power mundo pitch 4 11 10
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PowerMundo presentationTRANSCRIPT
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Michael Callahan P.E.Cofounder
PowerMundo, LLC (USA)PowerMundo, SAC (Peru)
Improving Lives, Conserving Nature
“Six ideas for changing the world” - CNN/Money
Support from Advisors and Investors
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ProblemProblem
Access
America 1908
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SolutionSolution
Deliver:
• Cost Saving Products
• Credit
• Income
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ProblemProblem
Access
Peru 2008
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SolutionSolution
Deliver: • Cost Saving Products• Credit • Income
Benefits of 100+ years• Almost 1 cell phone/person in Peru
• Internet cafés , VOIP , PayPal
• buses, freight forwarders
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Logistics Co.
Operations & Alliance with Retailers Operations & Alliance with Retailers
Public buses
Retail Outlets End User
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Additional Alliances: Additional Alliances:
• Promotion• Credit to resellers• Credit to consumers
Role of Prisma Microfinance:
Role of Technoserve:
• Entrepreneurship training• Micro franchise support
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Business Model – Profit MotiveBusiness Model – Profit Motive
Purchase
FOB
China
Sell to
Retailer
&
Carbon broker
Sell to reseller
or
end user
Sell to end user
$15 $25 $30 $35
$10/yr
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Kerosene lamp
$180 in 1 year
$900 for 5 years
Harmful Emissions & Burns
Solar Light & Phone Charger
$39 for 1 year = 5x
$52 for 5 years* =17 x
Zero Emissions
Customers Save Money
Value to the CustomerValue to the Customer
Improving Life, Conserving Nature * (assumes 3 rechargeable battery replacements, time value of money not included)
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ReachingReaching thethe CustomerCustomer
• Word of Mouth & Sales People
• Radio Programs
• Partners: NGO’S, MFIs, Government, Universities
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Example ProductsExample Products
Single Trusted Brand, Price & Product Diversity
First Second Third
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Product SubstituteProduct Substitute
Typical homemade kerosene
lampPeru Outlaws Kerosene
Peruvian Vice Minister of Energy
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Competitive AdvantageCompetitive Advantage
3 year Alliances with Government, Retailers &Suppliers
Economies of Scale
Supplier Exclusivity Agreements
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MarketMarket inin SpanishSpanish SpeakingSpeaking LatinLatin AmericaAmerica
Number of people using biomass fuel for cooking
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000
Mexico
Peru
Guatemala
Honduras
Paraguay
Nicaragua
Bolivia
El Salvador
Panama
Costa Rica
Ecuador
people in 1000's
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MarketMarket inin SpanishSpanish SpeakingSpeaking LatinLatin AmericaAmerica
Number of People Without Access to Electricity
0 2,000 4,000 6,000 8,000
Peru
Mexico
Guatemala
Bolivia
Honduras
Nicaragua
Ecuador
El Salvador
Paraguay
Panama
Costa Rica
People in 1000's
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Peru Target MarketsPeru Target Markets
Region in Peru
Rural Electrical Coverage
Total pop. in 1000’s
North Coastal Market
PIURA 9% 1,676CAJAMARCA 10% 1,387LA LIBERTAD 14% 1,617
LAMBAYEQUE 17% 1,112
Total 5,794
Mountain Market
PUNO 29% 1,268AREQUIPA 32% 1,152ANCASH 33% 1,063CUSCO 34% 1,171
JUNIN 43% 1,232
Total 5,888
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Distribution Innovation and ScaleDistribution Innovation and Scale
• Sears - $47,000 M
• Wal-Mart - $406,000 M
• Amazon – $19,000 M
• EBay – $9,000 M
PowerMundo in five years:
$21 M in sales
2 countries
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Supplier Comparisons & Tech TransferSupplier Comparisons & Tech Transfer
Envirofit International
$28 million capital
10 million stoves in five years
Dlight Design
$6 million Series A funding
10 million lights by 2010
FreePlay Energy
500,000 units sold last year
Colorado State
Stanford
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ManagementManagement Team and AdvisorsTeam and Advisors
Michael Callahan Purchasing & Funding
Giuliano GiardinoLogistics & Sales
Julio Mickle Peru Management
Dr. Ken PetersenSupply Chain Management
Paul Polak17 million out of Poverty
Jim WelchWorldwide Solar Business
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Current Statustatus
• 70% of funds for inventory
• Seeking $75,000
• Selling products in Peru, backlog
• Multiple 1st place awards, prize money, grants
• Obama, Chu $85 M for $350 M fund
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Imagine Improving Millions of LivesImagine Improving Millions of Lives
Contact us at: www.powermundo.com