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  • Alessandra Alessandra

    CapelliCapelli

  • CinziaCinzia

    LucatoLucato

  • ElisaElisa

    NicolettoNicoletto

  • SilviaSilvia

    ZaramellaZaramella

  • MatteoMatteo

    BrottoBrotto

  • Marco SantoMarco Santo

    DanesiDanesi

  • WitchWitchssapprenticeapprentice comingcoming fromfrom thethecountrysidecountryside..

    SheShe likeslikes sunglassessunglasses andandmirrormirrorlenseslenses..SheShe lovesloves POLICEPOLICEsincesince thetheGothicGothic PPisis reallyreally closedclosed toto herher

    appearenceappearence..

    SheShe carriedcarried outoutanan investigationinvestigation totoanalyseanalyse POLICEbrandPOLICEbrandawarenessawareness

    usingusing herher magicmagic powerspowers..

  • YoungYoungbutbut determineddetermined,,hehe describesdescribeshimselfhimself asas aacosmopolitancosmopolitan boy.boy.

    HeHe isis aP.R.aP.R.HeHe lovesloves surfingthewebsurfingthewebandandchattingchatting..

    HeHe wouldwould likelike toto becomebecome aamodelmodel andandhehe doesnothingbutlookathimselfdoesnothingbutlookathimself

    inthemirror.inthemirror.

    HeHe wouldwould likelike toto collaboratecollaborateactivelyactivelywithwith POLICE.POLICE.

  • KindKind andandsociablesociable,,thisthis shopkeepershopkeeper reallyreally

    inspiresinspires confidenceconfidence..

    AfterAfter discoveringdiscovering POLICEPOLICEasas aalifestylelifestyle

    brand,brand,hehe hashas decideddecided toto workinworkinitsits newnew

    flaghshipflaghship storestore inMilan.inMilan.

    MethodicalMethodical andandneatneat,,hehe decideddecided toto adoptadopt

    hishis artisticartistic stylestyletoto furnishfurnish hishis shop,shop,

    togethertogether withwith manymany metropolitanmetropolitan

    innovationsinnovations..

    HeHe lovesloves ArtsArts andandhehe hashas decideddecided toto bringbring

    somesomepiecespieces ofof ArtArtintointo hishis

    flagshipstoreflagshipstore..

  • PENELOPEPENELOPE

    SheShe isis aadreamerdreamer andandsheshe likeslikesflutteringfluttering allall overover theworld.theworld.

    StubbornStubborn asas amule,amule,

    sheshe decideddecided toto collaboratecollaboratetoto thethecreationcreation ofof thetheYouniCUBEYouniCUBE (a(a

    foundationfoundation,ameeting,ameetingpointpoint forforthetheaggregationaggregation ofof youngyoung people,apeople,a

    breedingbreeding groundground forfor artistsartists).).

  • Our superheroesOurOur superheroessuperheroes

  • AlidipipistrelloAlidipipistrello S.W.O.T.S.W.O.T. AnalysisAnalysis

    ZampettediragnoZampettediragno 89questionaricartacei89questionaricartacei

    OcchidisalamandraOcchidisalamandra 355questionarionline355questionarionline

    BranchieditritoneBranchieditritone 29questionariadottici29questionariadottici

    CodadirospoCodadirospo VideofinaleVideofinale

    analysis toolsanalysisanalysis toolstools

  • LookingLooking back at the back at the analysisanalysis

    WHATWEHAVEFOUNDOUTABOUT:WHATWEHAVEFOUNDOUTABOUT:

    THETARGETTHETARGET

    Now:25/30male,macho,metropolitan,educated

    Our Suggestion:20/35unisex,metropolitan,

    educated,irriverent

  • WHATWEHAVEFOUNDOUTABOUT:WHATWEHAVEFOUNDOUTABOUT:

    LookingLooking back at the back at the analysisanalysis

    THEBRANDTHEBRAND

    NoNodistinctivedistinctive productsproducts

    IncreaseIncrease brandbrandawarenessawareness

    MakeMake thebrandthebrandimageimage youngeryounger

    MemorableMemorable productproduct::BLUEMIRRORSBLUEMIRRORS

    LifestyleLifestyle

    BrandBrandqualityquality :price:price

  • Our goalOurOur goalgoal

    Make peopleaware of theinitiative

    BeYouniqueBeYounique andinteract through theWeb2.0Web2.0

    POLICEPOLICEmakesmakes peopleUNIQUEpeopleUNIQUE

    POLICEhighlights your YOUNIQUENESSinstandardizedstandardized contexts,where you arefeaturelessfeatureless andiindinstictndinstict inthecrowd.

  • 3 steps with our superheroes3 3 stepssteps withwith ourour superheroessuperheroes

    1.GUERRILLAMKT MetropolitanMetropolitan,fast,fast

    actionsactions thatthat arisearisecuriositycuriosity towardstowards thethebrandbrand

    TOGETHERTOGETHERWITHWITH..

    ProximityProximity mktmkt

    Web2.0Web2.0toolstools:Blog,:Blog,FacebookPOLICEFacebookPOLICEpagepage,,applicationsapplications..

  • 2.RETAIL&FLAGSHIPSTORE

    RetailRetail storesstores::installationsinstallations,,cornerscorners,,mirrorsmirrors

    FlagshipFlagship storestore::metropolitanmetropolitan andandeducatededucatedspacespace withwith bistrotareaandbistrotareaandartartgallerygallery

    3 steps with our superheroes3 3 stepssteps withwith ourour superheroessuperheroes

  • 3.YouniCUBE Foundation,gatheringandFoundation,gatheringandmeetingplacewheremeetingplacewhereeverybodycanshowtheireverybodycanshowtheirYouniquessYouniquess

    InterventionofcorporateInterventionofcorporatesocialresponsibilityinordertosocialresponsibilityinordertoincreasePoliceincreasePolicesgoodwillsgoodwill

    3 steps with our superheroes3 3 stepssteps withwith ourour superheroessuperheroes

  • Our superheroesOurOur superheroessuperheroes

  • Why guerrilla?WhyWhy guerrillaguerrilla??

    FastFastactionsactions thatthat involvetheinvolvetheconsumersconsumers andandmakemake themthemthebrandthebrand

    RemindsReminds ofof theideatheideaofofYOUNIQUENESSEYOUNIQUENESSE withoutwithout showingshowingthetheproductsproducts

    StrikingStriking actionsactions thatthat makemake thetheconsumerconsumerbearinmindbearinmind thetheclaimclaim

  • Janvan Eyck

    1390- 1441

    KeithHaring

    1958- 1990

    MichelangeloPistoletto

    1933

    OsvaldoCavandoli

    1920- 2007

  • MirrorMirror surfacessurfaces installationsinstallations withwithwww.policewww.police--beyounique.combeyounique.com

    Metropolitan mirrorlandscapesMetropolitanMetropolitan mirrormirrorlandscapeslandscapes

    Trainstations

    Airports

    Subways

  • Metropolitan mirrorlandscapesMetropolitanMetropolitan mirrormirrorlandscapeslandscapes

  • Metropolitan mirrorlandscapesMetropolitanMetropolitan mirrormirrorlandscapeslandscapes

  • Younique siLhouettesYouniqueYounique siLhouettessiLhouettes

    InstallationsofplastichollowInstallationsofplastichollowsilhouetteswithsilhouetteswith

    www.policewww.police--beyounique.combeyounique.com

    printedontheborder.printedontheborder.

    PeoplecanPeoplecaninteractinteract withthewiththesilhouettesmimingthepose.silhouettesmimingthepose.

    SquaresSquares

    FairsFairs

    ConcertsConcerts

  • Why?WhyWhy??

    PeoplePeoplebecomebecome awareaware ofof theirtheirYOUNIQUENESSEYOUNIQUENESSEbyby lookinglooking atatoneonessownown imageimage reflectedreflected ininthethemirrormirror //byby playingplaying withwith thethesilhouettessilhouettes inainacrowdedcrowded spacespace

    PeoplearePeopleareinvitedinvited toto surfthesurfthenetandnetandparticipateparticipate intheblogintheblog

    www.policewww.police--beyounique.combeyounique.com

    BRANDBRANDAWARENESSAWARENESS

    WORDOFWORDOFMOUTHMOUTH

  • NovemberNovemberNovemberNovemberNovemberNovemberNovemberNovember 20062006200620062006200620062006MilanMilanMilanMilanMilanMilanMilanMilan

    "L'ideadelvideoinmetropolitanafa"L'ideadelvideoinmetropolitanafapartediunprogettopipartediunprogettopi ampio.ampio.

    StiamocreandoStiamocreando-- affermaunodegliaffermaunodegliorganizzatoriorganizzatori-- unprogrammaunprogrammatelevisivodiragazzebriosechetelevisivodiragazzebrioseche

    combinanoguaiingiroperlecittcombinanoguaiingiroperlecitt..InvaderemolestradeitalianeconlaInvaderemolestradeitalianeconla

    nostracomicitnostracomicit sexy"."Guaiasexy"."Guaiachiamarle'veline':lenostreragazzechiamarle'veline':lenostreragazze

    -- concludeconclude-- hannoancheunhannoancheuncervello.Sonolepinupdel2000"cervello.Sonolepinupdel2000"

    (sexy) siLhouettes(sexy) (sexy) siLhouettessiLhouettes

  • (famous) siLhouettes((famousfamous) ) siLhouettessiLhouettes

  • POETRYPOETRY

  • HISTORYHISTORY

  • MUSICMUSIC

  • MUSICMUSIC

  • TRAGEDYTRAGEDY

  • MIMEMIME

  • COMMEDYCOMMEDY

  • DANCEDANCE

  • ASTRONOMYASTRONOMY

  • ForFor bothboth thetheguerillaguerilla actionsactionsaabluetoothbluetoothmessagemessage willwill bebe

    sentsenttoto mobilemobilephonesphones,pocket,pocketcomputerscomputers,bluetoothand,bluetoothand

    wirelesswirelessdevicesdevices..

    AreYOUNIQUE?AreYOUNIQUE?

    Proximity mktProximityProximity mktmkt

  • CRIME SCENECRIME SCENECRIME SCENECRIME SCENE

    CRIME

    SCENE

    DO NOT

    CROSS

  • www.policewww.police--beyounique.combeyounique.com

    NewYork, 2012

    Gulp

    Chesta

    succedendo?

    Sms

    inoltratoBella, giovane e in carriera maBella, giovane e in carriera maormai sfila solo sopra ad unormai sfila solo sopra ad unmanto di nuvole.manto di nuvole. KaterinaKaterinaZaklovaZaklova definitivamentedefinitivamentescomparsa dalle scene.scomparsa dalle scene.Omicidio o suicidio? Aiuta ilOmicidio o suicidio? Aiuta ildetectivedetectiveSSididmmononss a risolvere ila risolvere ilcasoperleviedicasoperleviediNYCNYC..

    PartecipaanchetuecompilailmoduloonlinePartecipaanchetuecompilailmoduloonline

  • Storytelling autoriale

  • --I potenziali concorrentiI potenziali concorrentilasciano il loro numerolasciano il loro numeronel punto vendita e su internetnel punto vendita e su internet

    --A una data ora di unA una data ora di undato giorno i concorrentidato giorno i concorrentiricevono una domanda viaricevono una domanda viaSMSSMS

    --Vengono selezionati i primiVengono selezionati i primi200200 100100 5050 2525 55in base alla correttezzain base alla correttezzadella risposta e alla velocitdella risposta e alla velocit

    1 step:SMSselection

    1NUOVO SMSRICEVUTO DA

    Police Crime Scene

    POLICE Crime Scene

    ====WELCOME====

    Domanda N1Qual la capitaledello stato di NY?

    a) New York City

    b) Brooklyn

    c) Albany

    CINVIA

    48100SMS

    INVIATO

    1NUOVO SMSRICEVUTO DA

    Police Crime Scene

    POLICE Crime Scene

    ===HAI VINTO===

    Primo step superato. Sei tra iprimi 200. Congratulazioni!Continua a giocare.Per scoprire il prossimo indizio,rispondi alla domanda del19 giugno alle ore 20

  • 2 step:Faseattiva

  • WEB 2.0 TOOLS WEB 2.0 TOOLS stepstep 1 a1 a

    ContestA(Guerrilla):

    peopleuploadtheirvideos/photos with themirrors &thesilhouettes

    ContestB(Highlight Yourself):

    peopleuploadfiles (photos,videos,graphic arts,shortstories)which narratetheirYOUNIQUENESS

    BLOGBLOG

    TheThewinnerswinners willwillbebe awardedawarded ininfuturefutureeventsevents

    www.policewww.police--beyounique.combeyounique.com

  • FotoFoto

    MusicMusic

    LinkLink VideoVideoCouponCoupon

    PollPoll

    FbmlFbml

    TwitterTwitter

    FileFileSharingSharing

    SlidesSlides

    PdfPdfss

    RssRss FeedFeed

    POLICEFacebookPOLICEFacebookProfileProfile

    WEB 2.0 TOOLS WEB 2.0 TOOLS stepstep 1 B1 B

  • POLICEPOLICEwallwall

    ApplicationsApplications

  • Coupon Coupon

  • ChatChat PhonePhone andandInternetInternet--CallCall DirectDirect LineLine totothecompanythecompany

    APPLICATIONS:APPLICATIONS:toto increaseincrease visibilityvisibility andandinteractivityinteractivity towards atwotwo--wayway relationshiprelationshipconsumer/company

    WEB 2.0 TOOLS WEB 2.0 TOOLS stepstep 22

    WebsiteWebsitemobilemobileversionversion

  • APPLICATIONSAPPLICATIONS

    toto increaseincrease visibilityvisibility andandinteractivityinteractivityAmongAmong consumersconsumersBetweenBetween thetheconsumersconsumers andthecompanyandthecompany

    mobility

    rapidity

    feedbackinteraction

    involvement

    WEB 2.0 TOOLS WEB 2.0 TOOLS

  • Our superheroesOurOur superheroessuperheroes

  • Retail elements: mirrorRetailRetail elementselements: : mirrormirror

    Remindsofthebrand,thepayRemindsofthebrand,thepay-- offoffthewebsite,andtheguerrillathewebsite,andtheguerrillamktmkt

    www.police-beyounique.com

  • Retail elements: exhibitorsRetailRetail elementselements: : exhibitorsexhibitorsThebaseformcanbemodifiedtoThebaseformcanbemodifiedtocomposedifferentkindsofcomposedifferentkindsofexhibitorsfordifferentretails.exhibitorsfordifferentretails.

    ItisdesignedwithalightbutItisdesignedwithalightbutresistantmaterialthatitcanresistantmaterialthatitcansupporttheproductwithoutsupporttheproductwithoutoccupyingtoomuchspace.occupyingtoomuchspace.

  • DesignedwithaDesignedwitha

    seriesofseriesof

    shelveswhereshelveswhere

    theproducttheproduct

    canbecanbe

    collocated.collocated.

    BuiltverticallyBuiltvertically

    inordertotakeinordertotake

    upthesmallestupthesmallest

    spacepossible.spacepossible.

    TheconstructionTheconstruction

    canhaveacanhavea

    smallersmaller

    dimensionanditdimensionandit

    canbemadecanbemade

    horizontally.horizontally.

    ThisisfunctionalThisisfunctional

    fortheretailerfortheretailer

    andcanbeputonandcanbeputon

    everysurface.everysurface.

    ThehorizontalThehorizontal

    constructioncanconstructioncan

    beideatedbeideated

    withoutanywithoutany

    shelf.shelf.

    ProductscanbeProductscanbe

    putontheflatputontheflat

    basisonthebasisonthe

    skyscraperasaskyscraperasa

    peak.peak.

    Exhibitors employmentExhibitorsExhibitors employmentemployment

  • METROPOLITANMETROPOLITAN

    EDUCATEDEDUCATED

    ARCHITECTUREARCHITECTURE

    360360 ARTSARTS

    THE POLICE TARGETTHE POLICE TARGETTHE POLICE TARGET

    MUSICMUSIC

  • idealworldofbrandidealworldofbrandsvaluessvalues

    FLAGSHIP STORE:FLAGSHIP STORE:FLAGSHIP STORE:

    describesstronglyanddescribesstronglyandclearlythebrandidentityclearlythebrandidentity

  • MetropolitancultureMetropolitancultureHighqualitybrandHighqualitybrandLifestyleLifestyleExperientialpurchaseExperientialpurchaseInteractionInteraction

    TechnologyTechnologyBBtoto CC

    CCtoto CC

    Key ideasKey Key ideasideas

  • Internal structureInternalInternal structurestructureSIXCORNERSSIXCORNERS

    oneone forfor everyevery PolicePoliceproductproduct categorycategory

    PolicePoliceLogoLogo

    StreetStreetlampslamps

    RedRedbrickbrickwallwall

    BlueBlueMirrorsMirrors

    TechnologyTechnologySlidingSlidingdoorsdoors

  • BISTROTBISTROT

    cafcaf franfranaisais

    meetingmeetingpointpoint

    socializingsocializingspacespace

    ARTGALLERYARTGALLERY

    videosvideos

    paintingspaintings

    sculpturessculptures

    Internal structureInternalInternal structurestructure

    OPENINGHOURS09:00OPENINGHOURS09:00 00:00:0000

    MIXTUREOFARTANDPOLICEPRODUCTSMIXTUREOFARTANDPOLICEPRODUCTS

    WORKSFROMWORKSFROMYOUniCUBEYOUniCUBE

  • Flagship store: overviewFlagshipFlagship storestore: : overviewoverview

  • Flagship store: overviewFlagshipFlagship storestore: : overviewoverview

  • Flagship store: overviewFlagshipFlagship storestore: : overviewoverview

  • Flagship store: products areaFlagshipFlagship storestore: : productsproducts areaarea

  • Flagship store: bistrotFlagshipFlagship storestore: : bistrotbistrot

  • Flagship store: bistrotFlagshipFlagship storestore: : bistrotbistrot

  • Flagship store: materialsFlagshipFlagship storestore: : materialsmaterials

  • Moreinfoat:

    http://www.youtube.com/watch?v=Jd3-eiid-Uw&feature=player_embedded

    ContentofContentof

    installationsinstallations::

    3Dshortfilms3DshortfilmsVideoartVideoart3DGraphicart3DGraphicart

    headmountedsensorbar

    ThedisplayproperlyreactstoheadThedisplayproperlyreactstoheadandbodymovementasifitwereaandbodymovementasifitwerearealwindowcreatingarealisticillusionrealwindowcreatingarealisticillusionofdepthandspace.ofdepthandspace.

    (JohnnyChungLee)(JohnnyChungLee)

    Eyewear police cornerEyewearEyewear policepolice cornercorner

  • Moreinfo:

    http://www.youtube.com/watch?v=0awjPUkBXOU&feature=player_embedded

    StartupandStartupand

    costumizecostumize PolicePolice

    ProductsProductsPOLICEPOLICE

    LIMITEDEDITIONLIMITEDEDITION

    youcanusetheinfraredcamerayoucanusetheinfraredcameraintheintheWiiWii remotetotrackobjects,remotetotrackobjects,likeyourfingers,in2Dspace.Thislikeyourfingers,in2Dspace.Thisletsyouinteractwithyourletsyouinteractwithyourcomputersimplybywavingyourcomputersimplybywavingyourhandsintheairsimilartothehandsintheairsimilartotheinteractionseeninthemovieinteractionseeninthemovie""MinorityReportMinorityReport".".

    ((JohnnyChungLee)JohnnyChungLee)

    Accessories police cornerAccessoriesAccessories policepolice cornercorner

  • Minority reportMinorityMinority reportreport

  • Apparel police cornerApparelApparel policepolice cornercorner

  • invitationsinvitationsinvitations

    BeforeBefore everyevery newnewexhibitionexhibition anan invitationinvitationwillwill bebe givengiven toto everyeverycustomercustomer..

    OntheDVDOntheDVDyouyou cancanfindfind::

    thePOLICEthePOLICEcataloguecatalogue

    thethelistlist ofof thetheartitsartitsandandtheirtheir worksworks

    listlist ofof thethenextnextexhibitionsexhibitions

  • FLAGSHIPSTORES

    MilanMilan

    NewYorkNewYork

    LondonLondon

    BerlinBerlin

    BarcelonaBarcelona

    HelsinkiHelsinki

    ShanghaiShanghai

    DubaiDubai

    TokyoTokyo

    Flagship Stores locatorFlagshipFlagship StoresStores locatorlocator

  • Our superheroesOurOur superheroessuperheroes

  • social responsibilitysocial responsibilitysocial responsibilityLeimpreseconpi altivaloridisostenibilit sono,allostessotempo,eccellentieconomicamenteemediamentemiglioridellaconcorrenza

    (Dow JonesSustainability Index)

    ResponsabilitResponsabilit economicaeconomica((bebe profitableprofitable))

    ResponsabilitResponsabilit legalelegale((obeyobey thethelawlaw))

    ResponsabilitResponsabilit eticaetica((bebe ethicalethical))

    ResponsabilitResponsabilit filantropicafilantropica((bebe aagoodgood corporatecitizen)corporatecitizen)

    AA)Corporate)CorporateissueissuePromotionPromotion

    BB))GoodGood corporatecorporateCitizenshipCitizenship

    CC)) RevenueRevenue--producingproducingtransactiontransaction

    Source:Gli interventi nel sociale byGiovannaGadotti (inLacomunicazione dimpresa,Sperling &Kupfer Ed.,2003)

  • Cause related marketingCause related marketingCause related marketing

    CRMCRM processodiformulazioneeimplementazionediattivit dimarketing,caratterizzatodaunoffertadellaziendadicontribuireconunammontarespecificoadunadatacausa,quandoilconsumatore coinvoltoinscambiremunerativichesoddisfanoobiettivisiadellimpresacheindividuali

    StategicStategic alliancealliance withwith aanono--profitprofit organizationorganization

    DirectDirect approachapproach totothesocialcausethesocialcause

    PrerequisitesPrerequisites:: TopmanagementmustbeconvincedandhighlyinvolvedTopmanagementmustbeconvincedandhighlyinvolved MembersofthestaffandemployershavetogivetheirconsentMembersofthestaffandemployershavetogivetheirconsent

    Source:Gli interventi nel sociale byGiovannaGadotti (inLacomunicazione dimpresa,Sperling &Kupfer Ed.,2003)

  • The metropolis behindThe The metropolismetropolis behindbehind

    New New yorkyork citycity

  • The metropolis behindThe The metropolismetropolis behindbehind

    New New yorkyork citycity

  • The metropolis behindThe The metropolismetropolis behindbehind

    dubaidubai

  • The metropolis behindThe The metropolismetropolis behindbehind

    dubaidubai

  • The metropolis behindThe The metropolismetropolis behindbehind

    Hong Hong kongkong

  • The metropolis behindThe The metropolismetropolis behindbehind

    Hong Hong kongkong

  • The metropolis behindThe The metropolismetropolis behindbehind

    Cairo cityCairo city

  • The metropolis behindThe The metropolismetropolis behindbehind

    Cairo cityCairo city

  • The metropolis behindThe The metropolismetropolis behindbehind

    milanomilano

  • The metropolis behindThe The metropolismetropolis behindbehind

    milanomilano

  • Inspired by...InspiredInspired byby......

    Thefoundationcouldeconomicallysupporttheassociation,whileprovidingawarenessandmakingwordofmouth.

    PARTNERPARTNER Culturalassociations S.r.l.(showBiz StudioAzzurro) Companiesthatleadartisticprojects

    LAFABBRICADELVAPORELAFABBRICADELVAPOREFundedbyComune di Milano,TempoLiberosector,wholeads240mq hostingexhibitions,theatreanddanceshows,workshopandlectures.

  • facilitiesfacilitiesfacilities

    Catering(multiethnicrestaurants)

    Retail(books,DVDsofpeopleworkingthere)

    Infirmary,ticketoffice,cleaningservice

    Music(musicroom,studios)

    Design/graphics(labsandworkshops)

    Visualarts,photography,newmedia

    Theatre/dance/cinema

  • YounicubeYounicubeYounicube

    WHATWHAT :Acorporatecorporatefoundationfoundation against urban andsocialdecay of thesuburbs that collaborateswith existing no-profitassociations inmetropolitan contexts.

    WHYWHY :give POLICEasocialsocialprofileprofile like manyother companies do

    ex.FondazioneAccenture,FondazioneVodafone,FondazioneAdeccoperlePariOpportunit,FondazioneTrussardi,UNIDEAUnicreditFoundation

  • YounicubeYounicubeYounicube

  • MISSIONMISSION :

    showing thetwotwo facesfaces of themetropolis

    getting rid of thestereotypestereotype of thesparkling icon

    becoming aware of theproblemsproblems connected with thesuburbs

    YounicubeYounicubeYounicube

    POLICEPOLICE :

    leticaelutileconvivononellestrategieaziendalisenzapericolosecontaminazioni CaldanieBrioschi,1997

    unarealt chevedelimpresacomunicarelapropriaassunzionediresponsabilit socialealfinediriscuoterelafiduciaeilgoodwill delpubblico GiovannaGadotti,2003

    Source:Gli interventi nel sociale byGiovannaGadotti (inLacomunicazione dimpresa,Sperling &Kupfer Ed.,2003)

  • Younicube : whats in?YounicubeYounicube : : whatwhats in?s in?

    AREAS:AREAS: Music Roomwith instruments Recording room All-purpose room

    ACTIVITIES:ACTIVITIES: urban architectureworkshop

    Graffitiworkshop Graphics workshop

    Contact andcollaborationwith companies

    SOCIALSOCIAL

    REDEVELOPMENTREDEVELOPMENT

    OFURBANAREASOFURBANAREAS

  • Collective urban area producing anddeveloping innovative artistic projects tore-qualify and re-vitalize public spaces indecay.

    www.areaodeon.it

    Areaodeon: whoAreaodeonAreaodeon: who: who

  • Collaboration with human resources andeconomic,productive,educationalactors.

    Young people aged 18-30 coordinated byexperts in arts (architects, ex-professors,volunteers,students)

    Areaodeons peopleAreaodeonAreaodeons peoples people

    Everythingismadebyanybraveartistwhowantstofreely

    confronthim/herselfwithcontemporarysociety..

    (MySpacequote)

  • Polices rolePolicePolices s rolerole

    SUGGESTIONSUGGESTIONOurfoundationcouldfinanciallysupporttheassociation,whileprovidingawarenessandmakingwordofmouth.

    ACTIVITIESACTIVITIESworkshopsonvisualarts,newmedia filmfestivals(ex:LaCiotat ) theatreperformances artisticinteractiveinstallations video-photographyexhibitions

  • Area odeon + YounicubeArea odeon + Area odeon + YounicubeYounicube

  • Cultural association born in VI Municipio, Rome, in2001,andrunbystudentsandvolunteers.Its aim is to regain a public space to serve as aculturalcentre,whereartisticexpressionofyoung

    peoplearedreamsthatcanbecometrue.

    www.kollatinounderground.org

    Kollatino undergroundKollatinoKollatino undergroundunderground

  • Polices rolePolicePolices s rolerole

    SUGGESTIONSUGGESTIONOurfoundationcouldbeasupporterofthemusicalinitiativesbyprovidingafreemusicroomwithinstrumentsandmixer.

    ACTIVITIESACTIVITIES Drama,photography,artisanlablessonsWork in progress: music roommusic room run by apartner called ecletticalab, which entertains thekollatinos eventswithperformances live (rock,blues,jazz)anddj-sets(techno,electronic)

  • YOutube and iTunesYOutubeYOutube and and iTunesiTunes

    YOUniCUBEYOUniCUBE ChannelChannel

    Videostreamingofperformances andads

    Uploadof thesongs

    by YouniCUBE artists

    1,00persong

  • In-store music promotionInIn--storestore musicmusic promotionpromotion

  • Police music towerPolice Police musicmusic towertower

  • Police music towerPolice Police musicmusic towertower

  • Police music towerPolice Police musicmusic towertower

  • Police keyPolice keyPolice key

  • In-store Art promotionInIn--storestore Art promotionArt promotionArt Art gallerygallery fromfrom the the cubecube

  • On-line auctionOnOn--line line auctionauction

  • On-line auctionOnOn--line line auctionauction

  • How do we manage profitHowHow do do wewe managemanage profitprofit

    40%40% toto thetheartistartist60%60% toto thethesponsoredsponsoredassociationassociation

    MUSICMUSIC $$$$$$WORKSOFARTWORKSOFART

    GoodwillGoodwill

  • www.younicube.comwww.younicube.comwww.younicube.comwww.younicube.comwww.younicube.comwww.younicube.comwww.younicube.comwww.younicube.com

    VisitVisit usus forfor more information atmore information at