wwd pr project

WOMEN’S WEAR DAILY mercedes-benz fashion week

spring 2012Katherine Knestrick

September 19, 2011

Public Relations

PAFM

1

TABLE OF CONTENTS i. cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

ii. table of contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

iii. friday, 9/9: day one

- lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

- issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

- top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

iv. monday, 9/12: day two

- lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6


- top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

v. tuesday, 9/13: day three

- lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9



vi. wednesday, 9/14: day four

- lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12



vii. thursday, 9/15: day five

- lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15



viii. top three favorite shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

ix. trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

x. press release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

xi. editor chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212

DAY ONELead Articles

3

Guilty Verdict, Small Fine for Galliano- john galliano found guilty of

uttering racial slurs in paris

- sentenced to fines of 6,000

euros

- galliano is currently in

treatment

Topshop Opens Flagship in Chicago- topshop opens 2nd u.s. flagship

store in chicago, il

- $12 million investment for the

new 49,000 square foot space

- topshop plans to continue

expansion within the u.s. over

the next 2 years

20 Years for 10 Corso Como- carla sozzani’s 10 corso como

store celebrates its 20th

anniversary

- what started off as a photo

gallery, is now an eclectic

fashion boutique

- plans on continuing expansion

into china in 2012

New Format Sephora Bows in Meatpacking-new meatpacking store will be the first

to feature complete mobile checkout

-the mobile checkout system works with

wifi and a scanner that looks like a

mobile phone

-it will allow for more product space,

since cash wraps will no longer be

present

-mobile checkout will be added to the

remaining manhattan sephora boutiques

Top 3 shows...- bcbg max azria

- kimberly ovitz

- cushnie et ochs

DAY ONEIssue Content & Top 3 Shows

4

In Today’s Issue...-beauty -fashion

-legal -people

-policy -fno

-retail

bcbg max azria cushnie et ochs

kimberly ovitz

DAY ONETOP 3 SHOWS - REVIEWS

5

BCBG MAX AZRIA KIMBERLY OVITZ CUSHNIE ET OCHS

STYLE.COM

BCBG MAX AZRIA KIMBERLY OVITZ CUSHNIE ET OCHSBCBG MAX AZRIA KIMBERLY OVITZ CUSHNIE ET OCHS

STYLE.COM STYLE.COM- sporty, but still sexy & flirty

- finale looks were a little too busy

- not as tightly focused as most

recent resort collection

- the mood was dreamy & somber

- repetitive, yet graceful

- hints of utilitarianism, rather than

structured essentials

- doll theme was a nice change

- very different color scheme than

previous palettes

- sexy space-age wear

WWD WWD WWD- pretty silhouettes, but

needlessly complicated

- mixture of already established

trends

- focused trend will not promise

success

- subtly chic with a savvy shot of

sex appeal

- moody minimalism

- looks were very interesting, yet

wearable

- overall, a focused collection

- very strong & charming looks

- fine balance between very sexy &

very chic

K.K.-bcbg has come back, yet again

with looks that you’ve already

seen before

-unoriginal, and it seems almost

copied from somewhere

-they seem to have taken the

trend forecasters too literally

K.K. K.K.-clever draping added a sensitive

touch

-no prints. this made the palette

stark and straight forward.

however, spring is supposed to be

exciting and experimental, and i

felt the absence of prints bring

down the spring flair

-flattering silhouettes, bringing out

an underlying sex appeal

-extremely playful silhouettes

brought nostalgia to every ex-

barbie loving viewer

-bright colors added excitement and

thrill, which is something that is not

typical of cushnie et ochs

-while the dresses were enticingly

playful, they also had a mature

underlay of radiating sexiness

DAY TWOLead Articles

6

Party Parsing-followed celebrities and

fashion icons around new york

city for pre-fashion week

festivities

-valentino was seen

performing

kareoke at the

Westway

-lindsay lohan

showed up at

the hambleton

after party

Shamask: Back on the Runway-ronaldus shamask will be

returning to the runway

-show lineup will feature a

“desert zen spa” group

-next september, his collection

will be feature as an

exhibit

The Olsens’ Latest Gig: Creative Heads of Superga-olsons’ expand experience into

100 year old tennis show

company superga

-goal is to get brand

into large, high-end

department stores

-upscale spring

collection will

launch in 2012

Jacobs/Dior Talks Go On, Says Proving Difficult-actions of moving marc jacobs from

louis vuitton to dior are moving slow

-the switch will force jacobs to spend

more time in paris

-dior has said that they will take all the

time they need to find a new designer

and will continue to consider all

options

-marc jacobs will be replacing john

galiano if the switch takes place

Top 3 shows...- charlotte ronson

- cynthia rowley

- helmut lang

DAY TWOIssue Content & Top 3 Shows

7

In Today’s Issue...-people -fashion

-legal -finance

-retail -accessory

helmut lang cynthia rowley

charlotte ronson

DAY TWOTOP 3 SHOWS - REVIEWS

8

charlotte ronson cynthia rowley helmut lang

STYLE.COM STYLE.COM STYLE.COM-tied together by the collections

easy silhouette & soft palette

-the addition to adorned dresses

felt busy, but femininity felt new

-hope to see more extras next time

-combination of athletic

elements & feminine silhouettes

-animated elements from resort

-sequin came to life on mirrored

runway

-giant brush strokes adder the only

color to the collection: yellow

-very wearable

-closing looks were crafty, a new

approach for the couple

WWD WWD WWD-fun vibe given off by fluid dresses

& the final looks of deep orange

chiffon

-western look with cool denim

patching

-sweet slip-dresses & floral prints

-flirtation was key to collection

-too-stiff bonded pieces left one

wishing for rowley’s lighter touch

-silk dresses and mixed florals

kept femininity alive

-successfully playfulness with

contrasts

-draping was playful

-layering of textures added softness

which is not typical of the brand,

but still reflected helmut lang

charlotte ronson cynthia rowley helmut langcharlotte ronson cynthia rowley helmut lang

-first runway show panned out

wonderfully as it upheld the image

of the brand

-this collection added new

embellishments, respectively

approaching lang’s style

-the lingerie added sex appeal,

which is something the customer

will appreciate

-the seldom palette of blacks and

whites only made the audience

appreciate the sporadic additions

of yellow hues

K.K. K.K.K.K.-a little more rough than what one

would expect from a cynthia

rowley spring collection

-however, the stark, harsh prints

bring on a sense of appropriate

emotion

-the effect that the lighting had

on the embellishments was

captivating

-extremely feminine & wonderful

choice of fabrics -- the denim &

chiffon married perfectly

-exciting but expected, ronson

didn’t shock viewers with each

new look

-the beautiful finale of deep

oranges were romantic and added

a stunning

contrast to

the blue

denim

DAY THREELead Articles

9

Economic Malaise CloudsPremière Vision Forecast-european economic crisis takes

on the textile industry

-the industry is expected to

return, but at a much weaker

pace than others

-however, amongst

all of the

chaos,

europeans

remain

hopeful

Ralph Lauren Names Hooks New President, Europe-ralph lauren corp. appoints john

hooks as new president

-hooks previously worked at

armani, where he successfully

expanded the branch

internationally

Richemont Gets $37.4M inFakes Case-richemont won $37.4m from

concept designs unlimited, inc.

for selling fakes at original

price

-cdu racked in up to $30,000 per

product at times

War of the Watches: TiffanyVersus Swatch-3-year partnership between swatch

group,ltd. & tiffany & co. came to an end

-swatch plans on pursuing a claim

against tiffany’s, claiming they

systematically delayed business for

the couple

-what once was a “historic agreement”

will soon be a thing of the past

Top 3 shows...- donna karan

- carolina herrera

- thakoon

DAY THREEIssue Content & Top 3 Shows

10

In Today’s Issue...-beauty -fashion

-legal -finance

-trade -accessory

shows -textiles

-media

donna karan carolina herrera

thakoon

DAY THREETOP 3 SHOWS - REVIEWS

11

donna karan carolina herrera thakoon

STYLE.COM STYLE.COM STYLE.COM-new tribal influenced collection

-while some appeared costumey,

her famous ease remained

-one of her most vibrant shows in

a while

-relaxed italian feel brought on a

romantic touch

-herrera tried to accomplish too

much at once

-random trims were not fitting

-multicultural versailles rococo

meets kenya’s masai tribe

-plausibly fearless, but also camp

-floral shirtdress captured the

collection’s verve

WWD WWD WWD-not beautiful. dull black with

white & muddy brown

-relentless collection

-personal passions trumped

professional judgement

-spot-on. at most chic, au courant

-geometric approach was a winner

for herrera’s spring collection

-wonderfully incorporated her

classics

-two disparate worlds collided in a

magical way

-accomplished goal of “sportif &

more american”

-the most traditional elements

became modernizezd

-oriental flares on traditional

western looks made it a worldly

& united collection

-flirty skirts & textured layers

added taste & an innocent sex

appeal

-basic pieces became vibrant as the

western & eastern world collided

in thakoon’s latest masterpiece

donna karan carolina herrera thakoondonna karan carolina herrera thakoon

-collection consisted of tribal-like

ethnic prints that reflected

karan’s recent travels to haiti

-cool, earth-like palette made it

appropriate for a spring collection

-her sexy silhouettes that scream

donna karan remained present

-new approach to sharp geo-

metrics in soft, contrasting colors

successfully reflected the

brand’s image

-the sparrow print added a dainty,

soft touch

-the collection explicated

herrera’s femininity with a touch

of playful boyishness

K.K. K.K. K.K.

DAY FOURLead Articles

12

Hudson Launches Sportswear-Hudson will

introduce

sportswear

at next

coterie show

-in nov, hudson

will launch a

line of

women’s

denim with

equinox gyms

Charges, Web Margins Weighon Neiman’s-360-degree marketing plan will

broadly improve customer

service

-new campaign to launch

celebrity stylist, rachel zoe,

reflects new process by making

sure ads are available to every

market

Earnest Sewn Seeks Return to Growth-earnest sewn is bringing back

previous designer, benjamin

talley smith, as creative

director

-expects to generate $15-18m

in wholesale sales this year by

expanding retail

Madonna, Tory in Talks,Marni-Lauder In Deal-there is talk that madonna and designer

tory burch are in talks of signing each of

their own fragrance deals with estée

lauder cos. inc.

-meanwhile, marni’s deal with estée

lauder is official

-goal is to create a collection of classic

fragrances, rather than a promotional

business

-marni’s fragrance is rumored to release

as early as fall 2012

Top 3 shows...- vera wang

- badgley mischka

- hervé léger

DAY FOURIssue Content & Top 3 Shows

13

In Today’s Issue...-legal -fashion

-fragrance -media

-denim -people

vera wang badgley mischka

hervé léger

DAY FOURTOP 3 SHOWS - REVIEWS

14

vera wang badgley mischka hervé léger

STYLE.COM STYLE.COM STYLE.COM-very different than her usual

-trippy colors inspired by 18th

century wallpaper

-too much fairy-tale for real world

wear

-edgy collaboration with mark +

james collection into main line

-more shape left swish appeal

absent

-eye catching bows & bright palette

-armor theme with tribal motifs read

dystopian warrior princess

-things were fierce enough, but knee

high gladiator boots underscored it

-strung with bits of danger & power

WWD WWD WWD-intricate layering of airy fabrics cut

& crafted with incredible attention

to detail

-delicate, ethereal & wonderful

-beautiful, but not entirely

wearable

-southern-belle feel with yards of

tiers & peplums

-mixing lovely with leathers &

sequin called for a disjointed

presentation their best

-polished metal embroidery gave it

a sexy vixen look

-woven, braided, macramé touches

added a crafty, navajo feel

-effort for newness looked forced &

tricky

-the collection resembled a

concoction of navajo meets

egyptian princess meets gladiator

-this collection seduced the

audience with teasing cut-outs on

their well-known form fitting

silhouette

-however, the colors seemed a bit

grim for a spring collection

-psychedelic prints were far from

wang’s usual traditional approach

-the collection was bold and

beautifully cohesive

-however, it lacked a real sense of

wearability

-this season, badgley mischka

took a more structured approach

to it’s feminine silhouette

-the brilliant colors made one

thirst for spring

-ruffled skirts & pleated gathers

made it flirty, bouncy & wearable

vera wang badgley mischka hervé légervera wang badgley mischka hervé léger

K.K. K.K. K.K.

DAY FIVELead Articles

15

Mitchells Family to Renovate Wilkes Bashvord-wilkes bashford will undergo

renovations next month that

will increase selling space by

35%

-renovations are being done by

gensler, a san francisco-based

design firm that is a part of the

mitchell gold + bob williams

family

Kellwood Sets New Mall Chain-kellwood co. is launching a new

mall-based retail store called

lamb & flag

-serving 18-25 year olds with rock

& roll tinged aesthetic

JustFab Links with Kimora Lee Simmons-simmons will take hold of

online fashion retailer

justfab.com

-well aware of e-commerce,

simmons has almost 1 million

twitter followers

Constans to Succeed Carcelle at Vuitton-new chief executive officer & a new

artistic director will be added to louis

vuitton next year

-jodi constans will succeed yves carcelle

-however, carcelle will still remain on

the executive committee & will take

“strategic roles” when needed

Top 3 shows...-michael kors

-narcisco rodriguez

-3.1 phillip lim

DAY FIVEIssue Content & Top 3 Shows

16

In Today’s Issue...-luxury -men’s fashion

-retail -men’s footwear

-media -men’s retail

-fashion -internet

michael kors narcisco rodriguez

3.1 phillip lim

DAY FIVETOP 3 SHOWS - REVIEWS

17

michael kors narcisco rodriguez 3.1 phillip lim

STYLE.COM STYLE.COM STYLE.COM-inspiration came from africa this

season

-cohesive without misstep

-demonstrated exotic prints in an

easy-american manner

-wasn’t complex for complexity’s

sake

-results were elegant & crisp

-finale dress is contender for dress

of the week

-color palette was refreshingly airy

and minimal

-guiding principal of “sophisticated

youth”

-different approach of ny designer

WWD WWD WWD-deep connection to nature, but

also comfort & modernity

-artisanal sensibility that rugged

off refined

-palette looked drab, tempering

with the joy & sex appeal

-impressive collection that pulsed

with variety

-some looks crossed from

confusing to complicated

-dramatic & fascinatingly strange

-sorbet colors created a chill

palette cleanser

-message seemed to be sporty

minimalism

-lim seemed to complicate looks

by adorning models as streamers

-soft pastel-like sorbet palette

was a deliciously surprise coming

from phillip lim

-while minimal, each look was

unique & posessed its own

personality

-it looked very comfortable &

casually wearable

-safari look added an exotic touch

to the typical michael kors show

-feathers and life-like animal

prints created a consistent and

cohesive collection

-this time, kors maintained a sexy,

feminine silhouette throughout

the entire

show

-bold, contrasting geometrics

created a striking pop and

edginess

-minimal-like silhouettes took

away from the femininity of the

show

-began harsh, but ended quietly

with lovely white dresses

michael kors narcisco rodriguez 3.1 phillip limmichael kors narcisco rodriguez 3.1 phillip lim

K.K. K.K. K.K.

TOP 3 FAVORITE SHOWS

18

tory burchtory burchtory burchtory burch-boho-chic with a twenties flare

-tory managed to uphold her

name as she put on her first

ever runway show at fashion

week

-bright colors & feminine

silhouettes add a subtle

nostalgic & romantic appeal

rebecca taylorrebecca taylorrebecca taylorrebecca taylor-soft geometric prints create a

romantic & feminine feel

-flowy fabrics & whimsical

touches make the collection

playful

-suits are tailored in a way that is

flattering to the rebecca taylor

woman

ralph laurenralph laurenralph laurenralph lauren-this is yet again another romantic

love story of feminine

silhouettes & flirty accessories

-soft floral prints created a sense

of ease & comfort & appeared

effortless

-feathery boas

enhanced the

“paris in the 20’s”

emotion

SPRING 2012 TRENDS

19

secret garden-vibrant florals with a

bold, hawaiian kick

-spicy oriental flowers

added pizazz

-soft florals brought

on

an incredibly feminine

touch

-1970’s wallpaper

florals

managed to appear on

the runway in a quite

tasteful way

secret gardensecret garden

tada

shi s

hoji

suno

badg

ley

mis

chka

isaa

c m

izra

hi

dian

e vo

n fu

rtse

nber

g

osca

r de

la re

nta

kare

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alke

r

roaring twentiesroaring twentiesroaring twenties-as we look forward to

spring 2012, we take a look

back at the 1920’s

-”the great gatsby” inspired

attitude

-loose-fit flapper-inspired

dresses with charming

embellishments dripped

with romance and

glamourosca

r de

la re

nta

mar

ches

a

ralp

h la

uren

tory

bur

ch

mar

c ja

cobs

dere

k la

m

lesson learnedlesson learnedlesson learned-coloring books? geometry?

these vibrant crayola-like

colors flaunted the runway

-these looks were strikingly

crisp with sharp geometric

edges, adding a sense of neat

professionalism & sophistication

-contrasting

colors at

flawlessly

striking

angles

-

reed

kar

off

mar

c by

mar

c ja

cobs

vict

oria

bec

kham

yiga

l azr

ouel

caro

lina

herr

era

ohne

tite

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