pr final project-3

Best Buddies Movie Night

Table of Contents

Title Page………………….………………………………………………............... 1

Table of Contents…………….…………………………………………………... 2

Executive Summary………….…………………………………………..........3-4

Situation Analysis…………………………….…………………………..........5-6

Objectives………………………………………….………………………………... 7

Target Audiences………………………………….……………………………... 8

Strategies and Tactics…………………………….……………..................9-11

Calendar/Timetable….………………………………………….…..…….12-15

Budget……………………………………………………………………….……… 16

Objectives & Strategies……………………………………….................17-18

Secondary Research…………………………………………………........19-20

Social Media Examples………..………………………………………… 21-22

Conclusion…………………………..…………………………………………….. 23

Works Cited……………………..………………………………………………… 24

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Executive Summary

The Best Buddies Movie Night is an event that will raise

awareness for Best Buddies International, increase the number of

volunteers for the local Auburn Chapter, raise $5,000 for the Auburn

Chapter of Best Buddies, and promote the Special Olympics by

increasing the number of volunteers. The event will take place on

October 17, 2013 at 6 p.m. and will be held in Jordan-Hare Stadium on

the Auburn University campus. The movie that will be shown is “Radio.”

Best Buddies® is a nonprofit 501(c)(3) organization dedicated to

establishing a global volunteer movement that creates opportunities for

one-to-one friendships, integrated employment and leadership

development for people with intellectual and developmental disabilities

(IDD).

The primary audience of the Best Buddies Movie Night is

individuals and families affected by disabilities in Lee County. The

secondary audience is the Auburn students, faculty, staff and the

residents of Lee County. The special audience is the Auburn Chapter of

Best Buddies’ members and Buddy pairs.

Best Buddies Movie Night hopes to have 1,000 or more attendees.

All of the target audiences will be reached and informed about the

event. To ensure this objective is achieved, fliers will be passed out on

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campus and placed in local restaurants and stores. A Facebook page will

be created, and all friends of the group members will be invited to like

the page and join the Facebook event. A Twitter account and a Tumblr

account will also be created. The Twitter will be used to tweet about the

event and there will be frequent posts about the event on the Tumblr

page. This event will also raise awareness of Best Buddies International

by placing facts and information about the organization on the social

media sites (Facebook, Twitter, and Tumblr) and by having a local

Buddy, Ann Finlen, speak about the organization at the event. Another

objective of the event is to raise $5,000 for the Auburn Chapter of Best

Buddies. Tickets to the event will be sold individually for $5 or in a t-

shirt and ticket package for $15. Donation boxes will also be placed

daily on the Auburn concourse and at the entrance and exit of the event.

A final objective of the Best Buddies Movie Night is to promote the

Special Olympics. Information will be provided to potential athletes and

volunteers. The information will be distributed on the social media sites

and in the brochures provided by the Special Olympics, in a video shown

before the movie at the event, and a buddy will speak about his or her

experience in the Special Olympics at the event. There will also be a

station at the event for attendees to participate in Special Olympics

activities.

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Situational Analysis

Best Buddies® is a nonprofit 501(c)(3) organization dedicated to

establishing a global volunteer movement that creates opportunities for

one-to-one friendships, integrated employment and leadership

development for people with intellectual and developmental disabilities

(IDD).

The Auburn Chapter of Best Buddies is the largest college chapter in the

United States with more than 200 active members and 98 college buddy

pairs.

The students and faculty on campus have shown they care about people

with intellectual disabilities with the annual Spread the Word to End the

Word campaign on the concourse led by the Best Buddies chapter.

Every year they receive nearly 2,000 signatures symbolizing support of

one of Best Buddies’ missions: to end the use of the “R” word: retarded.

Because of this support, we know people in our community care, but do

not have the proper avenues to become involved in Best Buddies’

missions. One of their most important missions is to support the Special

Olympics.

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Best Buddies of Auburn needs to become a household name in order to

help the people who can gain from it, as well as involve the community

in helping their cause.

This event is needed to spread awareness to the community about Best

Buddies and plug individuals into serving roles with Special Olympics.

Best Buddies of Auburn needs the help of the community, and this event

intends to encourage their dedication and involvement in the

organization.

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Objectives

To have at least 1,000 guests in attendance

To raise awareness about Best Buddies by increasing the number

of volunteers in Auburn’s Best Buddies chapter by 30 people

To raise $5,000 for Best Buddies of Auburn

To promote the Special Olympics by increasing the number of

volunteers by 50 people

7

Target Audiences

Individuals and families affected by disabilities in Lee County

We chose this group as a target audience because individuals

and families affected by disabilities are interested in Best

Buddies and could benefit from this fundraiser and

organization.

Auburn students, faculty and staff

Auburn students and family are a part of our target audiences

because we feel like they would be interested in watching a

movie in the stadium and want them to learn about the Best

Buddies organization.

Residents of Lee County

We want to engage the citizens in Lee County in order to

impact more than the campus of Auburn University.

The Auburn Chapter of Best Buddies’ members and Buddy pairs

The Buddies and Buddy pairs will have a chance during this

event to speak out on their cause and try to get new members

in Best Buddies and participants in Special Olympics.

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Strategies and Tactics

Objective 1: To have at least 1,000 guests in attendance

Strategy: We will open our event to people with disabilities or

those who have been affected by a disability, as well as families in

the Lee County area. We will draw more guests in by providing a

guest speaker from the popular move, “Radio.”

Tactics:

1. Pass out fliers on campus

2. Place fliers in local restaurants and stores

3. Invite all of the Facebook friends of the group

members to like the page and join the event on

Facebook

4. Tweet at least five times a day about the event

5. Promote the event through a Tumblr page

6. Promote the speakers: James Robert Kennedy and

Coach Harold Jones

Objective 2: To raise awareness of Best Buddies International

Strategy: We want to raise awareness of Best Buddies

International through social media, brochures, and by having Ann

Finlen, a Buddy, speak about the organization.

Tactics:

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1. Invite all friends to like the Best Buddies Facebook

page and make statuses about Best Buddies

Auburn

2. Tweet facts about Best Buddies

3. Post facts about Best Buddies on Tumblr

4. Pass out brochures provided by Best Buddies

International

5. Have Ann Finlen, a Buddy, speak about her

experience with Best Buddies

Objective 3: To raise $5,000 for Best Buddies of Auburn

Strategy: We want to raise this during the event through ticket

sales, selling t-shirts and donations.

Tactics:

1. Raise money by selling tickets for $5 and giving the

option to buy a t-shirt with a ticket for $15

2. Place donation boxes on the concourse tables and

at the entrance and exit of the event

Objective 4: To promote the Special Olympics by increasing volunteers

by 50 people

Strategy: We will promote the Special Olympics by providing

information for potential athletes and volunteers.

Tactics:

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1. Have a station for attendees to participate in

Special Olympics activities

2. Provide information about the Special Olympics on

the Facebook page and in brochures provided by

Special Olympics

3. Show a quick promotion video before the movie

4. Have a Buddy speak about his or her experience

with Special Olympics.

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Calendar/Timetable

Week 1 (June 3-9)

Reserve Jordan-Hare Stadium

Discuss catering options

Discuss speaker options

Week 2 (June 10-16)

Reserve Tiger Dining for catering

Decide on guest speaker

Decide on movie to be played

Week 3 (June 17-23)

Phone meeting with James Robert Kennedy and Coach Harold

Jones (Speakers)

Discuss with Best Buddies Auburn Chapter about the event

Week 4 (June 24-30)

Design t-shirt

Design koozie

Design fliers to hand out

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Week 5 (July 1-7)

Finalize availability with James Robert Kennedy and Coach Jones

Finalize t-shirt design

Finalize koozie design

Finalize flier design

Week 6 (July 8-14)

Reserve Hotel at Auburn University and finalize driving route for

Kennedy and Jones

Week 7 (July 15-21)

Reserve Aubie

Reserve balloons for event

Week 8 (July 22-28)

Design event banner

Purchase the movie

Buy ticket stubs to be passed out

Week 9 (July 29-August 4)

Finalize banner design

Order t-shirts

Order koozies

Week 10 (August 5-11)

Create social media pages- Facebook, Twitter, and Tumblr

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Local volunteer sign-up


Meet with Best Buddies volunteers and local volunteers

Create inclement weather backup plan

Week 13 (August 26-September 1)

Choose buddy speaker- Ann Finlen

Distribute fliers in the Auburn area- restaurants, stores, etc.

Week 14 (September 2-8)

Play promotion video at home football games

Distribute fliers on Auburn concourse


T-shirts arrive

Banner arrives


Display banner on concourse

Sell tickets on concourse 10 a.m. – 3 p.m. (M-F)

Sell t-shirts on concourse 10 a.m. – 3 p.m. (M-F)


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Follow-up with Kennedy and Jones

Week 18 (September 30- October 6)

Follow-up with Tiger Dining

Follow-up with Balloon company

Week 19 (October 7-13)

Meet with Jordan-Hare event staff

Meet with Best Buddy and local volunteers

Week 20 (October 14-17)

October 14: Balloons arrive

October 15: Sound and video check in Jordan-Hare

October 16: Finalize weather backup plan

October 17: Set-up in Jordan-Hare

October 17: Kennedy and Jones arrive

October 17: Volunteers meet in stadium at 4 p.m.

October 17: Catering arrives in stadium at 5 p.m.

October 17: Security arrives in stadium at 5:30 p.m.

October 17: Gates open for attendees at 6 p.m.

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Budget

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Objectives & Evaluation of Strategies

To have at least 1,000 guests in attendance

o Have a volunteer stand at the door and count the number of

guests that arrive

o Count the number of ticket stubs collected at the end of the

night

To raise awareness about Best Buddies by increasing the number

of volunteers in Auburn’s Best Buddies chapter by 30 people

o Have a volunteer sign-up sheet and we will count how many

names we got on the list

o Keep in touch with the Auburn Best Buddies Chapter and

follow-up on how many names from our sheet showed up to

their events

To raise $5,000 for Best Buddies of Auburn

o Count the total amount of income from ticket, food, and t-

shirt sales, as well as the donation box

To promote the Special Olympics by increasing the number of

volunteers by 50 people

o Have a volunteer sign-up sheet and count how many names

we receive on the list

17

o Keep in touch with Special Olympics and follow-up on how

many names from our sheet showed up to their events

18

Secondary Research

Best Buddies is an international organization that creates one-on-

one friendships for people with developmental and intellectual

disabilities (IDD). It was founded in 1989 by Anthony K. Shriver and has

nearly 1,500 middle school, high school and college chapters worldwide

in 50 states and 50 countries. The Auburn Chapter of Best Buddies is the

largest in the nation and recently received the coveted “Most

Outstanding Chapter” award for the 2012-2013 school year. The goal of

Best Buddies is to help people with IDD become confident leaders and

create friendships that last a lifetime.

Special Olympics is the world’s largest sports organization for

people with intellectual disabilities. It is home to nearly 4 million

athletes in more than 170 countries. It has been proving people with

disabilities can do anything they set their minds to for more than 43

years. The Special Olympics has millions of volunteers and supporters

who help make dreams come true. These athletes inspire people

everywhere with their athletic talent as they compete in a variety of

sports. They show strength, joy and talent in all that they do, and always

play with a smile. The goal is better fitness for the athletes and a place to

belong and build friendships.

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Jordan-Hare Stadium, the home of Pat Dye Field, is the nation’s

10th-largest, on-campus stadium with a capacity of 87,451. It was built in

1939 and is in its 74th year as home to the Auburn Tigers. The stadium is

named for Ralph “Shug” Jordan, Auburn’s most winning football coach,

and Clifford Leroy Hare, a member of Auburn’s first football team,

president of the old Southern Conference and longtime chairman of

Auburn’s Faculty Athletic Committee. The field became known as Pat

Dye Field before the 2005 Iron Bowl after legendary coach Pat Dye who

served as head coach and athletic director at Auburn from 1981-1992.

Dye led Auburn to four SEC Championships in his 12 years on the Plains,

and he was inducted into the College Football Hall of Fame in 2005.

Coach Harold Jones and James Robert Kennedy met in the fall of

1964 when Jones was assistant junior varsity football coach at TL Hanna

High School in Anderson, South Carolina. Kennedy was mimicking

everything the football players were doing. Coach Jones soon found out

that Kennedy was an 18-year-old who could not read, write, or speak.

Coach Jones and Kennedy became friends and Kennedy quickly earned

the nickname “Radio” from his love of music and his transistor radio.

Coach Jones became the head football coach and athletic director and

encouraged Radio to help out with all sports at the high school. Today,

their relationship is still very strong. Radio still works at the high school.

In 2003 their story was depicted in the Revolution Studios’ movie

“Radio,” released by Columbia Pictures. Coach Jones and Radio also do

speaking engagements around the country today.

Social Media Examples

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Twitter:

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Tumblr:

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Facebook:

Conclusion

By hosting the Best Buddies Movie Night, we are hoping to spread

the Best Buddies philosophy of establishing a global volunteer

movement. We are striving to do this by having more than 1,000 guests

in attendance and raising above and beyond our goal of $5,000 for Best

Buddies Auburn. We want to promote the Special Olympics in order to

increase its volunteer numbers. Best Buddies needs this event in order

to raise support and awareness. Best Buddies needs to be a household

name in order to help those with disabilities and those affected by

people with disabilities.

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Best Buddies Movie Night will not only allow the Lee County

community to get to know the organization, but also to become more

involved with Best Buddies. We hope to form a stronger alliance with an

audience that was already familiar with our organization and its

missions, establishing Best Buddies as a household name. By gaining

public interest Best Buddies will produce even more one-to-one

friendships through volunteer opportunities.

Works Cited

"Best Buddies International: About." Best Buddies International. Best Buddies

International, 2013. Web. 15 July 2013. <http://www.bestbuddies.org/best-

buddies>. (SLW)

"Best Buddies Movie Night." Facebook. Ed. Shannon Walton. Best Buddies of

Auburn, 15 July 2013. Web. 15 July 2013.

<https://www.facebook.com/events/418187318295114/>. (SLW)

"Custom T-Shirts." CustomInk. CustomInk, n.d. Web. 15 July 2013.

<http://www.customink.com/lab?BN=true&cid=tbx0-000v-u5x1>. (MED)

Dixon, Mary Ellen. "BESTBUDDIESAUB on Twitter." BESTBUDDIESAUB. Twitter, 15

July 2013. Web. 15 July 2013. <https://twitter.com/BESTBUDDIESAUB>.

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(MED)

Dixon, Mary Ellen. "Best Buddies Movie Night." Tumblr. Tumblr, July 2013. Web. 15

July 2013. <https://www.tumblr.com>. (MED)

Jones, H. (n.d.). About Us. In Radio and Coach Jones. Retrieved July 23, 2013, from

http://www.radioandcoachjones.com/OurStory.html (MRP)

Jordan-Hare Stadium. (n.d.). In Auburn Athletics . Retrieved July 23, 2013, from

http://www.auburntigers.com/facilities/aub-10-football.html (MRP)

"Special Olympics: What We Do ." Special Olympics. Joseph P. Kennedy, Jr.

Foundation for the Benefit of Persons with Intellectual Disabilities , 2013.

Web. 23 July 2013.

<http://www.specialolympics.org/Sections/What_We_Do/

What_We_Do.aspx>. (SLW)

"Tiger Catering at Auburn University." Tiger Catering. Tiger Catering, 2005. Web. 15

July 2013. <https://tigercatering.catertrax.com/shopdisplayproducts.asp?

subCategoryID=&prodid=9&categoryID=1&intOrderID=&intCustomerID=>.

(ADB)

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