positioning and understanding virtualisation

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- 1 - Copyright 2008 Freeform Dynamics Ltd Positioning and Understanding Virtualisation Servers, Storage and Everything Tony Lock Freeform Dynamics Ltd +44 7711 719113 [email protected] www.freeformdynamics.com

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Audience – Zycko’s channel partners Occasion – Annual channel partner meeting Presenter(s) – Tony Lock

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Page 1: Positioning And Understanding Virtualisation

- 1 - Copyright 2008 Freeform Dynamics Ltd

Positioning and Understanding Virtualisation

Servers, Storage and Everything

Tony LockFreeform Dynamics Ltd

+44 7711 719113

[email protected]

Page 2: Positioning And Understanding Virtualisation

- 2 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Discussion

► IT in business today► Global Financial Crisis Impacts?► Virtualisation► What are organisations planning to buy?► Summary

Page 3: Positioning And Understanding Virtualisation

- 3 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

How well aligned would you say the activities of the IT How well aligned would you say the activities of the IT department are with business priorities and objectives? department are with business priorities and objectives? (UK)(UK)

0% 10% 20% 30% 40% 50% 60%

Very well aligned, with a good degree ofharmony

Generally pretty good, but could be betterin some areas

Misaligned in quite a few areas

IT is totally out of tune with the business

Page 4: Positioning And Understanding Virtualisation

- 4 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

How do you think users generally feel about IT in your How do you think users generally feel about IT in your organisation? (UK)organisation? (UK)

0% 10% 20% 30% 40% 50%

Very positive

Satisfied

Indifferent

Dissatisfied

Very negative

Page 5: Positioning And Understanding Virtualisation

- 5 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

When it comes to spending money, how much does the When it comes to spending money, how much does the head of IT control the purse strings? (UK)head of IT control the purse strings? (UK)

0% 10% 20% 30% 40% 50%

Very tightly and directly, personally signingoff pretty much all expenditure

Firmly but indirectly, delegating spendingauthority within formally defined budgets

and guidelines

In a balanced manner, trusting othersmake discretionary decisions within

sensible parameters

In a very relaxed manner, largely allowingothers to control what is spent and how

Page 6: Positioning And Understanding Virtualisation

- 6 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

How do you feel generally at the moment about the way in How do you feel generally at the moment about the way in which IT is being used within your organisation? (UK)which IT is being used within your organisation? (UK)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Corporate (>5000 emps)

Mid-Market (250-5000emps)

SMB: (<250 emps)

Very positive, things are working well and moving nicely in the right direction

OK, but things could be better in quite a few areas

A bit flat, we seem to be busy but it's not very positive or exciting

Quite negative, it is not a very satisfying environment to work in

Page 7: Positioning And Understanding Virtualisation

- 7 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Discussion

► IT in business today► Global Financial Crisis Impacts?► Virtualisation► What are organisations planning to buy?► Summary

Page 8: Positioning And Understanding Virtualisation

- 8 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Is the funding of IT in your organisation generally on the Is the funding of IT in your organisation generally on the way up or down? (UK)way up or down? (UK)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Corporate (>5000emps)

Mid-Market (250-5000emps)

SMB (<250 emps)

Funding is or appears to be increasingFunding is or appears to be pretty staticFunding is or appears to be decreasingUnsure, I don't really have a good view of the money side of things

Page 9: Positioning And Understanding Virtualisation

- 9 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Has the ‘credit crunch’ had a specific impact on IT Has the ‘credit crunch’ had a specific impact on IT investment in your company or do you expect it to? (UK)investment in your company or do you expect it to? (UK)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Corporate (>5000emps)

Mid-Market (250-5000emps)

SMB (<250 emps)

We do not think we will be affectedWe are not predicting an impact, but we are well aware it might happenWe expect it to impact our spending next year (2009)It has already impacted our IT spending significantly this year

Page 10: Positioning And Understanding Virtualisation

- 10 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

If you are expecting an impact in 2009, how great do you If you are expecting an impact in 2009, how great do you think it will be? (UK)think it will be? (UK)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Corporate (>5000emps)

Mid-Market (250-5000emps)

SMB (<250 emps)

DevastatingSignificant cut backs across the boardCut backs in selected areas (e.g. non critical)No more than a bit of general belt tighteningN/A - Don't expect an effect

Page 11: Positioning And Understanding Virtualisation

- 11 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Capitalisation v Technology Change

► Technology develops quickly• Customers cannot keep up / Understanding scarce

► IT equipment still “capitalised” over 3 to 5 years► Technology “refresh” languishes technology

advances• “How can I buy today and still use tomorrow?”• “I can’t afford to throw away tomorrow what I buy

today!”

Page 12: Positioning And Understanding Virtualisation

- 12 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Discussion

► IT in business today► Global Financial Crisis Impacts?► Virtualisation► What are organisations planning to buy?► Summary

Page 13: Positioning And Understanding Virtualisation

- 13 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

How does your organisation generally feel about How does your organisation generally feel about Virtualization? (Company size)Virtualization? (Company size)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Tier 1 5000+ emps

Tier 2 250-4999 emps

Tier 3 < 250 emps

Very positive Positive on balance Neutral Negative on balance Very negative Unsure

Virtualization has a feel

good factor for most, if

not all

Virtualization has a feel

good factor for most, if

not all

Page 14: Positioning And Understanding Virtualisation

- 14 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

In your own mind, how clear is the rationale for adopting In your own mind, how clear is the rationale for adopting Virtualization? (250-4999 employees)Virtualization? (250-4999 employees)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Broad deployment ofbusiness applications on

x86 servers

Broad deployment ofbusiness applications on

other servers

Desktop / notebook PCs

Storage

Very clear Partially clear Not clear at all

The arguments for Storage and Desktop virtualization are less well developed or understood

The arguments for Storage and Desktop virtualization are less well developed or understood

Page 15: Positioning And Understanding Virtualisation

- 17 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Which of the following do you regard as significant drivers Which of the following do you regard as significant drivers for implementing Virtualization - For broad deployment on for implementing Virtualization - For broad deployment on x86 servers? (250-4999 employees)x86 servers? (250-4999 employees)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Improving response to changing business requirements

Increasing IT service reliability

Improving operational service levels

Internal cost reduction, resource & space optimisation

Reducing operational risk

Support for IT governance

Support for regulatory compliance

Power consumption reduction / optimization

Green issues

Perhaps the only area of IT today where compliance is not a leading driver.

Perhaps the only area of IT today where compliance is not a leading driver.

Scale and geography did not factor in replies

Scale and geography did not factor in replies

Page 16: Positioning And Understanding Virtualisation

- 18 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Which of the following do you regard as significant drivers Which of the following do you regard as significant drivers for implementing Virtualization - For Virtualized storage? for implementing Virtualization - For Virtualized storage? (250-4999 employees)(250-4999 employees)

0% 10% 20% 30% 40%

Improving response to changing business requirements

Increasing IT service reliability

Improving operational service levels

Internal cost reduction, resource & space optimisation

Reducing operational risk

Support for IT governance

Support for regulatory compliance

Power consumption reduction / optimization

Green issues

And storage follows a similar storyline to servers

And storage follows a similar storyline to servers

Page 17: Positioning And Understanding Virtualisation

- 19 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

To what degree are the following areas a burden to your IT department?

0% 20% 40% 60% 80% 100%

Managing superfluous information

Helpdesk – end-user support

Securing workgroup,desktop, mobile info

Managing legitimate corporate information

Desktop maintenance

Managing security core system security

Optimising infrastructure utilisation

Reporting to the business (performance,etc)

Managing the physical infrastructure

Maintaining service levels for business apps

User provisioning / deprovisioning

Maintaining service levels for horizontal apps

4 (Major headache / drain on the IT dept) 3 2 1 (Not an issue)

The Data Centre touches nearly all

facets of the business

Information management burden

Page 18: Positioning And Understanding Virtualisation

- 20 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Which of the following do you regard as significant drivers Which of the following do you regard as significant drivers for implementing Virtualization - For desktop or notebook for implementing Virtualization - For desktop or notebook PC deployment? (>5000 employees)PC deployment? (>5000 employees)

0% 10% 20% 30% 40%

Improving response to changing business requirements

Increasing IT service reliability

Improving operational service levels

Internal cost reduction, resource & space optimisation

Reducing operational risk

Support for IT governance

Support for regulatory compliance

Power consumption reduction / optimization

Green issues

No real lead business driver! Either every one is valid or this area is too new to have registered yet

No real lead business driver! Either every one is valid or this area is too new to have registered yet

Page 19: Positioning And Understanding Virtualisation

- 21 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Which of the following would you regard as significant Which of the following would you regard as significant challenges or barriers to the adoption of Desktop Virtualization challenges or barriers to the adoption of Desktop Virtualization in your organization? (<250 employees)in your organization? (<250 employees)

SMBs are more license cost sensitive than larger organizations

SMBs are more license cost sensitive than larger organizations

Main barriers are where to use, uncertain business case and “more pressing priorites”

Main barriers are where to use, uncertain business case and “more pressing priorites”

Page 20: Positioning And Understanding Virtualisation

- 22 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Has virtualization had an effect on your hardware Has virtualization had an effect on your hardware acquisition strategy? acquisition strategy?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Tier 1: >5000 emps

Tier 2: 250-4999 emps

Tier 3: < 250 emps

Yes - we now buy all IT hardware with virtualization requirements in mindYes - but only in specific casesNot yet - but it mightNo

Virtualiz

ation is

changing

spending plans

Virtualiz

ation is

changing

spending plans

Page 21: Positioning And Understanding Virtualisation

- 24 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

0% 20% 40% 60% 80% 100%

Tier 1 (More than 5,000 emps)

Tier 2 (250 to 4,999 emps)

Tier 3 (less than 250 emps)

Yes Partially No

Are you happy with existing licensing models as applied to virtual systems?

Middleware, DBMS, etc

Page 22: Positioning And Understanding Virtualisation

- 25 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

How much impact do you see virtualization having on How much impact do you see virtualization having on management and support processes?management and support processes?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Tier 1: >5000 emps

Tier 2: 250-4999 emps

Tier 3 : < 250 emps

Major impact Some impact, but no major changes required None Haven't worked it out yet

Support and Management need to change

Support and Management need to change

Page 23: Positioning And Understanding Virtualisation

- 26 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

► “Want Affordable tools to manage both the virtualization hosts and the VMs themselves”

► Better Management● “Affordable tools to manage both the virtualization hosts and the VMs

themselves”● “Better ability to manage guest OSs. The Guests require nearly as

much management time as a physical server.”● “Better coordination of hardware allocation and software licensing” ● Backup integration could be improved

► Better Documentation / Better security ► Common Virtual machine format / Make virtual machines portable

between different vendors’hypervisors► Being able to simulate performance on virtual as opposed to physical

systems / Ability to compare performance stats with physicals► Better Microsoft support of VMware / Better support from ISVs► Business cases that work

Wishes

Page 24: Positioning And Understanding Virtualisation

- 27 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Discussion

► IT in business today► Global Financial Crisis Impacts?► Virtualisation► What are organisations planning to buy?► Summary

Page 25: Positioning And Understanding Virtualisation

- 28 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Do you have or are you planning to begin initiatives over Do you have or are you planning to begin initiatives over the next 6 months in any of the following areas? (UK)the next 6 months in any of the following areas? (UK)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Custom application developmentMobile and remote access

General infrastructure optimisation Virtualisation - servers

Enhancement of external web presenceGovernance, compliance and risk management

Workforce communication and collaborationOptimisation of power usage and management

IT best practice delivery (ITIL, COBIT, etc)Content management/workflow

Policy-based security and identity managementImplementation of new packaged applications

Virtualisation - storageDesktop upgrade/modernisation

Service oriented software development approaches Outsourcing and/or managed services

Storage and/or information lifecycle managementGreen computing in the business (desktops,

Packaged application consolidation/replatformingGreen computing in the data centre

Deployment of business intelligence softwareAutomation of supply chain and/or other B2B

Virtualisation – desktopThin client adoption

Social computing and/or Web 2.0Business Process Management (BPM)

Software as a service (SaaS) specifically

Current initiative Planned in next 6 months No current or imminent activity Don't know

Overall

Page 26: Positioning And Understanding Virtualisation

- 29 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Does your organisation use any of the following SaaS Does your organisation use any of the following SaaS (software as a service) types or providers? (UK)(software as a service) types or providers? (UK)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

SalesForce.com

Other Force.com applications

NetSuite

Oracle

SAP

Hosted Exchange

Hosted SharePoint

Other Microsoft Applications (direct or via a channel partner)

Google Applications

Amazon

EMC

Internal applications delivered as SaaS

Other

Continued committed use Becoming important to us No use

Overall

Page 27: Positioning And Understanding Virtualisation

- 30 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Discussion

► IT in business today► Global Financial Crisis Impacts?► Virtualisation► What are organisations planning to buy?► Summary

Page 28: Positioning And Understanding Virtualisation

- 31 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

Virtualised Computing – Back to Future?Presentation Layer

Processing Layer

Data Management Layer

WebServers Portal

Server

MsgingServers

SecurityServerDir.

ServersIDServer

ProxyServer

AppServers

Integr’nServers

Trans’nServers

FileServers

DatabaseServers

AccessDevicesAccess

DevicesAccessDevices

Security & Access Management

Application & System Management

Data Management

WebServers Portal

Server

MsgingServers

SecurityServerDir.

ServersIDServer

ProxyServer

AppServers

Integr’nServers

Trans’nServers

FileServers

DatabaseServers

AccessDevicesAccess

DevicesAccessDevices

Security & Access Management

Application & System Management

Data ManagementMedia

Servers

Information Access – At All Times, and Fast with little / no IT intervention

Information Access – At All Times, and Fast with little / no IT intervention Mainly

“Thin” or “Thinnish”

Page 29: Positioning And Understanding Virtualisation

- 32 - Copyright 2007 Freeform Dynamics LtdCopyright 2008 Freeform Dynamics Ltd.Copyright 2008 Freeform Dynamics Ltd.

2008 – Priorities are Changing► Consolidation and infrastructure virtualisation are still taking

place● Service Management / Charge Back is the future

► Challenges such as compliance, regulation and “governance” are major drivers

► Power usage / management and conservation now initiating investments

► “Green” initiatives appearing

► But Virtualisation is a management and process challenge► All costs will become highly visible

● Power, People, Media, Access

► Tiered Service will become the norm► True virtualisation flexibility needs new budget models