uk b2c e-commerce report 2010 by ystats.com

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Publication Date April 2010

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Format PDF & PowerPoint

Number of Pages/Charts 66

Covered Countries UK

Price €1,450(excl.VAT)

UK B2C E-Commerce Report 2010 April 2010

RESEARCH ON INTERNATIONAL MARKETS

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We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

April 2010


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UK B2C E-Commerce Report 2010

Key Findings

Company and Product Information

Covering Trends, Sales, Shares, Products, Users/Shoppers and Players

• Virtuallyallsegmentsexceptsomeseniorcitizensandlower-incomehouseholds,areusingtheWebmore thanevertoresearchproducts.

• ThepercentageofInternetusageintheUKhasrisenfrom65%in2008to70%in2009.

• Theonlineretailcategory“Clothing,FootwearandAccessories”recordedagrowthof+22%betweenJune 2008and2009.

• ThenumberofInternetshoppersintheUKisprojectedtoreach28millionin2010,accountingfor73%of totalInternetusers.

• MultichannelretailerTescoreachedonlinesalesofGBP1.9billionin2009,upby+20%comparedtothe previous year.

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Table of Contents (1 of 2)

5. Users / Shoppers

• IndividualsinEuropeusingtheInterneton averagedailyoralmosteveryDay,incl.theUK, in%,Q12009• PercentageofHouseholdsintheEUwithInternet Access/BroadbandConnectionsincl.theUK, in%,Q12007-Q12009• DevelopmentofInternetUsers(million)andits Percentage of Country Population in the UK, 2008-2013f• InternetUsersintheUKbyAgeGroupsand Gender,in%,2009• DevelopmentofInternetShoppersandtheir PercentageofInternetUsersintheUK, 2008-2013f• InternetShoppersintheUK,byGenderandAge, in%,2007-2009• InternetShoppersintheUKbyAgeGroups, comparedtotheEU27Average,in%,2008

3. Shares

• B2CE-CommerceShareoftotalRetailSales,in%, 2006-2008

4. Products

• OnlineRetailIndexGrowthintheUK,bySector, firstHalfandJune2009• ProductspurchasedovertheInternetintheUKby Gender,in%,January-March2009• ProductspurchasedovertheInternetintheUKby Age,in%,January-March2009• ProductsandServicespurchasedonlineby InternetUsersintheUK,%ofRespondents,2008• TypesofGoodsandServicesboughtonlineinthe UK,comparedtotheEU27Average,in%,Q22008

1. Trends

• Top2010OnlineMarketingTrendsforUK&Europe• InternetUsagebyIndividualsandHouseholdsin the UK• InternetConnectivityintheUK• InternetAccessintheUKbyAgeGroups,in%, Q12009• UsageofFixedandMobilePhone,PC,Internet andBroadbandintheUK,2002-2009• Comparison Sites in the UK• Top10GainingSiteCategoriesbyNumberofUK UniqueVisitors,December2008vs.November 2008• OnlineShoppingMarketDevelopmentOverviewin the UK• Online Shopping Behavior of Consumers in the UK• OnlineTravelSectorintheUK• BroadbandRegionalPenetrationandSpeedinthe UK• UKvs.EUBroadband&InternetusageIndicators, in%,2004-2008• M-CommerceTrendsintheUK:UseofServices• M-CommerceTrendsintheUK:MobileTicketing

2. Sales

• TotalRetailSalesandMail-OrderSalesintheUK, in GBP billion, 2006-2008• B2C E-Commerce Sales in the UK, in GBP billion, 2002-2008• B2C E-Commerce Sales Forecast, UK vs. EU Countries,inEURbillion,2014f• B2C E-Commerce Sales by Country in Europe, incl. UK, in GBP billion, 2009 & 2010f• B2CE-CommerceSalesVolumeandGrowthinthe UK,conservativeandoptimisticForecasts, 2008-2011f


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Table of Contents (2 of 2)

5. Users / Shoppers (cont.)

• InternetShoppersinEuropebyGender,incl.the UK,rankedbytotal,in%,Q12009• DevelopmentofInternetShoppersintheUK, comparedtotheEU27Average,in%,2004,2006, 2008 & 2009• TotalValueofGoodsandServicespurchased onlineaccordingtoUKadultonlinebuyers,in%, 2007-2009• ReasonsforPurchasingovertheInternet, ReasonsfornotPurchasingovertheInternetin theUK,in%,2009• BroadbandSubscribersintheUK,comparedto Germany,USAandtheOECD,2003-June2008• BroadbandSubscribersper100Inhabitantsinthe UK,comparedtoGermany,USAandtheOECD Average,2003-June2008• BroadbandSubscribersintheUK,byAccess Technology,comparedtotheOECDAveragein%, June2008• BroadbandPenetrationanddailyInternetAccess in EU Comparison, 2008

6. Players

• LeadingB2CE-CommercePlayersintheUK;by Assortments• LeadingB2CE-CommercePlayersintheUK;by UniqueVisitorsandAudienceReach,February 2010• LeadingB2CE-CommercePlayersintheUK;by totalUKVisits(000),May2009• FactsaboutTesco.com• FactsaboutAmazon.co.uk• FactsaboutArgos.co.uk• FactsaboutSainsbury.co.uk• FactsaboutAsda.com• NewsaboutWoolworths.co.uk


Trends Sales Users / ShoppersProductsShares Players

Multichannel retailer Tesco reached online sales of GBP 1.9 billion in 2009, up by +20% compared to the previous year.


Facts about Tesco.com

Name of Company Tesco

Homepage www.tesco.com

Vertical Integration Retailer

Business Model Multi-Category Retailer

Product Range Various products (focus on groceries)

Tesco com recorded an online sales increase of +20% inRevenue/Financials Tesco.com recorded an online sales increase of +20% in2009, reaching GBP 1.9 billion.

• At an investor day dotcom chief executive Laura Wade-Gery said Tesco would open one new store per year for the foreseeable future and predicted the 'dark store' format could be taking 15% of online turnover by 2014.

• The third internet-only store would open next year in Greenford, Middlesex; the two existing stores are in Croydon and Aylesford.

Other/News

Croydon and Aylesford.• With profits of £109m on sales of £1.9bn, Tesco's online operations were not only sustainable, Wade-Gery

claimed, but capable of considerable growth. Tesco was "systematically tackling the barriers to shopping online" among consumers, she claimed, predicting uptake for online shopping in the UK would increase from 3% to 5% in the next five years. The business was introducing new services to encourage take-up, she added, including specialist ranges such as diabetic products.

• Tesco.com's profitability was a major achievement, said Shore Capital analyst Clive Black. "The vast majority of internet food businesses are losing money," he said. "Just look at Ocado. So I wouldn'tmajority of internet food businesses are losing money, he said. Just look at Ocado. So I wouldn tunderstate Tesco's achievement in making internet grocery profitable. It really stands head and shoulders above the competition.“ Morrisons, which has repeatedly said it would only offer internet shopping if found a financially viable model, would have to spend years to catch up, he added.

• Tesco also plans to offer online shopping in more overseas markets, starting with the Czech Republic in 2010, Wade-Gery told investors. As well as the UK, Tesco currently offers online shopping in Korea and the Republic of Ireland. It was developing a full operating model for international roll-out from next year, but the decision to introduce online shopping would be dependent on internet penetration, population density

60

Source: Tesco, trade press, company research

t e dec s o to t oduce o e s opp g ou d be depe de t o te et pe et at o , popu at o de s tyand the propensity to shop online, Wade-Gery added.


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Samples



54% of female UK online shoppers ordered “Clothes, Sports Goods” online between January and March 2009.


Products purchased over the Internet in the UK by Gender, in %, January-March 2009Male Female All

Films, Music 52 47 50

Clothes, Sports Goods 44 54 49Clothes, Sports Goods

Household Goods (e.g. Furniture, Toys, etc.) 44 50 47

Holiday Accommodation(Hotel etc.) 43 41 42

Books, Magazines, Newspapers orE L i M i l 40 41 41E-Learning Material 40 41 41

Other Travel Arrangements(Transport Tickets, Car Hire, etc.) 41 39 40

Tickets for Events 38 35 37

Electronic Equipment (incl Cameras) 35 21 28(incl. Cameras)

Video Games Software and Upgrades 30 22 26

Share Purchases, Insurance Policiesand other financial Services 21 12 17

Telecommunication Services 19 9 14Telecommunication Services(e.g. TV, Broadband Subscriptions) 19 9 14

Computer Hardware 19 9 14

Other 7 4 5

Medicine 5 5 5

36

Note: Base: UK adults who had bought or ordered online in the last 12 months

Source: Office for National Statistics, August 2009


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