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1 Silicon without Software is Just Sand PLX Technology, Inc. Company Overview October 2013

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Page 1: PLX Technology Company Overview

1

Silicon without Software is Just Sand

PLX Technology, Inc.

Company Overview

October 2013

Page 2: PLX Technology Company Overview

2 October 2013

Global Enterprise ~155 Employees, Headquartered in USA

Design Center in India

Public Company NASDAQ: PLXT, $100M+ Rev., ~58% GM, Profitable

PLX at a Glance

Market Leading Customers IBM, Dell, HP, Oracle, Cisco, EMC, NEC

NetApp, Fujitsu, Huawei, ZTE, Asus

The Market Leader Over 70% Market Share and Growing

Fabless Model TSMC Partner with Designs and Production at 40nm

PCI Express Switches & Bridges

Connectivity USB & PCI Bridges/Controllers

Storage Controllers, UARTs

Page 3: PLX Technology Company Overview

3 October 2013

….Connecting Everything Else Supporting other standards….USB, PCI, SATA

Embedded &

Consumer

PLX Connectivity Solutions

Data Center/Cloud

PCI Express Move, Control and Store

PCI Express Switches & Bridges

Connectivity USB & PCI Bridges,/Controllers

Storage Controllers, UARTs

Page 4: PLX Technology Company Overview

4 October 2013

PLX PCI Express Solutions

Proven Shipments

~$335M

~100M Ports

All top Enterprise accounts

New Gen3 Switches

12 to 96 Lanes

• 12 in production

• Plus 7 more sampling

Long Product Life

8+ years

Networking

PC/ Consumer

Embedded

Server

Storage

Page 5: PLX Technology Company Overview

5 October 2013

Growing Data Center/Cloud

Data Center/Cloud

PLX’s Largest Market

~75% of PCI Express Sales

Fast Growing Market

Spend – Over $450B

Cloud Traffic – 66% CAGR

Storage – 42% CAGR

Trends Driving New PLX Opportunities

Virtualization & Convergence

PCIe SSD Adoption

Mega Data Centers Being Built

Sources: Intel, Cisco, IDC, Linley, PLX Estimates Growing TAM

Page 6: PLX Technology Company Overview

6 October 2013

All Market Leaders Using

PLX PCIe Products

Customers Serving Cloud/Data Center

Switches

& Routers Control Plane Standard

Servers First Market that

Developed for Switches

Other Cloud Leaders requested not to be listed

Storage Largest Market

Growth

& Attach Rate

Page 7: PLX Technology Company Overview

7 October 2013

Storage in the Cloud/Data Center

I/O Fan-out, Redundancy & Backplane Large Switches with PLX added features used throughout

Enterprise Storage Systems. Represents most of the storage

revenue today in the pie chart below.

Total Storage Doubling Every Two Years

Standard Bus for Market Leaders

Storage Systems & HBAs/CNAs

Storage Largest Market

Growth

& Attach Rate

Networking

PC/ Consumer

Embedded

Server

Storage

Page 8: PLX Technology Company Overview

8 October 2013

SSD Storage in the Cloud/Data Center

Sources: IDC, Gartner

Solid State Storage (SSD) PCIe is interface of choice for the Fast Growing Enterprise Flash SSDs Market. Replacing

Hard Drives….driving a need for many PCIe Switch Ports. Growth Opportunity.

Switches used to create

connectivity for SSD drives &

cards ….need lots of ports.

Switches used in

multiple controller card designs

2-3X per year Growth

PLX adding features to support

Phase 1: Switch used as Expander like

SAS Expander.

Phase 2: Adds ExpressFabric IO

Sharing allowing SSD Sharing.

Page 9: PLX Technology Company Overview

9 October 2013

Networking in the Cloud

Control Plane High Port Count PCI Express Switches

used to control the Network Fabric

Standard Method for Market Leaders

Many Designs Still to Ramp

7-10 Year Life Spans

New Designs Gen2 & Gen3

Network Interface Cards

and Host Bus Adapters Used to support multiple fabric controllers or

as a bridge to PCIe Gen3 (in 2 port mode)

10G Ethernet NICs

Fibre Channel & InfiniBand

Used by Market Leaders

Page 10: PLX Technology Company Overview

10 October 2013

Servers in the Cloud/Data Center

I/O Fan-out/Expansion Increases I/O slots & end points

One of the first markets for Switches

All Top Servers Suppliers

PCIe SSDs driving need for more slots/ports

Storage Servers

Backplanes Large switches replacing

proprietary costly

legacy backplanes.

Leverage PCIe Performance

& Low Cost Structure

High-End & Blades

GPGPU Computing Large switches connecting to

multiple PCIe GPUs

Leverages PCIe Switch ability to

connect many GPUs together

Page 11: PLX Technology Company Overview

11 October 2013

ExpressFabric Quick Overview

“Outside the Box” ExpressFabric - PCIe as the Fabric

within the Rack - Rack Scale Integration

Page 12: PLX Technology Company Overview

12 October 2013

Today’s Data Center

Multiple Fabrics Currently in Data Center Ethernet, Fibre Channel & InfiniBand

Drives need for Multiple NICs, Switches

and Cabling Structures

Power Hungry NIC/LOM on Each Server

High Power, Cost and Latency

Use of 1U Server “Pizza” Boxes Squeeze as many CPUs in Rack

Lower Cost Generic Boxes

Each must be networked

Rest of Data

Center/Cloud

Server Racks with

Top of Row Switches

Page 13: PLX Technology Company Overview

13 October 2013

CPU/Host PCI Express

CPU/Host

CPU/Host

CPU/Host

CPU/Host

CPU/Host

Today’s Data Center Rack

Fibre Channel

Ethernet

Storage

Networking

LOM/NIC

HBA

LOM/NIC

HBA

LOM/NIC

HBA

LOM/NIC

HBA

LOM/NIC

HBA

Multiple Fabrics 1-3 Switches

“Bridging”

Devices NICs, HBAs,

HCAs, etc.

$50 to $500 Each

5-8+ Watts Each

PCI Express Already available

in Every Box

LOM = LAN on Motherboard (Ethernet) NIC = Network Interface Card (Ethernet) HBA = Host Bus Adapter (Fibre Channel) HCA = Host Channel Adapter (Infiniband)

Page 14: PLX Technology Company Overview

14 October 2013

PCI Express

ExpressFabric

Switch

CPU/Host*

CPU/Host

CPU/Host

CPU/Host

CPU/Host

CPU/Host

PCI Express

Retimer

Retimer

Switch

Retimer

Retimer

HBA

NIC

ExpressFabric® Rack Scale Integration

PC

I E

xp

ress

Shared I/O to Drop Costs & Power Pushes the Network to Top of Rack with PCie…..Removing Costly NICs/HBAs

Each Host believes they still have a dedicated NIC as before

Converged Fabric PCI Express

Simple ~ $5

& ~ 1 Watt

PCIe Retimers Fraction of the Cost

& Power of NICs,

LOMs, HBAs

Summary

~½ the Cost

~½ the Power

High Performance

Low Latency

32Gbs Links (x4) Scalable to

- 64G (x8)

- 128G (x16)

Copper & Optical

* Placement of the CPU may eliminate need for retimer in

some designs dropping costs and power further

LOM = LAN on Motherboard (Ethernet) NIC = Network Interface Card (Ethernet) HBA = Host Bus Adapter (Fibre Channel) HCA = Host Channel Adapter (Infiniband)

Page 15: PLX Technology Company Overview

15 October 2013

PLX ExpressFabric Demo

Shown at IDF, Sept 2013 & will be at SuperComputing, Nov. 2013

PLX ExpressFabric Top of Rack Switch

PLX ExpressFabric Top of Rack Switch connected to multiple servers via PCI Express

Page 16: PLX Technology Company Overview

16 October 2013

Comparison Chart – 10GE & IB QDR

$-

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

$14.0

$16.0

$18.0

ExpressFabric 10GE SPF+ 10GE LOM

Cost/Gbps ($)

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

ExpressFabric 10GE SPF+ 10GE LOM

Power/Gbps (w)

$-

$2.0

$4.0

$6.0

$8.0

$10.0

$12.0

ExpressFabric IB QDR

Cost/Gbps ($)

0.00

0.05

0.10

0.15

0.20

0.25

0.30

0.35

ExpressFabric IB QDR

Power/Gbps (w)

SFP+ = Small Form Factor Pluggable Connector (Direct Attached) IB QDR = Infiniband Quad Data Rate LOM = LAN on Motherboard (Ethernet)

Eth

ern

et

Infi

nib

an

d

Page 17: PLX Technology Company Overview

17 October 2013

Flash

Flash

Flash

Flash

Flash

Flash

Flash

Flash

Switch

SSD

Controller

SSD

Controller

GPU

GPU

GPU

GPU

GPU

GPU

Switch

GPU

GPU

GPU

ExpressFabric® Rack Scale Integration

uS

uS uS

uS

uS

uS Switch

uS

uS

uS

uS

HBA

NIC

PCIe Switch Box Serving the Rack

Can be in any location

Shared I/O Box No longer needs to have Switch at Top of Rack

CPU/Host Retimer PCI Express

ExpressFabric

Switch Enables Shared

SSD Storage PCIe offers the

Highest Performance

& Low Latency

Microservers PCIe as Future

Fabric

GPGPU

Computing PCIe is Standard

for GPUs

GPGPU = General Purpose Graphic Processing Unit (non graphics application) Microserver = Use of multiple smaller & lower power CPUs (like ARM) in a server rather than Intel Xeon x86 type SSD = Solid State Drive = Flash Memory

Page 18: PLX Technology Company Overview

18 October 2013

ExpressFabric Co-Exists

ExpressFabric Rack Scale Deployment will co-exist with

other interconnects

InfiniBand in High Performance Computing (HPC)

Ethernet as Backbone

In

fin

iBa

nd

Infi

niB

an

d

PC

I E

xp

res

s

PC

I E

xp

res

s

PC

I E

xp

res

s

Ethernet Ethernet

Page 19: PLX Technology Company Overview

19 October 2013

Developing ExpressFabric® Ecosystem

PLX System Products

(accelerate adoption) ExpressFabric Switches

Adapter Cards/NICs Copper

& Optical Cabling Options

PLX Silicon (our core IP) High Lane Count Gen 3 Supporting the

ExpressFabric, Clustering with Shared I/O

& Host-to-Host Communications

PLX Software (enable) Minimizes Learning Curve to Deploy ExpressFabric by

Leverages Existing Software for InfiniBand & Ethernet

- Plug & Play

- Management of Switch for Fabric & Shared I/O

- Drivers for Host/Servers

Page 20: PLX Technology Company Overview

20 October 2013

ExpressFabric Objectives

Focus Initially on

Volume Server Applications

Open to Superior New Solutions

• Mega Data Centers

Storage Systems

(SSDs & move to PCIe already)

Lowest Price/Performance (per Gbps)

Target: 25%->50% lower than 10GE or InfiniBand

Lowest Power

Target: 25%->50% lower than 10GE or InfiniBand

Page 21: PLX Technology Company Overview

21 October 2013

Summary - Trends Driving Opportunity

Trend Impact

Virtualization

More Efficient Servers Driving

I/O Bandwidth up

32G ExpressFabric

Multi-Core CPUs

More Powerful Servers Driving

I/O Bandwidth Up

32G ExpressFabric

SSD Growth PCI Express I/O of Choice PCI Express Switches

New Mega Centers for Cloud

Services/Social Networks

Pursuing New Technologies to

Increase Performance, Reduce

Power & Costs. Legacy not as

Important.

ExpressFabric within the Rack

& 10G for rest of Network

Page 22: PLX Technology Company Overview

22 October 2013

PCI Express Addressable Market

PCI Express

“Inside the Box”

Switches & Bridges

ExpressFabric

“Outside the Box”

Systems & Switches

$ Millions (SAM)

Shown as SAM. Actual TAM is in the $B’s for total PCI Express Switching and Bridging (on CPUs/Chip Sets) and ExpressFabric

(outside the box in data center/cloud) with silicon and systems. PLX Estimates. Based on customer feedback, the ExpressFabric

silicon will be used in many applications beyond the Top of Rack example and will drive demand for other standard switches.

Page 23: PLX Technology Company Overview

23 October 2013

Commitment to PCIe in Data Center

New Opportunities Developing

Needing more Investment

and company needs to get

back to profitability

Steps Taken….

PLX Divested the Consumer Storage & Networking (10G)

Teams….to focus on the fast growing PCI Express Business

No New Consumer Storage or 10G Products

Developing an Ecosystem for the ExpressFabric

Data Center Solutions

Page 24: PLX Technology Company Overview

24 October 2013

Data Center of Tomorrow

End-of-Row Switches

Servers Racks with Top-of-Rack Switches

Storage

PC

I E

xp

ress

PC

I E

xp

ress

PC

I E

xp

ress

PC

I E

xp

ress

PC

I E

xp

ress

PC

I E

xp

ress

PC

I E

xp

ress

Page 25: PLX Technology Company Overview

25 October 2013

PCIe Beyond the Data Center

Motherboards &

Expansion Cards Multi GPU

Graphic Cards

….Connecting Everything Else Supporting other standards….USB, PCI, SATA

Embedded &

Consumer

Instrumentation

MFP Printers

PCI Express Move, Control and Store

PCI Express Switches & Bridges

Connectivity USB & PCI Bridges,/Controllers

Storage Controllers, UARTs

Page 26: PLX Technology Company Overview

26 October 2013

PCI Express in Consumer

Dual Graphic Cards Supports two GPUs on Single Card

Market Leaders

High End Gaming Market

Lower Cost, Basic Switch Used

Ramping in Gen3

Replaced Switches previously built by

AMD & Nvidia

Desktops, Notebooks,

All in Ones Fan-out to additional

peripherals/storage (TB, SSD), multiple

GPU slots, lower power by shifting

CPU type and ease of data transfer.

Not a focus area but can produce

revenue opportunity at times.

Market Leaders

Feature differentiation

Gen2 and Gen3

Page 27: PLX Technology Company Overview

27 October 2013

PCI Express in Consumer - Motherboards

PC Motherboards Small switches for fan-out to additional

peripherals and larger for x16 GPU slots.

Market Leaders

High End Motherboards

Gen 2 and Gen 3

Expect record year in 2012

Page 28: PLX Technology Company Overview

28 October 2013

PCI Express in Embedded

Instrumentation Multiple switches used for

backplane and cards

Market Leader

Use Feature-Packed Switches

Gen2 and Gen3

Industrial Appliances CPU and DSP based platforms

using Switches & Bridges

TI DSP Cards

Gen2 & Gen3

Multi-Function Printers & Set Top Boxes Switches for fan-out and bridges for USB 3.0 Connectivity

Japan, Korea and USA

Mid to High End Models

Gen2 & Gen 3 Switches

USB 3.0 to PCIe Device Bridges

Page 29: PLX Technology Company Overview

29 October 2013

…and We Connect Everything Else

Connectivity Products

Netbooks

Security DVRs

Printers

-USB, PCI, PCI-X, Local Bus, SATA, GigE

- USB 3.0 Products in Production

- Controllers, SOCs, Bridges, and UARTs

- Backed by PLX Software Drivers & Support

- Consumer, Communications & Industrial, Used by Tier 1

-

Network Drives

External

Drives

Connectivity USB & PCI Bridges,/Controllers

Storage Controllers, UARTs

Page 30: PLX Technology Company Overview

30 October 2013

PLX Innovation & Proven Capabilities

Multiple 40nm Products in Production

High Speed Interconnect Focus

8Gbit PCI Express Gen3

5Gbit USB 3.0

Up to 70 Million Gate Designs

Fully Non-Blocking switches moving 400Gbps of data

…..and the Software to make it come to life

Gigabit Ethernet

Page 31: PLX Technology Company Overview

31 October 2013

PLX PCIe History & Track Record 2001:

Started investing in PCI Express technology

2004-2005:

Sampled 1st PCIe Switch (32 Lanes, 8 Ports)

Company’s 1st PCIe Bridge introduced

2006-2007:

2nd and 3rd Generation Switch Architecture

Industry’s 1st control plane PCIe switch

Sampled industry’s broadest Gen2 Switch Offering

Shipped our 1st millionth PCI Express chip & Crossed the $50M revenue mark

2008-2009:

Introduced Gen2 DMA Switches; Control Plane Switches; Low Lane Count Switches

Introduced & Sampled Multicast and Multi-Root Switches

Introduced & sampled world’s largest PCI Express switch at 96 Lanes & 24 Ports

More than 5M units and $100M Shipped in PCI Express

2010-2011:

World’s First PCI Express Gen3 Switch Silicon Sampling

1st Million Unit Quarter, 10M units and $200M Shipped

World’s Lowest Cost Switch Introduced

Expanded Gen3 Family Ramps to Production

15M units and 50M Ports Shipped

2012-2013:

Industry-Leading 18 PCIe Gen3 Switches from 12 to 96 Lanes

Live public demos of ExpressFabric

+85M Ports shipped, First $20M Quarter Achieved in PCIe

Page 32: PLX Technology Company Overview

32 October 2013

PLX Software Brings Solutions to Life

Silicon without Software is Just Sand

Time to Market PLX visionPAKTM provides unique visibility into its devices allowing customers to

debug issues in hours or days which would have taken months without

Unique Features to Differentiate PLX USB Duet Software Solution allows tablet suppliers to offer a suite of

additional capabilities including a quick & easy Sync with any other computer.

Increased Performance & Security PLX Software Enable NAS & DAS solutions produce maximum performance & security

without just throwing more silicon at it producing the most competitive end products

Much more to Come With ExpressFabric

Page 33: PLX Technology Company Overview

33 October 2013

Technology, Supply & Quality

Solid Relationships with State of the Art Foundries

TSMC @ 40nm -180nm

• Multiple Working 40nm Products

Seiko Epson

Leading ASIC Vendors

Renesas

Fujitsu

Samsung

Quality & Execution Driven

ISO 9001 (see Quality/Reliability Website for more info)

Page 34: PLX Technology Company Overview

34 October 2013

PLX Drives Interoperability

PLX Drives Interoperability to Assure our Devices Work

in a Broad Variety of Systems

Identify & Eliminate Issues… faster time-to-market

Proactive Compliance Testing

Rigorous Simulation, Verification, Pre-Silicon Emulation,

Post-Silicon Validation, System Interoperability

PCI-SIG, USB-IF, WHQL

Reports Published on Website

Page 35: PLX Technology Company Overview

35 October 2013

Experienced PLX Management Team

Seasoned, Stable, Lean Management Team

Over 140 years of semiconductor experience

Average experience at senior exec level: 12+ years

Average time with PLX: 8+ years

• No exec with less than 4 years with PLX

Mike Grubisich EVP Operations

Gene Schaeffer EVP Worldwide Sales

David Raun President & CEO

Vijay Meduri EVP Engineering

Art Whipple CFO

Page 36: PLX Technology Company Overview

36

Silicon without Software is Just Sand

Product Overview

Brief Overview of the Product Families & Applications

Page 37: PLX Technology Company Overview

37 October 2013

PLX Product Families

ExpressLane™ PCIe Series

PCI Express Switches & Bridges

ExpressFabric®

Connected Home

Consumer Storage SoCs and Media Controllers

NAS (network attached storage)

DAS (direct attached storage)

Serial Bridges & UARTs PCI Express, PCI and USB

NetChip™ Series

USB to PCI & Generic/Local Bus Devices/Bridges

USB Duet®

I/O Accelerator™ Series

Generic/Local Bus to PCI Bridges

FastLane® Series

PCI and PCI-X Bridges

Page 38: PLX Technology Company Overview

38 October 2013

ExpressLane™ PCIe Switches

Broadest Offering Gen3, Gen2, Gen1 Available Now

3 to 96 PCIe Lanes

3 to 24 Flexible Ports

x1 to x16 Port Configurations

Valuable Features Industry’s Lowest Latency

& Highest Performance

2 Non-Transparent Ports for Dual Hosts/Failover

Supports Multi-Hosts/Roots (up to 8)

DMA, Read Pacing, Multicast, Dynamic Buffer Allocation, SSC Isolation

True Peer-to-Peer & Fan-Out Capabilities

Up to 2 Virtual Channels

Unique System/Chip Debug Tools

Industry’s Lowest Power & Smallest Packages

PEX 8500

PEX 8600

PEX 8700

18 Gen3 Switches Available Now

Page 39: PLX Technology Company Overview

39 October 2013

ExpressLane™ PCI Express Bridges

PCI-to-PCI Express

32-Bit PCI (66 MHz)

x1 PCIe

PCI-X to PCI Express

64-Bit PCI-X (133 MHz)

x4 PCIe

Additional Features

Forward & Reverse

Low Power

Small Packages

PCI or PCI-X

PEX 8100

Series

Also: USB 3.0 to PCI Express Bridges Available

Page 40: PLX Technology Company Overview

40 October 2013

Local Bus to PCI Express Bridge

Generic Local to PCI Express

32-Bit Local (up to 66 MHz)

x1 PCIe

Local Bus Modes

Non-Multiplexed 32-Bit address/data

(C Mode)

Multiplexed 32-Bit address/data

(J-Mode)

Big Endian (M-Mode)

Root Complex & End Point Modes

2 DMA Channels

32-Bit Generic Local

PEX 8300

Series

Page 41: PLX Technology Company Overview

41 October 2013

USB 3.0 Bridges & Controllers

Device Controller/Bridge

PCI Express

USB 3.0

Available

With 1 or 2 PCIe Ports

Available Today

USB 3000

Series

Page 42: PLX Technology Company Overview

42 October 2013

USB 2.0 Bridges & Controllers

Bridge Local Bus to USB

8- and 16-Bit Local

USB 2.0 Hi-Speed

Bridge PCI to USB

32-Bit, 33 and 66 MHz

USB 2.0 Hi-Speed

Integrated DMA Channels

Industry Leader

Highest Performance

Lowest Power

Smaller Package

USB-IF Certified

PCI or Local Bus

NET 2000

Series

Page 43: PLX Technology Company Overview

43 October 2013

Generic/Local Bus to PCI Bridges

Local &

Generic Bus

PCI Bus

C/J/M bus

PCI 9000

Series

Local/Generic Bus

C-Mode: • Generic, 32-bit address/data, non-muxed

J-Mode: • Generic, 32-bit address/data, muxed

M-Mode: • PowerPC™ PowerQUICC™

• ISA Bus

8-, 16-, and 32-Bit

PCI Bus

32 and 64-Bit

33 and 66 MHz

Available as:

Bus Master I/O Accelerators with DMA

Slave Devices

Page 44: PLX Technology Company Overview

44 October 2013

FastLane® PCI and PCI-X Bridges

PCI to PCI Bridges

32 and 64-Bit PCI Bus • 33 and 66 MHz

64-Bit PCI-X Bus • 133 MHz

Enhanced Features

Asynchronous

Non-Transparent • Multi-Host Systems

Higher Performance

Large Buffer Sizes

Smart Prefetch

Smaller Packages

Lower Power Consumption

5V Tolerant I/O

PCI Bus

PCI Bus

PCI 6000

Series

Page 45: PLX Technology Company Overview

45 October 2013

UARTs / Serial Bridges

A Serial Bridge connects a UART device to a different I/O type

Provides spec-compliant connection between devices with different I/O standards

PLX Serial Bridges provide the Proven Connection

Very mature silicon all in production

Millions of units shipped worldwide

PCI-SIG certified for Spec Compliance on SIG Integrator’s List

Bridge

Parallel Port

Local Bus

UART Port

Conceptual Drawing, not every possible option available currently from PLX

Page 46: PLX Technology Company Overview

46 October 2013

Direct Attached Storage (DAS)

Bridge USB, FireWire or eSATA to SATA

Single, dual and quad disk solutions

Options for secure personal storage

systems

Best-in-class performance

Integrated hardware RAID

Architecture optimised for DAS

32-bit processor for customer differentiation

Robust application specific firmware

Quality confirmed

Standards compliant

Broadest interoperability

Microsoft DTS verified

OX 93x

OX 94x

Series

Page 47: PLX Technology Company Overview

47

Silicon without Software is Just Sand

Thank you

Visit plxtech.com for more information