dead ad guys chicago edition | an informal history of advertising by david wojdyla
DESCRIPTION
An informal history of Chicago advertising lecture by David Wojdyla at DePaul University’s College of Communication. It was Day One of the integrated marketing course, “New York Way: In-Person Agency and Media Visits and Analysis.” BACKGROUND: The idea for this course came about when three professors (Ron Culp, Ken Krimstein, Cristina Benitez) all with a different area of expertise (Public Relations, Advertising, Latino Media and Communication) wanted to take students into New York City to gain a deeper understanding of the structure, operations and culture of agencies and media in Chicago and New York.TRANSCRIPT
