police by derigo - final project
TRANSCRIPT
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Alessandra Alessandra
CapelliCapelli
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CinziaCinzia
LucatoLucato
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ElisaElisa
NicolettoNicoletto
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SilviaSilvia
ZaramellaZaramella
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MatteoMatteo
BrottoBrotto
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Marco SantoMarco Santo
DanesiDanesi
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WitchWitchssapprenticeapprentice comingcoming fromfrom thethecountrysidecountryside..
SheShe likeslikes sunglassessunglasses andandmirrormirrorlenseslenses..SheShe lovesloves POLICEPOLICEsincesince thetheGothicGothic PPisis reallyreally closedclosed toto herher
appearenceappearence..
SheShe carriedcarried outoutanan investigationinvestigation totoanalyseanalyse POLICEbrandPOLICEbrandawarenessawareness
usingusing herher magicmagic powerspowers..
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YoungYoungbutbut determineddetermined,,hehe describesdescribeshimselfhimself asas aacosmopolitancosmopolitan boy.boy.
HeHe isis aP.R.aP.R.HeHe lovesloves surfingthewebsurfingthewebandandchattingchatting..
HeHe wouldwould likelike toto becomebecome aamodelmodel andandhehe doesnothingbutlookathimselfdoesnothingbutlookathimself
inthemirror.inthemirror.
HeHe wouldwould likelike toto collaboratecollaborateactivelyactivelywithwith POLICE.POLICE.
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KindKind andandsociablesociable,,thisthis shopkeepershopkeeper reallyreally
inspiresinspires confidenceconfidence..
AfterAfter discoveringdiscovering POLICEPOLICEasas aalifestylelifestyle
brand,brand,hehe hashas decideddecided toto workinworkinitsits newnew
flaghshipflaghship storestore inMilan.inMilan.
MethodicalMethodical andandneatneat,,hehe decideddecided toto adoptadopt
hishis artisticartistic stylestyletoto furnishfurnish hishis shop,shop,
togethertogether withwith manymany metropolitanmetropolitan
innovationsinnovations..
HeHe lovesloves ArtsArts andandhehe hashas decideddecided toto bringbring
somesomepiecespieces ofof ArtArtintointo hishis
flagshipstoreflagshipstore..
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PENELOPEPENELOPE
SheShe isis aadreamerdreamer andandsheshe likeslikesflutteringfluttering allall overover theworld.theworld.
StubbornStubborn asas amule,amule,
sheshe decideddecided toto collaboratecollaboratetoto thethecreationcreation ofof thetheYouniCUBEYouniCUBE (a(a
foundationfoundation,ameeting,ameetingpointpoint forforthetheaggregationaggregation ofof youngyoung people,apeople,a
breedingbreeding groundground forfor artistsartists).).
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Our superheroesOurOur superheroessuperheroes
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AlidipipistrelloAlidipipistrello S.W.O.T.S.W.O.T. AnalysisAnalysis
ZampettediragnoZampettediragno 89questionaricartacei89questionaricartacei
OcchidisalamandraOcchidisalamandra 355questionarionline355questionarionline
BranchieditritoneBranchieditritone 29questionariadottici29questionariadottici
CodadirospoCodadirospo VideofinaleVideofinale
analysis toolsanalysisanalysis toolstools
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LookingLooking back at the back at the analysisanalysis
WHATWEHAVEFOUNDOUTABOUT:WHATWEHAVEFOUNDOUTABOUT:
THETARGETTHETARGET
Now:25/30male,macho,metropolitan,educated
Our Suggestion:20/35unisex,metropolitan,
educated,irriverent
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WHATWEHAVEFOUNDOUTABOUT:WHATWEHAVEFOUNDOUTABOUT:
LookingLooking back at the back at the analysisanalysis
THEBRANDTHEBRAND
NoNodistinctivedistinctive productsproducts
IncreaseIncrease brandbrandawarenessawareness
MakeMake thebrandthebrandimageimage youngeryounger
MemorableMemorable productproduct::BLUEMIRRORSBLUEMIRRORS
LifestyleLifestyle
BrandBrandqualityquality :price:price
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Our goalOurOur goalgoal
Make peopleaware of theinitiative
BeYouniqueBeYounique andinteract through theWeb2.0Web2.0
POLICEPOLICEmakesmakes peopleUNIQUEpeopleUNIQUE
POLICEhighlights your YOUNIQUENESSinstandardizedstandardized contexts,where you arefeaturelessfeatureless andiindinstictndinstict inthecrowd.
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3 steps with our superheroes3 3 stepssteps withwith ourour superheroessuperheroes
1.GUERRILLAMKT MetropolitanMetropolitan,fast,fast
actionsactions thatthat arisearisecuriositycuriosity towardstowards thethebrandbrand
TOGETHERTOGETHERWITHWITH..
ProximityProximity mktmkt
Web2.0Web2.0toolstools:Blog,:Blog,FacebookPOLICEFacebookPOLICEpagepage,,applicationsapplications..
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2.RETAIL&FLAGSHIPSTORE
RetailRetail storesstores::installationsinstallations,,cornerscorners,,mirrorsmirrors
FlagshipFlagship storestore::metropolitanmetropolitan andandeducatededucatedspacespace withwith bistrotareaandbistrotareaandartartgallerygallery
3 steps with our superheroes3 3 stepssteps withwith ourour superheroessuperheroes
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3.YouniCUBE Foundation,gatheringandFoundation,gatheringandmeetingplacewheremeetingplacewhereeverybodycanshowtheireverybodycanshowtheirYouniquessYouniquess
InterventionofcorporateInterventionofcorporatesocialresponsibilityinordertosocialresponsibilityinordertoincreasePoliceincreasePolicesgoodwillsgoodwill
3 steps with our superheroes3 3 stepssteps withwith ourour superheroessuperheroes
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Our superheroesOurOur superheroessuperheroes
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Why guerrilla?WhyWhy guerrillaguerrilla??
FastFastactionsactions thatthat involvetheinvolvetheconsumersconsumers andandmakemake themthemthebrandthebrand
RemindsReminds ofof theideatheideaofofYOUNIQUENESSEYOUNIQUENESSE withoutwithout showingshowingthetheproductsproducts
StrikingStriking actionsactions thatthat makemake thetheconsumerconsumerbearinmindbearinmind thetheclaimclaim
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Janvan Eyck
1390- 1441
KeithHaring
1958- 1990
MichelangeloPistoletto
1933
OsvaldoCavandoli
1920- 2007
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MirrorMirror surfacessurfaces installationsinstallations withwithwww.policewww.police--beyounique.combeyounique.com
Metropolitan mirrorlandscapesMetropolitanMetropolitan mirrormirrorlandscapeslandscapes
Trainstations
Airports
Subways
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Metropolitan mirrorlandscapesMetropolitanMetropolitan mirrormirrorlandscapeslandscapes
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Metropolitan mirrorlandscapesMetropolitanMetropolitan mirrormirrorlandscapeslandscapes
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Younique siLhouettesYouniqueYounique siLhouettessiLhouettes
InstallationsofplastichollowInstallationsofplastichollowsilhouetteswithsilhouetteswith
www.policewww.police--beyounique.combeyounique.com
printedontheborder.printedontheborder.
PeoplecanPeoplecaninteractinteract withthewiththesilhouettesmimingthepose.silhouettesmimingthepose.
SquaresSquares
FairsFairs
ConcertsConcerts
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Why?WhyWhy??
PeoplePeoplebecomebecome awareaware ofof theirtheirYOUNIQUENESSEYOUNIQUENESSEbyby lookinglooking atatoneonessownown imageimage reflectedreflected ininthethemirrormirror //byby playingplaying withwith thethesilhouettessilhouettes inainacrowdedcrowded spacespace
PeoplearePeopleareinvitedinvited toto surfthesurfthenetandnetandparticipateparticipate intheblogintheblog
www.policewww.police--beyounique.combeyounique.com
BRANDBRANDAWARENESSAWARENESS
WORDOFWORDOFMOUTHMOUTH
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NovemberNovemberNovemberNovemberNovemberNovemberNovemberNovember 20062006200620062006200620062006MilanMilanMilanMilanMilanMilanMilanMilan
"L'ideadelvideoinmetropolitanafa"L'ideadelvideoinmetropolitanafapartediunprogettopipartediunprogettopi ampio.ampio.
StiamocreandoStiamocreando-- affermaunodegliaffermaunodegliorganizzatoriorganizzatori-- unprogrammaunprogrammatelevisivodiragazzebriosechetelevisivodiragazzebrioseche
combinanoguaiingiroperlecittcombinanoguaiingiroperlecitt..InvaderemolestradeitalianeconlaInvaderemolestradeitalianeconla
nostracomicitnostracomicit sexy"."Guaiasexy"."Guaiachiamarle'veline':lenostreragazzechiamarle'veline':lenostreragazze
-- concludeconclude-- hannoancheunhannoancheuncervello.Sonolepinupdel2000"cervello.Sonolepinupdel2000"
(sexy) siLhouettes(sexy) (sexy) siLhouettessiLhouettes
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(famous) siLhouettes((famousfamous) ) siLhouettessiLhouettes
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POETRYPOETRY
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HISTORYHISTORY
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MUSICMUSIC
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MUSICMUSIC
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TRAGEDYTRAGEDY
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MIMEMIME
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COMMEDYCOMMEDY
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DANCEDANCE
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ASTRONOMYASTRONOMY
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ForFor bothboth thetheguerillaguerilla actionsactionsaabluetoothbluetoothmessagemessage willwill bebe
sentsenttoto mobilemobilephonesphones,pocket,pocketcomputerscomputers,bluetoothand,bluetoothand
wirelesswirelessdevicesdevices..
AreYOUNIQUE?AreYOUNIQUE?
Proximity mktProximityProximity mktmkt
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CRIME SCENECRIME SCENECRIME SCENECRIME SCENE
CRIME
SCENE
DO NOT
CROSS
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www.policewww.police--beyounique.combeyounique.com
NewYork, 2012
Gulp
Chesta
succedendo?
Sms
inoltratoBella, giovane e in carriera maBella, giovane e in carriera maormai sfila solo sopra ad unormai sfila solo sopra ad unmanto di nuvole.manto di nuvole. KaterinaKaterinaZaklovaZaklova definitivamentedefinitivamentescomparsa dalle scene.scomparsa dalle scene.Omicidio o suicidio? Aiuta ilOmicidio o suicidio? Aiuta ildetectivedetectiveSSididmmononss a risolvere ila risolvere ilcasoperleviedicasoperleviediNYCNYC..
PartecipaanchetuecompilailmoduloonlinePartecipaanchetuecompilailmoduloonline
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Storytelling autoriale
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--I potenziali concorrentiI potenziali concorrentilasciano il loro numerolasciano il loro numeronel punto vendita e su internetnel punto vendita e su internet
--A una data ora di unA una data ora di undato giorno i concorrentidato giorno i concorrentiricevono una domanda viaricevono una domanda viaSMSSMS
--Vengono selezionati i primiVengono selezionati i primi200200 100100 5050 2525 55in base alla correttezzain base alla correttezzadella risposta e alla velocitdella risposta e alla velocit
1 step:SMSselection
1NUOVO SMSRICEVUTO DA
Police Crime Scene
POLICE Crime Scene
====WELCOME====
Domanda N1Qual la capitaledello stato di NY?
a) New York City
b) Brooklyn
c) Albany
CINVIA
48100SMS
INVIATO
1NUOVO SMSRICEVUTO DA
Police Crime Scene
POLICE Crime Scene
===HAI VINTO===
Primo step superato. Sei tra iprimi 200. Congratulazioni!Continua a giocare.Per scoprire il prossimo indizio,rispondi alla domanda del19 giugno alle ore 20
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2 step:Faseattiva
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WEB 2.0 TOOLS WEB 2.0 TOOLS stepstep 1 a1 a
ContestA(Guerrilla):
peopleuploadtheirvideos/photos with themirrors &thesilhouettes
ContestB(Highlight Yourself):
peopleuploadfiles (photos,videos,graphic arts,shortstories)which narratetheirYOUNIQUENESS
BLOGBLOG
TheThewinnerswinners willwillbebe awardedawarded ininfuturefutureeventsevents
www.policewww.police--beyounique.combeyounique.com
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FotoFoto
MusicMusic
LinkLink VideoVideoCouponCoupon
PollPoll
FbmlFbml
TwitterTwitter
FileFileSharingSharing
SlidesSlides
PdfPdfss
RssRss FeedFeed
POLICEFacebookPOLICEFacebookProfileProfile
WEB 2.0 TOOLS WEB 2.0 TOOLS stepstep 1 B1 B
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POLICEPOLICEwallwall
ApplicationsApplications
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Coupon Coupon
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ChatChat PhonePhone andandInternetInternet--CallCall DirectDirect LineLine totothecompanythecompany
APPLICATIONS:APPLICATIONS:toto increaseincrease visibilityvisibility andandinteractivityinteractivity towards atwotwo--wayway relationshiprelationshipconsumer/company
WEB 2.0 TOOLS WEB 2.0 TOOLS stepstep 22
WebsiteWebsitemobilemobileversionversion
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APPLICATIONSAPPLICATIONS
toto increaseincrease visibilityvisibility andandinteractivityinteractivityAmongAmong consumersconsumersBetweenBetween thetheconsumersconsumers andthecompanyandthecompany
mobility
rapidity
feedbackinteraction
involvement
WEB 2.0 TOOLS WEB 2.0 TOOLS
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Our superheroesOurOur superheroessuperheroes
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Retail elements: mirrorRetailRetail elementselements: : mirrormirror
Remindsofthebrand,thepayRemindsofthebrand,thepay-- offoffthewebsite,andtheguerrillathewebsite,andtheguerrillamktmkt
www.police-beyounique.com
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Retail elements: exhibitorsRetailRetail elementselements: : exhibitorsexhibitorsThebaseformcanbemodifiedtoThebaseformcanbemodifiedtocomposedifferentkindsofcomposedifferentkindsofexhibitorsfordifferentretails.exhibitorsfordifferentretails.
ItisdesignedwithalightbutItisdesignedwithalightbutresistantmaterialthatitcanresistantmaterialthatitcansupporttheproductwithoutsupporttheproductwithoutoccupyingtoomuchspace.occupyingtoomuchspace.
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DesignedwithaDesignedwitha
seriesofseriesof
shelveswhereshelveswhere
theproducttheproduct
canbecanbe
collocated.collocated.
BuiltverticallyBuiltvertically
inordertotakeinordertotake
upthesmallestupthesmallest
spacepossible.spacepossible.
TheconstructionTheconstruction
canhaveacanhavea
smallersmaller
dimensionanditdimensionandit
canbemadecanbemade
horizontally.horizontally.
ThisisfunctionalThisisfunctional
fortheretailerfortheretailer
andcanbeputonandcanbeputon
everysurface.everysurface.
ThehorizontalThehorizontal
constructioncanconstructioncan
beideatedbeideated
withoutanywithoutany
shelf.shelf.
ProductscanbeProductscanbe
putontheflatputontheflat
basisonthebasisonthe
skyscraperasaskyscraperasa
peak.peak.
Exhibitors employmentExhibitorsExhibitors employmentemployment
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METROPOLITANMETROPOLITAN
EDUCATEDEDUCATED
ARCHITECTUREARCHITECTURE
360360 ARTSARTS
THE POLICE TARGETTHE POLICE TARGETTHE POLICE TARGET
MUSICMUSIC
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idealworldofbrandidealworldofbrandsvaluessvalues
FLAGSHIP STORE:FLAGSHIP STORE:FLAGSHIP STORE:
describesstronglyanddescribesstronglyandclearlythebrandidentityclearlythebrandidentity
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MetropolitancultureMetropolitancultureHighqualitybrandHighqualitybrandLifestyleLifestyleExperientialpurchaseExperientialpurchaseInteractionInteraction
TechnologyTechnologyBBtoto CC
CCtoto CC
Key ideasKey Key ideasideas
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Internal structureInternalInternal structurestructureSIXCORNERSSIXCORNERS
oneone forfor everyevery PolicePoliceproductproduct categorycategory
PolicePoliceLogoLogo
StreetStreetlampslamps
RedRedbrickbrickwallwall
BlueBlueMirrorsMirrors
TechnologyTechnologySlidingSlidingdoorsdoors
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BISTROTBISTROT
cafcaf franfranaisais
meetingmeetingpointpoint
socializingsocializingspacespace
ARTGALLERYARTGALLERY
videosvideos
paintingspaintings
sculpturessculptures
Internal structureInternalInternal structurestructure
OPENINGHOURS09:00OPENINGHOURS09:00 00:00:0000
MIXTUREOFARTANDPOLICEPRODUCTSMIXTUREOFARTANDPOLICEPRODUCTS
WORKSFROMWORKSFROMYOUniCUBEYOUniCUBE
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Flagship store: overviewFlagshipFlagship storestore: : overviewoverview
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Flagship store: overviewFlagshipFlagship storestore: : overviewoverview
-
Flagship store: overviewFlagshipFlagship storestore: : overviewoverview
-
Flagship store: products areaFlagshipFlagship storestore: : productsproducts areaarea
-
Flagship store: bistrotFlagshipFlagship storestore: : bistrotbistrot
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Flagship store: bistrotFlagshipFlagship storestore: : bistrotbistrot
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Flagship store: materialsFlagshipFlagship storestore: : materialsmaterials
-
Moreinfoat:
http://www.youtube.com/watch?v=Jd3-eiid-Uw&feature=player_embedded
ContentofContentof
installationsinstallations::
3Dshortfilms3DshortfilmsVideoartVideoart3DGraphicart3DGraphicart
headmountedsensorbar
ThedisplayproperlyreactstoheadThedisplayproperlyreactstoheadandbodymovementasifitwereaandbodymovementasifitwerearealwindowcreatingarealisticillusionrealwindowcreatingarealisticillusionofdepthandspace.ofdepthandspace.
(JohnnyChungLee)(JohnnyChungLee)
Eyewear police cornerEyewearEyewear policepolice cornercorner
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Moreinfo:
http://www.youtube.com/watch?v=0awjPUkBXOU&feature=player_embedded
StartupandStartupand
costumizecostumize PolicePolice
ProductsProductsPOLICEPOLICE
LIMITEDEDITIONLIMITEDEDITION
youcanusetheinfraredcamerayoucanusetheinfraredcameraintheintheWiiWii remotetotrackobjects,remotetotrackobjects,likeyourfingers,in2Dspace.Thislikeyourfingers,in2Dspace.Thisletsyouinteractwithyourletsyouinteractwithyourcomputersimplybywavingyourcomputersimplybywavingyourhandsintheairsimilartothehandsintheairsimilartotheinteractionseeninthemovieinteractionseeninthemovie""MinorityReportMinorityReport".".
((JohnnyChungLee)JohnnyChungLee)
Accessories police cornerAccessoriesAccessories policepolice cornercorner
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Minority reportMinorityMinority reportreport
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Apparel police cornerApparelApparel policepolice cornercorner
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invitationsinvitationsinvitations
BeforeBefore everyevery newnewexhibitionexhibition anan invitationinvitationwillwill bebe givengiven toto everyeverycustomercustomer..
OntheDVDOntheDVDyouyou cancanfindfind::
thePOLICEthePOLICEcataloguecatalogue
thethelistlist ofof thetheartitsartitsandandtheirtheir worksworks
listlist ofof thethenextnextexhibitionsexhibitions
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FLAGSHIPSTORES
MilanMilan
NewYorkNewYork
LondonLondon
BerlinBerlin
BarcelonaBarcelona
HelsinkiHelsinki
ShanghaiShanghai
DubaiDubai
TokyoTokyo
Flagship Stores locatorFlagshipFlagship StoresStores locatorlocator
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Our superheroesOurOur superheroessuperheroes
-
social responsibilitysocial responsibilitysocial responsibilityLeimpreseconpi altivaloridisostenibilit sono,allostessotempo,eccellentieconomicamenteemediamentemiglioridellaconcorrenza
(Dow JonesSustainability Index)
ResponsabilitResponsabilit economicaeconomica((bebe profitableprofitable))
ResponsabilitResponsabilit legalelegale((obeyobey thethelawlaw))
ResponsabilitResponsabilit eticaetica((bebe ethicalethical))
ResponsabilitResponsabilit filantropicafilantropica((bebe aagoodgood corporatecitizen)corporatecitizen)
AA)Corporate)CorporateissueissuePromotionPromotion
BB))GoodGood corporatecorporateCitizenshipCitizenship
CC)) RevenueRevenue--producingproducingtransactiontransaction
Source:Gli interventi nel sociale byGiovannaGadotti (inLacomunicazione dimpresa,Sperling &Kupfer Ed.,2003)
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Cause related marketingCause related marketingCause related marketing
CRMCRM processodiformulazioneeimplementazionediattivit dimarketing,caratterizzatodaunoffertadellaziendadicontribuireconunammontarespecificoadunadatacausa,quandoilconsumatore coinvoltoinscambiremunerativichesoddisfanoobiettivisiadellimpresacheindividuali
StategicStategic alliancealliance withwith aanono--profitprofit organizationorganization
DirectDirect approachapproach totothesocialcausethesocialcause
PrerequisitesPrerequisites:: TopmanagementmustbeconvincedandhighlyinvolvedTopmanagementmustbeconvincedandhighlyinvolved MembersofthestaffandemployershavetogivetheirconsentMembersofthestaffandemployershavetogivetheirconsent
Source:Gli interventi nel sociale byGiovannaGadotti (inLacomunicazione dimpresa,Sperling &Kupfer Ed.,2003)
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The metropolis behindThe The metropolismetropolis behindbehind
New New yorkyork citycity
-
The metropolis behindThe The metropolismetropolis behindbehind
New New yorkyork citycity
-
The metropolis behindThe The metropolismetropolis behindbehind
dubaidubai
-
The metropolis behindThe The metropolismetropolis behindbehind
dubaidubai
-
The metropolis behindThe The metropolismetropolis behindbehind
Hong Hong kongkong
-
The metropolis behindThe The metropolismetropolis behindbehind
Hong Hong kongkong
-
The metropolis behindThe The metropolismetropolis behindbehind
Cairo cityCairo city
-
The metropolis behindThe The metropolismetropolis behindbehind
Cairo cityCairo city
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The metropolis behindThe The metropolismetropolis behindbehind
milanomilano
-
The metropolis behindThe The metropolismetropolis behindbehind
milanomilano
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Inspired by...InspiredInspired byby......
Thefoundationcouldeconomicallysupporttheassociation,whileprovidingawarenessandmakingwordofmouth.
PARTNERPARTNER Culturalassociations S.r.l.(showBiz StudioAzzurro) Companiesthatleadartisticprojects
LAFABBRICADELVAPORELAFABBRICADELVAPOREFundedbyComune di Milano,TempoLiberosector,wholeads240mq hostingexhibitions,theatreanddanceshows,workshopandlectures.
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facilitiesfacilitiesfacilities
Catering(multiethnicrestaurants)
Retail(books,DVDsofpeopleworkingthere)
Infirmary,ticketoffice,cleaningservice
Music(musicroom,studios)
Design/graphics(labsandworkshops)
Visualarts,photography,newmedia
Theatre/dance/cinema
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YounicubeYounicubeYounicube
WHATWHAT :Acorporatecorporatefoundationfoundation against urban andsocialdecay of thesuburbs that collaborateswith existing no-profitassociations inmetropolitan contexts.
WHYWHY :give POLICEasocialsocialprofileprofile like manyother companies do
ex.FondazioneAccenture,FondazioneVodafone,FondazioneAdeccoperlePariOpportunit,FondazioneTrussardi,UNIDEAUnicreditFoundation
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YounicubeYounicubeYounicube
-
MISSIONMISSION :
showing thetwotwo facesfaces of themetropolis
getting rid of thestereotypestereotype of thesparkling icon
becoming aware of theproblemsproblems connected with thesuburbs
YounicubeYounicubeYounicube
POLICEPOLICE :
leticaelutileconvivononellestrategieaziendalisenzapericolosecontaminazioni CaldanieBrioschi,1997
unarealt chevedelimpresacomunicarelapropriaassunzionediresponsabilit socialealfinediriscuoterelafiduciaeilgoodwill delpubblico GiovannaGadotti,2003
Source:Gli interventi nel sociale byGiovannaGadotti (inLacomunicazione dimpresa,Sperling &Kupfer Ed.,2003)
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Younicube : whats in?YounicubeYounicube : : whatwhats in?s in?
AREAS:AREAS: Music Roomwith instruments Recording room All-purpose room
ACTIVITIES:ACTIVITIES: urban architectureworkshop
Graffitiworkshop Graphics workshop
Contact andcollaborationwith companies
SOCIALSOCIAL
REDEVELOPMENTREDEVELOPMENT
OFURBANAREASOFURBANAREAS
-
Collective urban area producing anddeveloping innovative artistic projects tore-qualify and re-vitalize public spaces indecay.
www.areaodeon.it
Areaodeon: whoAreaodeonAreaodeon: who: who
-
Collaboration with human resources andeconomic,productive,educationalactors.
Young people aged 18-30 coordinated byexperts in arts (architects, ex-professors,volunteers,students)
Areaodeons peopleAreaodeonAreaodeons peoples people
Everythingismadebyanybraveartistwhowantstofreely
confronthim/herselfwithcontemporarysociety..
(MySpacequote)
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Polices rolePolicePolices s rolerole
SUGGESTIONSUGGESTIONOurfoundationcouldfinanciallysupporttheassociation,whileprovidingawarenessandmakingwordofmouth.
ACTIVITIESACTIVITIESworkshopsonvisualarts,newmedia filmfestivals(ex:LaCiotat ) theatreperformances artisticinteractiveinstallations video-photographyexhibitions
-
Area odeon + YounicubeArea odeon + Area odeon + YounicubeYounicube
-
Cultural association born in VI Municipio, Rome, in2001,andrunbystudentsandvolunteers.Its aim is to regain a public space to serve as aculturalcentre,whereartisticexpressionofyoung
peoplearedreamsthatcanbecometrue.
www.kollatinounderground.org
Kollatino undergroundKollatinoKollatino undergroundunderground
-
Polices rolePolicePolices s rolerole
SUGGESTIONSUGGESTIONOurfoundationcouldbeasupporterofthemusicalinitiativesbyprovidingafreemusicroomwithinstrumentsandmixer.
ACTIVITIESACTIVITIES Drama,photography,artisanlablessonsWork in progress: music roommusic room run by apartner called ecletticalab, which entertains thekollatinos eventswithperformances live (rock,blues,jazz)anddj-sets(techno,electronic)
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YOutube and iTunesYOutubeYOutube and and iTunesiTunes
YOUniCUBEYOUniCUBE ChannelChannel
Videostreamingofperformances andads
Uploadof thesongs
by YouniCUBE artists
1,00persong
-
In-store music promotionInIn--storestore musicmusic promotionpromotion
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Police music towerPolice Police musicmusic towertower
-
Police music towerPolice Police musicmusic towertower
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Police music towerPolice Police musicmusic towertower
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Police keyPolice keyPolice key
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In-store Art promotionInIn--storestore Art promotionArt promotionArt Art gallerygallery fromfrom the the cubecube
-
On-line auctionOnOn--line line auctionauction
-
On-line auctionOnOn--line line auctionauction
-
How do we manage profitHowHow do do wewe managemanage profitprofit
40%40% toto thetheartistartist60%60% toto thethesponsoredsponsoredassociationassociation
MUSICMUSIC $$$$$$WORKSOFARTWORKSOFART
GoodwillGoodwill
-
www.younicube.comwww.younicube.comwww.younicube.comwww.younicube.comwww.younicube.comwww.younicube.comwww.younicube.comwww.younicube.com
VisitVisit usus forfor more information atmore information at