polish opportunities feb 16th

Copyright ® 2010 IBI Consulting. All rights reserved.

Partnership Opportunities for Polish IT Companies in India


Contents

2Copyright ® 2010 IBI Consulting. All rights reserved

About IBI Consulting 3

The Indian IT Story 7

India and Poland Partner Advantages 8

Key IT Sub Sectors 10

Partnership Opportunities in Each Sub Sector 12

Conclusion 16

Contact 17


About IBI Consulting


Who We Are

IBI Consulting is a Market Planning & Growth Advisory services company, that provides solutions and services across four practice areas:

• Market Entry & Investment Consulting• Investment & Trade Promotion• International Business Development

IBI Consulting is the advisory arm of international research and consulting group-IBI Partners

Our goal is to help companies with their business expansion in new, emerging and potential markets by:

• Providing market intelligence and strategic advice required to make the best possible business decisions.

• Helping identify, evaluate, facilitate and establish strategic cross-border partnerships in turn enabling our client to gain the best possible competitive advantage.


Copyright ® 2010 IBI Consulting. All rights reserved.Copyright ® 2010 IBI Consulting. All rights reserved 5

What We Do

Our Goal:

Focusing on:

Aimed at:

TO PROVIDE Intelligence

Facilitation

SERVICE DISCIPLINES

Growth Advisory

Business Development

Marketing Planning

CORE CLIENTTARGETS

MNCs

Large Local Firms

Public Institutions

Strategy


Overview of IT Sector in India


The Indian IT Story

A recent study by NASSCOM showed that revenue of USD 2 billion was generated from 2,400 product development firms in India out of which 1,100 companies have been started only in the last five years.

Most of these innovations are primarily targeting three sectors –Telecom, Healthcare and Education

In terms of market focus , Indian companies are building products focused on catering to the needs of domestic and emerging markets

Capabilities of solutions like Bharath Berry (Indian version of Black Berry ), Aakash and 3nethra are clear indicators of the innovation capability of IT SMEs in India

With regards to IT Services and BPO’s, Indian firms have a very good penetration in the US but are looking at ways to enter Europe


India –Poland Partnership Advantages

Needs of Indian Cos….

Multi-Lingual SupportLocalization SupportNear shoring OpportunitiesEuropean Market Access

Needs of Polish Cos….

Tech ExpertiseR & D CollaborationsT & DAPAC Market Access

Strengths of PolandLarge Talent PoolMulti-Lingual CapabilitiesStrategic European Location Embedded DevelopmentStronger IPR enforcement Wages significantly lower than UK and Western Europe

Strengths of India More Than 2 Decades of IT/ITES experienceLarge SME Community with Specific technology and Domain Expertise Delivery Experience in Large Government Projects

Key Areas of collaboration e-Procurement e-Learning e- Healthcare

e-GovernmentEnterprise SolutionsBPO / KPO


Key IT sub-sectors for Partnership


Key IT Sub Sectors for Partnership


Dedicated Product

Development firms

IT Services Firms / Offshore Product

Development Firms Infrastructure management

IT Product Firms

BPO / KPO

Animation, Gaming Digital Media


Partnership Opportunities


IT Products and Services

IT Services → Offshore Product Development Firms

Firms with sector focus (Healthcare / Energy/ BFSI etc)

Very good penetration in the US and reasonable European penetration (predominantly UK)

Actively exploring European markets especially markets such as Germany and France

European market needs domestic presence

Domestic Partnership for gaining European market access

Dedicated product development, successful in selling to domestic market as well as and overseas(US, MEA etc.)

Unmet need of localization required to succeed in Europe

Indian Cos → European partnerships for both customization of existing product lines and co-development of new products

Building Global Products with Localization Strategy is considered important by companies in this segment offering a avenue for partnership for Polish companies

Localization and Co-Development Partnerships

IT Services/ OPD/ Engineering Services Firms

Innovative Product Development Firms


BPO / KPO

Have well established US market and a reasonably good UK market.

Despite possessing extremely good processes and delivery capabilities BPO’s & KPO’s in India lack multi lingual capability restricting their European expansion

Companies with deep pockets set up operations → acquisitions and green field investments

Poland with it expertise in the BPO segment and with its Multi Linguistic capabilities could be ideal partners for India.

Multi Lingual Support for European Expansion


IT Infrastructure

Indian IT Infrastructure Firms have substantial expertise in offering solutions to large enterprises & public sectors across the globe.

In addition IT Infrastructure firms in India have expertise in offering Remote Infrastructure Management services to numerous clients in the US and UK.

The expertise of Indian companies in the IT infrastructure space can be utilized to meet the ICT needs of the public sector in Poland.

In return Indian companies could partner with European companies (preferably Polish) to enhance their footprint in these markets

Copyright ® 2010 IBI Consulting. All rights reserved 14

Technology and Market Access Partnerships


Animation, Gaming and Digital Media

Animation studios in India have predominantly restricted themselves to production and post production segments and have generally stayed away from creating content.

Most of these studios have a good penetration in US but find European penetration challenging.

On the other hand, there are a good number of Indian firms creating content in the casual gaming sector (mobile & social gaming sector) and require customization and distribution support.

Companies in segments like e-learning are exploring partnerships that will help them enhance their portfolio and gain market access.


Content and Distribution Partnership


Summary

The large receptive Polish market and its strategic location in Europe make it a very strong proposition for IT Outsourcing to the European Market eg. Locations such as Krakow, Wroclaw, Warsaw etc.

With the Indian economy emerging among the fastest growing in the world, Polish companies also view India as an important investment destination.

Among the Top 50 Emerging Global Outsourcing Cities, Krakow ranks No. 4 and Warsaw No. 28.

Poland is becoming increasingly attractive for Indian companies. According to data provided by the Ministry of Economy, trade between the two countries reached a level of $1.3 billion in 2010.

Aptech Ltd, a specialist in IT training services, has signed an agreement with Syntea SA of Poland agreeing to invest $1 million for an 8.33 per cent stake in the Polish company. Through this agreement, the company plans to reach out to the market in Poland and later to Bulgaria and Romania.(Feb 15th 2012)



Copyright ® 2011 IBI Consulting. All rights reserved

Thank you for considering IBI Consulting for your business development needs.

For more information, please contact:John Savio Prashanth [email protected]

www.consultibi.com

mailto:[email protected]

http://www.consultibi.com/

polish opportunities feb 16th

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