PR Network 8th December 2009

Newport City Homes

CHC’s movements

‘Don’t get bitten by loan sharks’

Aim: To raise awareness of the scale of the problem

Messages: by borrowing even a small amount ofmoney could mean paying back thousands of poundsin interest

Media used: Television ITV and S4CBus streetliners – 10ft and 13ft

Call to action: Website

Member buy in: Art work/Leaflets

Bus Streetliners

Television Adverts – Kitchen

http://www.youtube.com/watch?v=D68NngRte8A

Television Adverts - Bedroom

Leaflets

Launched at the Senedd

Launched at the Senedd

Launched at the Senedd

Money Line Cymru

5 outlets open

Over 100 loans issues to date

Some really good case studies

After Christmas: Local coverage

Western Mail

Western Mail - online

BBC Wales

Flintshire Chronicle

• How much does the sector contribute to the economy?

• How much is retained in Wales?

• How many people employed?

• How many new affordable homes built?

Wales Economic Impact Study

Bits and Bobs

European Investment Bank

Bits and Bobs

European Investment Bank

Digital Inclusion

Bits and Bobs

European Investment Bank

Digital Inclusion

PR Conference

Bits and Bobs

European Investment Bank

Digital Inclusion

PR Conference

Eisteddfod

Bits and Bobs

European Investment Bank

Digital Inclusion

PR Conference

Eisteddfod

Training for the sector

Bits and Bobs

European Investment Bank

Digital Inclusion

PR Conference

Eisteddfod

Training for the sector

Young Wales

Bits and Bobs

European Investment Bank

Digital Inclusion

PR Conference

Eisteddfod

Training for the sector

Young Wales

Future PR Network Dates

Happy Christmas