pr people & journalists can drive each other nuts
DESCRIPTION
How do PR people and journalists sometimes drive each other nuts? Prof. Barbara Nixon's Spring 2011 Writing for PR & Advertising class came up with more than 15 ways.TRANSCRIPT
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PR People & Journalists Can Drive Each Other
NUTS
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PR People Drive Journalists Nuts
When . . .
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PR Professionals Make More
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PR pros don’t do their
homework on products and
services
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Sending the same pitch that one editor or journalist already rejected to another editor at the same publication.
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Gifts can be annoying.
Make them relevant and useful.
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Don’tMark
EmailsAs
HighIMPORTANCE!
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They Use Hype Words!
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Callingexcessively
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Don’t Instantly Friend on Facebook
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Journalists Drive PR People
Nuts When . . .
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They show up to interviews unprepared….
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Conflicting AgendasWhy can’t we be
friends?
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Agreeing to send a reporter or
photographer, then failing to do so
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When journalists put
a negative spin on a story
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Making assumptions is never a good thing.
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Underhanded Waysof Finding Information
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Pestering PR people for an interview.
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Slides Created by Prof. Barbara Nixon’s COMM 4333: Writing for PR and Advertising Class
at Southeastern University
Spring 2011