ppa breakfast briefing: sprylab technologies & procurement leaders
TRANSCRIPT
PPA Breakfast BriefingSprylab Technologies & Procurement LeadersHow to improve production efficiencies, increase reach and monetise content of your digital publications
How to improve production efficiencies, increase reach and monetise content of
your digital publications
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Be successful!
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TRENDS
MONETISE
REACHPRODUCTIONEFFICIENCY+
Trends
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Mobile media consumption trends
VIDEOS
MOBILE FIRST QUALITYC
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Mobile media consumption trends
VIDEOSMOBILE FIRST
QUALITYC
of all media consumption happens on mobile devices,about 80% via apps
66%
increase every year in thenumber of app users50%
Mobile usage overtookdesktop usage
2014
increase in purchase intent due to video ads
97%
of executives rather watch video than read text
59%
of mobile users consume videos frequently
28% of 18-35-year olds connect thequality of an app with the qualityof the services of a company
55%
prefer reading shortarticles, and 51% longerones
49%
more reach and loyaltythrough continuouspublishing
5x
Reach
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Reach your audience
Engaging Content
Mobile Optimisation
App Marketing
Suitable Frequency
Engaging Content• Unique content not
available elsewhere • Enhanced with interactions
& animations• Intuitive user interface• Frequently updated• Encourages engagement
and sharing
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Mobile Optimisation
• Specifically designed for tablet & phone• Great user experience (no PDF)• Easy to navigate• Ability to bookmark and save
pages• Fast to load, smooth transitions
between pages• Able to view content offline
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Suitable Frequency
• Continuous publishing• Short vs. long content• Timely updates• Content fed from
central CMS/DAM
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Suitable Frequency
NEW
App Marketing
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Budget to market app
Freemium/ Premium models
Social mediasharing Recommendations
Monetise
Monetise your app / app content
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• Subscription models• Freemium/Premium
mixture• Cross-linking of content• QR-codes• Coupons• Intelligent paywalls• Advertisement
Monetise your app / app content
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Subscription Models Intelligent Paywalls Advertisements
Publish Efficiently
Besides growingyour revenue, efficiently publishing is key
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PIXEL-PERFECT WORKFLOW SEMI-AUTOMATED WORKFLOW AUTOMATED WORKFLOW
Levers for efficient production
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MOBIL FIRST
CONTENT REUSE
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AUTO-MATION
ANALY-TICS
SOFT-WARE
EXAMPLE: AUTO BILD
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INTERACTIVE APPNEWSSTAND & NEWSFEED
ISSUE BASED PUBLISHING VIA APP NEWSSTAND
ARTICLE BASED PUBLISHING VIA APP NEWSFEED
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ProcurementLeaders
Many examples to learn from
John Rahim, Senior Sales & Marketing Manager [email protected] | sprylab.com