political campaigns - oc creative · includes a video people watched an explainer video to learn...
TRANSCRIPT
OC Creative will guide you through the process of navigating a myriad of decisions. Our experience will take away the uncertainty of your print projects. Trust the experts, we are here to help make it easy for you.
Even in the age of social media, political graphic design still matters. Political campaigns and elections require plenty of products and materials to promote candidates and provide information to voters.
Within the confines of stars & stripes and a red, white, and blue color scheme, there are many creative designs to make your image stand out to your targeted audience.
Strategic Print Design
Resource: http://www.aiga.org/design-for-democracy/
TYPESerif or san-serif?
Lower or upper case?
Centered or left justify?
What size type is best?
COLORWhat exact color is best?
Is consistancy important?
Should I use gradients?
What are impactful colors?
GRAPHICSHow elaborate can it be?
What stands out?
Should I use my photo?
What is allowed?
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TEXTWhat is most important?
Contact information?
Postal regulations?
Political disclaimers?
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OC CREATIVE = YOUR TEAM OF EXPERTS DESIGN WEB VIDEO Graphic Designer Web Developer Director Branding Specialist SEO Videographer Social Media Script Writing Video Editor PHOTO SUPPORT Motion Graphics Studio Project Manager Makeup Artist Portrait Creative Director Set Design Environmental Media Buyer Casting
DeKalb & Rockford, [email protected]
815.756.8000
www.OCcreates.com
BUTTONS
DOOR HANGER
DIRECT MAILER
LAWN SIGN
WEBSITE
PRINT ADS
T-SHIRTS
LETTERHEAD
THANK YOU CARDS
FRIEND CARDS
An impactful and effective logo is key to your campaign’s visual representation. It is a reflection of what you stand for and who you align with. It needs to be simple, clear, focused, and visually appealing. Our experience offers you and your election committee a cohesive identity across all platforms.
Custom Campaign Logo Design
ClearThe OC team will ensure that your message is focused, audience-specific, easily interpreted, and readable.
CodifyProject managers will organize your print items and keep you and your team informed at each stage of production.
ConsistentWe will choose a standardized color method to ensure the same color is used, no matter the print media.
CompositionOur designers organize line, shape, color, value, texture, form, and space to make your message stand out.
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Friend Cards T-shirtsLetterhead
Door HangerLawn Sign Website
Print Ads
Direct Mailer
Increase click-through rate (CTR)
in an email that includes a video
People watched an explainer video to learn more about a product or service
But what canVideo do for me?• Video Boosts Conversions
• Video Shows Great ROI
• Video Builds Trust
• Google Loves Videos
• Video Appeals to Mobile Users
• Video Can Explain Everything
• Video Engages the Viewer
• Video Encourages Social Shares
People share emotions, not facts.Video combines logic and emotions to forge a connection to you and your platform in a way no other medium can reproduce as effectively.
The Power of Video
http://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/
Increase in conversions with a video on your
landing page
More likely to show up first on Google search if a video is
embedded on your website
80% 53xThe CandidateHere He Comes
Meet the candidate through video
96%98%
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