polish beer (r)evolution

Polish beer (r)evolutionJan Lichota

Anita Kurowska-Larsen

Tomek & Mateusz @ Pracownia Piwa

Copenhagen Beer Festival21 May 2016

Poland in Europe and its beer in history

• Long beer heritage, since Slavic times• Important economic factor for the Polish Crown from XV to XVIII

century• Changing territory of the country over centuries• Different traditions and styles across regions• XIX century : appearance of major (future) Polish breweries in

Żywiec, Okocim, Elbląg or Warsaw• XX century : extremely varied periods with wars, market

concentration, nationalisation, liberalisation, foreign investments …

Jan Lichota “Polish beer (r)evolution” Copenhagen Beer Festival 2016 - 21 May 2016

1980 1985 1990 1995 2000 2005 2010 20150

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Poland – beer production (mln hl)

From the 90’s and 2000’s …• Change of political and economic regime• (Short) Presence in the Parliament of the Polish Party of Beer

Lovers

• Foreign investors and appearance of various small local breweries

• New forms of marketing and distribution

• Market concentration• Uniformisation of drinking offer


1987 1995 2010 20150

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Poland – breweries in the last 25 years

… until 2011 and today• Borders opening – Accession to the EU; travelling and literature• Response from regional breweries, brewpubs and importers• Contract brewing starts; new breweries are being setup

World Craft phenomenon and strong Polish Homebrewers movement

Polish beer bloggers setting trends Multitaps in larger cities and beer festivals increase availability Change of offer in shops and by the brewers themselves


Time for beer tasting

400


Some images while you enjoy your beer

• Beer revolution in Poland 2011 – 2016 : short film Summary from a passionate beer lover https://www.youtube.com/watch?v=0s_m46Doy2Q

And also visit the C16 stand at the festival of the ReCraft brewery from Chorzów after the presentation


https://www.youtube.com/watch?v=0s_m46Doy2Q

Poland – country of beer• New breweries and bars spreading all over the country• Craft scene steadily growing• Strong international and local regional companies• High consumption per capita (98 L)• Festivals in all larger Polish cities all year round• Good coverage in digital media and food and drink magazines• Various universities involved in brewing courses and

conferences


Poland – host of the next EBC Symposium

• EBC – European Brewery Convention• Founded in 1947, leading organisation on brewing technology• First ever EBC event to be held in Poland

• EBC Symposium “Modern brewhouse technologies and wort production”

18 – 20 September 2016, Wrocław (European Capital of Culture 2016)

http://www.ebc-symposium.org


http://www.ebc-symposium.org/

polish beer (r)evolution

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