Microsoft Virtualisation

JASON FLYNN / Partner Technology Advisor

Why Microsoft Virtualization?Cloud to

Data center to Desktop

Full range of products & solutions

Large partner eco-system

CompleteManagement

Physical and Virtual & Cross-

hypervisorIn-Guest w/

application & services

It’s the Platform you know

Tools you know

Key feature of platform

Best TCO/ROI

Lower costs upfront

Easier integration w/ existing systems

Lower ongoing costs

How is Virtualization Being Used?Implement

VirtualizationLeverage

VirtualizationUse

Virtualization

Server Consolidation Energy & Space Reduction Application Compatibility

Rapid Provisioning High Availability

Business Continuity

Dynamic Datacenters & Desktops Accelerated

IT as a Service

“Why is virtualization such a big deal? A lot of people understand, and they think it's about saving money, it's about saving power, it's about green IT, it's about space, and that's certainly true. But in our perspective, it's much, much bigger than that, and people are just now beginning to understand that. We think that there's a major transformation taking place in IT. This major transformation that's been taking place for years is starting to accelerate, and we believe that virtualization is a major enabler and catalyst of that transition that's taking place.”

- Tom Bittman, Gartner VP and Chief of Research of Infrastructure and Operations, at Microsoft’s Virtualization Launch Event

Separation Creates FlexibilityManageability reduces costs

Issues IT facesPC components bound together, difficult to replace hardware, software

What’s changingBreaking ties using technologies like virtualization to increase agility

Data, user settings

Applications

Hardware

Operating System

Management

Desktop Virtualization

Application Virtualization

Presentation Virtualization

Server & Desktop Virtualization

User StateVirtualization

Folder RedirectionOffline files

Microsoft Virtualization 360o

OS

Data

OSHW

OSApp

OSApp

App App

Virtualization and Management

PresentationVirtualization

User-StateVirtualizatio

n

ServerVirtualization

ApplicationVirtualization

DesktopVirtualization

Assess Inventory & Compatibility

Deploy OS & Applications

Manage User Access

Backup, Repair & Restore

Self Service Portal

Monitor Performance & Configuration

Simplified Management

“Without Microsoft software, I would need 50 percent more people to manage our environment. Microsoft management software is important in containing costs as we grow our worldwide infrastructure.”

—Robert Amos, Manager of Infrastructure Systems, NuStar Energy

Microsoft solutions simplify the task of managing across different environments

so that you can drive down operational costs

Physical

Virtual

Datacenter

Desktop

Headquarters

Branch

Security

Identity

Simplified Management

Integrated Technologies

Integrated Solutions

Integration with Existing Infrastructure

“We looked at VMware but decided against it because we wanted to benefit from the end-to-end integration that Microsoft virtualization and management technologies will provide us.”

—Pontus Blomkvist, Service Design Manager, Banverket

Integration with Business

Applications

Cross-Platform Interoperability

through Management

The market has moved into the next phase of server virtualization growth - “Focus on Affordability”

1: October 2009 IDC Server Virtualization Survey

Server Virtualization on the Technology Adoption Lifecycle

Today

The Last Phase Early Adopters Large Enterprises Price insensitive Low volume, large size

The Next Phase Early Majority through Mainstream Mid-Market (smaller size, higher volume) Cost/Price sensitive – “Affordable”

Time

MarketSize

Early Adopter: 13.3%1 Early Majority: 49.9% Late Adopter: 32.1% Laggard: 4.9%

“This next wave in adoption is what IDC terms Virtualization 2.0, and it will be supported not just by the Global 2000 but also by the Global 200,000.”

– IDC, Aug 2008

“To date, roughly 5% of the installed base of servers has been virtualized… with over 25 million servers that could potentially be virtualized as they are upgraded and refreshed.”

– IDC, Aug 2008

Virtualization PlatformMarket Share

24.8%Microsoft Competition

48.2%VMware

Source: IDC New Server Market Share (2010 Q2)

+3.3% YoY

-3.6% YoY

Our Progress Against VMware

Microsoft Virtualisation

CRAIG MARTYN / Enterprise Licensing Manager

Access Points(PC, Thin clients)

Servers Storage

Virtualization Platform

ManagementApplication Delivery

User State Virtualization

Desktop Delivery

Licensing VDI Components

Hardware Layer

VDI Offering

Access Points

Network

1NEW! Windows VDA included in SAVECD for SA and VECD Retired July 1, 2010

Virtual Desktop Access rights will be included in SASA customers can now deploy desktops anywhere, locally or in the datacenterSA customers will also have the same extended roaming rights as the new Windows VDA license

NEW!

2Windows VDA (Virtual Desktop Access)

License your Windows VM for access from thin clients, third party, and non-Windows-based devicesA device-based subscription$100/year/devicePrimary user has extended roaming rightsSoftware Assurance benefits for Windows

NEW!

AnnouncementChanges to VECD as of July 1st, 2010

Understanding New Roaming Use RightsWindows, Office, Project & Visio

Why is Microsoft Making this Change?Provide customers with more value and flexibilityEnsure our licensing meets IT’s needs due to increasing work force mobilityAlign with the increasing momentum around virtual deployments

What are we enabling?

Existing scenario, no changes with Roaming Use RightsCorporate servers

Work Device

Personal Laptop

Public Kiosk John

WorkDevice

Personal Laptop

PublicKiosk

John

John

(1) John must be the primary user of a device licensed with Office SA to have Roaming Use Rights

John accesses his virtual image from a licensed device in the office

New scenario enabled with Roaming Use Rights(1)

John accesses his virtual image on his laptop away from the officeAn Office license is no longer required for the device in this scenario

New scenario enabled with Roaming Use Rights(1

John accesses his virtual image at a hotel kioskAn Office license is no longer required for the device in this scenario

Simple Device Based Licensingfor Microsoft VDIEvery Device Accessing the VDI Infrastructure Can Be Licensed through SA or Standalone

PCs Under SA

Microsoft VDI Suite(Standard / Premium)

Licensing for Server and Management Infrastructure

only

Licensing for Windows client OS included in SA

Thin Clients/Non-SA Devices

Licensing for Server and Management Infrastructure Licensing for Windows client OS

Microsoft VDI Suite(Standard / Premium)

Windows VDA(Windows Virtual Desktop Access)

Microsoft's VDI Offering

$53/year/device$21/year/device

Simple Licensing

Excellent Value

Comprehensive Technology

• Both SKUs are significantly cheaper than the competition• Enterprise grade features at a low price point in conjunction with Citrix

• Application virtualization, integrated management included in base SKU• Choice of VDI and session-based desktops in premium SKU

• Two simple SKUs for Microsoft VDI• Simple device based annual subscription

The VDI suites support extended roaming rights

Application Delivery

Use Rights for System Center components restricted to VDI Scenario

Desktop Delivery

Management

Virtualization Platform

Connection Broker for VM Delivery

Technology for Session Delivery

VDI Standard Suite

VDI Premium Suite

VDI Suite ComponentsSimple Licensing for Microsoft Infrastructure and Management

VDI

Desktop

VDI

Desktop

VDI

Desktop

Accessing devices to

which the VDI Suite

license is assigned

Physical Server OSE or

Hyper-V Server

Licensing System Center in a VDI EnvironmentDedicated VDI Host Server Device

Windows Client OS

Core CAL / ECALClient device and Client OS / in-guest

management

OpsMgr Client MLClient device and OS monitoring

ConfigMgr Client MLClient device and OS deployment, patching,

inventory

Windows Server OS

VDI Suites

VMM Client MLVDI Client OSE virtual machine management

ConfigMgr & OpsMgr Standard Server Management License

VDI Host server hardware and Physical Server OS management

[no in-guest VDI Desktop management]

Management Server LicensesOpsMgr & ConfigMgr

Licensing System Center in a VDI EnvironmentMixed Use VDI Host Server Device

Accessing devices to

which the VDI Suite

license is assigned

VDI

Desktop

VDI

Desktop

WS Running Active

Directory

Core CAL / ECALClient device and Client OS / in-guest

management

OpsMgr Client MLClient device and OS monitoring

ConfigMgr Client MLClient device and OS deployment, patching,

inventory

SMSE / SMSDVDI Host server hardware and Physical

Server OS managementOpsMgr Ent Srv ML

ConfigMgr Ent Srv ML

DPM Ent Srv ML

VMM Ent Srv ML

Physical Server OSE or

Hyper-V Server

VDI Suites

VMM Client MLVDI Client OSE virtual machine management

ConfigMgr & OpsMgr Standard Server Management License

VDI Host server hardware and Physical Server OS management

[no in-guest VDI Desktop management]

Management Server LicensesOpsMgr & ConfigMgr

VDI

Desktop

VDI

Desktop

VDI

Desktop

APPENDIX – ADDITIONAL MATERIAL

Cutting through the FUD• You do not need to remove or replace your

existing VMware installation to deploy Hyper-V

• Hyper-V is Enterprise Ready • Virtual Machine Manager is not a

replacement for vCenter • Hyper-V is a mature, safe, secure

hypervisor • As seen on

http://blogs.technet.com/virtplanet/archive/2009/12/19/cutting-through-the-fud-facts-you-should-know-about-hyper-v-and-system-center.aspx

Microsoft Differentiators • The key to virtualization is not the VMs but the

applications that run in the VMs. Applications are the keys to Virtualization and the cloud

• Only Microsoft provides an integrated solution, with In-guest monitoring and optimization, allowing customers to manage both their virtual machines AND their applications and services

• Virtualized Datacenters and Clouds need comprehensive, physical and virtual management

• Only Microsoft System Center suite delivers– All integrated, all for one price– Physical and virtual machines (Hyper-V and VMware)– Host and in-guest management

• The Microsoft solution is significantly cheaper than the equivalent VMware solution, while providing greater capability (such as In-Guest Monitoring and PRO enabled optimization)

• No rip and replace for existing VMware customers

To grow your practice, you must add Microsoft Server Virtualization capabilities

If You… Then You Should… Then you will become…

Have a large existing VMware Virtualization Practice

Cross-train your existing VMware Virtualization team to add a Microsoft Virtualization capability

A trusted advisor that offers choice and flexibility, and ready to serve emerging

segments

Have a small/ no existing Virtualization Practice

Cross-train your existing Microsoft practice team to add a Microsoft Virtualization capability

Consider hiring new staff with Microsoft Virtualization skills

A partner ready to serve emerging segments

Are a LAR or transaction-focused partner

Cross-train your existing Microsoft practice team to add a Microsoft Virtualization capability

Consider hiring new staff with Microsoft Virtualization skills

A trusted advisor that offers choice and flexibility

Next Steps for your customers• Get them to learn more about why Microsoft

virtualization is a better all-around value than VMware. Have your customers do the following:

• Visit the public VMware comparison website at www.Microsoft.com/vmwarecompare

• Read the white paper on VMware’s cost calculator and why the memory overcommit paper is flawed at http://download.microsoft.com/download/2/8/C/28CE6B15-BB29-402B-8645-0706C0A518BF/Virt_WP_CostComparison_final.pdf

• Read the white paper comparing Microsoft and VMware at www.microsoft.com/virtualization/compare/vmware-comparison.mspx

• Follow our blogs athttp://blogs.microsoft.com/virtualization &http://blogs.microsoft.com/virtplanet

26

Windows Server 2008

VSPWindows Kernel

Architecture

Applications

Applications

Applications

Non-Hypervisor Aware OS

Windows Server

2003/2008Windows

Kernel VSC

VMBus Emulation

“Designed for Windows” Server Hardware

Windows hypervisor

Xen-Enabled

Linux KernelLinux

VSC

Hypercall Adapter

Parent Partition Child Partitions

VM Service

WMI Provider

VM Worker

Processes

OS

ISV / IHV / OEMWindows Server

VirtualizationMicrosoft / XenSource

User Mode

KernelMode

Provided by:

Ring -1

IHV Driver

s

VMBusVMBus