power point presentation on business strategy
TRANSCRIPT
BUSINESS STRATEGY
Flow oF ThE pRESENTATIoN
ovERvIEww
hISToRY
MISSIoN ,vISIoN
GoAlS ANd oBjEcTIvES
FAcToRS AFFEcTING STRATEGIc plANS
SwoT
pESTEl ANAlYSIS
poRTERS FIvE FoRcES ModEl
SIGNIFIcANcE oF STAkEholdER
STRATEGIc plANNING
coNclUSIoN
REFERENcES
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Sony corporation is a public company.
The name Sony is given to the organization is the combined with two names
“Sonus” means Sound and Sonic and “Sonny” means Little Son.
Corporation was founded in 1946 by two person named Masaru Ibuka and
Akio Morita
Its Headquarter is in Japan.
Sony corporation in playing in the industry of Consumer Electronics
Entertainment.
The company is serving worldwide .
Leading Manufacturer of Audio, Video, Communication and information
technology products.
OVERVIEW
HISTORY
1946 - Establishment of Tokyo Telecommunication Engineering
1950 - introduced first Japanese tape recorder
1955 - First transistor radios
1957 - First pocket-sized radio
1960 - American Branch Sonam (Sony Corporation of America)
1979 - Came up with Walkman personal stereo with a quality sound
5
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1994 -Sony Play station.
1997 - JV with Philips to make Super Audio CD
1998 - Launched Wega flat-screen TV in television sector
1999 - JV with Philips, Sun Microsystems to develop and networked
entertainment products
1999 - Walkman with MP3 capabilities
1999 - Formed PlayStation.com – games/software online
2000 - Introduced Sony Broadband Entertainment
2001 - JV Sakura Bank and JP Morgan Chase for online
bank.
2009 - The Sony’s market went to boom increased
Till now it’s a leading company in this sector
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Mission ,vision and objectives
To be advanced in the field of technology and provide quality of products and to
provide a long life experience to the customer .
vision
Mission
Exploring opportunities for new business and invites the new innovation in their product
and to work on both the objectives profit and sustainable growth.
GOALS AND OBJECTIVES
Control over the cost
Satisfy the customer by fulfill the needs
Increase speed through deliver
Unique services to the customer
Good quality Products
Quickly commercialize the technology
To promote the technology in the products
Create awareness of technology product in consumer mind
Promote the education of science in the wide-ranging.
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Market Risk
Innovative technologies
Globalization
Outsourced functions
Political instability
Product safety legislation
Supply chain weaknesses
Factors aFFecting strategic plans
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SWOT ANALYSIS Strengths
Technical Innovation
Quality of product
Worldwide services
Brand reorganization
Affordable pricing of product
Product differentiation
Weaknesses
Maintaining multiple function
International expansion
Product pricing is difficult
Multi product handling
Poor corporate governance
Opportunities
Market penetration
New business expansion
Proper implementation of strategies
Increasing product Demand in market place
Untapped market
Threats
Untrained staff
Location problems
New entrance in market
Multiproduction can create problems
Economic downturn
PESTEL ANALYSIS OF SONY CORPORATION
Political
Political stability of different countries
Company is effected by the government policies
Sony has favourable policies to invest in every country
Political support with the Sony corporation
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Economical environment
Fluctuation in exchange rates
interest rates changes many times
Economic downturn affects the business
Social
product preference of the customer changes
Life style changes
Brand reorganization in public
Environmental
Availability of resources
Environment condition of the different countries
Use of environment friendly products
Reduce the harm to environment while production
Technical
Upgrade with technology
Quality products
Availability of raw material
Threats of competitors
Sony has to face lot of competition with the other players in the electronic industry, So their
is a high threats if competition for Sony Corporation. The major competitor for Sony are
Apple, Samsung, Canon, Microsoft and LGE .
Threats of New entrance
The threats of New entrance is very low as Sony operates in electronic industry where to
enter is a bid task for a new organization as it requires huge capital.
Threats of Substitute Products
Any other competitor cannot copy the Quality that Sony provides. So the threats of
Substitute product is very low.
PORTER’S FIVE FORCES ANALYSIS
Supplier power
It is relatively low as Sony produce the product in many countries so it has many option to
of which gives favourable deals to.
Power of buyers
The power of buyers is high in the industry because the buyer has the nature to switch to
thr other competitor on the basis on price.
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SIGNIFICANCE OF STAKEHOLDER
Stakeholder are the key persons of the Sony Corporation. Sony stakeholder are it's consumer,
customers, supplier, shareholder and government. All the terms have it's own important and
significance. Government help in providing the business environment by setting the rules and
regulation, supplier helps in supply the products to the customers. All the members helps Sony
corporation to run perfectly .
STRATEGY PLANNING
The continuous and systematic process of making decisions about future refers to
the strategy. Sony also make strategy planning to develop the necessary procedure
to achieve that future. Sony has a team to plan and implement the strategies in
order to attain the organizational goal .
The Sony market share is increasing while there are many competitors in the
market but the innovation and the technology initiation of Sony's is that much
effective so no other competition can make like its product Quality. The company
is operating in market with the sustainable working conditions, Effective Pricing
Strategy but they is also a Highly Rivalry among the competitors in this industry.
So a proper Environmental awareness is required for implementation of the
strategies .With its strategies the Sony Corporation could be go further in the
market.
CONCLUSION
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REFERENCES
Fernando, C. A., 2011. Business Strategy. Pearson Education India.
Städtler, R., 2011, Strategy Coursework - Sony Corporation. GRIN Verlag.
Pham-Gia, K., 2009, Marketing Strategy of Sony for Portable Audio Device Business. GRIN
Verlag.
Nathan, J., 2001, Sony. Houghton Mifflin Harcourt.
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