pr agency // content first

PR AGENCY // CONTENT FIRST

October 2020

UNHCR // #LETSPUTINOURHEADS► SOCIAL COMUNICATION

WORK

UNIONFOOD // #CARBONARADAY► SOCIAL MEDIA CAMPAIGN

EMIRATES // A380 LANDS IN MILAN► CORPORATE E BRAND PR

BARILLA // GYGP REPORT ► CORPORATE PR

ICHNUSA // #OFFTHEBEATENTRACK

► BRAND PR

AIRBNB //► CORPORATE PR

SONY PLAYSTATION // 20TH ANNIVERSARY► CORPORATE E BRAND PR

HEINEKEN // THE STORY OF BEER► CONTENT CREATION

TERRE DES HOMMES // INDIFESA► SOCIAL COMUNICATION

BCFN // 9° INTERNATIONAL FORUM ON FOOD

& NUTRITION

► CORPORATE PR

UNAITALIA // THE 6 TRUTHS ABOUT CHICKEN

► CATEGORY CAMPAIGN

Daily Bread, foto realizzate da Gregg Segal vincitore nella categoria “Multimedia Edito” del progetto Food Sustainability Media Award di BCFN e TRF

CHI SIAMO

We are a PR Agency content first.

We integrate traditional PR and digital strategies, with an original approach, putting

content at the center of the strategic and creative process.

For over 40 years we have been supporting companies and organizations in

promoting and protecting their brands, improving their reputation, gaining and

maintaining the trust of consumers and stakeholders.

We have a well-rooted practice focused on NGOs’ campaign and fundraising

communication, and a strong expertise in the food & beverage industry.

KEY FACTS

//Established in 1975

More than 40 years of experience

//Independent company

Fully owned by partners

//International PR network

We are part of IPRN, the international PR

network that includes 51 PR agencies in

5 continents

//Senior team

15 PR professionals, between partners

and senior executives, with expertise in

PR, Media, Digital & Social media,

Content Creation, Visual Design, and

Project Management

//40+ Professionals

With a 5-year HR turnover below 10%

//3,3M € turnover (2019)

40+ clients, with more than 80% retention

rate year-over-year

//30+ awards in 10 years

“Mediterranean consultancy of the year”

at the EMEA Sabre Awards 2012, 2015, 2018

2018

MEDITERRANEAN

CONSULTANCY OF THE YEAR

by HolmesReport

GLOBAL NETWORK

We are member of IPRN, one of the world’s largest and well-established

independent PR agency networks, founded in 1995, that now brings together

more than 50 high-quality independent agencies across the world.

Thanks to this global and, at the same time, capillary structure we ensure to

our clients global PR strategies executed with a deep understanding of all local

markets.

5CONTINENTS

105CITIES

52AGENCIES

7700STAFF

41COUNTRIES

SERVICES

PEOPLE

We go beyond the old-fashioned internal structure of the typical PR agency,

being an organization built around the specialized skills needed to create

successful PR campaigns, and to assure valuable advice to our customers.

They drive the business, manage the

relationship with the client, provide strategic

advice on crisis management and corporate

reputation, coordinate teams, and

supervise the delivery.

MANAGEMENT TEAM

They reach out to the target audience giving

visibility to the stories of our customers.

They are experts in traditional and digital

media, community managers and social

media specialists.

MEDIA & DIGITAL SPECIALISTS

WE ARE 40 PROFESSIONALS ORGANIZED IN 3 TEAMSTHAT WORK TOGETHER ON CLIENTS’ PROJECTS

They identify the insights that inspire

our strategies. They generate ideas and

design creative content. They draw integrated

communication plans. They plan and

coordinate communication events.

CREATORS & PLANNERS

PR APPROACH

We analyze data and identify

the insights able to fill the gap

between what we want to communicate,

and what is of interest

for our target audiences.

We set precise KPIs and measure the

communication impact of each action,

using quantitative and qualitative metrics.

We create powerful creative content to

communicate brands and corporate messages that

resonates with the target audiences, the media,

and on social networks.

Media Relations, Social Media, Influencer Engagement,

Events. We reach our target audience with a mix of PR

and Digital multi-channel strategies, integrating owned,

earned, shared and paid media.

9

CLIENTS 2019-2020

AWARDS 2013-2019

// EMEA Sabre Awards 2019 - Holmes Report

Best Mediteranean PR Campaign

#letsputinourhead – UNHCR

// Assorel Award 2019

Prize for Corporate & Reputation Comunication

Management

Carta del mulino - Mulino Bianco Barilla

Best TV, Radio and Web Use – Media Relations

Category

Carta del mulino - Mulino Bianco Barilla


Best PR Creativitty

Off The Beaten Track – ICHNUSA

Best TV, Radio and Web Use – Media Relations

Category


Special Mention – Product/Marketing

Communication category


Special Mention – Corporate Social Responsibility

Category

40°anniversary San Patrignano Community

// GrandPrix International Events

& Relational Strategies 2015

Best Corporate Communication campaign

#Iwantmybeerback - AssoBirra

Best Charity campaign

#StopEbola – Doctor without Borders

Best PR Event

20th Playstation Anniversary - Sony Computer

Entertainment


Mediterranean Consultancy of the Year


Best Corporate Communication campaign


Special mention gor the first prize


Best Social Communication campaign

#StopEbola – Doctor without Borders

Special Mention – Product Communication Categry

20th Playstation Anniversary - Sony Computer

Entertainment

// Assorel Award and Grand Prix International

Events & Relational Strategies 2014

Best Charity campaign

Operation Hunger- ActionAid

Best Entraitenment industry campaign

Driveclub Launch for per PS4 - Sony Italy

Best environment communication campaign

Garage Story - Ecodom

Special mention Corporate Communication

category

Save your beer - AssoBirra


First Prize

Routine is fantastic - UNHCR


Routine is fantastic - UNHCR


Best Meditteranean Campaign

#letsputinyourhead – UNHCR


Best Product & Marketing campaign

#carbonara Day – Aidepi

Best Social & Media Relations campaign

#carbonara Day – Aidepi


#letsputinourhead – UNHCR

Best Substainability Report Communication campaign

Good for you, good for the planet – BARILLA Group


Special mention – Corporate Social Responsibility

Category

Home, sweet home - UNHCR

OUR VALUES

STRATEGIC VISION

born from expertise

CREATIVITYborn from passion

RESULTSborn from a strong

commitment

inc-comunicazione.it INC // Viale Regina Margherita, 290 - 00198 Roma // +39 06 4416081 // [email protected]

mailto:[email protected]

pr agency // content first

Documents