powered by pro bono presenter: this deck is a starter deck for an “intro to powered by pro...
TRANSCRIPT
POWERED BY PRO BONO
Presenter: this deck is a starter deck for an “intro to Powered by Pro Bono.”
Top 3 goals for this presentation: 1. Explain powered by pro bono2. Inspire with facts and stories3. Show how our tools and
process lead to success
DonorsChoose.org
American Express – pro bono team provided a landscape market analysis
ClearChannel – donated high-traffic radio spots for celebrities to endorse DonorsChoose.org, then did the production work pro bono.
Agenda NYC – provided pro bono collateral design
“We love pro bono contributions because they encourage involvement.”
FOUNDED 2003
$130 MILLION DONATED
50% OF U.S. PUBLIC SCHOOLS HAVE RECEIVED DONATIONS
20% OF BUDGET PRO BONO
SELECT ONLY 1 CASE STUDY. IT GETS REPETITIVE.
Children’s Creativity Museum
Landor Associates – $250,000 in pro bono strategic rebranding services
Lucas Films – donated licensing direction for a Star Wars Day
Adobe – pro bono web development
DLA Piper – legal pro bono
“We’ve been able to really get on people’s radar in the media thanks to pro bono work.”
FOUNDED 1998
ANNUAL BUDGET: $2 MILLION
NURTURING CREATIVITY, COLLABORATION, AND COMMUNICATION—THE CORE OF A 21ST-CENTURY EDUCATION
20% OF BUDGET PRO BONO
SELECT ONLY 1 CASE STUDY. IT GETS REPETITIVE.
Year Up
Boston Consulting Group – pro bono work developed basis for organization
Videographers – cover events and create marketing for corporate partners
Monitor – 4 strategic planning processes helped shape the organization
Goodwin Proctor – provided 4 loaned employees over three years
“Nonprofits that don’t use pro bono suffer from a severe lack of imagination.”
FOUNDED 2000
ANNUAL BUDGET: $40 MILLION
8TH FASTEST-GROWING NONPROFIT IN THE COUNTRY
6,000+ ALUMNI; 100% JOB PLACEMENT
10% OF BUDGET PRO BONO
SELECT ONLY 1 CASE STUDY. IT GETS REPETITIVE.
ABOUT THE TAPROOT FOUNDATION
► 5 offices: San Francisco Bay Area, Los Angeles, Chicago, New York, and Washington DC
► 3,500+ professionals delivering 1+ million hours of pro bono consulting valued at over $112 million since 2001
► Consulted to 20+ Fortune 500 companies to build and advance employee pro bono programs
Our mission is to lead, mobilize and engage professionals in pro bono service that drives social change.
www.taprootfoundation.org
“This book will unlock the vault of talent and skills that companies can bring to the nonprofit sector, and ultimately help build stronger communities.”
- Ken Sternad, Former PresidentUPS Foundation
AGENDA
Intro to pro bono
Scope
Secure
Manage
Scale
Q&A
Presentation should incorporate a live website demo whenever possible. Use the website to walk through scope, secure, manage, scale. Slides for scope, secure, manage, scale are included to use along with the live demo or in case a live demo isn’t possible.
The deck was originally designed for a two hour presentation but can be adapted for presentations of varying lengths.
WHAT IS PRO BONO?
Services donated by professionals to organizations working for the public good.
29,983LINKEDIN profiles
that include the term “Pro Bono”
# of nonprofits that have access to the pro bono
services they need
3%ACCESSThe number one BARRIER of nonprofits to getting more pro bono
by PUBLIC ARCHITECTURE
62%Business and design schools in our cities
with pro bono programs
for AIGA members
1Number of the top ten organizational priorities cited by nonprofit EDs that ISN’T a direct fit for pro bono
25Taproot
ADVISORY SERVICES clients in first two years
5%
1%
1,000,000Hours donated by TAPROOT
FOUNDATION PBC’s since 2002 20Number of the top 25
BUSINESS SCHOOLS that have pro bono
programs
STATE OF THE MARKETPLACE
PRO BONO GOALS
900 Number of firms that have signed up
THE PRO BONO PROCESS
SCOPE SECURE MANAGE SCALE
SCALE
SCALING PRO BONO
LEVEL ONE: BEGINNER
LEVEL TWO: PRACTICING PRO BONO LEVEL THREE: ORGANIZATION-WIDE ADOPTION
LEVEL FOUR: POWERED BY PRO BONO
SCOPE
PRO BONO PROJECTS
Board Communications Finance Fundraising Human Resources Legal Programs Facilities Strategy Technology
ONE: SCOPE
TWO: URGENCY THREE: KNOWLEDGE NEEDED FOUR: STAFF AND BOARD READINESS
FOUR TESTS FOR SCREENING PRO BONO
SECURE
PRO BONO SOURCES
CORPORATIONS
PROFESSIONAL SERVICES FIRMS
INDIVIDUALS
INTERMEDIARIES
PROFESSIONAL SCHOOLS
LINKEDIN FOR PRO BONO
The number one reason cited by nonprofits for not using more pro bono is “not knowing how to find quality pro bono resources.”
1
1 Taproot Foundation and Board Source, 2011 Nonprofit Leader Survey (unpublished data).
MANAGE
5 GUIDING PRINCIPLES OF PRO BONO MANAGEMENT
INVEST TIME
ACT LIKE A PAYING CLIENT
FOSTER EFFECTIVE COMMUNICATIONS
SHARE ALL NEWS: BOTH GOOD AND BAD
CELEBRATE BEFORE, DURING, AND AFTER
BOARDS
10 WAYS TO ACTIVATE YOUR BOARD
Add pro bono to board member job descriptions
Recruit secure-ready new board members
Add pro bono to board member contracts
Include pro bono in board assessments
Use meetings to celebrate and assign pro bono raising
Recognize contributions on website and annual report
Only leverage networks for high-priority, high-impact work
Engage in identifying pro bono solutions during annual planning
Check out board contacts on LinkedIn
Challenge your board to integrate pro bono resource generation in your next strategic plan
TAPROOT RESOURCES
Read Powered by Pro Bono
Access our online tools and resources
Join the conversation on LinkedIn
Apply for a Service Grant
Ask about Powered by Pro Bono training opportunities
www.taprootfoundation.org
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