plx technology company overview
DESCRIPTION
PCI ExpressTRANSCRIPT
1
Silicon without Software is Just Sand
PLX Technology, Inc.
Company Overview
October 2013
2 October 2013
Global Enterprise ~155 Employees, Headquartered in USA
Design Center in India
Public Company NASDAQ: PLXT, $100M+ Rev., ~58% GM, Profitable
PLX at a Glance
Market Leading Customers IBM, Dell, HP, Oracle, Cisco, EMC, NEC
NetApp, Fujitsu, Huawei, ZTE, Asus
The Market Leader Over 70% Market Share and Growing
Fabless Model TSMC Partner with Designs and Production at 40nm
PCI Express Switches & Bridges
Connectivity USB & PCI Bridges/Controllers
Storage Controllers, UARTs
3 October 2013
….Connecting Everything Else Supporting other standards….USB, PCI, SATA
Embedded &
Consumer
PLX Connectivity Solutions
Data Center/Cloud
PCI Express Move, Control and Store
PCI Express Switches & Bridges
Connectivity USB & PCI Bridges,/Controllers
Storage Controllers, UARTs
4 October 2013
PLX PCI Express Solutions
Proven Shipments
~$335M
~100M Ports
All top Enterprise accounts
New Gen3 Switches
12 to 96 Lanes
• 12 in production
• Plus 7 more sampling
Long Product Life
8+ years
Networking
PC/ Consumer
Embedded
Server
Storage
5 October 2013
Growing Data Center/Cloud
Data Center/Cloud
PLX’s Largest Market
~75% of PCI Express Sales
Fast Growing Market
Spend – Over $450B
Cloud Traffic – 66% CAGR
Storage – 42% CAGR
Trends Driving New PLX Opportunities
Virtualization & Convergence
PCIe SSD Adoption
Mega Data Centers Being Built
Sources: Intel, Cisco, IDC, Linley, PLX Estimates Growing TAM
6 October 2013
All Market Leaders Using
PLX PCIe Products
Customers Serving Cloud/Data Center
Switches
& Routers Control Plane Standard
Servers First Market that
Developed for Switches
Other Cloud Leaders requested not to be listed
Storage Largest Market
Growth
& Attach Rate
7 October 2013
Storage in the Cloud/Data Center
I/O Fan-out, Redundancy & Backplane Large Switches with PLX added features used throughout
Enterprise Storage Systems. Represents most of the storage
revenue today in the pie chart below.
Total Storage Doubling Every Two Years
Standard Bus for Market Leaders
Storage Systems & HBAs/CNAs
Storage Largest Market
Growth
& Attach Rate
Networking
PC/ Consumer
Embedded
Server
Storage
8 October 2013
SSD Storage in the Cloud/Data Center
Sources: IDC, Gartner
Solid State Storage (SSD) PCIe is interface of choice for the Fast Growing Enterprise Flash SSDs Market. Replacing
Hard Drives….driving a need for many PCIe Switch Ports. Growth Opportunity.
Switches used to create
connectivity for SSD drives &
cards ….need lots of ports.
Switches used in
multiple controller card designs
2-3X per year Growth
PLX adding features to support
Phase 1: Switch used as Expander like
SAS Expander.
Phase 2: Adds ExpressFabric IO
Sharing allowing SSD Sharing.
9 October 2013
Networking in the Cloud
Control Plane High Port Count PCI Express Switches
used to control the Network Fabric
Standard Method for Market Leaders
Many Designs Still to Ramp
7-10 Year Life Spans
New Designs Gen2 & Gen3
Network Interface Cards
and Host Bus Adapters Used to support multiple fabric controllers or
as a bridge to PCIe Gen3 (in 2 port mode)
10G Ethernet NICs
Fibre Channel & InfiniBand
Used by Market Leaders
10 October 2013
Servers in the Cloud/Data Center
I/O Fan-out/Expansion Increases I/O slots & end points
One of the first markets for Switches
All Top Servers Suppliers
PCIe SSDs driving need for more slots/ports
Storage Servers
Backplanes Large switches replacing
proprietary costly
legacy backplanes.
Leverage PCIe Performance
& Low Cost Structure
High-End & Blades
GPGPU Computing Large switches connecting to
multiple PCIe GPUs
Leverages PCIe Switch ability to
connect many GPUs together
11 October 2013
ExpressFabric Quick Overview
“Outside the Box” ExpressFabric - PCIe as the Fabric
within the Rack - Rack Scale Integration
12 October 2013
Today’s Data Center
Multiple Fabrics Currently in Data Center Ethernet, Fibre Channel & InfiniBand
Drives need for Multiple NICs, Switches
and Cabling Structures
Power Hungry NIC/LOM on Each Server
High Power, Cost and Latency
Use of 1U Server “Pizza” Boxes Squeeze as many CPUs in Rack
Lower Cost Generic Boxes
Each must be networked
Rest of Data
Center/Cloud
Server Racks with
Top of Row Switches
13 October 2013
CPU/Host PCI Express
CPU/Host
CPU/Host
CPU/Host
CPU/Host
CPU/Host
Today’s Data Center Rack
Fibre Channel
Ethernet
Storage
Networking
LOM/NIC
HBA
LOM/NIC
HBA
LOM/NIC
HBA
LOM/NIC
HBA
LOM/NIC
HBA
Multiple Fabrics 1-3 Switches
“Bridging”
Devices NICs, HBAs,
HCAs, etc.
$50 to $500 Each
5-8+ Watts Each
PCI Express Already available
in Every Box
LOM = LAN on Motherboard (Ethernet) NIC = Network Interface Card (Ethernet) HBA = Host Bus Adapter (Fibre Channel) HCA = Host Channel Adapter (Infiniband)
14 October 2013
PCI Express
ExpressFabric
Switch
CPU/Host*
CPU/Host
CPU/Host
CPU/Host
CPU/Host
CPU/Host
PCI Express
Retimer
Retimer
Switch
Retimer
Retimer
HBA
NIC
ExpressFabric® Rack Scale Integration
PC
I E
xp
ress
Shared I/O to Drop Costs & Power Pushes the Network to Top of Rack with PCie…..Removing Costly NICs/HBAs
Each Host believes they still have a dedicated NIC as before
Converged Fabric PCI Express
Simple ~ $5
& ~ 1 Watt
PCIe Retimers Fraction of the Cost
& Power of NICs,
LOMs, HBAs
Summary
~½ the Cost
~½ the Power
High Performance
Low Latency
32Gbs Links (x4) Scalable to
- 64G (x8)
- 128G (x16)
Copper & Optical
* Placement of the CPU may eliminate need for retimer in
some designs dropping costs and power further
LOM = LAN on Motherboard (Ethernet) NIC = Network Interface Card (Ethernet) HBA = Host Bus Adapter (Fibre Channel) HCA = Host Channel Adapter (Infiniband)
15 October 2013
PLX ExpressFabric Demo
Shown at IDF, Sept 2013 & will be at SuperComputing, Nov. 2013
PLX ExpressFabric Top of Rack Switch
PLX ExpressFabric Top of Rack Switch connected to multiple servers via PCI Express
16 October 2013
Comparison Chart – 10GE & IB QDR
$-
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
$16.0
$18.0
ExpressFabric 10GE SPF+ 10GE LOM
Cost/Gbps ($)
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
ExpressFabric 10GE SPF+ 10GE LOM
Power/Gbps (w)
$-
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
ExpressFabric IB QDR
Cost/Gbps ($)
0.00
0.05
0.10
0.15
0.20
0.25
0.30
0.35
ExpressFabric IB QDR
Power/Gbps (w)
SFP+ = Small Form Factor Pluggable Connector (Direct Attached) IB QDR = Infiniband Quad Data Rate LOM = LAN on Motherboard (Ethernet)
Eth
ern
et
Infi
nib
an
d
17 October 2013
Flash
Flash
Flash
Flash
Flash
Flash
Flash
Flash
Switch
SSD
Controller
SSD
Controller
GPU
GPU
GPU
GPU
GPU
GPU
Switch
GPU
GPU
GPU
ExpressFabric® Rack Scale Integration
uS
uS uS
uS
uS
uS Switch
uS
uS
uS
uS
HBA
NIC
PCIe Switch Box Serving the Rack
Can be in any location
Shared I/O Box No longer needs to have Switch at Top of Rack
CPU/Host Retimer PCI Express
ExpressFabric
Switch Enables Shared
SSD Storage PCIe offers the
Highest Performance
& Low Latency
Microservers PCIe as Future
Fabric
GPGPU
Computing PCIe is Standard
for GPUs
GPGPU = General Purpose Graphic Processing Unit (non graphics application) Microserver = Use of multiple smaller & lower power CPUs (like ARM) in a server rather than Intel Xeon x86 type SSD = Solid State Drive = Flash Memory
18 October 2013
ExpressFabric Co-Exists
ExpressFabric Rack Scale Deployment will co-exist with
other interconnects
InfiniBand in High Performance Computing (HPC)
Ethernet as Backbone
In
fin
iBa
nd
Infi
niB
an
d
PC
I E
xp
res
s
PC
I E
xp
res
s
PC
I E
xp
res
s
Ethernet Ethernet
19 October 2013
Developing ExpressFabric® Ecosystem
PLX System Products
(accelerate adoption) ExpressFabric Switches
Adapter Cards/NICs Copper
& Optical Cabling Options
PLX Silicon (our core IP) High Lane Count Gen 3 Supporting the
ExpressFabric, Clustering with Shared I/O
& Host-to-Host Communications
PLX Software (enable) Minimizes Learning Curve to Deploy ExpressFabric by
Leverages Existing Software for InfiniBand & Ethernet
- Plug & Play
- Management of Switch for Fabric & Shared I/O
- Drivers for Host/Servers
20 October 2013
ExpressFabric Objectives
Focus Initially on
Volume Server Applications
Open to Superior New Solutions
• Mega Data Centers
Storage Systems
(SSDs & move to PCIe already)
Lowest Price/Performance (per Gbps)
Target: 25%->50% lower than 10GE or InfiniBand
Lowest Power
Target: 25%->50% lower than 10GE or InfiniBand
21 October 2013
Summary - Trends Driving Opportunity
Trend Impact
Virtualization
More Efficient Servers Driving
I/O Bandwidth up
32G ExpressFabric
Multi-Core CPUs
More Powerful Servers Driving
I/O Bandwidth Up
32G ExpressFabric
SSD Growth PCI Express I/O of Choice PCI Express Switches
New Mega Centers for Cloud
Services/Social Networks
Pursuing New Technologies to
Increase Performance, Reduce
Power & Costs. Legacy not as
Important.
ExpressFabric within the Rack
& 10G for rest of Network
22 October 2013
PCI Express Addressable Market
PCI Express
“Inside the Box”
Switches & Bridges
ExpressFabric
“Outside the Box”
Systems & Switches
$ Millions (SAM)
Shown as SAM. Actual TAM is in the $B’s for total PCI Express Switching and Bridging (on CPUs/Chip Sets) and ExpressFabric
(outside the box in data center/cloud) with silicon and systems. PLX Estimates. Based on customer feedback, the ExpressFabric
silicon will be used in many applications beyond the Top of Rack example and will drive demand for other standard switches.
23 October 2013
Commitment to PCIe in Data Center
New Opportunities Developing
Needing more Investment
and company needs to get
back to profitability
Steps Taken….
PLX Divested the Consumer Storage & Networking (10G)
Teams….to focus on the fast growing PCI Express Business
No New Consumer Storage or 10G Products
Developing an Ecosystem for the ExpressFabric
Data Center Solutions
24 October 2013
Data Center of Tomorrow
End-of-Row Switches
Servers Racks with Top-of-Rack Switches
Storage
PC
I E
xp
ress
PC
I E
xp
ress
PC
I E
xp
ress
PC
I E
xp
ress
PC
I E
xp
ress
PC
I E
xp
ress
PC
I E
xp
ress
25 October 2013
PCIe Beyond the Data Center
Motherboards &
Expansion Cards Multi GPU
Graphic Cards
….Connecting Everything Else Supporting other standards….USB, PCI, SATA
Embedded &
Consumer
Instrumentation
MFP Printers
PCI Express Move, Control and Store
PCI Express Switches & Bridges
Connectivity USB & PCI Bridges,/Controllers
Storage Controllers, UARTs
26 October 2013
PCI Express in Consumer
Dual Graphic Cards Supports two GPUs on Single Card
Market Leaders
High End Gaming Market
Lower Cost, Basic Switch Used
Ramping in Gen3
Replaced Switches previously built by
AMD & Nvidia
Desktops, Notebooks,
All in Ones Fan-out to additional
peripherals/storage (TB, SSD), multiple
GPU slots, lower power by shifting
CPU type and ease of data transfer.
Not a focus area but can produce
revenue opportunity at times.
Market Leaders
Feature differentiation
Gen2 and Gen3
27 October 2013
PCI Express in Consumer - Motherboards
PC Motherboards Small switches for fan-out to additional
peripherals and larger for x16 GPU slots.
Market Leaders
High End Motherboards
Gen 2 and Gen 3
Expect record year in 2012
28 October 2013
PCI Express in Embedded
Instrumentation Multiple switches used for
backplane and cards
Market Leader
Use Feature-Packed Switches
Gen2 and Gen3
Industrial Appliances CPU and DSP based platforms
using Switches & Bridges
TI DSP Cards
Gen2 & Gen3
Multi-Function Printers & Set Top Boxes Switches for fan-out and bridges for USB 3.0 Connectivity
Japan, Korea and USA
Mid to High End Models
Gen2 & Gen 3 Switches
USB 3.0 to PCIe Device Bridges
29 October 2013
…and We Connect Everything Else
Connectivity Products
Netbooks
Security DVRs
Printers
-USB, PCI, PCI-X, Local Bus, SATA, GigE
- USB 3.0 Products in Production
- Controllers, SOCs, Bridges, and UARTs
- Backed by PLX Software Drivers & Support
- Consumer, Communications & Industrial, Used by Tier 1
-
Network Drives
External
Drives
Connectivity USB & PCI Bridges,/Controllers
Storage Controllers, UARTs
30 October 2013
PLX Innovation & Proven Capabilities
Multiple 40nm Products in Production
High Speed Interconnect Focus
8Gbit PCI Express Gen3
5Gbit USB 3.0
Up to 70 Million Gate Designs
Fully Non-Blocking switches moving 400Gbps of data
…..and the Software to make it come to life
Gigabit Ethernet
31 October 2013
PLX PCIe History & Track Record 2001:
Started investing in PCI Express technology
2004-2005:
Sampled 1st PCIe Switch (32 Lanes, 8 Ports)
Company’s 1st PCIe Bridge introduced
2006-2007:
2nd and 3rd Generation Switch Architecture
Industry’s 1st control plane PCIe switch
Sampled industry’s broadest Gen2 Switch Offering
Shipped our 1st millionth PCI Express chip & Crossed the $50M revenue mark
2008-2009:
Introduced Gen2 DMA Switches; Control Plane Switches; Low Lane Count Switches
Introduced & Sampled Multicast and Multi-Root Switches
Introduced & sampled world’s largest PCI Express switch at 96 Lanes & 24 Ports
More than 5M units and $100M Shipped in PCI Express
2010-2011:
World’s First PCI Express Gen3 Switch Silicon Sampling
1st Million Unit Quarter, 10M units and $200M Shipped
World’s Lowest Cost Switch Introduced
Expanded Gen3 Family Ramps to Production
15M units and 50M Ports Shipped
2012-2013:
Industry-Leading 18 PCIe Gen3 Switches from 12 to 96 Lanes
Live public demos of ExpressFabric
+85M Ports shipped, First $20M Quarter Achieved in PCIe
32 October 2013
PLX Software Brings Solutions to Life
Silicon without Software is Just Sand
Time to Market PLX visionPAKTM provides unique visibility into its devices allowing customers to
debug issues in hours or days which would have taken months without
Unique Features to Differentiate PLX USB Duet Software Solution allows tablet suppliers to offer a suite of
additional capabilities including a quick & easy Sync with any other computer.
Increased Performance & Security PLX Software Enable NAS & DAS solutions produce maximum performance & security
without just throwing more silicon at it producing the most competitive end products
Much more to Come With ExpressFabric
33 October 2013
Technology, Supply & Quality
Solid Relationships with State of the Art Foundries
TSMC @ 40nm -180nm
• Multiple Working 40nm Products
Seiko Epson
Leading ASIC Vendors
Renesas
Fujitsu
Samsung
Quality & Execution Driven
ISO 9001 (see Quality/Reliability Website for more info)
34 October 2013
PLX Drives Interoperability
PLX Drives Interoperability to Assure our Devices Work
in a Broad Variety of Systems
Identify & Eliminate Issues… faster time-to-market
Proactive Compliance Testing
Rigorous Simulation, Verification, Pre-Silicon Emulation,
Post-Silicon Validation, System Interoperability
PCI-SIG, USB-IF, WHQL
Reports Published on Website
35 October 2013
Experienced PLX Management Team
Seasoned, Stable, Lean Management Team
Over 140 years of semiconductor experience
Average experience at senior exec level: 12+ years
Average time with PLX: 8+ years
• No exec with less than 4 years with PLX
Mike Grubisich EVP Operations
Gene Schaeffer EVP Worldwide Sales
David Raun President & CEO
Vijay Meduri EVP Engineering
Art Whipple CFO
36
Silicon without Software is Just Sand
Product Overview
Brief Overview of the Product Families & Applications
37 October 2013
PLX Product Families
ExpressLane™ PCIe Series
PCI Express Switches & Bridges
ExpressFabric®
Connected Home
Consumer Storage SoCs and Media Controllers
NAS (network attached storage)
DAS (direct attached storage)
Serial Bridges & UARTs PCI Express, PCI and USB
NetChip™ Series
USB to PCI & Generic/Local Bus Devices/Bridges
USB Duet®
I/O Accelerator™ Series
Generic/Local Bus to PCI Bridges
FastLane® Series
PCI and PCI-X Bridges
38 October 2013
ExpressLane™ PCIe Switches
Broadest Offering Gen3, Gen2, Gen1 Available Now
3 to 96 PCIe Lanes
3 to 24 Flexible Ports
x1 to x16 Port Configurations
Valuable Features Industry’s Lowest Latency
& Highest Performance
2 Non-Transparent Ports for Dual Hosts/Failover
Supports Multi-Hosts/Roots (up to 8)
DMA, Read Pacing, Multicast, Dynamic Buffer Allocation, SSC Isolation
True Peer-to-Peer & Fan-Out Capabilities
Up to 2 Virtual Channels
Unique System/Chip Debug Tools
Industry’s Lowest Power & Smallest Packages
PEX 8500
PEX 8600
PEX 8700
18 Gen3 Switches Available Now
39 October 2013
ExpressLane™ PCI Express Bridges
PCI-to-PCI Express
32-Bit PCI (66 MHz)
x1 PCIe
PCI-X to PCI Express
64-Bit PCI-X (133 MHz)
x4 PCIe
Additional Features
Forward & Reverse
Low Power
Small Packages
PCI or PCI-X
PEX 8100
Series
Also: USB 3.0 to PCI Express Bridges Available
40 October 2013
Local Bus to PCI Express Bridge
Generic Local to PCI Express
32-Bit Local (up to 66 MHz)
x1 PCIe
Local Bus Modes
Non-Multiplexed 32-Bit address/data
(C Mode)
Multiplexed 32-Bit address/data
(J-Mode)
Big Endian (M-Mode)
Root Complex & End Point Modes
2 DMA Channels
32-Bit Generic Local
PEX 8300
Series
41 October 2013
USB 3.0 Bridges & Controllers
Device Controller/Bridge
PCI Express
USB 3.0
Available
With 1 or 2 PCIe Ports
Available Today
USB 3000
Series
42 October 2013
USB 2.0 Bridges & Controllers
Bridge Local Bus to USB
8- and 16-Bit Local
USB 2.0 Hi-Speed
Bridge PCI to USB
32-Bit, 33 and 66 MHz
USB 2.0 Hi-Speed
Integrated DMA Channels
Industry Leader
Highest Performance
Lowest Power
Smaller Package
USB-IF Certified
PCI or Local Bus
NET 2000
Series
43 October 2013
Generic/Local Bus to PCI Bridges
Local &
Generic Bus
PCI Bus
C/J/M bus
PCI 9000
Series
Local/Generic Bus
C-Mode: • Generic, 32-bit address/data, non-muxed
J-Mode: • Generic, 32-bit address/data, muxed
M-Mode: • PowerPC™ PowerQUICC™
• ISA Bus
8-, 16-, and 32-Bit
PCI Bus
32 and 64-Bit
33 and 66 MHz
Available as:
Bus Master I/O Accelerators with DMA
Slave Devices
44 October 2013
FastLane® PCI and PCI-X Bridges
PCI to PCI Bridges
32 and 64-Bit PCI Bus • 33 and 66 MHz
64-Bit PCI-X Bus • 133 MHz
Enhanced Features
Asynchronous
Non-Transparent • Multi-Host Systems
Higher Performance
Large Buffer Sizes
Smart Prefetch
Smaller Packages
Lower Power Consumption
5V Tolerant I/O
PCI Bus
PCI Bus
PCI 6000
Series
45 October 2013
UARTs / Serial Bridges
A Serial Bridge connects a UART device to a different I/O type
Provides spec-compliant connection between devices with different I/O standards
PLX Serial Bridges provide the Proven Connection
Very mature silicon all in production
Millions of units shipped worldwide
PCI-SIG certified for Spec Compliance on SIG Integrator’s List
Bridge
Parallel Port
Local Bus
UART Port
Conceptual Drawing, not every possible option available currently from PLX
46 October 2013
Direct Attached Storage (DAS)
Bridge USB, FireWire or eSATA to SATA
Single, dual and quad disk solutions
Options for secure personal storage
systems
Best-in-class performance
Integrated hardware RAID
Architecture optimised for DAS
32-bit processor for customer differentiation
Robust application specific firmware
Quality confirmed
Standards compliant
Broadest interoperability
Microsoft DTS verified
OX 93x
OX 94x
Series
47
Silicon without Software is Just Sand
Thank you
Visit plxtech.com for more information