Teachers and learners who live outside of the box

68% of students report being chronically disengaged in school

and 1 in 2 teachers leave the profession

within their first five years of teaching

CRISIS IN PUBLIC EDUCATION

SOLUTION

• Build Simple and Engaging Learning Tools

• Train and Support Teachers • Focus on Critical-Thinking and Habits

of Mind for Life-Long Learning • Reinvent Education using Game

Design Principles

TARGET MARKET

• Education Technology Industry Grosses $8 Billion a Year

• Estimated Annual 3.5% Growth Rate• 3.5 Million Public and Private School Teachers in the

U.S. • 55 Million PK-12th Grade U.S. Students

Decision Makers for PK-12 Technology Purchases

Technology Staff 38.9% Teachers 28.2%

Other 32.9%

TARGET USERS

The Student Teacher– Inexperienced but will try new

things– Very impressionable and learns

quickly– Wants to prove themselves

The Young Teacher– 1 – 5 years of experience– Often overwhelmed– Understands challenges but

still hoping to make a difference

– Open to trying new things

The Innovator– Early adopter of new

technologies– Seeks out new things to

experiment with– Tech evangelist

Journal StarDigital Notebook Optimized for the Classroom

OverviewJournal Star simplifies the

writing process and leverages gaming

elements to increase critical thinking in third

through twelfth graders. Students can free-write in

private or choose to respond to teacher-generated prompts.

• Rubric-Centric Assignment Design

• Streamlined Grading and Feedback Provided Directly Within the App

• Accessible Everywhere Via Desktop and Mobile Platforms

• Share Student Work With Key Stakeholders

• Students Find Their Passion and Voice as Writers

• Increased Writing Improves Critical-Thinking

REVENUE GENERATION: TIERED ANNUAL TEACHER SUBSCRIPTIONS

*The Summer Institute occurs in July and August each year and enables teachers to attend meet-ups and to access professional development webinars

on-line.

NEXT STEPS

1. Increase Thought Leadership and Seek Partnerships with Education Organizations

2. Develop Beta Products and Test with 60 Teachers Over the 2014-2015 School Year

3. Raise $50,000 to Launch First Two Apps