APPZILLONEXPLAINER VIDEO

Case Study

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CUSTOMERAppzillon is the flagship product from i-exceed Technology Pvt. Ltd, which is

primarily a B2B business and has offices in the US and Singapore.

It's a feature rich, agile and flexible cross-platform suite which empowers

individuals and enterprises to effortlessly build and deploy robust mobile apps

on leading mobile OS' and browsers.

OBJECTIVEAppzillon is a complex and difficult-to-explain product.A simple and engaging video that portrayed the pain points of customersand showcased Appzillon as the most apt solution was required.The intent of the video was to capture prospective buyers' attention, explainthe product proposition and to influence sales decisions favorably towardsAppzillion.

Target DomainsBanking &

Financial Institutions

CTOs, IT Managers,and BD Managers.

Target Audience

Age30-50 years old

Male/FemaleGender

Geographic SegmentationU.K., Middle East and India

OVERVIEW

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RESEARCH

A comprehensive research of the mobile app development domain was done to understandthe pain points of an enterprise while developing apps. With the help of inputs from i-exceedteam and our intense study of content available online from i-exceed as well as itscompetitors we shortlisted the key issues faced by enterprises when it comes to mobile appdevelopment. We also compiled the key features of Appzillon that not only solve these painpoints but also distinguish the product from its competitors

MESSAGING

We wanted to create a video no longer than 90 seconds long to ensure a highengagement factor. The challenge was to present the key pain points, introduce thebrand, highlight key features and set a call to action, all within 90 seconds. After a fewiterations, we were able to nail down the messaging in a script of around 200 wordswhich translated to a short ,crisp and effective explainer video.

APPROACH

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VIDEO ELEMENTS

A subtle color palate was created for the video keeping in mind the brand language of the company as well thedemographics of target audience.A British voice-over was selected to deliver narrative keeping in mind the target markets.Personification of mobile app icons was done to give the video a cheerful feel despite the seriousness of business.

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VIDEO

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IMPACT

30% increase insales after using

the explainer videoin multiple sales

campaigns

20% increase inengagement time

on the websitewith video onlanding page

30% decrease inbounce rate on

the website with videoon landing page

Sales Engagement Bounce Rate Engagement Rate

84% retention rateachieved by the

video shared acrossvarious channels

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“ Wildbeez did an excellent job of highlighting the core features of our product with asmooth clear-cut video. “

Sudhir Babu- VP, i-exceed technology solutions

Thanks for reading the case study.We're always on the look out for new videofication challenges.

Make the smartest marketing decision and videofy your offerings. With us.

Reach us at hello@wildbeez.com

The explainer video which was a culmination of intense research and creativity

helped Appzillon boost its brand presence. It also evangelized the Appzillon proposition in the

clearest and most simple manner possible and augmented sales. Enterprises of all types and sizes

are adopting explainer videos as a marketing medium, thanks to its effectiveness, affordability

and shareability. The Appzillon explainer video by Wildbeez is testament to this fact.

REACH OUT

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