wimbn & social media - adelaide 16th feb 2011
DESCRIPTION
A presentation about social media given to the Women in Mortgage Broking Network in Adelaide and Perth, 16th and 17th February 2011TRANSCRIPT
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WIMBN SOCIAL MEDIAAdelaide – Wednesday 16 February
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Zoe UyenFAST
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Thank you to our WIMBN sponsors
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Housekeeping
Toilets Telephones
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Lee Hopkins
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Where we are today
http://www.youtube.com/watch?v=gQ0wFqNfu7A
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Australia
On Facebook Population
Australia
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Social Media Can Do This: Reduce RISC
Bolster a company’s Reputation
Correct inaccurate Rumours
Provide correct
Information
Tell the
company’s Story
Address unhappy
Customers
Source: Hopkins & Magee, 2009
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Today
Risks
Benefits
Case studies
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Risks
Brand hijacking
The ‘lunatic fringe’
Negative comments
Employee error (Vodafone, KC)
Social media storm (and no way to respond)
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But... but... but...
What if they don’t love me?
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Risks
Brand hijacking
The ‘lunatic fringe’
Negative comments
Employee error (Vodafone, KC)
Social media storm (and no way to respond)
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Benefits
Branding
Goodwill
Lead generation
Customer service
Engagement with audiences
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3Ts + A
= Social Media Ethos
Truth
Trust
Transparency
Accountability
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Examples
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nab breakup
http://www.youtube.com/watch?v=iBoXvgysltw
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Professional portfolio
Customer testimonials
Company profile
Fellow professionals
Signal search updates
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ROI
http://www.youtube.com/watch?v=ypmfs3z8esI
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Doing it ‘wrong’
"This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile.
The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."
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Doing it ‘wrong’
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Doing it ‘wrong’
http://www.youtube.com/watch?v=xwgYqIZUtZ0
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How to get started
Kiss
Find your
lovers
Start small
Take a pulse
Refine5
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!@#!
•Truth, Trust, Transparency & Accountability
3T&A communication universe:
•The Internet
•9/11•PC•Harry Potter
Black Swan moments in
history
Conclusions
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5 Go to Twitter.com and set up a profile Go to LinkedIn and set up a profile Go to Facebook and search for your
competitors Collect some resources you can give away Think about what makes you stand out
Next week: Start planning your business’ Facebook
Page
Things to do this afternoon
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http://www.youtube.com/watch?v=xwgYqIZUtZ0
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Further information
LeeHopkins.net
LeeHopkins.com
Twitter: LeeHopkins
Facebook: HopkinsCommunication
Slideshare: LeeHopkins
Tel: 0410 642 052
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UPCOMING EVENTS:Excellence Awards
• 4 March 2011• Crown, Melbourne
MFAA National Convention• 1 – 3 June 2011 • Brisbane Convention & Exhibition Centre
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Thank you to our WIMBN sponsors