(US average)
E&P industry(15 tech. cases)
Medicine(Merck-average)
Prototype to field test
Field test to commercial
Commercial to 50% penetration
Idea to prototype
0 5 10 15 20 25 30 35
Year
Venturing
Can we speed-up more?
Slow pace of innovation & adoption in E&P
37
Venturing: accelerate deployment
• In-House development takes too long• Spin-out innovation Projects
• Set-up Global Venture Capital Investment Fund– Invested US$ ~270mln since 2001– 25 Investments with ~800 staff
38
Many Projects Become Companies
Spin-in
Idea Prototype 1st Field Test Commercial Intro Market Rollout
RFID Technology
EMBaffleTM Technology
Spin-out
Gamechanger
WelldogAGLI3TubelS-Fix
39
Many Projects Become Companies
Spin-in
Idea Prototype 1st Field Test Commercial Intro Market Rollout
RFID Technology
EMBaffleTM Technology
Spin-out
Gamechanger
WelldogAGLI3TubelS-Fix
GC
GC
GC
GCGC
GC
GC
GC
40
ADSL(broadband telecom)
Consumer products(US average)
E&P industry(15 tech. cases)
Medicine(Merck-average)
Prototype to field testField test to commercialCommercial to 50% penetration
Idea to prototype
0
Source: McKinsey Survey
5 10 15 20 25 30 35Year
0
120,000
140,000
160,000
1999 2000 2001 2002 2003
time
SlottedSlotted
SolidsSolids
20,000
40,000
60,000
80,000
100,000
Foot
age
[ft]
Industry Footage of SET and ESS
Expandable casing
It can be done faster!!
41
In Summary
• Identify potential New “Play Grounds” • Stimulate and connect entrepreneurial people within
your company: Collect ideas• Sponsor disruptive technology ideas with small bets,• Take away the risk of “crazy ideas’: Proof the Concept
• Fills the R&D Funnel with new technology one can keep in-house
• Spin-out projects as new business for fast implementation
Or
42
40% of the core EP Research program based on former
GameChanger projects
30% of STV companies include one or more graduated GameChanger projects