prasad barthi exa.docx

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INTRODUCTIONINTRODUCTION

MEANING OF MARKETING MANAGEMENT:MEANING OF MARKETING MANAGEMENT:

Man is a social animal. Human needs and wants are safe for inter play of various socialMan is a social animal. Human needs and wants are safe for inter play of various social

forces. Marketing evolves through this peculiar social system. It involves relation ship among theforces. Marketing evolves through this peculiar social system. It involves relation ship among the

member of society. It help-s business enterprises to estimate consumer demo and procedure formember of society. It help-s business enterprises to estimate consumer demo and procedure for

their satisfactory consumption.their satisfactory consumption.

It helps in anticipating customer demand and creative satisfy customer through conection,It helps in anticipating customer demand and creative satisfy customer through conection,

production, promotion and physical distribution of goods and services in socially relevantproduction, promotion and physical distribution of goods and services in socially relevant

exchange process.exchange process.

What is Marketing?

Marketing deals with identifying and meeting human and social needs. One of the

shortest definitions of marketing is Meeting needs profitably!. "or #xample$

%hen &ony recogni'ed people were in want of a play station it has designed.

(illettee launched its Mach III ra'or.

)oyota launched *exus automobile.

)he manufacturers were very busy with orders because they had designed the right product based

on careful marketing home work.

Definition:Marketing is an organi'ational function and a set of processes for creating,

communicating and delivering value to customers and for managing customer relationships in

ways that benefit the organi'ation and its stake holders.!

1


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----+merican Marketing +ssociation

+merican Marketing +ssociation defines marketing as a the performance of business activities+merican Marketing +ssociation defines marketing as a the performance of business activities

that direct flow of goods and services from the producers to the customers or end user!. )histhat direct flow of goods and services from the producers to the customers or end user!. )his

definition seems some what narrow because of it emphasis on flow of products that have alreadydefinition seems some what narrow because of it emphasis on flow of products that have already

been produced.been produced.

Whih are to !e "arkete#?

Marketing people are involved in marketing types of entities$

Goods$ "ood products, ars, /efrigerators, )0s...s

Services$ +ccountants, 1ankers, *awyers, #ngineers, 2octors, &oftware 3rogrammers4

Events$ )rade shows, +rtistic performances, company anniversaries, (lobal events like

Olympics, %orld up44.

Experiences$ &pending a week at a baseball camp playing with some retired greats,

paying to conduct hicago &ymphony Orchestra for 5 minutes4..

Persons$ elebrity marketing like +rtists, Musicians, #O6s, 3hysicians.

Places$ ities, &tates, /egions, and whole nations compete actively to attract tourists,

factories, company head 7uarters and new residents.

Properties$ 3roperties are intangible rights of ownership of either real or financial

property. /eal estates, Investment companies, banks are involved in marketing securities.

Organizations$ Organi'ations actively work for a strong, favorable and uni7ue image in

the minds of the target publics. ompanies spend money on corporate identity ads.

#g$ +irtel 8 #xpress yourself

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Idea 8 an idea can change your life

Information$ #ncyclopedias and most notification books market information.

Institutions, Maga'ines4.

Ideas$ 3roducts 9 &ervices are platforms for delivering some idea :1enefit;.

#g$ "riends don6t let friends drive drunk.

+ mind is a terrible thing to waste.

Importance of Marketing:

Marketing has ac7uired an important place for the economic development of the whole country.

It has also become a necessity for attaining the ob


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Increasing employment opportunities: #mployment opportunities are directly affected

by the development of marketing. &uccessful operation of marketing activities re7uires

the services of different enterprises and organi'ation such as wholesalers, retailers,

transportation, storage, finance, insurance and advertising. )hese services provide

employment to a large numbr of persons.

Protection against business slump:&uccessful operation of marketing activities creates,

maintains, and increases the demand for goods and services in the society. It results in

the increased level of production and it increases the scope and area of marketing. )his

increase, in turn, increases the national income which is beneficial to the whole society.

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O'(ECTI)E% OF T*E %TUD+

)o study the features of policies of life insurance products.

)o compare the products of public and private insurance companies.

)o differentiate the public sector and private sector through customer

)o understand the product of I=( 0>&>+ products

,

)o conduct an analysis regarding various segmentation procedures adopted in

I=( 0>&>+.

)o adopt an intensive study on various profitable segments of insurance markets.

)o bring out the segmentation policies adopted by I=( 0>&>+ for a profitable

outcomes.

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)o study about various schemes and their impact on the customer.

)o analy'e the various hardships faced by insurers.

MET*ODO-OG+

Ob


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&econdary data was collected through news papers,


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INDU%TR+ .ROFI-E

W*AT I% IN%URANCE

)he business of insurance is related to the protection of the #O=OMI 0+*@#& O" +&)&.

#very asset has a value. )he asset would have been created through the efforts of the owner. )he

asset would have been created through the efforts of the owner. )he asset is valuable to the

owner, because he expects to get some benefits form it. It is a benefit because it meets some ofhis needs. )he benefit may be an income or in some other form. In the case of a factory or a cow,

the product generated by it is sold and income is generated. In the case of a motor car, it provides

comfort and convenience in transportation. )here is no direct income. 1oth are assets and

provide benefits.

#very asset is expected to last for a certain period of time during which it will provide the

benefits. +fter that, the benefit may not be available.

)here is a life-time for a machine in factory or a cow or a motor car. =one of them will last

forever. )he owner is aware of this and he can so manage his affairs that by the end of that period

or life-time, a substitute is made available. )hus he makes sure that the benefit is not lost.

However, the asset may get lost earlier. +n accident or some other unfortunate event may destroy

it or make it incapable of giving the benefits. +n epidemic may kill the cow suddenly. In that

case, the owner and those en


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Insurance has been known to exist in some form or other since A 1. )he hinese

traders, traveling treacherous river rapids would distribute their goods among several

vessels, so that the loss from any one vessel being lost, would be partial and shared, and

not total. )he 1abylonian traders would agree to pay additional sums to lenders, as the

price for writing off the loans, in case of the shipment being stolen. )he inhabitants of

/hodes adopted the principle of general average of Bgeneral average6, whereby, if goods

are shipped together, the owners would bear the losses in proportion, if loss occurs, due

to


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*ater, were established the cooperative +ssurance in *ahore, the 1ombay *ife :originally

called the swadeshi life;, the India Mercantile, the new India and the Jupiter in Mumbai

and the *akshmi in =ew 2elhi. )hese were all Indian companies started as a result of the

swadeshi movement in the early s. 1y the year 5F, when life insurance business

was nationali'ed and the life Insurance orporation of India :*I; was formed onst

&eptember 5F, there were E companies and E5 provident fund societies transacting

life business in India. +fter the amendments to the relevant laws in , the *.I.. did

not have the exclusive privilege of doing life insurance business in India. 1y A.G.KE,

sixteen new life insurers had been registered and were transacting life insurance business

in India.

The History of Insurance in India

%o"e of the i"$ortant "i/estones in the /ife ins0rane !0siness in In#ia are:

K - )he Indian *ife +ssurance ompanies +ct enacted as the first statute to regulate

the life insurance business.

KG - )he Indian Insurance ompanies +ct enacted to enable the government to collect

statistical information about both life and non-life insurance businesses.

AG - #arlier legislation consolidated and amended to by the Insurance +ct with the

ob


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with a capital contribution of /s. 5 crore from the (overnment of India.

)he (eneral insurance business in India, on the other hand, can trace its roots to the

)riton Insurance ompany *td., the first general insurance company established in the

year G5 in alcutta by the 1ritish.

Life Insurance a Basic Need

*ife insurance is a contract providing for payment of a sum of money to the person assured or,

failing him, to the person entitled to receive the same, on the happening of certain event.+ family

is generally dependent for its food, clothing and shelter on the income brought in at regular

intervals by the bread winner of the family. &o long as the he lives and the income is received

steadily, that family is secure but should death suddenly intervene the family may be left in a

very difficult situation and sometimes, in stark poverty.

@ncertainty of death is inherent in human life. It is this uncertainty that is risk, which gives rise

to the necessity for some form of protection against the financial loss arising from death

insurance substitutes this uncertainty by certainty.

Fe1 A#2antages of -ife Ins0rane

3, It is s0$erior to an or#inar& sa2ings $/ans:

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)his is so because unlike other saving plans, it affords full protection against risk of death. In

case of death, the full sum assured is made available under a life assurance policy whereas under

other savings schemes the total accumulated savings alone will be available. )he latter will be

considerably less than the sum assured, if death occurs during early years.

4, Ins0rane eno0rages an# fores thrift:

+ savings deposit can be too easily withdrawn. Many may not be able to resist the temptation of

using the balance for some less worthy purpose. On the other hand, the payment of life insurance

premiums becomes a habit and comes to be viewed wit the same seriousness as the payment of

interest on a mortgage. )hus insurance, in effect brings about compulsory saving.

5, Eas& sett/e"ent an# $rotetion against re#itors:

)he life assured can name a person or persons to whom the policy moneys would be payable in

the event of his death. )he proceeds of a life insurance policy can be protected against. )he

claims of the creditors of the life are assured by effecting a valid assignment of the policy. +

married women6s property act policy constitutes a trust in favor of the wife and children and no

separate assignment is necessary. )he beneficiaries are fully protected from creditors except to

the extent of any interest in the policy retained by the assured.

6, A#"inistering the /ega& for !enefiiaries:

It often happens that a provision which a husband or father has made through insurance is

7uickly lost through speculative or unwise investment or by unnecessary expenditure on

luxuries. )hese contingencies can be provided against in the case of insurance. )he policyholder

can arrange that in the in the event of his death the beneficiary should receive, instead of a single

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sum :a;. payment of the net claim amount by e7ual installments over a specified period of years,

or :b;.payment of the claim amount by smaller monthly installments over the selected period

followed by a lump sum at the end thereof.

7, Rea#& "arketa!i/it& an# s0ita!i/it& for 80ik !orro1ings:

+fter an initial period, if the policy holder finds him unable to continue payment of premiums he

can surrender the policy for a cash sum. +lternatively he can tide over a temporary difficulty by

taking loan on the sole security of the policy without delay. "urther a life insurance policy is

sometimes acceptable as security for a commercial loan.

9,Ta re/ief:

"or computing income tax :especially in India the Indian income tax act; follows deduction from

income tax payable, a certain percentage of a portion of the taxable income of individuals which

is diverted to payment of insurance premiums. %hen this tax relief is taken into account it will

be found that the assured is n effect paying a lower premium for his insurance.

*o1 Ins0rane Works

)he mechanism of insurance is very simple. 3eople who are exposed to the same risks come

together and agree that, if any one of the members suffers a loss, the others will share the loss

and make good to the person who lost. +ll people who send goods by ship are exposed to the

same risk related to water damage, ship sinking, piracy, etc. those owning factories are not

exposed to these risks, but they are exposed to different kinds of risks like, fire, hailstorms,

earth7uakes, lightening, burglary, etc. like this, different kinds of risks can be identified and

separate groups, made including those exposed to such risks. 1y this method, the risk is spread

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among the community and the likely big impact on one is reduced to smaller manageable

impacts on all.If a Jumbo Jet with more than A5 passenger6s crashes, the loss would run into

several crores of rupees. =o airline would be able to bear such a loss. It is unlikely that many

Jumbo Jets will crash at the same time. If airline companies flying Jumbo Jets, come

together into an insurance pool, whenever one of the


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because they are protected from the conse7uences of the loss that may be caused by the

accident or fortuitous event. Insurance, thus, in a sense protects the capital in industry and

releases the capital for further expansion and development of business and industry.

)he very existence of risk that is, uncertainty concerning the future, is a severe handicaps

in economic activities. Insurance removes the fear, worry and anxiety associated with this

future uncertainty and thus encourages free investment of capital in business enterprises

and promotes efficient use of existing resources.

)hus insurance encourages commercial and industrial development and there by

contributes to a vigorous economy and increased national productivity.

3resent day organi'ation of industry, commerce and trade depend entirely on insurance

for their operation, banks and financial institutions lend money to industrial and

commercial undertakings only on the basis of the collateral security of insurance. =o

bank or financial institution would advance loans on property unless it is insured against

loss or damage by insurable perils.

Insurers are closely associated with several agencies and institutions engaged in fire loss

prevention, cargo loss prevention, cargo loss prevention, industrial safety and road safety.

1efore acceptance of a risk, insurers arrange survey and inspection of the property to be

insured, by 7ualified engineers and other experts.

)he ob


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useful part in accident prevention as valuable technical advice is provided in respect of

plant and machinery.

Insurance ranks with export trade, shipping and banking services as earner of foreign

exchange to the country. It helps to earn foreign exchange and represent invisible exports.

*ist of Insurance ompanies *isted in 2ifferent >ears

*ist of *ife Insurance ompanies

A K KA..K

/oyal &undaram +lliance Insurance

ompany *imited

L A KA..K

/eliance (eneral Insurance ompany

*imited.

5 F L.K.K

I""O )okio (eneral Insurance o.

*td

F G KK..K

)+)+ +I( (eneral Insurance

ompany *td.

E A K.5.K

1a


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E *imited

K AK L..K

E

"uture (enerali India Insurance

ompany *imited

K AL F..K

E

@niversal &ompo (eneral Insurance

ompany *td.

KK K A..K

K

/eliance *ife Insurance company *td.

KA KK L.5.K

K

+viva *ife Insurance o. India 3vt.

*td.

KL KE F.K.KL

&ahara India Insurance ompany *td.

K5 KG E..K

5

&hriram *ife Insurance ompany *td.

KF A L.E.K

F

1harti +N+ *ife Insurance ompany

*td.

KE AA L..K

E

"uture general Indai life Insurance

o.*td

KG A5 .K.K

E

I21I "ortis *ife Insurance ompany

*td.

K AF G.5.K

G

anara H&1 Oriental 1ank of

ommerce *ife

Insurance ompany *td.

A AG KE.F.K

G

+egon /eligare *ife Insurance

ompany *td.

A L KE.F.K

G

2*" 3ramerica *ife Insurance

ompany *td.

17
http://www.apollodkv.co.in/http://www.irdaindia.org/www.fg-general.inhttp://www.irdaindia.org/www.fg-general.inhttp://www.universalsompo.com/http://www.universalsompo.com/http://www.avivaindia.com/http://www.avivaindia.com/http://www.saharalife.com/http://www.shriramlife.com/http://www.bharti-axalife.com/http://www.bharti-axalife.com/http://www.idbifortis.com/http://www.idbifortis.com/http://www.canarahsbclife.com/http://www.canarahsbclife.com/http://www.canarahsbclife.com/http://www.aegonreligare.com/http://www.aegonreligare.com/http://www.dlfpramericalife.com/http://www.dlfpramericalife.com/http://www.apollodkv.co.in/http://www.irdaindia.org/www.fg-general.inhttp://www.irdaindia.org/www.fg-general.inhttp://www.universalsompo.com/http://www.universalsompo.com/http://www.avivaindia.com/http://www.avivaindia.com/http://www.saharalife.com/http://www.shriramlife.com/http://www.bharti-axalife.com/http://www.bharti-axalife.com/http://www.idbifortis.com/http://www.idbifortis.com/http://www.canarahsbclife.com/http://www.canarahsbclife.com/http://www.canarahsbclife.com/http://www.aegonreligare.com/http://www.aegonreligare.com/http://www.dlfpramericalife.com/http://www.dlfpramericalife.com/


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*ist of (eneral Insurance ompanies

KA 5.E.K

K

holamandalam (eneral Insurance

ompany *td.

K. KL KE.G.K

K

#xport redit (uarantee orporation *td.

A. K5 KE.G.K

K

H2"-hubb (eneral Insurance o. *td.

A KE.F.K

G

1harti +xa (eneral Insurance ompany *td.

K L 5.K.K

G

/ahe


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-IFE IN%URANCE COR.ORATION OF INDIA =-IC>- *ife Insurance orporation of India

is a P government held 3ublic &ector ompany. 1eing the first to be established *I is the

forerunner in the *ife Insurance &ector. )he market share for "> K5-F was E.EP.

KOTAK MA*INDRA O-D MUTUA- - otak Mahindra O*2 Mutual is a EL$KF K5-F was .LP.

A)I)A -IFE IN%URANCE INDIA- +viva *ife insurance is a EL$KF K5-F is .GP.

MET-IFE INDIA- Met*ife India is a EL$KF


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'A(A( A--IAN@ -IFE IN%URANCE COM.AN+- 1a K5-F was .P.

TATA AIG GROU.- )+)+ +I( group is a EL$KF Joint 0enture between )ata (roup and +I(. It

belongs to the private sector. )he company was registered on KKK. )he market share for

"> K5-F was .5P.

%A*ARA INDIA -IFE IN%URANCE COM.AN+ -TD < "irst %holly Indian Owned 3rivate

*ife Insurance ompany. )he ompany commenced operations from Ath October KL. )he

market share for "> K5-F was . P.

%*RIRAM -IFE IN%URANCE COM.AN+ -TD- &hriram *ife is a recent entrant into the

life insurance sector it is a EL$KF


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approach from (ovt. of India and due to the upward trends in Indian economy and share market.

More

)he Indian *ife insurance sector will register a high growth rate in the future years to come says

the report prepared by "itch /atings. )his will be due to the innovative products, better

distribution network, better services coupled with other never-before changes that have taken

place in the insurance sector. )he report laid stress on branding, customer service and tailor made

products that will assume importance besides information technology that will become vital to

bring down costs in the future. +lso data warehousing, ensuring effective cross selling will

grown in importance to exploit the largely unexploited market.

In "> K5-F, the Indian *ife insurance industry saw a growth of L.F P. )his rally is expected

to continue as people reali'e the importance of risk management.

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COM.AN+.ROFI-E

*istor& of 'harti AA -ife Ins0rane

'harti AA -ife Ins0raneis a


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Indoor

handigarh

0adodra

1hubneshwar

Jaipur

Mohali (uwahati

0ision

)o be a leader and the preferred company for financial protection and wealth management in

India

%trateg&

)o achieve a top 5 market position in India through a multi-distribution, multi-product

platform

)o adapt +N+Qs best practice blueprints as a sound platform for profitable growth

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'rofessiona!is#

Tea# (&irit Inno%ation

)a!ues

Inte*rity'ra*#atis#


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)o leverage 1hartiQs local knowledge, infrastructure and customer base

)o deliver high levels of shareholder return

)o build long term value with our business partners by enhancing the proposition to their

customers

)o be the employer of choice to attract and retain the best talent in India

)o be recogni'ed as being close and 7ualified by our customers

'harti Gro0$

'harti Airte/ -t#

1harti +irtel *td is one of +siaQs leading telecommunications service providers. )he ompany is

India6s largest integrated telecom company in terms of customer base and offers Mobile

&ervices, "ixed *ine services, 1roadband 9 I3)0, 2)H, *ong 2istance and #nterprise services.

+irtel also offers mobile services in &ri *anka on a state-of-the art A.5 ( network.

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http://www.airtel.in/http://www.airtel.in/


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1harti )ele)ech *td

1harti )eletech is India6s leading telecom 9 allied 3roducts ompany. It is one of the largest

manufacturers of landline telephones in the world. %ith a strong distribution network across the

country, the company is also the primary distributor of I) and )elecom products from

international brands such as Motorola, 1lackberry, )homson, 3olycom, )ranscend, and

*ogitech.

)elecom &eychelles *td

+ subsidiary of 1harti, )elecom &eychelles *td provides comprehensive telecom services

including A( mobile services in &eychelles, under the B+irtel6 brand.

omviva )echnologies *td

omviva is the leading provider of integrated 0+& solutions for mobile operators in emerging

markets. +mong the top A global providers of integrated 0+& solutions in rapidly growing

markets, omviva has deployed solutions for over mobile operator customers in over G

countries worldwide.

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http://www.bharti-teletech.net/http://www.airtel.sc/http://www.bhartitelesoft.com/http://www.bharti-teletech.net/http://www.airtel.sc/http://www.bhartitelesoft.com/


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"ield"resh "oods 3vt. *td.

"ield"resh "oods 3vt. *td., is a venture between 1harti #nterprises and 2el Monte 3acific

*imited, to offer fresh and processed fruits and vegetables in the domestic as well as

international markets, including #urope and the Middle #ast.

1harti /etail 3vt *td

1harti /etail is a wholly owned subsidiary of 1harti #nterprises. 1harti /etail operates a chain

of multiple format stores that offer consumers affordable prices, great 7uality and wider choice.

)he company6s neighbourhood format stores operate under the R#asydayR brand and the compact

hypermarket format under the #asyday market! brand.

1harti +N+ (eneral Insurance ompany

1harti +N+ (eneral Insurance is a


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KE and offers a full suite of general insurance solutions to meet the needs of businesses and

individuals alike.

1harti +N+ *ife Insurance ompany

1harti +N+ *ife Insurance ompany *td is a


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entum *earning *imited

entum *earning *imited provides end-to-end learning and skill-building solutions to several

large corporate. It provides solutions that impact business performance through enhanced

employee productivity, customer profitability and effective talent transformation.

Jersey +irtel *td

Jersey +irtel, a subsidiary of 1harti, offers world-class mobile services in Jersey :hannel

Islands; over its full K(, A( and H&23+ enhanced network. )he ompany brings market-

leading products and services to its customers under +irtel-0odafone brand.

1harti "oundation

1harti "oundation was set up in K, with the vision, )o help underprivileged children and

young people of our country reali'e their potential!. It aims to create and support programs that

bring about sustainable changes through education and the use of technology and information.

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http://www.bhartiresources.com/http://www.bharti.com/http://www.bhartifoundation.org/http://www.bhartiresources.com/http://www.bharti.com/http://www.bhartifoundation.org/


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1harti /ealty

1harti /ealty *imited is a young, vibrant and dynamic realty company with expanding interests

in commercial, retail and residential real estate. 1harti /ealty aims to be amongst the most

admired real estate players in India and aspires to attain highest degree of customer trust through

superior product design and maintaining an uncompromising stand towards environmental

responsibility, ethics and safety

1harti Infratel

1harti Infratel, a wholly owned subsidiary of 1harti +irtel, provides passive infrastructure

services on a non-discriminatory basis to all telecom operators in India. 1harti Infratel also holds

approximately LKP stake in Indus )owers, a


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1harti +irtel *td is India6s leading provider of telecommunications service. )he company has L

distinct 1usiness divisions- mobile and telephone services, broadband services, long distance

services and enterprise services,

'harti Te/eteh -t#

1harti )eletech *td manufactures and exports world-class telecom e7uipment under the brand

B1eetel6.

Te/eo" %e&he//es -t#

)elecom &eychelles ltd provides telecom services in &eychelles, under the brand B+irtel6.

'harti AA -ife Ins0rane

1harti +N+ *ife Insurance is a


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Fie/# Fresh Foo#s .2t -t#

"ield "resh "oods 3vt *td is 1harti6s 0enture with #* /othschild (roup owned #*/O holding

India *td., to export fresh +gricultural products exclusively to markets in #urope and @&+.

AA

+N+ (roup is a worldwide leader in "inancial 3rotection. +N+Qs operations are diverse

geographically, with ma


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'right stars

)his is a regular premium unit-linked insurance policy, which, which offers you the twin

benefits of protecting your loved ones and creating wealth for them over the desired period.

+s a caring parent, you want only the best for your child. +s your child grows, his aspirations

will grow too and so will your responsibilities. %hether it6s higher studies abroad, a grand

wedding or a comfortable home 4 you can now ensure that your child is always one step

ahead

>ou can fulfill all the dreams you have for your child, and give him what he deserves. + bright

futureU

)he plan also offers the flexibility to make modifications, depending on the changing needs of

your child. +s his dreams grow, the plan will grow too4 so financial hurdles will never come

in the way of his growing dreamsU %ith 1harti +N+ *ife 1right &tars,

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%$ot

%0raksha

Intro#0tion

&pot &uraksha is a unit liked insurance product, which offers you an instant insurance protection

and benefit of wealth creation in the long-term.

Main A#2antages of %$ot %0raksha

@nderstand the product$:/ead and understand the product brochure;

+nswering the simple health related 7uestions, &ign up the simple application form, submit

photograph, proofs for identity, address and age.

+ cover note is issued to policy holder and insurance cover starts instantly.

33

.ara"eter E/igi!i/it&

Mini"0" age at entr& 3 &ears

Mai"0" age at entr& B &ears "in0s $o/i& !enefit $erio# hosen,

E,G: for $o/i& !enefit $erio# of 3B &ears the

"ai"0" age at entr& is 75 &ears,

Mai"0" age at "at0rit& B &ears

Mini"0" $re"i0" Rs,37 $,a, for ann0a/ se"i


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P allocation of premium- "ull allocation of premium to the Investment "und, according to

policy holder choice from Kndyear onwards.

+ guaranteed special addition e7ual to AP of annuali'ed premium in the first policy year is

added in the policy fund at maturity or death, which is earlier.

.ARAMETER E-IGI'I-IT+


Mai"0" age at entr& 77 &ears

Mai"0" age at "at0rit& B &ears

Mini"0" $re"i0" Rs, 34 $,a

.re"i0" Mo#es Ann0a/ %e"i


35/77

3olicy holder choose the age at which heshe would like to retire :vesting age;, which

determines your premium paying term. +lternatively you can opt for single premium

payment.



Mai"0" age at entr& B &ears

Mini"0" age at 2esting

Mai"0" age at 2esting

67 &ears

&ears

.re"i0" "o#es %ing/e $a& &ear/& *a/f


36/77


Mini"0" age at entr& &ear

Mai"0" age at entr& 9 &ears =For #eath !enefit o$tion A>

77 &ears =For #eath !enefit o$tion !>

Mat0rit& age &ears =for #eath !enefit o$tion A>

B7 &ears =for #eath !enefit o$tion '>

.o/i& !enefit $erio# &ear /ess age at entr& =for #eath

!enefit o$tion A>

B7 &ears /ess age at entr& =For #eath

!enefit o$tion '>

.re"i0" $a&a!/e $erio# +ear/& *a/f


37/77

K. )he sum of sum assured and the policy fund value as on the date of intimation of death

will be paid.

F0t0re onfi#ent

"uture confident is a suitable product for you, if your ob


38/77

&ecure confident is suitable to you if your ob


39/77

T*EORETICA- FRAME WORK

MARKET %EGMENTATION

2ividing the market by grouping the customers with similar tastes and preferences into

one segment is called segmentation. Market segmentation is becoming increasingly important for

marketers. 2ifferent product ranges target different customers. &egmentation helps marketers

@nderstand the needs of different customers better and serve them with better value propositions

&egmentation also helps the marketers increase customer loyalty, as the marketers focus on these

smaller markets with enhanced service and 7uality futures. )o remain competitive, companies

need to develop and refine their products and services to meet he needs preferences of various

segmentation

NEED% FOR %EGMENTING MARKET%

Organi'ation used to think that if they targeted only a segment of market, the economics

would not work. )herefore, 1a


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1ut over the year, many companies have reali'ed the importance as segmentation as the

customers are becoming increasingly aware of their needs and are demanding products that

match their needs exactly for example, customer earlier used to


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Marketing divide the target market into different segments on the basis of homogeneous needs.

+lthough is it evident that no two customers are like, these customers are segmented on the basis

of a board similarity with regard to some attributes such as tastes, preferences, etc. )he marketer

then has to provide flexible solutions to the segment. &ometimes, marketers target more than one

segment when it is not economically feasible to design products and services for individual

segments. However, the focus of segment the market will be on providing enhanced service to

the customers in that particular segment to a large extent. &egmentation is also sometimes

identifying, capturing and retaining potential new markets. "or example, )ata entered the


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Nihe Marketing:

=iche marketing can be defined as the marketer6s effort to positions their product or

services in smaller markets that have similar attributes and have been neglected by other

marketers. )his smaller market

&egment when further divided into sub- segments to identify and cater to the unsatisfied needs of

a small group is called a niche. (enerally, a niche is a small segment of the market that has some

specific unsatisfied needs. )he fundamental difference between a segment and a niche is that a

segment is usually a broader marketplace where many competitors operate.

"or example in the mid-si'e car segment, we have Maruti Sen, +lto, wagon-/, )ata Indica, and

"iat 3alio, to name a few. +niche is a comparatively smaller segment like the 2M 1enetton

which will have a limited customer base because of its speciali'ed product offerings. 2iscusses

2MQs strategy in which it targeted niche markets of adults only, and also opened mother and

child stores. &aint (obain, a "rench glass ompany, has effectively carved out a niche for itself

by entering the fragmented glass market, where branded glass makers have made a fairly recent

entry. ertain other products can also be classified in to niches such as wristwatches like artier,

(ucci, Omega, )ag Heuer, #tc. "or niche marketing to be successful, a company should

understand its strengths and weakness, its customers and its competitors, the firm should also

clearly differentiate itself from its competitors. )he company should not introduce products that

compete with its own product in the market. )he company should try to enhance its product and

service offerings and develop good relations with all those concerned, so that it becomes difficult

for others to enter the industry. )he company should develop suitable marketing strategies and be

alert to new product and market opportunities.

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-oa/ Marketing:

Most marketers who have a global presence tend to offer customi'ed products to suit the

local markets. B)hink global act local6 has long been a bu''word. )he prominence of local

marketing has become so dominant that even if a product proves to be successful at the national

or global level, it may fail utterly at the local level because of unmatched local tastes and

preferences.

Mc 2onald6s entered the Indian market in F. Initially, it had burgers and other related items

on the menu which were mostly foreign to the Indian plate. )herefore, to suit the local needs of

the Indian customer Mc 2onald6s introduced Indiani'ed products such as +loo )ikka, hicken

3atties, 3anner &alsa, hicken Mexican, etc.

Market seg"entation $atterns:

2ue to the saturation of the existing markets in developed countries, many firms have

increasingly started looking at global markets, especially developing countries. Many researchers

have proposed that country segmentation be adopted to successfully serve these markets with

their products and services. ountries falling in similar macro level factors are grouped together

as homogenous markets so that they can be served more efficiently. Multinational segmentation

is also done on the basis of the new product diffusion process. )o study the new product

diffusion process, a wide range of socioeconomic, cultural and political factors are taken into

consideration. However, these factors may not be sufficient for studying the markets for

segmentation, so employing marketing mix variables in studying these patterns is a better option.

%hen international markets show similar tastes and preferences in smaller groups, they are

segmented with the help of comparative cluster analysis.

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T*E %E-ECTION OF %EGMENTATION )ARIA'-E%

Criteria for %eg"enting Cons0"er Market:

3rior to the segmentation process, a company needs to evaluate certain factors such as

whether adopting a segmentation strategy will be profitable for the company, and whether it help

increase its sales and market share.

+ company should segment is market only if it is a profitable proposition. )he second criterion

is- will the company be able to serve the segmented market economicallyV )he si'e of the market

segment should be optimal. )oo large or a too small a segment would not be economical.

ompanies should be able to measure the market segments i.e., the number of segments it is

planning to target and also the si'e of each segment. )he accessibility of the segments is also

very important for the marketers. &egments that are inaccessible due to various environmental

issues such as government regulations, legal issues, etc. will be of no use to a company.

onsumer markets are mostly segmented based on the geographic, demographic and

psychographic features of the customer.

Geogra$hi seg"entation:

In geographic segmentation, the market is divided according to geographical areas such

as localities, regions, cities, states, countries, etc. in such segmentation a marketer needs

to have a clear idea about which markets to serve. It can be like offering a single product

for the entire market some minor ad


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In this type of segmentation, the market is divided into groups based on demographic

attributes such as age, gender, income, occupation, religion, race, nationality, social class,

family si'e, family life cycle, etc. it is highly effective to segment the market on the basis

of demographic variables because most customers tastes and preferences are based on

these attributes and they are also easy to measure. Marketers are even focusing on a new

segment called geographic segmentation. %hen onsumers are influenced by the socio-

economic and lifestyle factors of their surrounding geographical area, they are segmented

under geographic segmentation. )he following are some of the demographic variables

used to segment the market.

i Age an# /ife &/e stage

)he tastes and preference of a customer are not constant. )hey keep changing with time.

"or example, K-years 8 old boy might like chocolates very much but may slowly start

disliking if after he attains the age of A. )his is the reason behind adbury6s focusing on

youth and old age people in its chocolate advertisements to boost up its product sales in

the L years and above segment.

ii Gen#er

Many products like garments,


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for women. )here are also cases where products were manufactured to suit one sex but

were later on being used by both the sexes.

iii Ino"e

Marketers tend to segment products and service such as apparels, automobiles, travel,

etc., on the basis of income groups. )his segmentation may not completely reflect the

buyer behavior for the customer. =ow even most middle income group customers have

easy access to luxuries such as cars because of the soft loans and installment facilities

extended by financial institutions. ompanies like )itan have recogni'ed the potential of

the lower end income groups and have started targeting them. #xhibit G.L discusses the

strategies of )itan.

i2 Generation

(eneration also plays a ma


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)hough the markets segmented on the basis of demographic variables have common

characteristics such as sex, age, income, etc. their psychographics such as motivation,

values, belief, lifestyle, personality, etc., can differ significantly. 2emographic

segmentation provides information about the people who own a product say a car. 1ut it

does not the answer the 7uestion why all people were buying the same car. =or does it go

into what the motivation behind showing the same buying behavior was. 3eople also buy

products which reflect their lifestyle. + person moving in a Mercedes, wearing an Omega

wrist watch using


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3ersonality characteristics such as aggression, masculinity, extroversion, etc., also

influence the buyer behavior of individuals. However, it is difficult to measure

personality traits accurately as clinical tests have not been developed to check these traits.

%hen marketers communicate personality characteristics to customers, they

communicate only those characteristics which most customers will view positively.

Marketers presume that people who either have a particular characteristic or aspire to

have that particular characteristic, will be influenced positively to buy that particular

brand.

iii )a/0es

0alues affect customer behavior in the long run and marketers believe that if the values of

customers can be influenced, their impact on the customer will be for a longer period.

Marketers can use values and beliefs to segment the markets. )herefore, marketers need

to develop their communication program in such a way that they affect customer6s long-

term choices and desires.

6 'eha2iora/ seg"entation

Organi'ations can divided markets on the basis of behavior that customers show towards

the usage of the products. )his type of segmentation shows what customers have

purchased in the past. )his segmentation can best be used when the marketers has the

customer with him. 1ehavioral segmentation is most suitable for product driven

organi'ations. 1ut its usage is restricted when new customers come to the marketer. He

has to wait and see so that their purchase behavior can be clearly defined. 0arious

variables for segmenting market on the basis of the purchase behavior of customers are

occasions, benefits, user status, usage rate, loyalty, etc.

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i Oasions:

Markets can also be classified on the basis of various occasions that customers

encounter because people need different products for different occasions. "or

example, ellogg6s promoted its cereals as a breakfast item. &imilarly, +rchies came

out with special cards for Mother6s 2ay, "ather6s 2ay, 0alentine 2ay, etc.

ii 'enefits:

In benefit segmentation, market is divided on the basis of the benefits customers seek

from the products. 1enefit segmentation can be used to position various brands within

the same product category.

iii Usage rate:

)he usage rate of a particular productservice can be divided into heavy, medium and

light. Marketers are usually attracted to heavy users rather than other types of users.

Heavy users patroni'e more of its heavy users, among other benefits. @nder this, a

customer who fre7uently travels by Indian +irlines earns mileage points, which can

be exchanged for a host of services ranging from a stay in luxury hotels to free travel

to international destinations. )hus, the user is encouraged to use the services of Indian

+irlines alone.

I2> -o&a/t& stat0s: )he loyalty status of a particular market can be divided into four groups,

according to the intensity of their loyalty to these brands.

i2 *ar# Core -o&a/s:

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onsumers, who are extremely brand loyal, sometimes attributes a cult status :cult

brands refer to those brands that make deep uni7ue emotional bonds with their

customers; to a particular brand. "or example, the 1eetle automobile of 0olkswagen

achieved that status.

2 %$/it /o&a/s:

&plit loyals are those customers who use more than one brand. )heir loyalty is

divided among two or three brands. "or example, a customer may use two or three

brands of perfumes.

2i %hifting /o&a/s:

ustomers who shift their loyalty from one brand to another can be classified under

this segment. "or example, a person using inthol soap foe 7uite three brands might

shift to 2ove.

2ii %1ithers:

&witchers are those customers who are not brand specific. )hese people might buy

any brand on impulse or to seek variety.

2iii '0&er ; rea#iness stage:

)he buyer - readiness stage differs from customer. *et us consider a new agricultural

product introduced in the market. &ome customers might be aware of the product and

50


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some may not, some may


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3, De"ogra$his

2emographic is the simplest method to segment organi'ational markets. )he demographic

variables to segment organi'ational markets include the industry, company si'e and customer

location.

i> In#0str&:

nowledge of certain industries can help marketers segment their market, because it will help in

assessing the customer purchase patterns and their behavior the needs of different industries are

different. )herefore, their purchasing pattern also differs. "or example, the financial services

industry is one, single industry. 1ut for marketing computers and related services, it can be

further subdivided in to smaller segments such as insurance firms, banks, and stock brokerage

firms and so on. )his subdivision helps marketers understand differences in their needs and

wants, because I) services in terms of data storage, data handling and data management needs of

these individual firms differ significantly from each other.

ii> Co"$an& sie:

Industrial markets can be segmented on the basis of the si'e of the company. "or

instance, a small manufacturer of chemicals can segment his prospective buyers on the basis of

their si'e. He will prefer to target small companies, because he will be able to fulfill their

re7uirements. )he re7uirements of large companies may be more than his installed capacity,

which is why he does not target them

iii> C0sto"er -oation:

52


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ustomer location is another variable for segmenting industrial markets. )his type of

segmentation is suitable for industries in which proximity is critical for carrying out business

actives. +n example is industries that manufacture low value per unit weight or volume of

products, in which personal services are re7uired.

2emographic data such as the industry, company si'e and company location can be obtained

from industrial directories, government publication, reports published by market research

agencies and so on.

4, O$erating 2aria!/es

Organi'ational markets can be segmented on the basis of operating variables. )hese

include factors like the technology of the company, product and brand use status and the

customer capabilities.

i> Co"$an& tehno/og&:

+n organi'ation6s purchasing re7uirements are affected by the technology it use in its

manufacturing process to products it products. "or example, the re7uirements of a company

using the automated process to manufacture and a company using the manual process will differ

widely. )he production process to manufacture color )0s in Japan is totally automated.

)herefore, Japanese manufactures use few integrated circuits, while the same process in the @&

once re7uired discrete components, manual assembly, etc.

ii> .ro#0t an# !ran# 0se stat0s: industrial markets can also be segmented on the basis of

product and use brand use status. )he users of a particular brand or product. "or instance, banks

53


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computeri'ing their entire operations from manual transaction processing might share similar

experience of cost reeducation and a change in marketing strategy.

iii> C0sto"er a$a!i/ities: Having sufficient knowledge about the customer6s financial,

technical and operational capabilities will substantially help the marketers in segmenting their

markets. ustomer6s re7uirements depend on their capabilities in various fields. "or instance.

+utomobile producers such as )oyota maintain


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centrali'ed purchasing method and maintain local sales accounts to deal with companies that

follow a decentrali'ed purchasing method.

ii> .o1er str0t0res:3ower structures in different organi'ation vary. "or example, the strength

of the financial analysis unit of (eneral Motors has made it stronger in getting better deals from

its suppliers. )herefore, suppliers can segment their customers on the basis of the level of impact

of influential units of organi'ations. "or instances, &undaram "asteners effectively supplies and

tackles the power structure of (eneral Motors through its advanced technical skills in the field.

iii> Re/ationshi$ a"ong the !0&ers an# se//ers:Organi'ation can segment their markets on the

basis of the level of relationship with different customers. %ith some, it will be demarcate their

relationship with different customers. "or example, a bank can find companies which have

representatives of

competitors on their boards, an unattractive segment.

i2> Genera/ $0rhasing $o/iies:3urchasing policies of organi'ation differ, "or example, some

buy while others get them on lease. &imilarly, some organi'ations have a policy of buying system

rather than individual components. (overnment Organi'ations usually buy through bidding.

)herefore, suppliers who have a comparative cost advantage may prefer to target such markets.

6 %it0ationa/ fators:

&egmenting the organi'ational markets on the basis of situational factors involves order

fulfillment urgency, product application and finally the si'e of the order.

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i> Urgen& of or#er f0/fi//"ent:Marketers can differentiate their customers on the basis of

products that are to be used on a regular basis, products that are needed for urgent replacement of

existing parts, etc. ustomers who want 7uick supplies are usually ready to pay higher prices.

ii> .ro#0t a$$/iation: )he application of a product and its usage helps in segmenting

industrial marketers. "or instance, a computer in a software development firm may be used

continuously for G hours a day, while it may be used for %ie of the or#er:)he si'e of the orders can be a basis for segmenting a market. + supplier

with a highly automated manufacturing process may depend on sales volumes, while a no

automated manufacture may depend on small 7uantity, short run products. Marketers can divide

the market on the basis of the product users and their usage patterns, since customers may order

products from different suppliers for the same products for different re7uirements.

7,.ersona/ harateristis of the $0rhasers:

3urchase decisions in Organi'ation are made by individuals and not the organi'ations,

although the philosophies and procedures of the organi'ations provide them with a framework

and restrict the purchasing patterns. )he risk taking and risk averting nature of a buyer is another

criterion that has to be looked into for serving them. /isk avoiders normally do not look for new

suppliers. 1ut some buyers look for several suppliers for their re7uirements and split their orders

in such a way that on time delivery is ensured. &ome customers depended on their existing

suppliers and are loyal to them. &uch customer preferences act as guide for segmenting these

56


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markets. However, it is difficult to obtain data on personal characteristics, but the company6s

sales force can be effectively used for gathering such information.

If marketers segment potential markets, the segmentation needs to be that they can target

their customers effectively and develop communication program to convert potential customers

into real customers and maximi'e their profits. However, it is not always necessary to segment a

market. If the needs and wants of all potential customers are homogeneous, the market need not

be segmented.

"or effective segmentation, segmentation variables need to exhibit certain characteristics. )hey

are discussed below.

3,Meas0ra!/e:)he variable used for the segmentation of the markets should be measurable to

be effective. If it is not measurable, the marketers will not be able to find out whether the

segment Is worth targeting. "or example, a variable like the purchasing power of potential

customers is measurable.

4,%0!stantia/ %hen dividing the market into segments, a marketer should take enough care to

see that each segment consists of an ade7uate number of customers worth catering to. It should

be big enough to make economic sense. If a product is manufactured for them, the company

should be able to make a profit by targeting them. "or example, traditionally , most manufactures

produced tools and e7uipment suitable for right hand persons because the manufactures

considered that the market for left handed persons was not substantial. However, this trend is

changing now.

5,Aessi!/e$ )he segment of the market that a marketer is trying to target should be accessible

to him. )he appropriate selection of the media, its coverage and other factors like the product

57


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distribution facilities play a ma


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3, AGE OF T*E RE%.ONDENT%

Age No of res$on#ents No of res$on#ents

K-A K K

A-L LF LF

L-5 KE KE

W5 E E

59


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20+30 31+40 41+50 ,50

0

5

10

15

20

25

30

35

40

45

50

AGE OF THE RESPONDENTS

No of res&ondents

Inferene:

#xplains the age group of respondents. Out of respondents, LFP of respondents are in the

age group of A to L, KEP of respondents are in the age group of L to 5, KP of respondents

are in the age group of K to A and EP of respondents are above 5.

4, C/assifiation of the res$on#ents aor#ing to O0$ation

%, No O0$ation No of res$on#ents No of res$on#ents

#mployee LF LF

K 1usinessmen AK AK

A 3rofessional

L Others K K

60


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0

5

10

15

20

25

30

35

40

45

50

No of res&ondents

Inferene:

#xplains the occupation of respondents. Out of respondents, LFP of respondents are

employees, AKP of respondents are businessmen, P of respondents are professional and

remaining KP of the respondents are others mostly students.

5, C/assifiation of the res$on#ents aor#ing to Ann0a/ Ino"e

%,

No

Ann0a/ Ino"e No of res$on#ents No of res$on#ents

/s 5,-,, AK AK

K /s ,,-K,, LG LG

A W/s K,, K K

61


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05

101520253035404550

Classifcation o the respondents according to Annual nco!e

No of res&ondents

Inferene:

#xplains the average annual income of respondents. Out of respondents, LGP of respondents

have annual income between /s , ,-K, ,, AKP of the respondents have annual

income between /s 5,-,, and KP of the respondents have annual income above /s

K,,.

6, C/assifiation of the res$on#ents aor#ing to t&$e of ins0rane:

%, No T&$e of

ins0rane

No, of

res$on#ents

No, of

res$on#ents

62


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Health insurance KE KE

K *ife insurance EA EA

Hea!th insurance- 27.

Life insurance- 73.

Inferene:

#xplains the type of insurance of respondents. Out of respondents, KEP of respondents

prefer (eneral insurance, EAP of respondents prefer *ife insurance.

7, C/assifiation of the res$on#ents aor#ing to t&$e of ins0rane setor:

%, No T&$e of ins0rane No, of No, of

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setor res$on#ents res$on#ents

3ublic sector EE EE

K 3rivate sector KA KA

Inferene:

#xplains the type of insurance sector of respondents. Out of respondents, EEP of

respondents interested to invest in public sector, KAP of respondents interested to invest in

private sector

64


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9, C/assifiation of the res$on#ents aor#ing to $ri2ate ins0rane

o"$anies

%, No .ri2ate/ /ifei ins0rane o"$anies No, of res$on#ents

I=( 0ysya life insurance 3

K H2" &tandard lives 37

A 1a


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B, C/assifiation of the res$on#ents aor#ing to $refer to kin#s of $ro#0t $/ans:

%, No Kin#s of $ro#0t $/an No, of res$on#ents No, of res$on#ents

hild plan K K

K /etirement plan E E

A &aving plan KL KL

L 3rotection plan G G

5 Investment plan K K

0

5

10

15

20

25

30

No of res&ondents

Inferene:#xplains the prefer to kinds of product plan of respondents. Out of respondents,

KP of respondents prefer to child plan, E P of the respondents prefer to retirement plan, KLP

of the respondents prefer to saving plan, GP of the respondents prefer to protection plan and K

P of the respondents prefer to investment plan.

, C/assifiation of the res$on#ents aor#ing to "o#e of $a&"ent:

%, No Mo#e of $a&"ent No, of res$on#ents No, of res$on#ents

Monthly G G

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67/77

K ?uarterly A A

A Half yearly K K

L >early 5 5

onth!y uarter!yHa!f year!y ear!y

0

10

20

30

40

50

60

No of res&ondents

Inferene:

#xplains the mode of payment of respondents. Out of respondents, GP of

respondents prefer monthly mode of payment, AP of respondents prefer 7uarterly mode of

payment, KP of respondents prefer half yearly mode of payment, and 5P of respondents

prefer yearly mode of payment.

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J, C/assifiation of the res$on#ents aor#ing to Ten0re

%,

No

Ten0re No of res$on#ents No of res$on#ents

5- FK FK

K -K KE KE

A K-A

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Inferene:

#xplains the tenure of the policies which was opted by the respondents. Out of respondents,

FKP of respondents have policies for 5- years, KEP of respondents have policies for - K

years and the P of respondents have policies for K- A years.

3, C/assifiation of the res$on#ents aor#ing to Charges

%,

No

Charges No of

res$on#ents

No of res$on#ents

3remium +llocation /ate

K 3olicy "ees KG KG

A Mortality harges K K

L "und Management harges L L

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05

10152025303540

No of res&ondents

Inferene:

#xplains the charge taken by the company is rated by the respondents. Out of

respondents, LP of respondents are happy with fund management charges, KGP of respondents

are happy with policy fees, KP of respondents are happy with mortality charges and P of

respondents are happy premium allocation rate charges.

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33, /assifiation of n0"!er of res$on#ents for 0sto"ers?

%,

No

0sto"er

res$on#ents

No of

res$on#ents

No of

res$on#ents

(ood K5 K5

K +verage 5 5

A &atisfactory F F

/ood %era*e (atisfactory

0

10

20

30

40

50

60

No of res&ondents

Interferene:#xplains the charge taken by the company is rated by the respondents. Out of

respondents, FP of respondents are satisfactory with customer responses, 5P of respondents

are averages , K5P of respondents are good responses of the customers..

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FINDING%

)he following are the findings based on the analysis of the 7uestionnaire$

Most of the respondents are between A to L years.

Most of the respondents are employees than businessmen or professionals.

Most of the respondents have A dependents. )his means they have more human life value

when compared to other respondents.

Most of the respondents have an annual income between the /s. , , to /s. K,

,.

Most of the respondents are making an annual investment between the /s. , and

/s. 5,.

Most of the respondents are investing in insurance after the banking. It means they are

giving importance to life.

+lmost all the respondents have insured themselves.

Most of the respondents have an insurance policy at *I, where as it may conclude that

customer inclined to public sector life insurance security.

Most of the respondents have an insurance cover between /s., , to /s. K, ,.

It means they are not giving more importance to their life value compared to investment

purpose it means they are giving more importance to investment purpose.

Most of the respondents have taken annual premium between the /s. , to /s.

A, but their life cover amount was more. It means they are giving more importance

to secure their life

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%UGGE%TION%

Ing0ysya insurance company has to implement children policies.&o that in long term it will

give more benefits which is less of risk.

Ing0ysya insurance company should take the measures of awareness through

advertisements and newspapers etc.

Ing0ysya insurance company provides proper training in selling promoting insurance

business.

Ing0ysya insurance company must have to give the more importance to the insurance plans

which are in yearly mode of payment.

Ing0ysya insurance company has to bring awareness in people regarding insurance.

Ing0ysya insurance company has must introduce more long term plans.

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UE%TIONNARIE

NAME:

+(#$ XXXXXXXXXXXXXXXXXX

O@3+)IO=$ XXXXXXXXXXXXXX

; +nnual income$

a; 1elow /s.5,

b; /s. 5, to , ,

c; /s. , , to K, ,

d; +bove /s. K, ,

K; %hich type of insurance do you preferV

a; (eneral insurance

b; *ife insurance

A; %hich insurance sector is you interested to investV

a; 3ublic sector b; 3rivate sector

L; %hich private life insurance companies do you aware ofV

a; I=( 0ysya b; H2" &tandard lives c; 1a


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c; Met &aral

; How much money you are paying to your product in Met*ife insurance companyV

a; /s. , b; /s. K, c; /s. A, d; More than /s. L,

K; How much )otal &um assured prefer to your life insurance policyV

a; lakhs /s b; K lakhs /s

c; A lakhs /s d; +bove L lakhs /s

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1I1*IO(/+3H>

The Referene 'ooks

1rochures of the company.

Journals

The We!sites Gone Thro0gh

111,ir#ain#ia,org

111,ins0ranein#ia,o"

111,ins0rane80otes"arket,o"

111,80otefor"s,o"

111,"et/ife,o"

111,iii$r0/ife,o"

""",#a$a$allian%&co!

111,!ir/as0n/ife,o"

prasad barthi exa.docx

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