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Page 1: portfolio v2

PortfolioJonathan McCarthy

promotions | supplements | campaigns | events | front covers | motoring | advertorial | property | retail | sale ads

Page 2: portfolio v2

Portfoliopromotions

Terms and conditions apply.

A TRIP TO

With your local West & Wales region bakery

See in paper on SaturdayStarts Aug 18Terms and conditions apply.

WHAT DO YOU LOVE ABOUT BRISTOL? Starts

Saturday

£2,000 to be won

Love the West...Love KingsmillTake the Kingsmill ‘Best of the West’photography challenge

Terms and conditions apply

WE LOVE BRISTOLKingsmill wanted something illustration based to capture and encapsulate what is was and why people loved bristol.

The brief was for something bold and colourful to stand out in paper alongside editorail copy with a fun aspect. Di� erent coloured and sized pre promotes were designed, alongside voting material, posters, teasers and digital.

BEST OF THE WEST Kingsmill decided to invest more of their advertising budget with the Evening Post/WDP which they said would have gone on other projects outside of our business if it wasn’t for the strength and popularity of the WE LOVE BRISTOL campaign.

The brief here was to design something that would appeal to a younger audience as well as the older reader, with the kingsmill brand identity taking a more involved role in the illustration, representing its ties with the South West.

WIN A TRIP TO NEW YORK A smaller competition in terms of exposure. More emphasis placed on the WIN scenario to catch the attention with an striking illustration incorporating the kingsmill sun logo over the statue of liberty torch.

Page 3: portfolio v2

Portfolioprinted supplement

please click on the supplement to view it online at pagesuite.com

Prior Park College | Monkton Combe School | Kingswood School

Somervale School | Hayesfield Girls’ School | Norton Hill School

Norton Radstock College | Writhlington School | Kumon

St Gregory’s Catholic College | Ralph Allen School | St Mark’s School

Oldfield School | King Edward’s School | The Royal High School | Stonar School

Prior P

ark

Kingswood

Hayesfield

Monkton Combe

Norton Radsto

ck College

Writhlington

Norton

Hill

EDUCATION STATION

Principal Routes

EDUCATIONAL SUPPLEMENT 2010 TO 2011

Kumon

St Gregory’s

Ralph Allen

sponsored byKingswood School

St.Mark’s

Oldfield

King Edward’s

The Royal High

Somervale

Stonar

EDUCATION STATION A5 GLOSSY SUPPLEMENT

Showing the ability to work within a timeframe of a tight deadline whilst working closely with a number of di� erent professionals and the schools themselves, enabling a thought out logistical approach to maximise working time and minimising errors of judgement due to bad planning. This was also displayed in the planning of the design by using the pages function etc in Adobe Indesign

Page 4: portfolio v2

Portfoliocampaigns

■ is recognised as an Outstanding College following an Ofsted inspection in November 2008. ■ has Beacon status. ■ is a Technology Exemplar. ■ has a superb campus and teaching and learning environment. ■ has an income level of £27 million. ■ provides an extensive, wide-ranging variety of academic,

vocational and leisure-based programmes for full and part-time students of all ages.

■ provides a progression route for young people leaving secondary school at the age of 16 and now has more than 3500 16-18 year old students enrolled each year.

■ provides learning opportunities for over 500 14-16 year olds, working in partnership with local schools/colleges, including off ering 14-19 Diplomas.

■ provides education, training and recreational learning opportunities to a total of more than 9000 adults, including higher education students, employees of local companies and adult and company learners.

■ has won many prestigious national awards, including Centre of Vocational Excellence Status (COVE) for Construction, STAR Awards and Beacon Awards.

■ achieved Investors in People Award and Training Quality Standard.

■ has a very strong track record of growth in student numbers and activity.

■ is one of the largest employers in the area, employing over 700 full-time, fractional and 200 part-time staff .

What’s it like to work for. . South Devon College

than 3500 16-18 year old students enrolled each year. ■ provides learning opportunities for over 500 14-16 year

olds, working in partnership with local schools/colleges, including off ering 14-19 Diplomas.

■ provides education, training and recreational learning opportunities to a total of more than 9000 adults, including higher education students, employees of local companies and adult and company learners.

■ has won many prestigious national awards, including Centre of Vocational Excellence Status (COVE) for Construction, STAR Awards and Beacon Awards.

■ achieved Investors in People Award and Training Quality Standard.

■ has a very strong track record of growth in student numbers and activity.

■ is one of the largest employers in the area, employing over 700 full-time, fractional and 200 part-time staff .

Staff Bene� ts, Facilities and Social Aspects

■ Generous holiday entitlement.

■ Access to high quality training and

development.

■ Horizons fi ne dining restaurant

serving lunches and dinners at

competitive prices.

■ Shops and cafes including

International, French, Danish &

Greenhouse eating areas.

■ Inspirations – Hair, Beauty and

Holistic Salons.

■ Staff discounts for on site motor

vehicle repairs and servicing.

■ Free library membership.

■ Fitness Suite – annual membership

fee.

■ Sports Hall – staff clubs (badminton,

5-a-side football, exercise classes etc.).

■ An Ofsted approved day nursery

facility licensed for 62 children

ranging from 6 months to 5 years

old. A tax saving childcare voucher

scheme is in place for employees.

■ Theatre Productions, Music

Performance and College Radio

Station. ■ A tax saving bicycle purchase loan

scheme.

■ Association of Colleges discounts

Membership of the Teachers Pension Scheme for teaching

staff and the Local Government Pension Scheme for

support staff . These are fi nal salary schemes (including life

assurance as part of either pension scheme).

Working at South Devon College

For more information on careers at South Devon College visit www.southdevon.ac.uk/jobs or alternatively call 08000 380123South Devon College, Vantage Point, Long Road. Paignton TQ4 7EJ

We are passionate that outstanding teaching and learning can transform lives. We seek to achieve at the highest levels and welcome sta� who share our drive for success. Stephen Criddle – Principal

South Devon College is an outstanding, energetic and dynamic place in which to work.First time visitors frequently comment on the friendly, buzzing, upbeat and professional atmosphere they experience. All sta� are selected through a rigorous process and all have one thing in common, they care about the success of students and seek to provide the highest levels of support, customer service and safety.

Inspiring our community

through learning for all

Investing in our sta� The College believes in recruiting and investing in top quality staff to provide

the best services and learning opportunities for its students. Therefore, once appointed, we want you to be able to realise your potential by providing a

supportive environment and encouraging you to develop your skills and abilities.

■ The College is an ‘Investors in People’ organisation which demonstrates our commitment to developing and training our staff , supporting them to achieve

their career goals and preparing them for new responsibilities.

■ When you start you will attend an induction programme. This is invaluable for learning about the College structure, facilities available to staff , where to go for help

and, above all, for meeting other staff and senior managers. You will be allocated a Mentor to assist you in settling into the College. If you are joining the College as

a member of teaching staff , you will also be allocated an Advanced Teaching Practitioner and a Subject Specifi c Mentor.

■ One of our Key Strategic aims is “to enable staff to aspire and succeed”.

Awards, Achievements and StatusSouth Devon College:

The College has a number of policies designed to ensure that all staff are treated fairly and equitably which have been agreed in consultation with trade unions. The College recognises two trade unions, UCU for teaching staff and UNISON for support staff and has an open, co-operative and positive relationship with both. The College also recognises and operates eff ective policies to support staff with family commitments outside work.

What’s it like to work for. .

Awards, Achievements and StatusSouth Devon College:

w w w. t h i s i s b r i s t o l . c o . u k14 Wednesday, July 27, 2011EPB-E01-S3

DRIVERREQUIRED LGV

CLASS 1To collect and deliver empty

pallets. Based at Avonmouth. 5day week. Overtime required 1

day every other weekend.

Tel: 01275 846677/07825613218

CARPENTER/GENERALWORKERS

required for Bristol based loftconversation company.

Own transport and tools required.

Telephone Dave on 07778045530

TELESALESPEOPLE

required.Are you confident, bright and

bubbly. 9.00am - 5.00pm Mon-Fri. £12k basic + Bonus. Noexperience necessary, just

enthusiasm.

Call now and ask for Steve foran immediate interview on 0117

9220285.

EXPERIENCEDMULTI DROP

DRIVERSrequired with fruit and veg

experience.Five day week.

Permanent position.

Apply by emaildarryl.stockton@

burtonsgobananas.net

HGV 2Roadsweeper and

Tanker Drivers

Based in Bristol. Experiencepreferable. Good rates of pay,

plus bonus and benefits.

Tel: 0117 9728564w w w. p m g s e r v i c e s . c o . u k

ELECTRICIANREQUIRED

BY Renewable HeatingContractor, must be

very experienced, fullyqualified 17th Edition,inspection testing.

Good long term positionwith excellent prospects.

Please phone0117 9352400

MaintenanceCompany

Have the following vacanciesavailable, Carpenter, Multi skilled

engineer and Void Operative.Good package for right applicant.Applicants require a CSCS card& Clean Driving License along

with a minimum of 5 yearsexperience.

01179 071 644 to registerinterest.

ARE YOUINTERESTED IN

LEARNING ATRADE IN

BRICKWORK?

Places still available for one-yearcourses at City of Bristol College.

Call now on0117 312 5046,

quoting 'BWK-1'.

Welcome to sustainable banking

Do you want to work for a truly sustainable bank? Triodos is a global pioneer of sustainable banking. Our missionis to make money work for positive social, environmental and cultural change. We are genuinely transparent aboutwhere our savers’ money goes.

The Head of Compliance reports to the UK Managing Director and is accountable for the UK compliance function,in particular compliance and money laundering oversight for the UK Branch’s retail and investment bankingactivities. This includes the development and ongoing maintenance of the necessary policies and procedures,relevant co-worker training and activities within the Branch’s overall compliance programme. The Head ofCompliance undertakes the role of UK Branch Compliance Officer, reporting to the Group Compliance Officer,and having responsibility for ensuring UK compliance with Group requirements.

The Compliance team works closely with all UK employees including the UK senior management team, and alsowith Group Compliance based in the Netherlands. The UK Compliance team consists of three employees.

Head of Compliance, UKSalary – £50,000-£55,000 (depending on experience) + benefits, Bristol

You will be accountable for:

• Undertaking the role of Money Laundering Reporting officer, ensuring that the branch has pro-activeand effective Anti-Money Laundering polices and procedures, and implementing the relevantlegislation and guidelines

• Reporting regularly to UK senior management on compliance related issues within the Branch

• Complying with the Bank’s requirements at group level as UK branch Compliance Officer

• Undertaking the role of FSA contact for compliance related issues as required, implementing relevantlegislation, and reporting where necessary to the FSA and other relevant bodies

• Signing off on all new products and services for compliance with legal and regulatory requirements,and overseeing sign off for compliance on relevant materials

• Undertaking the roles of Branch Fraud Officer and Data Protection Officer.

We are looking for someone that:

• Has at least five years experience in a compliance-related role within financial services

• Has a strategic and working knowledge of the Financial Services Authority (FSA) and associated regulatoryrequirements relating to retail banking and investments, customer due diligence (CDD),anti money laundering (AML) and other compliance matters

• Ideally holds an externally recognised qualification in compliance or similar

• Has a working knowledge of Data Protection requirements

• Has successfully led a team or department

• Has an ability for good organisation, thoroughness, attention to detail, and is able to see tasks andprojects through to completion.

For the right person, this role presents an exciting opportunity to join a growingbusiness and ethical banking pioneer.

To apply please email your CV and covering letter to [email protected] .Final application date, 12noon, Wednesday, 17 August 2011.

Strictly no agencies or any other third party.

Triodos Bank NV (incorporated under the laws of the Netherlands with limited liability, registered in England and Wales BR3012).Authorised by the Dutch Central Bank (DNB) and regulated by the Financial Services Authority (FSA) for the conduct of UK business.

Registered office: Brunel House, 11 The Promenade, Bristol BS8 3NN

S TO R E P E R S O NRequired for Saturdays at a small specialist coatings company.

Suit self-starter who is strong, reliable, organised and methodical.Duties include organising and maintaining stores, checking andsorting deliveries, stock checks and small tools maintenance.

Tel: 0117 951 9567 - Horfield

CLEANER REQUIREDTo cover 6 months maternity leave

From 15th AugustKey Job

Would suit coupleTel No: 0117 9636238

Brochure Distributorsrequired in Kingswood, St George, Patchway, Henbury,

Shirehampton, Avonmouth, Sea Mills and Yate. No outlay, cashweekly, flexi hours.

Tel: 0121 6932670 or text 07786200158.

MORNING CLEANERrequired

Redland Bristol to Clean Parish HallMon to Sat

12 hrs per week7.00am start

Tel no: 0117 9636238

FINANCIAL ADMINISTRATOR(PART TIME)

Required by Redland based Christian charity. Approximately 16hours p.w. Would suit experienced Financial Manager. with hands on

Excel knowledge.Details to

Box No: 2352 BNM Limited, Temple Way, Bristol BS99 7HD

HGV Class One DriversRequired.

£9-14 per Hour.

Monday - Friday or weekends. Minimum two years experience.

Contact Damian 01788 552241

IJ McGill Transport Ltdrequires

Class 1 Distribution DriversFor regional deliveries in the South West Monday to Friday 6 a.m.

start.Class 1 Local Shunt Driver

Monday to Friday 1pm until 10pm from Keynsham depot.Apply to Lee Parker 0117 9861777 or

e-mail CV to [email protected]

It works

To fill yourvacancy call

0844 406 0268

ConstructionVacancies

To fill yourvacancy call

0844 406 0268

Childcare Vacancies

Educational Vacancies

Driving Vacancies

Domestic Vacancies

ConstructionVacancies

Construction Vacancies

Cleaning Vacancies

Call Centre/CustomerService Vacancies

Accounts/Financial Vacancies

General Vacancies Part Time

General Vacancies

Torwood House School, RedlandA pArt-time, experienced SencoiS required for September 2011.

We are a small co-ed independent Schoollooking for a qualified, experienced Senco witha great deal of enthusiasm and commitment toteach children with an array of different needs

including Gifted and talented.

For further information please [email protected]

or telephone 0117 3732426

COLSTON’S GIRLS’ SCHOOLCheltenham RoadBristol BS6 5RDTel: 0117 942 4328

CLEANERS REQUIRED (3 posts)To become part of a team of 6 involved in the

day-to-day cleaning of the school.Salary £3,127 - £3,966 pa (£7.63 per hour)

10 hours per week.Term time only

Details and an application formavailable from

email: [email protected] date Friday 5 August 2011 12 noon

Paul Alan Construction Ltd

Experienced Estimator/Surveyor

With proven record to join small private building company. Goodsalary with profit sharing scheme. C.V. required.

Call Kim on 01275 [email protected]

HANHAM PERSONrequired to Clean, Cook, Iron and

include other duties.

Please send your cv to John.30a, Hanham, Bristol, BS15 3AL

ExperiencedConcrete Placing

OperativesWith CSCS Cards required.

Contact HDG Construction Ltd.Tel: 0117 9867666.

St Peter's Hospice

eBay Assistant37.5 hours. Come and join our

team selling goods on eBayw w w. s t p e t e r s h o s p i c e . o r g

C A N VA S S E R SREQUIRED.

No experience needed & fulltraining given. Also drivers

needed. Great pay withimmediate start, Call Dan on

01454 270500

SENIOR NURSERYNURSE

At least 2 years experience at workingas Level 3 is required.

Must be confident to organise both staffand children within the group and a

good knowledge and understanding ofthe EYFS is necessary.

Call Ami on 0117 9772868 CLEANERStoke Bishop 6-7 p.m.

Mon - Fri. £30 p.w.

Tel 0117 971 3553 It works

Painters WantedMust have CSCS card, UTR and

transport.Also experience working on site.

Please callSH Decorators (Bristol) Ltd

0117 9225311.

HGV DRIVERS

Bristol area.

Send CV [email protected]

or call Gary on 07896955836.

Earn an ImmediateIncome.

£250 - £1000 per month.

Tel. 0117 9113876 or text 'paper'to 07891 124653.

7.5T/3.5TRecovery Driver

Required By Metal RecyclingCompany. No Multi Drops.

No Nights Out.Tel for details and application

form 07738218679

DENTAL NURSE

Full time position available inprivate Nailsea practice.

Excellent team and conditions.

Tel 01275 856 179

TNT POST(doordrop media) Ltd

require reliable distributorsto deliver the

IKEA CATALOGUEstarting late August in

BRISTOLCar or Van and phone

essential.

Please call 01840 213042and leave your details

MONDAY 22ND AUGUST

Apprentice Adminstrator - Exams

(Ref: BS169) 2 year � xed term contract(Ref: BS169)

Apprentice rate – National Minimum Wage

£7,022 - £11,439 (depending on age)

This post is to provide administrative support for examinations within the Learner Information

Services Team. You will work closely with sta� and students ensuring that all procedures are

carried out in accordance with the regulations of the various Examinations and Awarding Bodies.

Applicants should have GCSE English and Maths or equivalent quali� cation, evidence of previous

work experience, be computer literate and have the ability to input data accurately.

You will be completing NVQ Business Admin, Level 2/3. Closing date Midnight: Sunday 21st August 2011

Support Services Assistant

(Ref: BS169) 2 year � xed term contract

Apprentice rate – National Minimum Wage

£7,022 - £11,439 (depending on age)

This post is to provide administrative support for examinations within the Learner Information

Services Team. You will work closely with sta� and students ensuring that all procedures

are carried out in accordance with the regulations of the various Examinations and Awarding

Bodies. Applicants should have GCSE English and Maths or equivalent quali� cation, evidence

of previous work experience, be computer literate and have the ability to input data accurately.

You will be completing NVQ Business Admin, Level 2/3.

Closing date Midnight: Sunday 21st August 2011

Support Services Assistant (Ref: BS169)

2 year � xed term contract2 year � xed term contract2 year � xed term contract

Apprentice rate – National Minimum Wage

£7,022 - £11,439 (depending on age)

This post is to provide administrative support for

examinations within the Learner Information Services

Team. You will work closely with sta� and students

ensuring that all procedures are carried out in accordance

with the regulations of the various Examinations and

Awarding Bodies. Applicants should have GCSE English

and Maths or equivalent quali� cation, evidence of previous

work experience, be computer literate and have the ability

to input data accurately.

You will be completing NVQ Business Admin, Level 2/3

Closing date Midnight: Sunday 21st August 2011

Become an Apprentice

Adminstrator at

Join a winning team

Turn to page

37

SOUTH DEVON COLLEGERECRUITMENT CAMPAIGNTasked with coming up with designs which kept in tune with their current advertising done by an agency. Had to pull all of my research down from the website as I only had an OPEN DAY ad to go by in terms of brand identity.

Page 5: portfolio v2

Portfolioevents

Did you get the best service?VOTE FOR US TODAYAsk reception for an entry form or visit

COMING SOON

Celebrating excellence in the motoring industry

BRISTOLMOTORING AWARDS

Briefed to come up with pretigious awards artwork from scratch with logo design through to awards ceremony media, to recognize the excellence in the motoring industry in Bristol and the surrounding areas.

Brainstorming for a logo using the M and the A in an symetrical manner to produce the look of a road

going o� into the distance with the M representing mountains. Continuing with the symetrical nature to build the logo around it with metallic rendering to give the impression of a car badge.

Close-up metallic imagery was then married with logo and copy to give and overall polished and professional � nish.

Below is a small selection of designs which ranged from media pack, sponsorship pack, in-paper pre-promotes, dealership posters, website, ticketing and awards night media.

Demonstrating the ability to work from an idea on paper to the � nal product, displaying continuity throughout.

Page 6: portfolio v2

Portfolioevents

Join us at the Motor Showcabotcircus.com

CC5677_Basestrip_50X99_AW.indd 1 29/04/2009 14:09

in the heart of Bristol at Cabot Circus, Broadmead and the Mall Bristol

BRISTOL MOTOR SHOW

Decided to include the bristol Motor Show logo design as it invloved working with a all three show event spaces (central Bristol shopping malls) and our own motors.co.uk brand to incorporate all four logo designs into the logo itself.

It was a challenge liasing with all four clients and displays the ability to work together on a presonal level to iron out di� erences clients had, moving towards a � nished product everyone was happy with.

Page 7: portfolio v2

Portfoliofront covers

Your guide to the new releases starting on 18.8.2011

Your guide to the new releases

GB

Turning a childs dream into a real future

LIFELONG LEARNING

NU 61 REG SUPPLEMENT FRONT COVER

Brief was to make use of the new reg number 61 to get the message across. So decided to go big and bold with complimenting colours to produce a visually striking image

EDUCATION+ FRONT COVER

Showing a di� erent skill here of being able to brainstorm from the central word of education to locate a stock picture with a concept to it, then linking in a subline to react with the heading and image

Page 8: portfolio v2

Portfoliomotoring

whilst helping the environment

LPG Conversion specialists, make

your petrol vehicle ‘dual fuel’ with the installation of an LPG/

Autogas system using the latest multipoint, sequential technology from BRC Gas equipment.

Conveniently situated on the A36, the Greenfuel company is the local centre for all your servicing and repair needs. We offer a friendly and professional service at excellent rates.

• Petrol and Diesel Servicing from just £79.95 Inclusive of VAT

• Repairs on all makes and models• Open Monday - Friday 08.30am till 17.30pm• Out of hours drop off and collection

YOUR LOCAL SERRVICING AND REPAIR CENTRE…Brakes • Exhausts • Suspension Batteries • Electronics

YOUR

whilst helping the

LPG Conversion specialists, make

your petrol vehicle ‘dual fuel’ with the installation of an LPG/fuel’ with the installation of an LPG/

Autogas system using the latest multipoint, Autogas system using the latest multipoint,

40%BYFUEL BILL

with an LPG conversion by

• 1000’s of vehicles converted from Smart Cars to Range Rovers. • LPG available at the Greenfuel premises for just 73p per litre. • 4 Cylinder conversions available from just £1,100 + Vat.

To Find out more about converting your vehicle to LPG why not visit us and speak to the industry experts, we can give you a full working demonstration of a converted vehicle and talk you through the process.

Alternatively visit our website www.greenfuel.org.uk and fi ll in our quotation form. Enter ‘Bath Chronicle’ in the optional note (before proceeding to step 5) to qualify for a discount.

01225 721 914 www.greenfuel.org.ukWHERE TO FIND US.... Greenfuel, Monkton Combe, Warminster Road, Bath BA2 7HY

GREENFUEL LPG CONVERSION FULL PAGE AD

Using the interaction of text and imagery to compliment themselves. Getting the message across quickly with big bold text to grab the readers attention and also using imagery to compliment the message at the same time.

Page 9: portfolio v2

Portfoliomotoring

CHIPPING SODBURY MOTOR COMPANYFULL PAGE AD

Client had the idea of wanting to showcase one of his new car models. Thougtht of the concept of a car posing on a catwalk. Using skills in Photoshop, super imposed the chosen car into the image. After I had the � nal image, came up with a catchline to � t.

For a warm and friendly welcome call (01454) 310136

ChippingSodburyMOTOR COMPANY

STRUT YOUR STUFF IN THE ALL NEW C-MAX

ChippingSodburyMOTOR COMPANY

Page 10: portfolio v2

Portfoliomotoring

GB NU 10 REG

For a warm and friendly welcome call (01454) 310136

ChippingSodburyMOTOR COMPANY

or visit www.csmc.co.uk

Hatters Lane,Chipping Sodbury, BS37 6AA.

SAVE UP TO £8000 ON A BRAND NEW

There has never been a Better time to buy a New Ford

Fiesta 1.25 Zetec 3 dr Was £14,218 Now £10,000 Saving £4,218

Including £2,000 Government Scrappage Allowance, £450 Finance Deposit Allowance and £418 VAT offset

Focus Zetec S 1.8 5drWas £21,062 Now £13,000 Saving £8,062

Typical

4.9% APR

Only £139.00 per month

Typical

4.9% APR

VAT FROZEN*

Including £2,000 Government Scrappage Allowance, £450 Finance Deposit Allowance and £285 VAT offset

Metallic PaintAir Conditioning Upgraded Alloy WheelsPrivacy GlassBlue tooth hands freeRemote Central LockingQuick clear heated windscreenSide Skirts

•••••••

Finance Example:On the road price £14500Deposit Allowance paid by Ford £1500Customer deposit £1621.34Total deposit £3121.34Amount of Credit £11378.66Interest Charges £854.34Option to purchase fee £10.00Total charge for credit £864.3424 monthly payments £259Optional fi nal payment £60.17.00Total amount payable £15364.34

Only £259.00 per month

ChippingSodburyMOTOR COMPANY

Fiesta 1.6 Zetec 3 dr Was £16,772 Now £12,100 Saving £4,672Including £2,000 Government Scrappage Allowance, £450 Finance Deposit Allowance and £321 VAT offset

Metallic PaintAir Conditioning Upgraded Alloy WheelsPrivacy GlassBlue tooth hands freeRemote Central LockingQuick clear heated windscreenSide Skirts

•••••••

Finance Example:On the road price £10450Deposit Allowance paid by Ford £450Customer deposit £905.86Total deposit £1355.86Amount of Credit £7094.14Interest Charges £716.86Option to purchase fee £10.00Total charge for credit £726.8624 monthly payments £179.00Optional fi nal payment £5515.00Total amount payable £11176.86

Finance Example:On the road price £12550Deposit Allowance paid by Ford £450Customer deposit £1026.41Total deposit £1476.41

Amount of Credit £11073.59Interest Charges £847.41

Option to purchase fee £10.00Total charge for credit £857.4124 monthly payments £239Optional fi nal payment £6185Total amount payable £13407.41 Only £239.00 per month

Typical

4.9% APR

Ka 1.2 Zetec Was £11,320 Now £8,100 Saving £3,220Including £2,000 Government Scrappage Allowance, £450 Finance Deposit Allowance and £228 VAT offset

Metallic PaintAir Conditioning Alloy WheelsPrivacy GlassRadio/CDRemote Central LockingQuick clear heated windscreen

•••••••

Finance Example:On the road price £8550Deposit Allowance paid by Ford £450Customer deposit £808.23Total deposit £1258.23Amount of Credit £7291.77Interest Charges £580.23Option to purchase fee £10.00Total charge for credit £590.2324 monthly payments £139.00Total amount payable £9140.23Optional fi nal payment £4536.00

Typical

4.9% APR

Only £139.00 per month

Metallic PaintAir ConditioningAlloy WheelsRadio/CDMP3 connection via USBRemote Central LockingQuick clear heated windscreen

Upgrade to 5 doors for £350Upgrade to 1.4 for £500

•••••••

Government Scrappage scheme ends on February 28th.

Place your order before then and get your in March.

Buy at 2009 prices, we are absorbing the vat increase on all orders placed in February.No hidden extra’s, all prices are on the road, to drive away.

Discounted Servicing. Don’t forget, when you buy a car from us we give you discounted servicing, MOT’s, repairs, parts and accessories on that car.

FIESTA 1.4 Zetec 5dr08 58

NOW ONLY

£10,995

Pearlescent Hot Magenta,

was £12,995

FIESTA 1.6 Zetec S2008Panther Black Metallic

was £13,995

08 08Ocean Blue Metallic,

was £12,995

FIESTA Fiesta 1.4 Zetec 3 dr 09 58Avalon Metallic

was £11,995

C MAX 1.8 Titanium

S MAX 2.2 Tdci Titanium 08 58

NOW ONLY£17,995

Panther Black Metallic was £18,995

FIESTA 1.6 Tdci Zetec S09 09Sea Grey Metallic, was £12,995

GALAXY 2.0 Tdci Zetec07 56

NOW ONLY£13,495

Sea Grey Metallic, was £14,995

£13,495save£1,500£10,995save

£2,000

NOW ONLY

£10,495£10,495save£1,500 £17,995

save£1,000

save£1,500

NOW ONLY

£12,495save£1,000

NOW ONLY

£11,995save£1,500

NOW ONLY

£11,495

Sea Grey Metallic, was £12,995

NOW

Only £35 road tax

in March.GB NU 10 REG

SAVE£2000

Scrappage scheme ends on February 28th.

SAVE

Save up to £2000 in our fi nal clearance sale, this weekend only

Most of these cars have a lot of factory fi tted extra’s, please

call us for more details

Terms and conditions: All cars must be ordered and contracted by 28/2/2010 and delivered by 31/3/2010. Finance subject to status, terms and conditions

apply. Finance example based on 12,000 miles per year. All quoted prices include free equipment, customer savings, Ford Credit deposit allowances

and vat o� set where applicable. Vat o� set reduces the rrp to the December 2009 amount. All prices quoted include DVLA � rst registration fee and

12 months road fund licence. Pictures are for illustration purposes only. Government scrappage allowance available on cars registered before

29/2/2000 subject to certain conditions.

Fiesta

CHIPPING SODBURY MOTOR COMPANYDOUBEL PAGE AD

Included this to show an example of an ad with a lot of information that required a well thought out process of how to use the space available, but still retainnig a sense of continuity and � ow from left to right.

Page 11: portfolio v2

Portfoliomotoring

Tickenham Road, Clevedon BS21 6ABClevedon Garages 01275 335 222

Super Summer

Savings

Super Summer AMAZING DEALS

Finance Subject to status, Terms and conditions apply. *Discounted prices include Ford Deposit Allowance which must be used in conjunction with Ford Credit. Deposit allowance amounts; £1500 focus Zetec, £1000 C-max Zetec, £450 Kuga Titanium. Cars must be registered before 31st March 2010. All prices are on the road, include 12 months RFL, Gov 1st Reg Fee and Metallic Paint. O� er available on selected stock cars only. Pictures for Illustration. Finance subject to status. Guarantees/Indemnities may be required. FreePost Ford Credit. Facility fee payable with � rst monthly payment. Deposit allowance only available when � nanced with Ford Credit. Purchase fee payable with GMFV (Guaranteed Minimum Future Value) if you wish to own the vehicle at the end of the agreement. Further charges may be made subject to the condition of the vehicle if the vehicle is returned at the end of the � nance agreement. All � gures include VAT unless indicated otherwise. Ford Insure is underwritten by Royal & Sun Alliance Insurance plc. For your protection, telephone calls may be recorded and monitored.

New Ford Focus Zetec 5dr Hatchback 1.6 Petrol Monthly Payments 24 of £163.68, On The Road Price £13,386.00, Customer Deposit, £3,983.25, Deposit Allowance £600.00, Amount of Credit £8,802.75, Facility Fee £0.00, Purchase Fee £10.00, Total Charge For Credit £715.57, Total Amount Payable £14,101.57, including a Total Amount Payable for PPP of: £0.00, Guaranteed Minimum Future Value (GMFV) / Optional Final Payment, £5,580.00, Mileage per annum 12,000, Excess Mileage Charge (exc. VAT) 6.0p per mile, Term (months) 25 APR 4.9%

Focus 1.6 Zetecwas £18,786

now £12,786from £164 per month

Limited Stock, Hurry - When they are gone, they’re gone!

SAVE£6000Only 4 remaining

4.9% apr

CLEVEDON GARAGESHALF PAGE AD

Brief was for a summery theme.

On winning the best advert award, it was praised for balance, � ow and quirky elements that bring the ad togther. Although not highly conceptual, its proof that a simple ad if executed correctly can have a big impact on the page. The dealer said he’d had huge response from this, upping his spend in the paper as result, with winter themed ads etc being developed as a result.

Page 12: portfolio v2

Portfolioadvertorial

54178

P.J.BryerHEATING & PLUMBING SERVICES

PJ Bryer employees are highly experienced at installing condensing boilers, having fi tted more than 2,000 in recent years, and the company takes customer service very seriously.

This, in particular, pays dividends, since more than

90 per cent of business comes through personal

recommendations.

Pete Bryer started the company in 1972 after leaving his

job as a heating engineer with British Gas, and although

the business is still very much a family aff air, it has grown

considerably since the early days.

Turnover has increased by 25 per cent during the last 12

months, despite the economic downturn - a success which

Pete puts down to excellent customer service.

It is now one of the largest independently-owned

companies off ering central heating services in the Bristol

area, but PJ prides himself on providing a great service and

after-sales care to his valued customers.

All of the staff are directly employed by PJ Bryer and some

have been with the company for more than 30 years. The

company is Corgi, Gas Safe and Oftec registered and there’s

a 24-hour answering service, with emergency call-out cover.

In addition to heating solutions, the fi rm also off ers a

bathroom fi tting service, and sells fi res and showers too, all

showcased at its new showroom in Yate. Customers who

buy bathrooms can also benefi t from plastering, plumbing,

tiling and fl ooring expertise within the company.

Boilers more than 15 years old are probably only 60-65%

effi cient, which equates to a saving of 25-35% on your ever-

increasing gas bill following investment in a new boiler.

Five-year warranties are off ered on all boilers, plus no-

quibble guarantees, service contracts and, of course, an

excellent after-sales service - all the benefi ts of a larger,

multi-national or a utility company, but with the personal

touch and without the call centre!

For details- Call 01454 314980 Fax 01454 320002 Email [email protected]

or see www.pjbryer.co.uk

PJ Bryer Heating and Plumbing Services where customer care is paramount to our business ethos

During March and April,the company is offering £300-£400 off its normal boiler installation cost and up to £500 on bathroom installation.

Unit 2 Armstrong Way | Great Western Business Park Yate | BS37 5NG

PJ BRYERFULL PAGE ADVERTOIAL

Showing the use of white space to let the ad breathe, emphasising a need for the reader to feel relaxed and not hurried through cluttered and claustrophobic design.

Page 13: portfolio v2

Portfolioproperty PPremierPremierPPremierPWe recognize that homes with individual character or

special features require an individual approach. Thats why we have our Premier brand to get your property noticed by buyers who are looking for something special.

www.hunterprop.co.uk/premier

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eliquis ea conse magna con voluptat. Nonse feu feugiam, sectem ipsum del el ullam in vel dolorem ea

The Cottage, Kingscote.

Gloucestershire

£300,000

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The Cottage, Kingscote.

Gloucestershire

£300,000

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The Cottage, Kingscote.

Gloucestershire

£300,000Putat, ver se modolestis nis nisis alit doluptat nonsed dionseq uipismod mincipit nonullam zzriliquam,

conum veliqua mconsed tat. Ut acing et, commy nim do er alit dolor sum ipit augait iriliquis et, velendio eliquis ea conse magna con voluptat. Nonse feu feugiam, sectem ipsum del el ullam in vel dolorem ea

The Cottage, Kingscote.

Gloucestershire

£300,000

Here is what we off erHigh quality brochures with large photographs

Larger display cards in branches

Special feature within local advertising

Featured Property and Premium Listing boxes on www.primelocation.com, the UK’s most visited estate agent website, to really get your property noticed

Tel: 01275 853222 | [email protected] |

HUNTER LEAHYH

An individual outlook for premier properties

Make your property stand out from the crowd with HUNTER LEAHY PREMIER. Contact us for details

Indulge yourself in a life of luxuryHUNTER LEAHYPremier H

PremierHUNTER LEAHYH

PremierHUNTER LEAHYH

HUNTER LEAHY

Indulge yourself in a life of luxury

H

H

HUNTER LEAHY

An individual outlook for premier properties

The artwork and images contained within this email is, are the sole property of Northcliffe Media Ltd., and is intended only for the addressee. Any, copying, distribution or reproduction by you is strictly prohibited and may be unlawful. Disclosure to any party other than the addressee, whether inadvertently or otherwise, is not intended to waive privilege or confidentiality.

HUNTER LEAHYFULL PAGE AD

Briefed to take their original logo and redesign it for the launch of higher end properties in their portfolio range. We settled on the name Premier after liasing with the client

Firstly designed some simple black and white examples for the client to give intitial feedback, then went onto add a three colour pallete to run uniform throughout advertising material in and outside of the paper.

Page 14: portfolio v2

Portfolioproperty

Are you concerned about a bad tenant? We promise to treat your home like our own. On average we let property with in X days.

Are you concerned about a bad tenant? We promise to treat your home like our own. On average we let

Are you concerned about a bad tenant? We promise to treat your home like our own. On average we let

Turn your property into a money

earner Are you concerned

about being a landlord?

Let us take the hassle and concern out of letting your property by contacting us today on 01275 390 677

14 Kestrel court, Harbour Rd, Portishead BS20 7AN www.portmarineproperties.co.uk

PROPERTIES

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aut eribus aut eribus

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sitio. Aquassitatio mos erferchit aut re nulparit dolum iunto volupta tetuscia nest, utet aspero velite imincto odit, offi cip sanisquam erferia sim qui dolo quam re, nobis di cusapie nestiosaes cor sinven-tem reped ma quide pro tecae. Ut assi ut doluptia ent pos so-lent, vellupt atiunt lent, vellupt atiunt

PORT MARINEHALF PAGE BREAK-OUT AD

An advertising ploy to give more impact to ads is to have them break out into news editorial. Here is a good example (though not the original editorial)

Page 15: portfolio v2

Portfolioproperty We’re

working harder for you

www.teamprop.co.uk

Ask a team agent to sell your property and benefit from the services of 37 south west team agents

and still receive the personal care & attention of a sole agency .You get the extra selling power of 37 agents,

with greater geographical coverage but still only pay a sole agency commission.

To find out how Team works harder for you and to search for your local Team agent, visit our website

teamprop.co.uk

TEAMPROPFULL PAGE AD

With the TEAM brief, we were asked to come up with something that linked them in a more personal way to their customer base. So the concept of the TEAM helping to move a physical house was brainstormed as a metaphor with an appropriate catchline added.

Page 16: portfolio v2

Portfolioretail

Celebrating 30 years of optical ellegance.

To celebrate our 30th Birthday the first 30 pairs of RayBan’s will be sold at just £30 per pair.

Ellis & Killpartrick, 18 New Bond Street, Bath. BA2 1BA

01225466954

Ellis & Killpartrick

put your feet up, relax!!!

• Starting with our FREE home selection, measuring and estimation service.• We then take care when fi tting, removing all furniture carefully.

• Old carpets will be removed courtesy of ourselves.• Fitted to the highest standards by our experienced fi tters.

• Disposing of cuttings and remnants to leave your room clean and tidy.• Then fi nally placing your furniture exactly where you require it.

Give us a call, visit our website or pop into our huge store for some great off ersCAVALIER PRINCESS TWIST rrp£31.99 £14.99m2 • BERBER CLASSIC rrp£12.99 £8.99m2 to clear

ASSOCIATED SHANGRI-LA rrp£16.99 £12.99m2 to clear

Let Carpet Giant deal with the hassle!

CARPET GIANTUnit 1, Waverley Road, Beeches Industrial Estate, Yate BS37 5QZ

www.carpetgiantyate.co.uk Tel: 01454 322828 or 01454 323911Opening Times - Mon-Fri 9am-5.30pm • Sat-9am-4.30pm • Sun-10am-4.00pm

BRISTOLS LARGEST INDEPENDENTLY RUN CARPET RETAILER

ELLIS & KILLPARTRICKQUARTER PAGE AD

Included to show the use of white space and the e� ect of tinted text to make the most prominent and key part of the message stand out for a reader that is quickly browsing the newspaper, prompting them to go back and read the whole copy.

CARPET GIANTQUARTER PAGE AD

Although not the best ad conceptually, this I chose to include because it was an ad where all copy had been written by myself, showing an understanding of the logistical steps the client wanted to convey and the message they wanted to get across to the reader of ‘hassle free’. It appeared in a publication aimed at the older generation who may have physical disadvantages with mobility etc.

Page 17: portfolio v2

Portfoliosale ads

JANUARYSALE

WITH 1,000S OF QUALITY CARPETS WE ARE SURE YOU WILL FIND THE PERFECT CARPET FOR YOUR HOME

Opening Hours - Monday - Saturday 9am - 5pm

Telephone

0117 951 7717

DOWNENDSTAPLE HILL

RO

YATE HILL

GREEN RD

CHAP

EL L

N

WHITEHALL RD

KINGSWOOD

HANHAM

CH

ALK

RD

CHURCH RD

ROSE

WE ARE HERE

M32

GREENBANK CEMETERY

Chapel Lane, Fishponds Trading Estate, Bristol BS5 7EY

Fitted within 3 days

HUGE selection of1/2 priceremnants

Closed New Years Day

1000’sof carpets

reduced

www.bristolcarpet.co.uk

BRISTOL CARPETFULL PAGE AD

Typical message for a sale ad, big and bold, in your face. Getting the message across clearly and concisely, so the reader can scan the important parts, remember them and move on quickly.