pr agency india delhi

8/13/2019 PR Agency India Delhi

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Conventional PR Proposal


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Genie PR services

In order to build a relationship with the target audience and maintain it on ahigh level, Genie will use a variety of tools and techniques. Which includes:

Press release

Story ideas

Media interviewsOne-on-one/telephonic/email interactions

Industry story participation Article/corporate stories placement

Relationship building meetings (One-on-one informal meetings with key media)

Press briefing/ conferences/seminar/ workshops/ events

Press release translations

Calendar making

Media monitoring Kinds of reports

Social Media

SEO SMO

Creative's ( only for social media)

Newsletter

Crisis management


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Scope of Work

Activity Role of the Agency

Press Release

Drafting of the press release

Approval from the client

Disseminate in the target media

Newsgroup tracking and discussion

Follow up with the media

Sharing the media coverage with the client

Developing concept/storyidea

Idea creation/generation

Developing PR plans

Share with the client

Developing story lines for mediaDeveloping/writing /placing op-eds

Media interviews

Talk points to prepare

Pitching the target media

Organize interactions via email/telephonic or

one-on-one


4/23

Scope of Work


Industry story

participation

Explore industry story participation

To include quotes/comments of the spokesperson

follow up with media

News tracking & sharing coverage

Article/corporate stories

placement

Identify the media

Pitch media for the required topic

A well informed, well written and positive story about

the chosen topic

Article approval from the client

Share it with the identified media

Relationship building

meetings

Identify the key media journalist

Pitching the media

Prepare talk points

Coordinate with client and media

Attend


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Scope of Work


Press Conference

Strategic consultation

Develop activity grid & event flow

Drafting press invite/press release/briefing

document/profiles & approval

Developing press kit

Inviting media

Managing the event & pressDisseminating the press release

Event & coverage report

Calendar making

To make work calendar every month

List of activity per week

Work evaluation basis the calendar

News letter

Newsletter about your Company to media and

potential customers

Externalto the target audience

Routine media co-ordination

Creative's

Creative banners

Festival banners

Teasers


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Scope of Work


Daily news reporting

Any direct news coverage appearing in the news

paper/magazines /online /electronic, agency to share

the coverage with the client as when and where it

appears

Industry news

reporting

Agency to scan daily news papers to track any

industry/competitor news related to the real estate sector,

to be share with the client on daily basis

Monthly reporting

Agency to prepare monthly coverage dossier with details

of monthly work analysis and submit 1stweek of every

month to the client

Quarter reviewreports

Agency to make quarterly review presentation of the

work done in last three month for transparency of theagency work

Crisis management

Analysis and strategic planning

Draft and approve the press statement

Managing the media

Issuing the press statement


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PR deliverables

Media coverage(print/electronic/magazines/online) 1-2 every month in target print, electronic online media(quarterly will be reviewed)

Press Release Minimum one per month

Story idea Every month

Relationship building meets Once in every month or quarterly

Trend/industry story participation Once in a month (quarterly will be reviewed)

Press conference2 in a year

Article/corporate story placement 2-3 quarterly

Media tracking and reporting Daily/weekly/monthly/quarterly

Newsletter 1 in a quarter

Translation 2


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Media Universe

Mainlines including supplements

Financials

Vernacular

General interest magazines

Business magazines

Trade magazines

Electronic

Online


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Social Media Proposal


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What is Social Media?

Social Mediarefers to the means of interactions among people in

which they create, share, and exchange information and ideas in virtual

communities and networks.

Social media differentiates from traditional/industrial media in many

aspects such as quality, reach, frequency, usability, immediacy and

permanence.

Social Media is

people havingconversation online


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Increase Internet Authority

Branding and Brand Recall

Increase Brand Visibility Direct Communication with prospect user / buyer / seller

Reach to niche audience

Latest way of marketing and promotions

Stand out of the crowd Drive more traffic


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Various Popular Social Media Website:

Google+ (Friends, Photo Sharing, Video Sharing etc.)

Facebook(FB Fans, FB Friends, Photo Sharing, Video Sharing etc.)

Twitter(Micro Blogging)

Linkedin(Connections, Sharing etc.)

Flickr(Photo Sharing) Pinterest (Photo Sharing)

Picasa(Photo Sharing)

Fotolog(Photo Sharing)

Photobucket (Photo Sharing)

Stumbleupon(Photo Sharing) Youtube(Video Sharing)

Myspace(Video Sharing)

Vimeo(Video Sharing)


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Genie will power your brands conversation through

Social Networking(Facebook, Linkedin etc.)

Blogging(Blogger, Wordpress etc.)

Micro Blogging(Twitter)

Video Promotions(Youtube, Myspace)

Photo Sharing(Flickr, Photobucket)

Creating Fresh Content

Participating Social Communities

Third party apps(twitter, blog links), Group Participation, answerand comment posting(Yahoo Answers)

(Just to name a few)


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SMO Deliverables (Monthly)

Facebook 120 Page Likes, 40 Friends

Twitter 30 Tweets, 30 Follower

Linkedin 15 connections

Youtube1 interview of top management / Event Coverage byAdvisory, 60 views

Blogging30 Brand or Industry News, 5 Company News (BasisAvailability, Ongoing)

Picture Sharing Basis Availability, Ongoing

Video Sharing Basis Availability, Ongoing

Creative's 2 in a month


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What is SEO?

SEO is a technique, which helps in improving the visibility of any website or

webpage in a search engines search results. It also helps search engines infinding and ranking your website higher than a number of other websites in

response to a search query.

Basically, it is a process of raising number of visitors to a website by achieving a

high ranking placement in the Search Engine Result Pages(SERPs). As much

high any website ranks in the search results, there are greater chances that the

site would be visited by a user.


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Types of SEO:

1. On Page SEO: It includes

Keyword Research (Key phrases relating to business)

Title Tag (what the page is about)

Meta Description Tag (Describing the Page)

Meta Keyword Tag (Other relating keywords)

ALT Tags (Image Optimization)

Heading Tags

Page Content

2. Off Page SEO

Blog Posting

Social Bookmarking

Article Submission

Press Release Submission


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Social Bookmarking

No. of posts per month 120

Blogging

No. of Blogs 3

No. of posts per month 30

Article Submission

No. of articles per month 8

No. of Syndications per article 10


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Classified Submissions

Classified submissions 10

Local business listing (Google Map) YES

Press Release

Press Release Submissions 20

Video Promotion Ongoing

Monthly Activity Report 1 Hard Copy


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Genie Public Relations Contact Us

Contact Person Kasturi Nath

Designation PR Manager

Handheld 9650009829

Email Id [email protected]

Office AddressGenie Infotainment Pvt. Ltd.15, Lower Ground Floor, National Park, Lajpat Nagar, New Delhi - 110024.

Genie Public Relations


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Genie Public Relations Introduction

Genie PR is recognized today as a leading PR solution provider with distinct advantage in theuse of modern aesthetics interlaced with traditional Indian philosophies. With a core value ofputting clientsneeds and satisfaction as the primary focus, Genie PR have made a name forthemselves in the corporate world.

Our PR campaigns bear a distinct signature of technology and amazing creativity fulfillingclientsobjectives and leaving a long lasting impression on the audience.

Genie PR has a team of seasoned professionals who have been working in the industry for years

with a lot of success. Genie PR is Pioneer in starting Social Media & SEO services in Delhi andNCR.

About Genie PR


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We look forward to start a long term mutually beneficial business association..

pr agency india delhi

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