poland b2c e-commerce report 2010 by ystats.com
DESCRIPTION
About our Reports- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.TRANSCRIPT
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Publication Date April 2010
Language English
Format PDF & PowerPoint
Number of Pages/Charts 65
Covered Countries Poland
Price €1,450(excl.VAT)
Poland B2C E-Commerce Report 2010 April 2010
RESEARCH ON INTERNATIONAL MARKETS
Provided by
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
April 2010
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Poland B2C E-Commerce Report 2010
Key Findings
Company and Product Information
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
• ThenumberofInternetusersinPolandreached18millionin2009,accountingfor47%ofthe total population.
• SocialshoppingisanewInternettrendinPoland,combiningonlineshopswithsocialnetworksforthe optimization of sales.
• 23%ofthetotalpopulationinPolandboughtororderedgoodsandservicesforprivateuseovertheInternet inthefirstquarterof2009.
• In2009,40%ofPolishInternetretailerssaidthattheironlinesaleshadnotbeenaffectedbythe economic crisis.
• Euro.com.plwastheleadingonlineshopintermsofuniquemonthlyvisitorsinPoland (1 million in February 2010).
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
A list of advantages• yStats.comprovidessecondarymarketresearch:Byusingvarioussourcesofinformationweensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof themarketsituation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases, journals, company registries and news portals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentationsorbeindividuallyadapted.• Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.
About yStats.com
• Foundedin2005,yStats.comiscommittedtoresearchofobjective,demand-basedandup-to-datedataon marketsandcompetitorsfortopmanagersfromvariousindustriesincludingretail,homeshopping, e-commerce, telecommunications, logistics and energy. • HeadquarteredinHamburg,Germany,thefirmisaspecialistforsecondaryresearchwithastrong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Poland B2C E-Commerce Report 2010
Table of Contents (1 of 2)
3. Shares
• B2CE-CommerceShareoftotalRetailSales,in%, 2004-2008
4. Products
• GoodsandServicesboughtbyInternetShoppers overtheInternetinPoland,in%,2007&2008• AssortmentofInternetShopsinPoland,in%, 2008• AmountofdifferentProductsofferedbyInternet ShopsinPoland,in%,2008• TypesofGoodsandServicesboughtOnlinein PolandcomparedtotheEU27Average,in%, Q2 2008
5. Users/Shoppers
• IndividualsinEUCountriesusingtheInterneton AveragedailyoralmosteveryDay,incl.Poland,in %,Q12009• Percentage of Households in EU Countries with Internet/BroadbandAccess,incl.Poland,in%, Q1 2007-Q1 2009• DevelopmentofInternetUsers(million)and PercentageofCountryPopulation(%)inPoland, 2007-2012f• InternetUsersinPolandbyNetIncome,inPLN and%,2004-2008• InternetShoppersinEUCountriesbyGender, rankedbyTotal,in%,Q12009• InternetShoppersinEasternEuropeanCountries, in%oftotalInternetUsers,2007-2008• InternetShoppersinPolandbyAgeGroups, comparedtotheEU27Average,in%,2008
1. Trends
• ProportionofInternetUsersinCEECountriesas %ofthePopulation,2008&2009• Polandvs.EUBroadband&InternetUsage Indicators,2004-2008• B2CE-CommerceinPoland:SalesandNumberof Stores• B2C E-Commerce in Poland: Economic Crisis• B2CE-CommerceinPoland:ShoppingBehavior• B2C E-Commerce in Poland: Social Shopping• NumberofInternetShopsinPoland,2002-2008• OtherSalesChannelsUsedbyInternetShopsin Poland,in%,2008• LogisticsCompaniesUsedbyInternetShopsin Poland,in%,2008• TopOnlinePaymentCompaniesbyInternetShop Use,in%,2008• AvailabilityandPopularityofPaymentMethodsin InternetShops,in%,2008• Value(inPLNmillion)andVolumeofInternet TransactionsbyCashCards,2008
2. Sales
• B2CE-CommerceandtotalRetailSales,inPLN billion, 2002-2008• B2C E-Commerce Sales by Country in Europe, incl. Poland, in GBP billion, 2009 & 2010f
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Poland B2C E-Commerce Report 2010
Table of Contents (2 of 2)
6. Players (cont.)
• TopComputerInternetShopsinPolandbyNet Revenue,NumberofOrders,Users,AverageNet OrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopHealthandBeautyInternetShopsinPolandby NetRevenue,NumberofOrders,Users,Average NetOrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopGiftsandAccessoriesInternetShopsin PolandbyNetRevenue,NumberofOrders,Users, AverageNetOrderValue,NetProfit,Numberof Employees, and Owner, 2008• TopClothingInternetShopsinPolandbyNet Revenue,NumberofOrders,Users,AverageNet OrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopChildrenArticlesInternetShopsinPolandby NetRevenue,NumberofOrders,Users,Average NetOrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopBooksandMultimediaInternetShopsin PolandbyNetRevenue,NumberofOrders,Users, AverageNetOrderValue,NetProfit,Numberof Employees, and Owner, 2008• TopSportsandTourismInternetShopsin PolandbyNetRevenue,NumberofOrders,Users, AverageNetOrderValue,NetProfit,Numberof Employees, and Owner, 2008• TopAutomotiveInternetShopsinPolandbyNet Revenue,NumberofOrders,Users,AverageNet OrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopDelicatessenInternetShopsinPolandbyNet Revenue,NumberofOrders,Users,AverageNet OrderValue,NetProfit,NumberofEmployees, and Owner, 2008• Facts about Agito.pl• Facts about Euro.com.pl• Facts about Merlin.pl• FactsaboutEmpik.com• NewsaboutQuelle.pl
5. Users/Shoppers (cont.)
• InternetShoppersinPoland:InternetShop vs.OnlineAuctions,in%ofInternetUsers, 2004-2008• AverageValueofOnlineTransactionsinPoland, inPLN,Q22008,Q22009• DevelopmentofInternetShoppersinPoland comparedtotheEU27Average,in%,2004,2006, 2008 & 2009• FrequencyofShoppingontheInternetinPoland, in%,2008• Broadband Subscribers in Poland compared to Germany, USA and the OECD, 2003-June 2008• BroadbandSubscribersper100Inhabitants comparedtoGermany,USAandOECDAverage, 2003-June 2008• Broadband Subscribers in Poland, by Access TechnologycomparedtoOECDAveragein%, June 2008• BroadbandPenetrationanddailyInternetAccess inPolandvs.EUComparison,in%,2008
6. Players
• Top10OnlineShopsinPoland;rankedbyNet Revenue,inPLNmillion,2008• Top10OnlineShopsinPoland;rankedbyUnique VisitorsandAudienceReach,February2010• Top10OnlineShopsinPoland;rankedby NumberofOrders,inthousand,2008• Top10OnlineShopsinPoland;rankedbyNumber ofMonthlyAverageUsers,2008• TopHomeandGardenInternetShopsinPolandby NetRevenue,NumberofOrders,Users,Average NetOrderValue,NetProfit,NumberofEmployees, and Owner, 2008• TopPhoto,ConsumerElectronics&Home AppliancesInternetShopsinPolandbyNet Revenue,NumberofOrders,Users,AverageNet OrderValue,NetProfit,NumberofEmployees, and Owner, 2008
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Poland B2C E-Commerce Report 2010
Samples
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Trends Sales Users / ShoppersProductsShares Players
23% of the total population in Poland bought or ordered goods and services for private use over the Internet in the first quarter of 2009.
Trends Sales Users / ShoppersProductsShares Players
37
40Development of Internet Shoppers in Poland compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009
23
32
26
30
12
18
2020
5
12
10
02004 2006 2008 2009
Poland EU27
38
Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter.
Source: Eurostat, March 2009, December 2009
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Trends Sales Users / ShoppersProductsShares Players
Euro.com.pl was the leading online shop in terms of unique monthly visitors in Poland (1 million in February 2010).
Trends Sales Users / ShoppersProductsShares Players
Top 10 Online Shops in Poland; ranked by Unique Visitors and Audience Reach, February 2010Leading B2C E-Commerce Players
by Unique VisitorsLeading B2C E-Commerce Players
by Audience Reach
1000
760
620empik.com
merlin.pl
euro.com.pl
2,9
3,5
4,7
empik.com
merlin.pl
euro.com.pl
200
470
200
neo24.pl
agito.pl
komputronik.pl
p
0,9
2,2
0,9neo24.pl
agito.pl
komputronik.pl
p
130
71
53oponeo.pl
zadow olenie.pl
elecro.pl
0,3
0,3
0,6
oponeo.pl
zadow olenie.pl
elecro.pl
47
0 200 400 600 800 1000 1200
pixmania.com
in thousand
0,2
0 1 2 3 4 5
pixmania.com
in %
Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;Ranking based on company list of previous chart. Selected online players with high traffic may not be included.
Source: Google
yStats.com GmbH & Co. KG Behringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: [email protected] Internet: www.ystats.com
REPORT ORDER FORM
Place Your Order as Follows:
Call us at + 49 40 39 90 68 50
Fax us at + 49 40 39 90 68 51 using the form below:
Scan and Email us at [email protected] using the form below:
I would like to order the following report(s):
Report Title Publication Date Price (€)
An invoice will be sent to your company. Please complete your contact details.
Title: Mr/Mrs/Ms First Name
Last Name
Job Title
Company
Email Address
Telephone Number
Fax Number
Address
City State/Province
Country Post Code/ZIP
All Forms must have a signature to confirm your order:
Signature
EU Companies must supply VAT No
Purchase Order No (if required)
Order Date
Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.
Report Order Form