power sampling reaches consumers at home
DESCRIPTION
PowerSampling reaches and influences consumers (and their purchasing decisions) at home with direct-to-door sampling.TRANSCRIPT
The Science of Front-Door Marketing
Direct-to-door sampling and coupon delivery program
Be at their door when consumers decide what to buy.
949-253-3455
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Meet
—“The Science of Front-Door Marketing”—— Innovator of unique targeted media —— 10 years direct-to-door experience —— Cost-effective, turnkey programs —
949-253-3455
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Blue-chip Fortune 500 Brands
949-253-3455
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Full range of integrated services— Jumbo Specialty Hangers —
— PowerShopperTM Front-door Bag —— PowerSampling Sample and Coupon Delivery —
— Co-op Flyer Distribution —— Real-Time Personalization —
— Targeted Mail —
949-253-3455
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Enough about us.
Let’s talk about you.
949-253-3455
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A stimulating point about stimulating trail:
Sampling success means reaching consumers at home
949-253-3455
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Sampling success means reaching consumers at home
Recession-driven behavior changes— PowerShopperTM Front-door Bag —
— 82% of consumers are spending more time at home1 —— 83% of product decisions are being made at home2 —
— ‘09 Coupon redemptions up 19%3 —Prudence not temporary; likely the new norm
1 (KN Comfort Survey, Sun-Sentinel)2 (IRI 2009)
3 (couponinfonow.com)
949-253-3455
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Implications for today’s brand marketers?
— Reach consumers where they are: at home —— Demand efficiency at every step —
Targeting, delivery, monitoring, auditing
— Your partner’s experience counts —
949-253-3455
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PowerDirect:a model sampling partner
Direct-to-door marketing experts.Experience. Insight. Access
949-253-3455
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Question: If most purchase decisions occur outside the retail environment
and often INSIDE the home, what’s the best way to reach consumers?
PowerDirect says:Through the front door, of course.
949-253-3455
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Trial and the“Science of Front-Door
Marketing”
949-253-3455
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Trial and “The Science of Front Door Marketing” — Sophisticated front-end modeling, plus —— Consumer behavioral indexing, plus —
— Geo-demographic segmentation, plus —— Wireless GPS walker tracking, plus —— Web-based monitoring tools, plus —
— Auditing and verification with Google Earth —
Equals an integrated turnkey sampling and couponing program you can roll out anywhere
949-253-3455
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Profiling/Targeting
MappingPost-campaign Analysis
Program CustomizationIn-field Auditing
Storage & Delivery
What a turkey
program looks like
949-253-3455
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Profiling & TargetingSophisticated geo-demographic and behavioral
segmentation— Block group targeting—
— Precise area mapping —
Only quality data and segmentation sourcesNielsen Claritas I Experian I MRI
949-253-3455
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Reaching Your Best CustomersYellow: Best
Block groups that are within a 3 mile trading area & have the highest index
Purple: BetterBlock groups that are within a 3 mile trading area & have a higher index
Red: GoodBlock groups that are within a 3 mile
trading area & have a low index
949-253-3455
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Customization— Unique programs created based on specific client needs —
— Services include bag design, sample overwrapping, sample & coupon insertion, marketing material design, printing, and co-packing —
949-253-3455
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Storage— Protect sample quality —
— Safeguard inventory investment — — Secured facilities —
— Product liability insurance —
949-253-3455
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Distribution— Fully insured (auto and property) —
— In-field supervision and management — — GPS walker tracking —
— Guaranteed proof of delivery —
949-253-3455
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Multi-level auditing & verification— On-site supervisors —
— PowerDirect staff managers — — Independent auditors —
— Optional phone verification audits —— GPS walker-level tracking —
(A PowerDirect exclusive)
Handheld GPS trackerGoogle Earth map
949-253-3455
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Client job verification tool— PowerTrakker extranet —
949-253-3455
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Post-campaign analysis— Quantify and assess results —
— Measure trial, purchase, purchase intent and more —
949-253-3455
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Optional serviceIndependent 3rd party sampling effectiveness research
available by CPG industry expert Sampling Effectiveness Advisors (Pre vs. Post or Test vs. Control)
949-253-3455
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Summary“The Science of Front Door Marketing”
— Sophisticated front-end modeling, plus —— Geo-demographic segmentation, plus —— Wireless GPS walker tracking, plus —— Web-based monitoring tools, plus —
— Auditing and verification with Google Earth —And one final thought…
949-253-3455
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If most purchase decisions occur outside the retail environment and often INSIDE the home, what’s the
best way to reach consumers?
949-253-3455
SLIDE 25
Through the front door, of course.
949-253-3455
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The Science of Front-Door Marketing
Thanks you! Questions?Contact Mike Hiskett at 949-253-3455