IN PRINT & ONLINE

Community Directories For Everything

With so many new ways for consumers to access information today, local business owners are constantly challenged with advertising decision dilemmas. Buying trends are very di� erent today than they were just 5 or 10 years ago, especially with the evolution of online media. Consumers are now using online searchengines and Internet Yellow Pages almost as muchas they use Print Yellow Pages.

Percentage of US consumers using media source to � nd local business info:

• 78% Print Yellow Pages • 76% Online Search Engines • 57% Internet Yellow Pages

A combination of both print and online advertising is a powerful tool in your marketing

plan to reach your target.

Our professional representatives can customize a plan for you.

281. 351. 6933www.metro-yellow.com220 West Main • Tomball, TX 77375 • Fax: 281.351.9833

Local .

With so many new ways for With so many new ways for Wconsumers to access information today, local business owners are constantly challenged with advertising decision dilemmas. Buying trends are very di� erent today than they were just 5 or 10 years ago, especially with the evolution of online media. media. Consumers are now using online searchengines and Internet Yellow Pages almost as muchengines and Internet Yellow Pages almost as muchas they use Print Yellow Pages.as they use Print Yellow Pages.

Percentage of US consumers using media source to � nd local business info: Percentage of US consumers using media source to � nd local business info:

• 78% Print Yellow Pages • 78% Print Yellow Pages • 76% Online Search Engines • 76% Online Search Engines • 57% Internet Yellow Pages • 57% Internet Yellow Pages

A combination of both print and online A combination of both print and online advertising is a powerful tool in your marketing advertising is a powerful tool in your marketing

plan to reach your target. plan to reach your target.

Our Our professionalprofessionalprofessional representatives can customize a plan for you. representatives can customize a plan for you.

How Should I AdjustMy Marketing StrategiesTo Match Current Trends?

USER PREFERENCES

are still the leading source oflocal information, but consumer online buying trends are increasing everyday. Many consumers prefer to consult two or three sources on average before making a purchasing decision, so it’s very important to consider a multi-channel approach in your advertising. More forms of media means more opportunities to maximize your reach!

(Sources: Local Search Association; 2010 Local Media Tracking Study, Burke; BIA/Kelsey)

Spring–WoodlandsTelephone Directory

are still the leading source oflocal information, but consumer online buying trends are increasing Print Yellow PagesPrint Yellow Pages

9.3%11.3%

13.4%

2.2%

23.9%2.5%

37.4%

29.6%

36.2%

11.6%

2.9%

9.8%

6.4% 3.5%

Scan this into your smartphone!

Metropolitan - Tomball-Magnolia AreaYellowbook - Houston NorthsideArmadillo -Greater Tomball-MagnoliaBest Publications - Greater Cypress BusinessAT&T - Houston North SurburbanAT&T - Greater HoustonOther Directory

Metropolitan - Spring-Woodlands AreaInterfaith of The WoodlandsConsolidated - The WoodlandsYellowbook - NorthsideAT&T - Houston North SurburbanAT&T - Greater HoustonOther Directory

All Telephone Studies Conducted ByVer-A-Fast Corporation

1-800-327-8463

Tomball–MagnoliaTelephone Directory

94.3%Use It

87.7%Use It

38.3%

15.9%

10.3%

25.7%

7.4%

2.4%

Metropolitan - Cy-Fair-Champions AreaAT&T - Houston North SurburbanYellowbook - Houston NorthwestYellowbook - Houston NorthsideBest Publications - Greater CypressOther Directory

88.8%Use It

Cy-Fair–ChampionsTelephone Directory

100,000+Delivered Each October to the following zip codes:

77040*, 77064, 77065, 77066, 77068, 77069, 77070*,77095, 77429*, 77433

100,000+Delivered Each July to the following zip codes:

77380, 77381, 7738277384, 77385, 77386

77388, 77389, 77373, 77090

75,000+Delivered Each March to the following zip codes:

77070*, 77354, 77355, 7736277375, 77377, 77379, 77429*

77447, 77484

Tomball-Magnolia Spring-Woodlands Cy-Fair-Champions

Multi-Channel Marketing that reaches consumers in print and online 24 / 7 / 365 days a year.Exposure to over 275,000 homes and businesses in print and over 1 million consumers online. Preferred Choice in advertising. 84% of all US consumers consult Print or Internet Yellow Pages when searching for local information. More than 74% of consumers in our distribution areas use our directories.Results from yellow page advertising deliver an average of $11 in pro� t for each $1 invested. Also, every dollar spent by both advertisers and consumers supports local business and the local economy.Experience for over 30 years connecting consumers and businesses in the community with quality directories that are locally owned.

Metropolitan Can Help You

Reach Your Target.

www.metro-yellow.com

Local Searches. Local Results.

Printed Directories• Designed and Developed to serve our local communities.• Up To Date residential, business & community listings.• Full Color Ads at no extra charge. Color advertising is generally 75% to 85% more e� ective than black & white.• Money Saving Coupons allowing consumers to take advantage of valuable savings on your products & services.• Detailed Community Resource Guide containing information for: Local Public Schools - Government (City, County, State & Federal) - Transportation - New Residents - Voter Registration - Community Service - Local Events - Sports & Recreation - Shopping - Things To Do & Much More.• Internet Guide Listings that link directly to your business website. At No Additional Charge!

Internet Directories• Search Feature allows users to search by heading, business name or keyword.• Online Directory allows users to search and view the printed directory online.• Media Links connect consumers to your business faster on Facebook, Twitter, cell phone & email.• Pro� le Pages that feature detailed descriptions of your products and services.• Map Links to make it easy for customers to � nd you.• Premium Ad Spots for guaranteed placement.

Can Help You Reach Your Target.

Can Help You

Reach Your Target.

5 Ways

(Sources: 2010 Local Media Tracking Study, Burke; Knowledge Networks/SRI; TMP Directional Marketing)

* Indicates a partial zip code.

FM 529Skinner Rd

FM 1960

Eldr

idge

Pkw

y

Fry

Rd

Kat

y H

ock

ley

Rd

FM

36

2

FM 2920

Hebert Rd

FM 1488

FM 149

FM 242

Woodlands PkwyFM 2

97

8

Veterans Mem

orial

Co

chran

Rd

Cypresswood

Ku

ykend

ahl

GrantCyp

ress

Ro

seh

ill

FM 1

48

6

Louetta

Bar

ker

Cyp

ress

Huffm

eist

er

West Rd

Mu

esch

ke

Hempstead Rd

Rayford

Reseach ForestGrogan’s MillG

oslin

g

Riley F

uzzell

Hanna Elan

Flintridge

Magnolia Pinehurst

Stagecoach

Prairie View

Waller

Tomball

JerseyVillage

Shenandoah

Oak Ridge North

Spring

77484

77484

77447

77429Hockley

77433

77377

77375

77362

77355

77354

77095

77040

7706577064

77066

77069

77068

77090

7738877379

77373

77386

7738577384

77381

77380

77382

77389

77429 77070

290

6

45

Telg

e Rd

249

45

FM 1488

FM 3

62

249

FM 362

Riley Rd

FM 2920

Sam HoustonTollway

Hard

y Toll Rd

Sam Houston