From the disco to the download

Sarah Messenger, Head of Workforce, LGA

Disco to the download…

This session:• Look at past contexts and present

challenges • Consider future expectations from research

into workforce of the future • What can we learn from the evolving

nature of the ‘employment deal’

1975

• Payscales from £1,215 to £7,407

• Annual RPI was 24.9%

• ‘Medical Director of Health’ removed as a local govt function

1980s & 1990s

• Diversity & equality ridiculed as ‘loony left’

• Move from rates to Community Charge to Council Tax

2015• Minimum £13,500 per annum• Zero / negative inflation• Uncertain future for all national

and local govt• Reducing local govt workforce

numbers • After 40 year absence, Public

Health Directors return to local govt

2025?• Councils with small workforce

to commission services?• All decision & spending power

devolved to local level?• millennials account for 75%

workforce ?• Public Health returns to NHS?

Future of work….Millennials?Millennials (or Generation Y) born 1990s to the early 2000s.

“…have a different view of how work should get done and come into the workforce with a different set of expectations..”

Future of work….Millennials?• Transparent Leadership• “Meaningful” Work • Work in teams to

accomplish ‘goals’. • ‘Remote’ working norm • Results over “degrees” • change the meaning of

“face-time”• End of Annual appraisals• Work as a game…

“Deloitte found that 92% of millennials believe that

business should be measured by more than

just profit and should focus on a societal

purpose and 83% of millennials gave to charities in 2012”

Future ‘Employment Deal’? • Local needs very different and ever changing • “Work” focused on outcomes not time based inputs• Public service ethos • Expectations for talent progression beyond traditional • More personal empowerment, calculated risk taking &

innovative approaches • Pay & Rewards are much more tailored to individual preferences

and contribution

“It's not the labels, the industry, the fans, the cities, the economy, the social media, the

marketing, the promoting, the 'right time,' the music, or whatever other excuse you can

come up with that determines whether you succeed or you fail. It is you, no one else,”

― Loren Weisman, A Guide to Success in the Music Business

“Disco to the

download . . .”

Bay city Rollers - Bye Bye BabyJust over 1 million sales in 1975

Jenifer Rush – Power of LoveJust over 1.4 million sales in 1985

Hozier - Take me to church Just over 600k sales in 2015