VIDEO MARKETING

ENGAGEMENTMEASUREMENT

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Video Engagement Campaigns

Set up video landing pages with time-based interactions like question, poll or a lead generation form

Engage visitorswith an opinion poll

Show a lead generation form at an

appropriate opinion poll

Ask questions

at different time range

appropriate time

Run surveys to get product feedback

Planning a holiday ?

YES NO

Video Targeting

Understand user behavior on the website and target relevant videos to improve conversions

Target relevant videos based on visitors behavior

Find the right video

Video Conversion

Enable hot spots on video and hyperlink products in the video to direct viewers to the store page

Create hotspots on video and link it to store page

Click to download coupon

Video Click-through Optimization

Run split tests on video thumbnails and make sure, the video thumbnail is drawing enough attention.

Enable split test for video thumbnails and increase click-through rates

Video Analytics by Usage

Get Performance metrics by number of impressions, video length played, by location, by sources and by campaigns

Measure each video campaign by popularity, effectiveness, by sources, and by campaignsby campaigns

Video Analytics by User

Know which prospect/customer has seen the video and plan your next video campaign for effective demand generation

Check which user has seen a particular video campaign

Understand user’s behavior after watching the video

Video Attribution

Include video views to your attribution analysis and measure how much each video contributed towards conversions.

Add Video as an interaction source and measure video attribution

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measure your video campaigns on

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