• Real-time Behaviour Analysis•Real time Personalization•Real time engagement• Real time transaction tracking•Real time sentiments & Buzz • Converting visitors into customers•360 degree view of customers

Real Time Analytics. Real Time Engagement . Real Time Personalization

Table of Contents

• Online Marketing and Challenges

• Real Time Marketing

• Benefits of Real time Marketing

• About Plumb5

– Plumb5 architecture

• Key features of Plumb5

• Capability Showcase

• Comparisons & Benchmarks

The Online Marketing Scenario

It takes a lot to generate and maintain a customer

• While every Online Marketing Manager looks for Customer Acquisition but most of his time & effort

is focused on driving traffic to the website/ Landing page.• While in the pursuit of PPC, SEO & SMM – Marketers are moving away from customers

Customer

A lot of processes happens over a customer

Traffic Generation

Personalization

Lead Generation & Nurturing

Social Media Engagement

Web Analytics

However every Interaction and engagement happens in silos

Customer

But Process Centric Marketing Creates silos

Traffic Generation

•High traffic on site does not mean high conversion

• Needs and wants of New and returning visitors have to be understood and satisfied in real time

Manage Campaigns

•Consumer Preferences, Choices & wants might have long changed since last interaction

• Last context of interaction may not necessarily relevant today

Manage Engagement

• Most Shopping cart abandons and bounce rates happen because there is no one available for the visitor to help, Support or answer queries.

Manage Communication

• Most websites are designed to be relevant for a majority of Audience

•But Largely irrelevant to an individual visitor

Managing Analytics

•By the time one generates insights –the prospect on the web is long gone

• Insights unable to gather intent of every user

Silo1:Analytics tools

Silo3:Campaign Management Tools

Silo4:Engagement Management

Silo5:Personalization

Silo2:Traffic Generation & Conversion

Process Centric

Marketing

How Customer Centric Marketing makes a difference

Intelligent Data about Visitor’s

Faster & Real time

Engagement

Listening in real time

Agile & aligned Website

A website should adapt itself to the visitors needs

and not otherwise. An agile website enhances

customer experience and a great customer

experience leads to more conversions and word

of mouth

We might have all the data for existing customer , But

no intelligence on new visitor, until he signs up. Till

then a visitor is “Just a visitor”. The real needs and

intent of a visitor - is well - Unknown The success of Marketing is speed – You need to

reach out and acquire your customer before he

goes away from site or goes your competitor –

Every real time engagement enthuses confidence

and a great customer experience.

Most websites are interested in converting a visitor

into a lead or sale. But its also important to listen to

visitor and their behavior – Approaching the customer

at the right time – makes all the difference – anything

before that is intrusive

This Is Where Real Time Marketing Comes In

Powered withReal Time Analytics

Real Time PersonalizationReal Time Engagement

Why Real time ?

• Because your customer is on your website now!: – Most analytics give you 8 – 48 hr old statistics after the event has occurred in

your website. By the time you do something about it; the visitor is long gone.

• Visitors need Information in real time:

– Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/ she don’t find anything interesting – they just walk off – until ... there is an interaction by a salesman in real time

• Many customers have immediate needs :

– Prospects come to your website for a specific purpose , needs and wants –some have immediate needs & wants. If one cant identify them, one can’t exploit the opportunity as well.

Why Real time ?

• Faster reach to customer:

– Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of the customers

• Seamless Customer Experience :

– Visitors have lots of choices – they will buy the product only from those who will give them a great customer experience –

– Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors

• Real time Conversion:

– Every visitor can be turned into an opportunity, provided there is a compelling benefit and value is showcased – and Personalized to every visitor

Introducing

Leveraging real time analytics for personalization and engagement at right time

. for seamless customer experience

Because Just real time analytics is useless If one is not

able to take advantage of it

Some Plumb5 features

Analytics Features360 degree customer views

Real time Prescriptive views

Dash Board Views

Trending & Profiling

Conversion and Lead Scoring Insights

Brand & Sentiment Analysis

Attribution Modelling & Cohort Analysis

360 degree view of customer

The only tool that Seamlessly integrates customer, Transactional & social information in one place

Prescriptive views of WebsitePrescriptive views of what’s happening and what should be done to increase conversions

Not available in trial version

LIVE DASHBOARD

Visitor tracking based on IP and Mac ID concatenation – It works even in case of dynamic IP’s

Visitors online – Right now – who still

haven't converted

VISITORS TRENDING & PROFILING

Robust Profiling & Segmenting Website Visitors in real time

REAL TIME CONVERSION INSIGHTS – With Configurable Dash boards

Source = Facebookscores for source

Source = AdwordsCampaign id: 17865Campaign id: 2376

Source = Direct

Source = Referral TrafficUrl– http://justdial.com : 128Url– http://naukri.com : 48

TransactionsFacebook – 1

Direct -4Referral -3

1783

283

198

798

176

42

8

Form FillsFacebook – 14

Direct -11Adwords- 10

Referral -8

Real time Dash boards – get to

know what’s happening in

real time

REAL TIME LEAD SCORING INSIGHTS

67

83

7

12

311

12

2

3

6

Visited twice directlyscores for source

Visited twice scores for frequency

Complete Conversion Funnelscores for path completions

Transactionsscores for successful transactions and wish-list additions

Recommended Oncescores for recommendations and forwards

Used FB Likes thricescores for FB likes

Participated TwiceTook the Site Survey and Feedback survey

One ReviewScores for External Postings about the

brand

One FB PostScores for FB

Posting and its influences

Integrated ScoresScores from External

data models

Real time Integrated Lead

scoring based on visitor behavior

SENTIMENT ANALYSIS

• Real time Segmentation & attribution Modelling:– Assign scores to all traffic based on source, browsing behavior or number of

visits for forecasting conversation, budget allocation and improved customer

experience

– Create Cohorts in real time to determine Common attributes to enable

engagement

ATTRIBUTION MODELLING & COHORT ANALYSIS

Plumb5

Personalization & Engagement FeaturesBehaviour Based Personalization

Source & Attribute Based Personalization

Automated - Hybrid Chat Based Suggestions

Automated On Demand Forms & offers

Automated Campaign Management

Community Build Features

BEHAVIOR BASED PERSONALIZATION

Seamless customer experience with real

time content optimization

Content Customization based

on user needs

PERSONALIZATION – Based on Location, Source Frequency etc.

Location Based Personalization

Source Based Personalization

More suggestive than Intrusive – Being there at the right time matters

HYBRID CHAT - SUGGESTIONS & RECCOMENDATIONS

Real time suggestions & recommendations

More suggestive than Intrusive – Being there at the right time matters

ON DEMAND FORMS & OFFERS

Real time On demand Forms

CAMPAIGN AUTOMATION & LEAD MANAGEMENT

Send Emails and SMS to online audience – create

campaigns for conversions

Monitoring External, Referral & Search Campaigns

Email Campaign Automation

5 levels of Drip Campaigns

Split Testing of messages

SMS Integration

The Engage Configurator

The Site Admin can configure a community site for his users

Features• Discussion board- support text,

images and video comments• Surveys• Polls• Tasks• Points• Contacts • Groups• Screeners

The site can be configured for both public or private domain

Since this medium is mostly one-on-one, analyzing buying behavior of an individual user within the community will get more streamlined

The site owner can login to his user management console and track every individual user’s

site actions. This data with the help of custom patterns can inform fine-grained user reports

in terms of usage, survey or poll answers, blog content and its buzz weight. The

administrator can now drive custom communication based on analyzed user profile and

insights.

BUILD CUSTOM COMMUNITIES IN MINUTES

Plumb5

Optimization FeaturesMulti Channel Attribution Modelling

Page & Content Optimization tools

Content

Optimization

Features

1. Heat Map

2. Variate Tests

3. Page Load

Content

Optimization

1. Real time

widgets

2. Real time forms

3. Real time Chat

4. Rules creation

for enabling real

time features

PAGE & CONTENT OPTIMIZATION TOOLS

Import or sync data

with other sources:

Like POS or offline

campaigns to

achieve

Automated data

normalization

And dash board

view of customers

and trends

MULTI CHANNEL ATTRIBUTION MODELLING

And a Lot More …

* Features enabling requires one time data integration

Interaction Management

Heat Map Analysis

Lead & Contact Management

Multivariate TestingReal Time

Behavioral Scoring & Segmentation

Real Time e-commerce Tracking

Content Popularity Analysis

Reverse Goal Paths Visualization

Live Event Tracking Mobile & Social apps Tracking & Measurement

Visitor Attention Profiling

Click Stream Analysis

Community & Loyalty

Management

Offline Data Integration

Work Flow Management

List Creation

Other Important Features

No Integration Required –

Its Plug & Play

No data redundancy –

Its real time

No IT Investments –

Its Cloud Based **

No complexity –Its easy to manage

No Data Silos –Its across Digital Channels

Unified Dashboards*

Across Systems and at every node

•Click to call - call centre integration , POS , Offline data, CRM, and historical data would require one time

integration effort.

•** On Premise version also available

The End to End of Online Marketing

Lets see some benchmarking

See for yourself

Traffic Preset reports by direct, referral and

search.

Referral TrafficConfigure the script to further analyze

referral traffic by Paid or Email or Affiliate

LocationPreset reports to know visitors by

location: City, State, Region, Country,

Continent, Lat/Long

System InformationConfigure script to understand system

information like browsers, OS, Flash

enabled, Java enabled, Mobile Devices,

Connection speeds, Service provider and

Screen resolutions

Visitor TypeKnow visitors by their frequency whether

new visitor or returning visitor

Traffic Analysis

Popular Pages Preset reports to know most popular

content by Day, Week, Month and Year

Entry Pages Preset reports to know where visitors

enter your site.

Exit PagesPreset reports to know where visitors

leaves your site. Helps in fall-out analysis

Page Funnels Configurable page paths for conversion

optimization. No resource required

Fallout Tracking Identify exit pages and set rules to optimize

fall-outs during transaction

Heat map Identify which links on the page gets

maximum response.

Event Tracking Track for downloads, form exits on your

pages

A/B Testing Preset reports to know where visitors

enter your site.

FB Like/Share Widget Analysis Preset reports to know where visitors

enter your site.

Content Measurement

Video SessionsEnable Video Sessions with your

customers. Broadcast/Record product

launches. Record Voice of your customer

OffersCreate Offers based on points or

transactions or browsing behavior of the

customer

Points ConfigurationConfigure Points for each interaction. Set

conditions for bonus points

RewardsUpdate Rewards list and set rules for

redemption

Advanced ProfilesCreate Forms to collect advanced profile

information or tag it from other sources

Engagement AnalysisUnderstand frequency of engagement and

set rules for further engagement

Customer SentimentsGather all customer responses and under

customer sentiments within the

community. This data can be mapped with

profile search data for deep web

sentiments

Are you ready for plumb experience?