The Yellow Coin CommunicationYour Success Mantra

A Brief IntroductionTYCC plans and executes wide range of PR

activities like Image Building, Branding, Marketing Communication, Media Relations , Events Coverage and much more.

Our acute vision, sound understanding and focused strategic planning created a unique space for us in India's PR market.

At TYCC we provide integrated and tailor-made PR campaigns and communication solutions to effectively cater the PR needs of our valued clients.

Benefits of PR

PR have more strong impact in comparison of Advertisement.

More credible and less expensive than advertising. The most economical way to reach big mass

audiences. Stimulates awareness of and demand for your

company products or services Build a stronger, more controlled image for your groupCreates the perception that the company is active, "on

the move" Gives you a cutting edge over competitors.

Image Building Process

Public Relations (PR) is not confined tothe media coverage of a person,brand or organisation. In fact, the tentacles of PR permeate to identityrecognition, relationship building,image creation and media coverage.

At TYCC we build your image comprehensively and strategically.

Why TYCC is an ultimate choice

TYCC

• Developing and maintaining relationship with media and influential target people

Relationship with Media

• We do engrossed study of the client and his/her professional and social activities.

Focused Approach

• Selection of media effective tools to time schedule we do extensive research before reaching to a decision.Strategic Planning

• Experienced team has prior experience of PR and journalism.

Valuable Experience

?

Our PR StrategiesRelationship Building Exercises with media

professionals

Planning & Executing the PR

Calendar

Media Planning & Management

Facilitating Events

Media Monitoring

Media Persuasion and

Follow ups

Compilation of Press

Information

Translation of News and Press Release for

Vernacular Media

Effective Use of Digital Media

PR Mediums TYCC has good nexus with all the leading TV Channels ,

national and local News Papers and Wire agencies.

Print Media

Electronic Media

Digital Media

Through all the medium we put the strong impact on the target audience. We don’t miss out any option to reach the target audience. Use all the medium strategically.

PR TOOLSPR Tools

Product Launch

Industry Stories

Feature Articles

Product Placemen

t

One on One

Interviews

Press Release

Corporate Stories

OUR ROLE Architect the programme Plan and execute PR & Digital Calendar Suggest optimal strategy for

announcements - advise and counsel on appropriate PR and Digital interventions

National media relations management to create and sustain awareness of the brand and its extensions (as specified) and marketing initiatives

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Compilation of press information Databank of anticipated questions with

agreed responses, etc.Media contact programme

Identify story ideas and initiate feature articles

Solicit and co-ordinate of media interface, press conferences, briefings

Briefing spokesperson on media expectations, key messages, anticipated Q&As

Facilitate interviews with advise on message content,

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publication and interviewer background

Respond quickly and accurately to press enquiries

Media follow-ups and tracking coverage

Identifying and creating PR-able opportunitiesMedia support for all events, promotions and sponsorshipsProvide feedback on image and perception from among media persons

OBJECTIVE Influencing specific target groups by good

media coverage

Building trust, credibility and creating positive image among target groups

Countering negative publicity

Maintaining good media relations

A strong image in targeted sector

TARGET MEDIAElectronic Media  NDTV 24X7, Times Now, Zee News, IBN 7,

Aajtak, Sahara Samay TV, News 24, CNBC TV18, News X, India TV

Total TV, Live News, India News, P7, ETV, Delhi

Aaj Tak, Mh1 News,, Nation today, Real for news, News Express, Samachar Plus, Shri News, Jain News, AtoZ Channel, Pragya Channel

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General News papers – English

Hindustan Times, Times of India, The Hindu, Indian Express, The Pioneer, Mail Today, Asian Age, The Statesman, The Telegraph, The Tribune, DNA, Millennium Post, Deccan Herald, Deccan Chronicle

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National Hindi Papers Dainik Jagran, NavBharat Times, Rashtriya

Sahara, Hindustan, Dainik Bhaskar, Amar Ujala, Sandhya Times, Punjab Kesari, Haribhoomi, Aaj Samaj, Rajdhani Samachar, Virat Vaibhav, Veer Arjun, Shah Times, National Duniya, Jansatta

 

Wire agencies PTI, PTI Bhasha, UNI Varta, UNI, IANS

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Online Target Media:

• Timesofindia.com• hindustantimes.com • yahoo.com• sify.com• msn.com, • ConsumerInfoline.com• marketflash.in• IndiaInfoline.com• Msn.co.in• Yahoo.co.in• Rediff.com • Indiatimes.com • indiaarchitectureinfo.com

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• constructionweekonline.in• interiors.indianetzone.com• indobase.com • newsonprojects.com • masterbuilder.co.in • Inewsone.com• 123.Com• Sify.com• Livemint.com • Dailyindia.com • Indiaprwire.com • Businesswireindia.com • Indiablooms.com • Marketwatch.com • ibnlive.com

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• Indiatoday.com• Thehindu.com • Dnamoney.com • Financialchronicle.com, • Indianexpress.com • Financialexpress.com • Economictimes.com • Zeenews.com • Businessstandard.com • webnewswire • merinews • oneindia • newtoday.com • webduniya • My News

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• Synergyonline • Dailyindia.com • Indiaprwire.com • IndiaInfoline.com • topnews.in • india-briefing.com • smetimes• tradeindia.com • tehelka.com • india.youth-leader.org• hindubusinessline.com

Our Prestigio

us Clients

Our

Prstgou Clients

Dr. Sareen

Our

Prius Clients

Contact UsGeeta Singh 1/33, A-1, IIIrd Floor, Moti Bagh, New Delhi-1100218527316767/ 9811951806

Web:- http://www.theyellowcoincommunication.com

We are in your reach

Mail ID: p r @ t h e y e l l o w c o i n c o m m u n i c a t i o n . c o m