pr is dead?
TRANSCRIPT
I S D E A D ?
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Press Release
I S D E A D ?
Press Release Is Dead?
SAD BEAR
THE ANNOUNCEMENT MODE CHERISHED
BY EVERY ORGANIZATION
i.e. THE PRESS RELEASE
(TO ANNOUNCE NEW PRODUCT,
NEW SERVICE, EARNINGS OR
CHANGE OF CEO)
IS DEAD?
“WE’RE DELIGHTED TO ANNOUNCE…”
IS DEAD
Press Release Is Dead?
SAD BEAR
“(QUOTE BY THE CEO)”
IS DEAD?
Press Release Is Dead?
SAD BEAR
Press Release Is Dead?
SAD BEAR
KEY MESSAGES
IS DEAD?
CREATIVE TITLES FOR PRESS RELEASE
IS DEAD?
Press Release Is Dead?
SAD BEAR
PRESS RELEASE IS AS DEAD AS…
Press Release Is Dead?
SAD BEAR
Typewritters?
Press Release Is Dead?
SAD BEAR
Fax Machines?
Press Release Is Dead?
SAD BEAR
Print Newspapers?
Press Release Is Dead?
SAD BEAR
Traditional Journalism?
wait a minute…
THE PRESS RELEASE I S N O T D E A D …
maybe…
IT IS NOW CHANGING FORM? perhaps…
IT IS TRANSMOGRIFYING
LIKE OTHER MEDIA…
INTO MORE THAN JUST WORDS
Press Release Is Dead?
SAD BEAR
LEARNED FROM…
maybe it has
MH 370
KIKI
so, a modern press release has…
Press Release Is Dead?
SAD BEAR
THE MODERN PRESS RELEASE NOW HAS
TO BRING NEWS TO LIFE
PICTURES VIDEO
INFO GRAPHICS SOUND
Press Release Is Dead?
SAD BEAR
PICTURES
A police officer runs across Martin Place near Lindt cafe, where hostages are being …
Press Release Is Dead?
SAD BEAR
PICTURES
tindakan segelintir penyokong Harimau Malaya melemparkan botol air ke arah penyokong Vietnam menambah lagi ketegangan kedua-dua penyokong
Press Release Is Dead?
SAD BEAR
INFOGRAPHICS
Press Release Is Dead?
SAD BEAR
INFOGRAPHICS
Press Release Is Dead?
SAD BEAR
INFOGRAPHICS
Press Release Is Dead?
SAD BEAR
SOUND
therefore, press release has taken a new shape…
A NEW SHAPE
&
IT HAS TAKEN …
HAS MORE NARRATIVE
BRAND JOURNALISM
IT IS ABOUT…
Press Release Is Dead?
SAD BEAR
A STORY
TELL
TO MERIT MEDIA SPACE
Press Release Is Dead?
SAD BEAR
NO LONGER WRITTEN,
APPROVED & SENT
PRESS RELEASE ARE
TO A NEWS WIRE
Press Release Is Dead?
SAD BEAR
• Offers of interviews with high level executives
PRESS RELEASE IS NOW OFFERED WITH
A STORY
• Offers of a b-roll video that can be spliced into an online report
• Offers a series of pictures that can be weaved into a slide show
Press Release Is Dead?
SAD BEAR
MEDIA IS HUNGRY FOR
THE
CONTENT
Press Release Is Dead?
SAD BEAR
24/7 CONTENT
Press Release Is Dead?
SAD BEAR
MUST PROVIDE COMPANIES
THESE CONTENT
Press Release Is Dead?
SAD BEAR
EVEN THE TRADITIONAL PRESS RELEASE IS
BIGGEST MISTAKE WITH PRESS RELEASE,
IT IS DULL AND WORDY
Press Release Is Dead?
SAD BEAR
• VISUALS (PHOTO & VIDEO & INFORGRAPHICS)
EDITORS NEED MORE THAN JUST WORDS
THEY NEED…
• STORY TELLING
• CONTENT-READY RELEASE
so, is the press release really dead?
Press Release
S O , I S T H E
D E A D ?
Press Release Is Dead?
SAD BEAR
NO!
TIME
IT HAS JUST
CHANGED WITH
Press Release Is Dead?
SAD BEAR
PR C A N W E C O N C L U D E , T H E R E F O R E , L I K E Y O U
T O D A Y H A S
SOUL
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