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© Luis Espinosa, 2014 June 2014 B U L L E T I N T he PPGBA

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The PPGBA Bulletin is the monthly newsletter for the professional photographers association of the greater San Francisco bay area. PPGBA is a PPA affiliate.

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Page 1: PPGBA Bulletin

© Luis Espinosa, 2014

June 2014

B U L L E T I N The PPGBA

Page 2: PPGBA Bulletin

WE’RE HERE FOR YOU!

.comQualityService

Innovation

Complete Selection of

Cutting-Edge Professional Photo Services...

...One Professional Photo Lab

Photographic & Giclée Prints

Photographic Albums

Sports, Schools & Events

Press Printed Cards, Bookmarks & MoreThinWraps™ | Softop & More

Press Printed BayBooks

clarklittle.com

MetalPrints™ | Prints on AluminumPhoto & Giclée Canvas Wraps

Bay Propel | Designer Templates

Page 3: PPGBA Bulletin

The Bulletin 3June 2014

The Bulletin is published by the Professional Photographers of the Greater Bay Area, Inc., (PPGBA), a 501(c)(6) non-profit trade association. PPGBA is an affiliate of the Professional Photographers of America.

The Bulletin StaffEditor/Art Director: Lise SmithAdvertising: Julie Olson [email protected] and comments are invited; publication is subject to editorial approval. Editor reserves the right to edit all manuscripts for brevity and/or clarity of content. Articles are the opinion of the author and do not represent the position of PPGBA. No responsibility is assumed for unsolicited contributions. Submissions will not be acknowledged or returned unless they are accompanied by SASE. Deadline is the 25th of the month. Submissions may be emailed to [email protected]

2014 PPGBA Officers and BoardPresident: Joe ValenzuelaVice President: Paul SalcidoTreasurer: Alex TsangSecretary: Nano VisserDirectors: Serena Hartoog (‘14); Wayne Miller, CPP (‘15); Mischa Purcell (’14); Denny Weigand (‘15)

CommitteesCompetition: Serena HartoogFour Nights: Wayne Miller, CPPMembership: Denny Weigand & Alex Tsang Programs: Paul Salcido, Joe Valenzuela,Webmaster: Wayne Miller, Cr.Photog., CPP, Certification Liaison 2014

PPGBABusiness Manager: Fred English, M.Photog.Cr.PO Box 5583San Mateo, CA 94402T: 650/[email protected]: Julie Olson M.Photog.MEI,[email protected]

Golden Gate SchoolCo-Director: Martha [email protected]

Program This Month . . . . . . . 6 - 7

Last Month’s Print Comp . . . . . . . . 8

Board Report/ CPP Amnesty . . . . . . 9

PPA Business Workshops . . . . . . . . 11

PPA International Competition . . . . . . . . 13

Photo School in India . . . . . . 15

Buyer’s Guide . . . . . . . . . . . 17

Calendar/Unclassifieds . . . . . . . . . 18

In This Issue...Program This Month . . . . . . . 6 - 7

Last Month’s Print Comp . . . . . . . . 8

Board Report/ CPP Amnesty . . . . . . 9

PPA Business Workshops . . . . . . . . 11

PPA International Competition . . . . . . . . 13

Photo School in India . . . . . . 15

Buyer’s Guide . . . . . . . . . . . 17

Calendar/Unclassifieds . . . . . . . . . 18

Jim Dennis *APWJim Dennis PhotographyEmeryville510/[email protected]

Stefanie Herzer *APWStefanie Herzer PhotographyRedwood City650/[email protected]

Kelly Smith Vorves *APWKelly Vorves PhotographySan Francisco415/[email protected]

A ...... ActiveAS ...... AspiringC ...... Commercial

P ...... PortraitSTU ...... StudentSUS ...... SustainingW ...... Wedding

*New Members Key

New Members

Page 4: PPGBA Bulletin

4June 2014 The Bulletin

Page 5: PPGBA Bulletin

The Bulletin 5June 2014

Wedding season is

upon us, hope you’ve

been hitting the gym,

getting enough rest

and eating correctly

Like athletes who

prepare for the big

game or tournament,

physical and mental

preparation is most

important, second

only to your photo gear and equipment. Many of you will

be putting in those long hours after each event doing the

dreaded “post processing”.

I’ve been listening to an audio book called “The Energy

Explosion” by Robin Sharma. He gives a few tips to keep you

energized during the day and weeks to follow. I will be trying

a couple of his suggestions:

1. Getting up at 5am and

2. Giving one day of the week to yourself. Let me expand

on this.

Getting up at 5am each day. This hour gives you the

time to prepare for the day by allowing yourself in this quiet

hour to center and calm your mind to approach the coming

tasks in a thoughtful manner.

Give one day to yourself. You may feel guilty about this,

since you could be doing your work instead. His reasoning

is that you will be more productive, by giving yourself time to

enjoy what you love to do, be it a personal project or other

fulfilling pursuit. Do these and it will increase your energy

and motivation.

Hope that you have a plan to keep motivated and

energized in your business of photography. Connect with

other PPGBA members at the monthly meetings and share

your common experiences and perhaps find other ways of

getting through this busy season.

Your President,

Joe Valenzuela

President’s Message

Page 6: PPGBA Bulletin

6June 2014 The Bulletin

Weddings!

Techniques for Success!!!Sponsored by:

www.bayphoto.com

Learn how to take your wedding business to the next level! Geared towards photographers with an existing wedding photography business, this presentation will focus on the post production side of weddings and how to increase your sales! We’ll cover the products that couples look for from todays studios. How to speed up production and decrease your costs from editing techniques in Lightroom to Album design, proofing and production. We’ll cover how to sell print packages after the wedding. And how to effectively price and upgrade your album sales. With Mischa’s knowledge, you’ll learn about many new and effective techniques to break away from the pack!

About MischaSince 2003, Mischa

Photography has been based out of a San Francisco warehouse in the artsy hub where Mission District and Potetero Hill meet. In 2011, Mischa expanded opening up a Sacramento retail location. This Sacramento storefront includes both a street front gallery and a full portrait studio.

Mischa serves as past President and continues on the board of the Professional Photographers of the Greater Bay Area. His work has earned him many awards and honors, including “Album Designer of the year – 2010 & 2012,” “Wedding Photographer of the Year – 2012 & 2013” and “Image of the Year – 2013“.

Program This Month

Page 7: PPGBA Bulletin

The Bulletin 7June 2014

Mischa learned, at a very young age, how to see life through the eyes of a camera. Graduating from U.C.S.C. with a B.A. in Fine Art/Photography, Mischa began working as a professional photographer using film and printing in a darkroom in Santa Cruz. Making the move to San Francisco in 2003, he established the independent studio known today as Mischa Photography quickly transitioning to digital and growing every year.Mischa’s genuine wide smile and signature laugh help to create a joyous mood and ensures a comfortable relationship between himself and his clients. Mischa’s natural interests in technology and fine art have kept him on the cutting edge of what wedding and portrait photography can be. Whether shooting candid photojournalistic moments or creating a dramatic showstopper, Mischa is at the top of his field.

PPGBA Monthly

Meeting

Third Thursday, June19th

Program begins at 7:30 pm

Networking and hors d’oeuvres 7:00pm

Image competition

follows the speaker’s presentation

Album competitons occur 3 times yearly

April, July, and October

Location:

BEST WESTERN PLUS/Grosvenor Hotel

380‑S. Airport Blvd., S. San Fran cisco.

For directions, please call the hotel at:

(650) 873‑3200 or go to:

www.grosvenorsfo.com/hotel_maps.htm

Please no electronic devices or private conversations

during the speaker/s presentation.

Please be courteous and step outside the meeting room.PPGBA members – no charge

Non‑members –* FREE THIS MONTH!!

Sponsored by:

* Fees subject to change

PPGBA members – no charge

Non‑members –* $25. at the doorASMP, APA and Students with current school I.D. – *$15. at the door * Fees subject to change

Mischa Purcell Beach Shoot

Ocean Beach San Francisco

June 20th 2014 4pm-8pm

Cost $49 Must register beforehand

http://ppgba.org/news/mischa-purcell-beach-shoot-junhe-20th/

Page 8: PPGBA Bulletin

8June 2014 The Bulletin

Print CompetitionMay17, 2014Double print entry month

Judges Clay Blackmore, Paul Tsang, Rudy Pollak

Print of the month - Bridezilla has the key to my heart - by Wayne Miller in the illustrative catagory

Portrait CategoryGold Ribbon

Wayne Miller “Waitress Roadsice Cafe”Wayne Miller “Welcome to my World”Chung Li “Lovely Twins”Lily Dong “Fling”

Blue RibbonLily Dong “Drenched”Chung Li“Elaines-Maternity”Chung Li “Elaines”Lily Dong“Framed”Lily Dong“In Love”Chung Li “Katrina”Luis Espinosa“Kimberly”Luis Espinosa“Love my city”Mischa Purcell “Rainy Day Family“Wayne Miller “Vintage Traveler”

Illustrative CategoryGold Ribbon

Wayne Miller “Bridezilla has the key to my heart”Wayne Miller “Deserted Morning”

Blue RibbonMischa Purcell “Bon Temps”Denny Weigand “Clowning around”Denny Weigand “Dahlia in Bloom”Denny Weigand “Delicacy for your salad”Denny Weigand “Foxy Huntress”Mischa Purcell “Louvre”Wayne Miller “Take the money and run”

Wedding CategoryGold Ribbon

Chung Li “First Dance”Mischa Purcell “A tender kiss”Mischa Purcell “Snowed In”

Blue RibbonMischa Purcell “All dressed up and nowhere to go”Mischa Purcell “In the dark of the night”Kaveh Nikpour “Look of Joy”Chung Li “Nicole”Mischa Purcell “Stealing a Kiss”

Members can submit up to 3 digital submissions per member, per month (with a maximum of 40 total entries per month with members 3rd submissions dropped if over 40)!! There will be a nominal fee of $5 to enter the print competition for each digital entry. Please bring CASH for the $5 submission fee.Your digital submission should be formatted:• As a .JPEG• Adobe RGB 1998• Longest dimension should be 4000 pixels• A resolution of 200ppi• There is no need to include any kind of matting or boarder as the system will include one if needed• The submission should be named the title of the print• Submissions should either be emailed to [email protected] including your name, title of the print, and category NO LATER then 5pm the evening prior to the monthly meeting OR be brought to the print comp sign table on a USB drive no later then 7pm the day of the meeting.• Please make sure you are submitting your FINAL EDIT as there is only one submission per member.• Finally, even if you email your image before hand you must still be present at the judging and check in and out at the print comp table for your score to be official. If you have any questions or concerns please feel free to email me.• It is not the responsibility of the Competition Committee to make sure your submissions comply with the requirements.

Upload your Competition ImagesYou may submit up to 3 images for competition. Bring your images to the registration table with $5 for each digital entry. Please review the information from http://ppgba.org/competition/entry-rules/ before you submit the images.

We recommend you upload the images in advance to PPGBA's Google drive. To submit it, please follow this link (the link will vary each month).

https://drive.google.com/folderview?id=0BzZ_k2g3qKzKaU5xNW1mNXV5Nm8&usp=sharing

Please note, you need to have a Google Gmail account in order to access the link above. When you click this link, you need to click “add Drive” on the top right hand corner and then “Open in Drive” in order to submit the image/s.

Look for the folder name that corresponds to the category you want to enter. Then bring the fee to the registration table on the date of competition.

Any more questions, please contact Serena Hartoog, PPGBA’s Second Vice President & Print Competition Director at [email protected] or this month (June) Wayne Miller at: [email protected]

Page 9: PPGBA Bulletin

The Bulletin 9June 2014

Board ReportThe April 17 PPGBA board meeting was held at the

Best Western Plus Grosvenor Hotel in South San

Francisco.

A motion was made and passed to split a CD that is

maturing in May: $5,000 into a new 12-month CD,

and $5,000 into our checking account.

A field trip for July is being explored.

A motion was made and passed that if a member

brings in a guest in May or June who is a potential

member, they will receive a raffle ticket for a

drawing for a Bay Lab gift certificate. If that person

joins, the member gets raffle ticket for ½ off of an

upcoming seminar.

Denny Weigand was appointed to fill a board vacancy.

He will also serve as the Membership Chair.

CPP Amnesty Program

The Certified Professional Photographer (CPP) program was recently given a massive makeover. The new CPP-only website (http://www.ppa.com/cpp/?navItemNumber=4314) provides CPPs with more resources than ever, including a Certification See the Difference video, (http://www.ppa.com/cpp/content.cfm?ItemNumber=4385) a CPP-only marketing toolkit and more.For members who once held the prestigious CPP designation, PPA members have the opportunity to reinstate their CPP, totally free. All one has to do is maintain PPA membership. In three years, they’ll have the opportunity to recertify and con-tinue on as a CPP for years to come.Here’s the fine print: THE DEADLINE IS SEPTEMBER 5, 2014 to opt-in to the CPP Amnesty Program. One may opt-in by completing the Certification Amnesty Form found at www.ppa.com/amnesty. Once the form is submitted, PPA Certifica-tion staff will update your status to reflect a reacquired des-ignation as a CPP. A CPP packet will be sent in the mail with a new CPP Certificate and CPP marketing materials to help display and market the CPP designation. Reinstated CPPs will also be able to access the CPP-only section on the website.For any questions on the changes to the CPP program, please feel free to contact [email protected].

Page 10: PPGBA Bulletin

10June 2014 The Bulletin

PPA helps you protect what matters and, as a pro photographer, that includes your photographic equipment. With PhotoCare, PPA covers your premium* for $15,000 of equipment insurance. It’s just one more way that membership in PPA pays.

*PhotoCare Equipment Insurance is available to U.S.-based PPA Professional Active and Life members only. Policy is provided by PPA as a part of membership and includes equipment coverage up to $15,000 per year. Restrictions apply. Additional coverage is available for purchase. Insurance provided by Lockton Affinity. PPA members must activate their policy and maintain membership to receive coverage.

WWW.PPA.COM/INSURANCEACTIVATE YOUR POLICY TODAY!

$15,000 EQUIPMENT INSURANCEINCLUDED FREE WITH YOUR PPA MEMBERSHIP.*

Page 11: PPGBA Bulletin

The Bulletin 11June 2014

Bring your questions, leave with confidence. PPA Business Workshops give you the expert advice you need to be more profitable.

At these workshops you’ll learn to: • evaluate your business strengths • develop a profitable pricing structure • use proven marketing ideas to bring more clients to your door

PPA Business Workshops have helped thousands of photography studios become more profitable. A PPA mentor and a CPA will help you learn the do’s and don’ts of all that goes into operating a successful studio. You don’t have to learn what worked for someone else; learn what will work best for you.

Business Basics (Wedding Edition)July 12-13 with Carrie Wildes, CPPPPA member rate just $199 for 2 people from your studio! That’s right, it’s 2 for 1!Attend in Atlanta, or on the interactive live stream. The choice is yours! Recommended for those photographers looking to refine their business and be more profitable. In this wedding-focused workshop, PPA mentor Carrie Wildes will help you assess the competitive landscape and acquire those business skills to take your business to the next level. You’ll learn legal requirements, choose a business model and create a profitable pricing structure.

Business Break-throughs July 14-16, Atlanta, GA with Allison Rodgers, Cr.Photog., CPPPPA member rate $944 early bird price, add a second person from your studio for $399. Recommended for established studios grossing at least $20,000 in annual sales. Three days of immersive instruction designed to help you increase your sales, keep more money and take back your life.You’ll also get: • 3 hours with a CPA who’s helped hundreds of photographers understand their numbers • 1-hour, 1-on-1 consultation with an industry mentor • full current-state financial analysis, sales/sessions projections and profitability forecast

VISIT: http://msg1svc.net/ccjru/591516/59/134632/36013/0/S/0/0/codd.htmlNo sponsor pitches, guaranteed! You’re in it for sound, helpful business advice and a live, interactive Q&A. Other photography workshops cost up to 5 times more. As a non-profit, PPA is here to see you be more profitable.

PPA Business Workshops

PPA Certification Liaison in the Bay Area

Wayne Miller. Cr.Photog.,CPP

[email protected]

Page 12: PPGBA Bulletin

12June 2014 The Bulletin

PPGBA and Golden Gate School of Professional Photography present:

Storytelling and Set DesignSpeaker: Brooke Shaden

Friday, October 17th 9:30 – 5

Members early special $129 by 8/1/2014, $159 by 10/1, $199 late registration (if available)

Non-members early special $199 by 8/1/2014, $239 by 10/1, $279 late registration (if available)

http://ppgba.org/news/register-brooke-shaden-workshop-friday-oct-17-2014/

ABOUT THE SEMINARThis class will provide you with the essential elements

of storytelling in a way that makes the art form accessible to all photographers, regardless of your specialty. Storytelling is an amazing way to connect to your clients, share your personal story, or live in a world that is distinctly different from our own. Whatever the reason, understanding how to tell a story can put you further in touch with your art. Yet at the same time we are visual people, and so we need a way to bring those stories to life.

This class will be a fun and inspiring mix of lecture, demonstration, and hands-on. Attendees will have a chance to step in and really get involved in the process. Brooke will also share her insights about art vs. photography and cultivating your personal style.

Set design techniques are invaluable to help create a niche for yourself that will differentiate your from your competition and add or enhance this valuable benefit for your clients. Using a blank space and simple lighting, Brooke will show how to design a

set to match your vision with inexpensive props and a lot of drama. Students will break out into groups to work hands on to create an amazing set and then photograph it with models.

Following the set design process, Brooke will also cover some image compositing and post-process techniques. You will be inspired to put your own, revitalized creative stamp on your work.

ABOUT THE INSTRUCTORBack by popular demand, Brooke Shaden is

visiting PPGBA again after her very successful presentations for us in 2012.

Brooke grew up in Lancaster PA always wanting to tell stories. From writing to filmmaking to photography, there has always been a visual influence in the way she created art. It wasn’t until her graduation from Temple University that she moved into photography, combining her love

for writing with her love for cinema to create images that seemed more like stills from movies than real-life captures. The idea of the in-between has always been a fascination, combining opposite elements like life and death against one another to create unforgettable characters. Brooke lives in Arizona with her husband and cats, and spends her time traveling for workshops, exhibiting in galleries, but mostly finding inspiration all around. www.brookeshaden.com

Page 13: PPGBA Bulletin

The Bulletin 13June 2014

Why Participate?Participating in PPA's photographic competitions gives you the opportunity to:· Engage with the passionate and supportive photographic competition community· Improve upon your finest work (You can do that math, right? You'll get better!)· Earn recognition and admiration from your peers· As a result, improve your businessWith most things, you get what you put into it, but with the IPC, it's what you do next that matters. You'll leave with the motivation and inspiration to be more.

So what are you waiting for? Entries for this year's International Photographic Competition will be accepted May 26 - June 26 and the judging will take place August 3-7 at Gwinnett Tech in Lawrenceville, GA. Download the 2014 Photographic Open Rules http://www.ppa.com/files/pdfs/ipc_po_rules2014.pdfDownload the 2014 Master Artist Rules http://www.ppa.com/files/pdfs/ipc_ma_rules2014.pdf For every photo you take, there's a competition to enterReally, there are that many competitions. To help you understand why they are worth your time—and entry fees—see below:· Local Competitions· State Competitions· District Competitions· International Photographic Competition Local CompetitionsNew to the game? Get your feet wet by competing in your PPA affiliated local guilds’ or associations’ competitions. It will help ease your nerves and feel things out. You also score a round of critiquing, increasing your chances for success at the next level. Check theLoop for more advice on entering local competitions.

State CompetitionsCompetition critiques at this level are often held live, providing insight into improving your work. It’s the perfect place to start if you don’t have access to a local guild or association. Check theLoop for more advice on entering state competitions. District CompetitionsThis is your last chance to gather critiques and advice before the International Photographic Competition (IPC). (You’ll want those critiques and advice. Even if getting your work critiqued scares you, the new perspectives are oh so worth it.) PPA members are assigned a district based on where they live (Southwest, Northcentral, Western, Northeast, Southeast and Asia Pacific). Wow them here and you could earn a Seal of Approval. That’s a big deal. PPA's International Photographic Competition (IPC*)And now things are rollin’—you’ve got game, playa! You’re competing with PPA members from across the globe now and this ain’t a competition playground: this level of competition (the IPC) actually involves two judgings. The first one determines if your images are merit-worthy (yeah, that’s industry-speak to say you made the first cut). If they are, you earn a second judging, which could possibly earn you an additional merit and a spot in the Loan Collection (our way of saying that your work is the “best of the best”). Images that earn a Seal of Approval at the district level are also considered for the Loan Collection, and are published in the annual Loan Collection book AND exhibited at Imaging USA. Participating in the IPC can help you earn your PPA degree: earn enough merits and you’ll earn a Master of Photography degree in no time. (See why that’s such a big deal http://www.ppa.com/clientapps/degrees/ )

PPA International Photographic Competition

Page 14: PPGBA Bulletin

14June 2014 The Bulletin

Page 15: PPGBA Bulletin

The Bulletin 15June 2014

Photo School Needs HelpPhotographer Brooke Shaden (PPGBA 2012

seminar speaker, and she’ll be back with us this fall!) is doing a big fundraiser to raise money for a photo school in India for survivors of human trafficking.

Brooke tells us:Last year I traveled to Kolkata, India with an

organization called Blossomy that hosts workshops for survivors of human trafficking. I went on a whim, never having been before and new to the cause, with the hope that I would be able to help in some way, big or small. I went home feeling as though I had been changed forever, and wanted to do more.

I was teaching photography to survivors of human trafficking. While I taught the camera basics, we also focused on self-portraiture and the lasting impact of finding self-confidence and understanding that everyone has a story to tell. Something was missing from my experience, and that was a lasting impact that would be able to ripple through more than a small group of women.

With the help of Blossomy and photographer Dave Junion, we want to bring a school of photography to Kolkata, India in which the individuals going through those shelter homes have access to free education in exchange for a certificate in photography as well as the opportunity for a future in a career that can provide confidence and hope.

The school that we propose would be self-sustaining after two years. The way that it works is simple: the school is attached to a fully functioning studio in which the clients that pay for portraits sessions have their money go straight back into the school system, thus providing income for those working in the school as well as those working in the studio.

If a student takes the 5-month course twice, they become eligible to enlist as educators in the school. At that point, they also have the option of working in the studio as a main photographer, retoucher, or manger. Therefore, those were were once students in the school can then filter back through the system to work as a teacher or photographer to help keep the school running.

We are looking for $25,000 to get the school up and running. After two years we do hope for the school to be creating enough income to pay those running it as well as keep it going for years to come, but in the meantime, we need to get things going. This money will go towards rent, educational tools like desks, cameras, laptops, and other necessities, travel expenses, educator payment, and so much more.

I believe that if everyone donated just a single dollar, we could raise enough money to get this school off the ground...and think of how many lives could be changed, or saved, because of it. I am so incredibly passionate about this project and I thank you for taking the time to consider it. I am grateful for you.

If you have a few minutes, please check this fundraiser page to learn more and donate or share if this is something you might be interested in backing.

http://www.indiegogo.com/projects/photography-school-for-survivors-of-human-trafficking

Page 16: PPGBA Bulletin

16June 2014 The Bulletin

· •Advertising Edge· •Pricing Justification· •Peer-Validation

Certification helps to show potential clients the value in

hiring a true professional. Consumers might not know

much about professional photography, but they understand

that certification means professional-quality goods and

services. Anyone can buy a camera and take some

pictures, but a Certified Professional Photographer (CPP)

designation shows clients that you are a true professional

in your field.

Learn more about How to become a CPP by clicking here

Steps to become certified the first time:

1. Declare your candidacy. To do this, simply fill out

the candidacy form. In this step, you will also need to

pay the application $200 fee. Please note that your

candidacy won’t be officially declared until your payment

is processed. Once confirmed, your candidacy will be

valid for two years.

2. Prepare for the exam. PPA has many resources

provided to help you prepare for your CPP exam.

Take advantage of all these by visiting the CPP Exam

Resources section of the PPA website. We suggest

first downloading the CPP Test Specifications so

you know what the exam covers. Then you can test

your knowledge with the CPP Keywords, browse the

suggested reading material, review the CPP Flashcards

and take a Sample CPP Exam. You can also sign up

for a CPP Prep Class that will definitely boost your

confidence on the big day!

3. Take the exam. Once you feel confident you are ready

to take the exam simply go online and register for an

exam in your area. Remember you must register for the

exam at least five business days prior to the exam date.

Picture Identification will be required upon arrival at the

testing site.

4. The Image Submission follows the exam. You will

receive a set of instructions to follow in order to submit

your images. You can submit your images for review

up to three times without incurring any extra charges.

Should you not pass the image submission within the

first three tryout rounds, you’ll simply have to reapply

for candidacy, with a reduced cost of $100 to reapply,

earning you three more rounds of image submissions

and an additional year to do so.

5. Celebrate. Once you get your certification, give yourself

a break and celebrate! You’ll deserve it.

CPP Exams are scheduled throughout the year at local CPP Liaison

studios.

The next Bay Area CPP Exam will be held on on Jul 26, 2014 at 2:00 pm in Clayton, CA.

Exam proctored by Wayne Miller, Cr. Photog., CPP, CPP Liaison 2014.

Any questions on becoming a CPP please contact Wayne at 925/330-

8737 or [email protected]

· •Advertising Edge· •Pricing Justification· •Peer-Validation

Certification helps to show potential clients the value in

hiring a true professional. Consumers might not know

much about professional photography, but they understand

that certification means professional-quality goods and

services. Anyone can buy a camera and take some

pictures, but a Certified Professional Photographer (CPP)

designation shows clients that you are a true professional

in your field.

Learn more about How to become a CPP by clicking here

Steps to become certified the first time:

1. Declare your candidacy. To do this, simply fill out

the candidacy form. In this step, you will also need to

pay the application $200 fee. Please note that your

candidacy won’t be officially declared until your payment

is processed. Once confirmed, your candidacy will be

valid for two years.

2. Prepare for the exam. PPA has many resources

provided to help you prepare for your CPP exam.

Take advantage of all these by visiting the CPP Exam

Resources section of the PPA website. We suggest

first downloading the CPP Test Specifications so

you know what the exam covers. Then you can test

your knowledge with the CPP Keywords, browse the

suggested reading material, review the CPP Flashcards

and take a Sample CPP Exam. You can also sign up

for a CPP Prep Class that will definitely boost your

confidence on the big day!

3. Take the exam. Once you feel confident you are ready

to take the exam simply go online and register for an

exam in your area. Remember you must register for the

exam at least five business days prior to the exam date.

Picture Identification will be required upon arrival at the

testing site.

4. The Image Submission follows the exam. You will

receive a set of instructions to follow in order to submit

your images. You can submit your images for review

up to three times without incurring any extra charges.

Should you not pass the image submission within the

first three tryout rounds, you’ll simply have to reapply

for candidacy, with a reduced cost of $100 to reapply,

earning you three more rounds of image submissions

and an additional year to do so.

5. Celebrate. Once you get your certification, give yourself

a break and celebrate! You’ll deserve it.

CPP Exams are scheduled throughout the year at local CPP Liaison

studios.

The next Bay Area CPP Exam will be held on on Jul 26, 2014 at 2:00 pm in Clayton, CA.

Exam proctored by Wayne Miller, Cr. Photog., CPP, CPP Liaison 2014.

Any questions on becoming a CPP please contact Wayne at 925/330-

8737 or [email protected]

Why Become a Certified Professional Photographer?

Page 17: PPGBA Bulletin

The Bulletin 17June 2014

Buyer’s Guide

Action ZoneLooking for photography events and educational opportunities in the Bay Area and beyond? Here are some links to our fellow organizations with pro-grams and seminars all over the area.

San Francisco ASMP www.asmpnorcal.org

San Francisco APA www.apasf.com

Santa Clara PPSCV www.ppscv.com

Sacramento PPSV http://ppsvonline.homestead.com/

East Bay NCPP www.ncpponline.com

Please favor our corporate members and major advertisers with your business. They have shown their support for PPGBA! PPGBA does not recommend or warranty the products/services of any vendor, supplier, or manufacturer.

Albums, Frames & MatsBella Vita Imaging

646/416-2386www.bellavitaimaging.com

Philip Mauer PhotoMount800/321-3686www.philipmauer.com

Business Services

Stahle Law415/617-9278www.stahlelaw.com

Equipment & SuppliesAlan Epstein Sales

415/[email protected]

Keeble & Shuchat 650/327-8515www.kspphoto.com

Photo LabsBay Photo Lab

800/435-6686www.bayphoto.com

Image Capsule408/625-7903www.imagecapsule.com

WorkshopsGolden Gate School of Professional Photography

650/367-1265www.goldengateschool.org

Why Become a Certified Professional Photographer?

Page 18: PPGBA Bulletin

18June 2014 The Bulletin

Calendar of Events

To Place an UnClassified Ad in the Bulletin

Unclassified ads are $20 for up to 40 words for members, $30 for up to 40 words for non-members.

Each additional 40 words for $10.

Payment by Mastercard/Visa is due before publication. All ads MUST contain your name.

Help wanted or position wanted classified ads are FREE.

Editor may re-write these ads for space considerations.

Deadline is the 20th of the month.

To place an ad, send an email to:

PPGBA’s Business Manager Fred English at [email protected]

Photographer Assistant Seeks Volunteer Assignments to Increase Employment Opportunities

I’m William H. Jones Jr, an Oakland Based photographer (www.williamhjonesjrphotographer.shootproof.com) seeking to volunteer with PPGBA members to reinforce and expand skills acquired during the recent Photographer Assistant training held at APA in order to increase employability in a very competitive environment. I can be reached at 510 459 9746.

UnClassifieds

June PPGBA Thursday, 6/19 at 7:00pm - Speaker - Mischa Purcell

Meeting BEST WESTERN PLUS/Grosvenor Hotel

380‐S. Airport Blvd., S. San Francisco

http://ppgba.org/news/june-19th-speaker-mischa-purcell/

Seminar Friday, 6/20 - Mischa Purcell

http://ppgba.org/news/mischa-purcell-beach-shoot-junhe-20th/

October PPGBA Thursday, 10/16 at 7:00pm - Speaker - Brooke Shaden

Meeting BEST WESTERN PLUS/Grosvenor Hotel

380‐S. Airport Blvd., S. San Francisco

http://ppgba.org/

Seminar Friday, 10/17 - Brooke Shaden

http://ppgba.org/news/brooke-shaden-workshop-oct-17/

Sometimes PPGBA’s meeting hotel, The Grosvenor, holds multiple events simultaneously. This situation is beyond PPGBA’s control. If you should ever have difficulty finding a parking space, please visit the front desk at the hotel and they can direct you to available parking.