ADVERTISING IS DEADLONG LIVE ADVERTISING

THE FUTURE IS NOW

2007 2010 2013

LEAP MOTION

THE FUTURE IS NOW

2007 2010 2013 2020

?

http://www.youtube.com/watch?v=DDW7ekiBKx8

TRADITIONAL MODEL

TV

PRINT

DIGITAL

OOH

%

NOW MEDIA

NOW MEDIA

%?

TRADITIONAL MINDSET

BUY

BUY NOW

THE JOURNEY

BUY NOW

BUY PURCHASE PATH

THE JOURNEY

BUY

AD AD

SEARCH

FACEBOOK

OLD MODEL

BRAND CONSUMER

OLD MODEL

BRAND REACH

OLD MODEL

BRAND BUY

NEW MODEL

BRAND CONSUMER

NEW MODEL

APP

WEBSITE

FACEBOOK

GAME

COMMUNITIES

NOW MEDIA

NEW MODEL

BRAND BUY

NEW MODEL

RESULTREACH

OLD MODEL

NEW MODEL

AWARENESS

INTEREST

DESIREACTION

ENGAGE

NEW MODEL

CAMPAIGN BUILD TO LAST

NEW MODEL

UTILITY CONVENIENCE VALUE EXPERIENCE

THE SHIFT

BUSINESSPROBLEM

CONSUMERBEHAVIOR

THE SHIFT

BUSINESSPROBLEM TECHNOLOGY

CONSUMERBEHAVIOR

ADVERTISING

THE SHIFT

ARCHITECTUREART

NEW BUSINESS MODEL

%

NEW BUSINESS MODEL

HOW CAN WE IMPROVE THE LIFE OF THE CONSUMER?

NEW BUSINESS MODEL

CONCEPT

FACEBOOK MOBILE DIGITAL IN-STORE PINTEREST

Google Art Copy & Code

www.artcopycode.com/#/film

HIBBETT SPORTS

MOBILE CVB

MOBILE CVB

NIKE+

NIKE FUEL BAND

KELLOGG MY SPECIAL K

STARBUCKS

TESCO

WHAT'S THE ROI?

WHAT'S THE RETURN ON RELATIONSHIP?

NOW LATER

$

$$$

$$$$$$$$$$VS.

2020

jarrett@redsquareagency.com

@jarrettmccraw

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