Ten  Predic*ons  for  the  Next  Ten  Years  

David  Kleeman  SVP,  Insights  Programs  and  PlayVangelist  PlayCollec:ve  LLC  david@playcollec:ve.com  

Prepared  for  the    Children’s  Media  Conference  

Sheffield,  England  July  2013  

     

The  Five-­‐Minute  Futurist  

Ben  Hammersley,  PM’s  Ambassador  to  TechCity:  

You  down  with  O.T.T.?  

Television  in  Ten  

Mobile  in  Ten  

Embedded  tropes  

LiOle  Console-­‐a*on?  

Games  in  Ten  

NPD  Group  via  aBv.com  

If  I’m  good  at  the  store  can  I  print  myself  a  toy?  

Toys  in  Ten  

Transmedia  in  Ten  

Maybe  you  had  to  be  there?  

Can  We  Build  It?  Yes  We  Can!  

 

MaKey MaKey

Play  in  Ten  

The  Gates  and  Rates  Serve  Mainly  to  Curate  

Gatekeepers  in  Ten  

Take  two  tablets…  

eLearning  in  Ten  

Family  Media  Ecology  in  Ten  

That  (a)Sync-­‐ing  Feeling  

1994-­‐2003    Cheap  TVs  Mul:channel  cable  Family  :me  at  a  low        Fractured  Families      

2004-­‐2013    Big  Screen  TVs  Mo:on-­‐based  games  Recession  economy  Family  :me  rising      Families  Reuni*ng      

2013-­‐2024    Ubiquitous  mobile  Younger  kids  have  devices  Family  video/games/apps  Focus  on  kids’  learning    Busy  families    Together  Alone    

CMC  in  Ten  

Really.  “Schedules”  are  dead.  Get  over  it.  

Are  We  There?    Nyet.  

CMC  in  Ten  

CMC  in  Ten