premiere event the social network
DESCRIPTION
After Work at the Movies Premiere event at Kinepolis Hasselt The Social Network, a movie about the early years of Facebook 27-10-2010TRANSCRIPT
‘The Social Network’
Geert Conard – Premiere The Social Network 2
• Born in St-Truiden (B), 1968 • Active in Social Media since 2004 • Writer of 3 books on Social Media & Social Networking • Public Speaker, Writer, Trainer and Consultant
Who ?
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• Facebook is the Nr.1 Social Network worldwide. • Founded in 2004 by Mark Zuckerberg (CEO) and his friends as the Students Facebook of Harvard University. • In sept. 2006 Facebook opened the door for everyone.
• +500.000.000 Active users (+3,55 Million in Belgium) • Predictions : 1 Billion users by 2012 !!! • Largest online photo database in the world ! • No official activities in Belgium, but users are organizing their own local Facebook gatherings
Geert Conard – Premiere The Social Network
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Mark Zuckerberg (14/05/1984)
At age 26 Mark Zuckerberg is nr.35 on the Forbes list of “worlds richest people” rated 6,9 Billion dollars. http://blogs.forbes.com/stevenbertoni/2010/09/22/facebooks-zuckerberg-now-richer-than-apples-steve-jobs/
Title on his first businesscard I’m CEO … B*tch !
Geert Conard – Premiere The Social Network
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Movie ‘The Social Network’
• Based on the bestselling book ‘The Accidental Billionaires’ by Ben Mezrich.
• Describes Mark Zuckerman as a greedy student who steals ideas, brings them to live and earns a lot of money.
• If Bill Gates was the man who brought the PC to every home … Zuckerman brought us all online on Social Networks !
Geert Conard – Premiere The Social Network
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More about the movie …
• Movie budget : $50.000.000 (est.)
• Opening weekend USA : $22.445.653
• Directed by David Fincher, known from hit movies as Se7en, The Game, Panic room, …
• Screenplay by Aaron Sorkin, creator of the hit TV series ‘The West Wing’
Geert Conard – Premiere The Social Network
21st century business
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Collaboration
• Building virtual teams
• Sharing resources
• Sharing knowledge
• Sharing risk
• New generation has no problem with this
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Generations in Social Networking 18 - 25 / 25 - 50 / 50+
Geert Conard – Premiere The Social Network
Online Social Business Networks
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1. Time independent: 24/7
2. Place independent: from you pc – stay at home
3. Local & Global
4. Targeted: use keywords, companies, names to find the right people
5. Inbound: Passive presence - While you sleep people will search you. Make it easy for everyone. Put your picture up. Give them information. Tell them everything, because they really do not know. Blog.
6. Competitive: Stand out as you have competition. Visit others in your field and see what they have. Copy from the best!
7. New: start now, then you are ahead of most of the universe. Memory-proof: you can keep track of your network. Social Networks have online profiles so you don’t forget, some keep track of your message exchange.
8. Efficient: you can connect online with far more people than you could ever meet face to face on a daily basis.
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Use Facebook to build credibility
• Constant effort 7/7
• Sharing valuable info
• Sharing links on YOUR industry or expertise
• You will be matched with the expertise
Geert Conard – Premiere The Social Network
Drunk & crazy pictures, privacy, ….
• Always THINK before you post
• If your boss visits your profile, make sure he will like what he sees
• Config & Tweak the privacy settings and decide who can see which content
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Facebook Pages
• Build a community around your company, organisation or product
• Share extra’s
• Communicate with your customers
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Personal Profile, Page or Group ?
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ENJOY THE MOVIE !!!
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Geert CONARD VOF Public Speaker, Writer, Trainer and Consultant Researcher on Social Media & Social Networking Management Consultant [email protected] www.geertconard.com
Books available on Presentation available on
Geert Conard – Premiere The Social Network