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Chapter 5 - 1 International Business 4e © Prentice Hall, 2008 Chapter 5 Chapter 5 International International Trade Trade

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Chapter 5 - 1International Business 4e© Prentice Hall, 2008

Chapter 5 Chapter 5 International TradeInternational Trade

© Prentice Hall, 2008 International Business 4e Chapter 5 - 2

Chapter PreviewChapter Preview

• Discuss the volume and patterns of world trade• Identify the inherent flaws of mercantilism• Explain the absolute and comparative

advantage theories• Describe the factor proportions and

international product life cycle theories• Explain the new trade and national competitive

advantage theories

© Prentice Hall, 2008 International Business 4e Chapter 5 - 3

International TradeInternational Trade

Purchase, sale, or exchange of goods and services across national borders

People have larger selection of products Important engine for job creation

© Prentice Hall, 2008 International Business 4e Chapter 5 - 4

Trade and World OutputTrade and World Output

• World trade• 80% merchandise• 20% services

• World output impacts trade• Growing output = growing trade• Sluggish output = sluggish trade

• World trade grows faster than world output

© Prentice Hall, 2008 International Business 4e Chapter 5 - 5

World’s Top ExportersWorld’s Top Exporters

© Prentice Hall, 2008 International Business 4e Chapter 5 - 6

Trade PatternsTrade Patterns

60%

34%

6%

Merchandise trade among: Western European trade is mostly intra-

regional tradeLow- and middle-income nations High-income

nations

High-income and low- and middle-income nations

North America imports twice as

much from Asia as it exports to Asia

© Prentice Hall, 2008 International Business 4e Chapter 5 - 7

Who Trades with Whom?Who Trades with Whom?

© Prentice Hall, 2008 International Business 4e Chapter 5 - 8

Trade and theTrade and theDependent NationDependent Nation

Totaldependence

Potential effects of dependence:+ Infuses needed capital+ Creates jobs and raises wages+ Imports technology and skills

– Economic problems transferred– Political turmoil can spill over

Totalindependence

© Prentice Hall, 2008 International Business 4e Chapter 5 - 9

Trade Theory TimelineTrade Theory Timeline

© Prentice Hall, 2008 International Business 4e Chapter 5 - 10

MercantilismMercantilismNations accumulate financial wealth byNations accumulate financial wealth byencouraging exports and discouraging encouraging exports and discouraging

importsimports

Three pillarsThree pillars• Maintain trade

surplus• Government

intervention• Exploit colonies

Inherent flawsInherent flaws• World trade is zero-sum game• Constrains output and consumption• Limits colonies’ market potential

© Prentice Hall, 2008 International Business 4e Chapter 5 - 11

Absolute AdvantageAbsolute Advantage

Ability of a nation to produce a good more efficiently than any other nation (greater output using same or fewer resources)

Specialization and trade allows each to produce and consume more

1 resource unit = 1 ton rice or 1/5 ton tea

RicelandRiceland

1 resource unit = 1/6 ton rice or 1/3 ton tea

TealandTealand

© Prentice Hall, 2008 International Business 4e Chapter 5 - 12

Trade Gains:Trade Gains:Absolute AdvantageAbsolute Advantage

© Prentice Hall, 2008 International Business 4e Chapter 5 - 13

Comparative AdvantageComparative AdvantageInability of a nation to produce a good more efficiently than other

nations, but an ability to produce that good more efficiently than it does any other good

Specialization and trade allows each to produce and consume more

1 resource unit = 1 ton rice or 1/2 ton tea

RicelandRiceland

1 resource unit = 1/6 ton rice or 1/3 ton tea

TealandTealand

© Prentice Hall, 2008 International Business 4e Chapter 5 - 14

Trade Gains:Trade Gains:Comparative AdvantageComparative Advantage

© Prentice Hall, 2008 International Business 4e Chapter 5 - 15

Assumptions and LimitationsAssumptions and Limitations

1. Nations strive only to maximize production and consumption

2. Only two countries produce and consume just two goods

3. No transportation costs of trading goods

4. Labor is the only resource used to produce goods

5. Ignores efficiency and improvement gains from producing just one good

© Prentice Hall, 2008 International Business 4e Chapter 5 - 16

Factor Proportions TheoryFactor Proportions TheoryCountries produce and export goods that require

resources (factors) in abundance, and import goodsthat require resources in short supply

Two factor types

Land and Capital Labor

© Prentice Hall, 2008 International Business 4e Chapter 5 - 17

Leontief ParadoxLeontief Paradox

Research discovered evidence opposite the prediction of factor proportions theoryU.S. exports are more labor-intensive than U.S. imports

Possible explanationPossible explanation Theory assumes nation’s production

factors to be homogeneous Theory is better predictor when

expenditures on labor are considered

© Prentice Hall, 2008 International Business 4e Chapter 5 - 18

International Product Life International Product Life CycleCycle

A company begins by exporting its product and later undertakes foreign direct investment as a product moves through its life

cycle

© Prentice Hall, 2008 International Business 4e Chapter 5 - 19

New Trade TheoryNew Trade Theory

FundamentalsFundamentals

Gains from specialization and increasing economies of scale

Companies first to market create barriers to entry

Government may help by assisting home companies

First-mover advantageFirst-mover advantage

Economic and strategic advantage of being first to enter an industry

May create a formidable barrier to market entry for potential rivals

© Prentice Hall, 2008 International Business 4e Chapter 5 - 20

National Competitive National Competitive AdvantageAdvantage

Nation’s competitiveness in an industry depends on the industry’s capacity to innovate and upgrade, which in turn depends on four main determinants

(plus government and chance)

Factor conditions

Demand conditions

Firm strategy, structure, and rivalry

Related and supporting industries

© Prentice Hall, 2008 International Business 4e Chapter 5 - 21

Factor ConditionsFactor Conditions

Basic factors Advanced factors

Nation’s resourcesNation’s resources(large workforce, natural resources, climate and

surface features)

Result of investing in Result of investing in education and innovationeducation and innovation

(skill of workforce segments, technological infrastructure)

Basic factors can spark initial production, but advanced factors account for sustained

competitive advantage

© Prentice Hall, 2008 International Business 4e Chapter 5 - 22

Demand ConditionsDemand Conditions

Sophisticated home-market buyers drive companies to

improve existing products and develop entirely new products

and technologies

This should improve the competitiveness of the entire

group of companies in a market

© Prentice Hall, 2008 International Business 4e Chapter 5 - 23

Related and Supporting Related and Supporting IndustriesIndustries

Companies in an internationally competitive industry do not exist in isolation

Supporting industries form “clusters” of economic activity in the geographic area

Each industry reinforces the competitiveness of every other industry in the cluster

© Prentice Hall, 2008 International Business 4e Chapter 5 - 24

Mapping U.S. ClustersMapping U.S. Clusters

© Prentice Hall, 2008 International Business 4e Chapter 5 - 25

Firm Strategy, StructureFirm Strategy, Structureand Rivalryand Rivalry

Highly skilled managers are essential because strategy has lasting effects on firm competitiveness

Domestic industry whose structure and rivalry create an intense struggle to survive, strengthens its competitiveness

© Prentice Hall, 2008 International Business 4e Chapter 5 - 26

Chapter ReviewChapter Review

• Discuss the volume and patterns of world trade• Identify the inherent flaws of mercantilism• Explain the absolute and comparative

advantage theories• Describe the factor proportions and

international product life cycle theories• Explain the new trade and national competitive

advantage theories