moving mobility forward 10 mobile predictions

© 2012 Tangoe, Inc.

Moving Mobility Forward:

10 Mobile Predictions for 2013

Troy Fulton,

Director, Product Marketing

Presented by:

Wednesday, December 5, 2012


Today’s Speaker

Troy Fulton


• 20+ years in high-tech and communications devices

• Senior product marketing and management positions with global

corporations including Motorola Mobility, Nokia, and Compaq

• MBA from The College of William and Mary; BA from Boston

College


Agenda

• Trend Summary

• 10 Predictions

• BYOD

• New Devices

• Big Data

• Browser Battles

• 3rd Platform Takes Off


• 3Q12 worldwide sales of mobile phones to end users: 428 million units

• 3.1% decline of QoQ vs 3Q11

• Smartphone sales = 39.6% percent

• Enterprises buying iPhones “in droves” (Source: IDC)

• Apple and Samsung controlled 46.5% of the smartphone market

• Nokia now 7th (who is 4th?)

• 1B mobile devices in 2013

• Mini tablets with screens <8 inches will account for 60% of tablets (Source: Business Insider)

Gartner: Apple and Samsung Lead the Pack

4

Gartner


#1 - The BYOD Easy Button

• IL vs. CL Trends (IDC)

• iPhone top CL device in 2016 at 70M units

• 2012 smartphone shipments

• iOS IL 37M units vs. Android 88M units

• CL volume: 31M iOS vs. 15M Android

• Global IL phones/tablets @ 350M by 2014

• Juniper Research

• Pendulum of control swings back to IT

• BYOD Solution stack emerges

• TEM, MDM, MAM, containerization, MCM, NAC

• Pre-configured profile based on employee type, role, location,

dept

• Real-time context awareness and response

• Integrated policy monitoring and enforcement

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Gartner

IDC


#2 – HTML 5 Builds Momentum

• Browser access to applications and cloud-based content

• Browser becomes a universal computing platform

• Gartner: 80% of all mobile apps will use HTML 5 by 2015

• IDC: 15% of new mobile apps launched in 2015 will be based on HTML 5

• Developers bypass walled gardens

• Enterprises embrace HTML 5

• Device containerization is critical path

• Carriers support HTML 5

• LTE / 4G networks deliver promised video experiences

• Standard collaboration

• Microsoft, Google, Apple, Adobe,

Amazon, SAP, and Facebook

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#3 – Browser War Shifts to Mobile

• 70% of search is on Google

• Incentives for advertisers to maintain relevancy

• 30% via Bing (Microsoft) and Yahoo (powered by Bing)

• 12% of web traffic now on tablet or phone (100% increase)

• Safari and Google's Android browser dominate

• Forrester: HTML 5 compatible browsers grew to 75% YoY from 57%

• 75% of users in NA and 83% in EMEA use HTML5 compatible browsers

• So what?

• Bypass Google and go to Amazon, Facebook, Yahoo, Microsoft

• Traffic is platform application-centric, not web page

• Risks to your data expands to an

integrated ecosystem

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#4 – Device Divergence

• Device manufacturers embrace HTML 5

• Lower cost devices, faster boot-up (Chrome book)

• X Prize Foundation

• Mobile platform to diagnose a set of 15 conditions

• Wearable smart electronics

• Flexible OLED (Organic Light Emitting Diode)

• Smart Glasses

• So what?

• The potential for the headset, clothing, or device is in the apps

8

Gartner


#5 – Big Data

• Definition (Gartner):

• "Big data" is high-volume, -velocity and -variety information assets that demand cost-effective, innovative

forms of information processing for enhanced insight and decision making.

• Big data will join mobile and cloud as the next "must have" competency

• Volume of digital content grows to from 1.8ZB to 2.7ZB in 2012. 8ZB by 2015.

• Enhanced collaboration and integration

• eBay used big data analytics to conquer complexity and save millions on IT infrastructure

• Reach out and sell someone

• Find and target mobile users, especially tablet users

• So What:

• Big Data technologies data overload into data insights

• Optimization and competitive advantage opportunities

• Protect your data

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#5 – Big Data (continued)

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#6 – M2M

• What is M2M?

• Machines to report to other machines data from integrated sensors.

• Sensor data is analyzed so it can be used by other machines to respond with actions.

• GE: “Industrial Internet”

• An open, global network that connects people, data and machines

• $15 trillion to global GDP by 2030 = adding

another U.S. economy to the world

• Value shift

• 2012: 90% of M2M revenue from selling

connectivity

• So what?

• Lack of OS standards at the modem

• Security risks

• Data plan risks

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#7 – Hybrid Clouds

• Cost efficiencies

• Mobile app (and data) lifecycle management costs less

• The need for speed

• Hybrid cloud strategy puts select workloads in the public cloud and keeps others in-house.

• Architectures expand from siloed, enterprise-out to outside-in ecosystems

• So what?

• Cloud governance, management and integration become a recognized priority

• Switch workloads between public and private clouds for competitive advantage

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#8 – Back-End Integration Remains Critical Path

• Enterprise mobile apps rely on real-time integration to back-end systems

• Ability to view performance indicators and drill down

• Mobile apps & users

• “Unstructured” knowledge content

• External content, results, diverse insights, internal content and collaboration outputs…

• Integrated with portal solutions (i.e., SharePoint or SAP portal)

• Collaborative action among businesses and developers

• Enterprise mobile mashups

• Apps integrated with backend systems to expose actionable insights

• Mobile users can respond in real-time

• Consumer mashups

• Combines data from public sources via the browser

• So what?

• Mobility only matters when connected to meaningful applications and data

• Access control, identity management, and data security are critical

• Cloud-based availability means enforce your ecosystem security requirements

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#9 – Mobility Strategy Matters

• Mobility is the majority

• IDC: 57% of overall IT spending growth from mobile device purchases in 2013

• Prevent BYOIT

• Consumerized synch solutions

• Mobility strategy matters to everyone

• Empowered stakeholders seek IT leadership

• Real-time, collaborative architecture

• Social integrated within the app platform

• Winning battles requires new thinking

• So what?

• App control is the critical path to protect data within integrated platforms

• Technology does not a strategy make

• Do not be fooled…if no controls, there is sensitive data on the device

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#10 – MDM Evolves

• Pendulum of controls swings back to IT

• Integrated solution suite

• Containerization

• NAC

• Content Management

• Managed Services through the communication lifecycle

• MDM becomes EMM or MEM….

• Real-time contextual awareness

• Managed services

• Private Clouds

• Lifecycle approach drives scale efficiencies

• So what?

• Integrated replaces stand-alone

• Personal cloud replaces traditional computers

• The digital business is critical path

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Last Point…

• 1st platform: Mainframes - 1970 - 1990

• Secret vault built and accessible by the (self) chosen few

• 2nd platform: Distributed Computing - 1990 - 2010

• Need to know access across shared infrastructure

• 3rd platform: The Big Mashup - 2010 - 2020

• Mobile devices, cloud services, social technologies, and “big data”

• IDC: Enterprise moves past “exploration” to full-blown high-stakes competition in 2013

• So what?

• Cloud offers elastic innovation (solutions)

• OpEX model, simple exit, low risk

• Computing workload and app lifecycle costs continue to decline

• IT realizes cloud does not equal outsource

• Your competitors and customers have access to the same innovation

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Questions and Contacts

Troy Fulton


[email protected]

Tangoe

203.859.9300

[email protected]

www.tangoe.com

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