TRENDS

DIGITALMARKETING

PREDICTIONS

10BY

&

MARKETING

EXPERTS2015

PREDICTION2015 really will be the year we createand curate content our customers willthank us for.

Ann Handley

TRENDS

Build empathy and customerexperience.

Focus on more relevance and newinspirations.

Be generously useful.

Chief Content Officer,MarketingProfs

PREDICTION2015 will continue a trend that ismixing paid media with owned mediato accelerate content distribution.

Brian Clark

TRENDS

Best “native” advertising helps build anaudience into a long-term business asset,and that’s a goal worth spending on inconjunction with owned content creation.

CEO, Copyblogger Media

PREDICTION2015 as the year of humor in digitalmarketing.

Tim Washer

TRENDS

As Brands strive to create authenticconnections online, especially withMillennials, more will understand that aclever laugh or the vulnerability of sillinessis the most efficient path to earning trustand loyalty.

Sr. Marketing Manager, SocialMedia, Cisco Systems

PREDICTION2015 is the year digital measurementfinally comes of age.

Adam Singer

TRENDS

Quantify your digital teams' efforts as themarket demand for talented analysts &data-savvy marketers.

Analytics Advocate, Google

PREDICTION2015 will be a year of acceleratingconvergence of marketing, publicrelations and advertising.

Lee Odden

TRENDS

Content creation, search optimization andsocial media will be less siloed.

Leverage your internal resources throughsocial business and collaboration platformsas well as participation.

Integrate scaled content creation andsocial media engagement.

CEO, TopRank Online Marketing

PREDICTIONCoding will become a necessity fordigital marketers.

Jason Miller

TRENDS

Understand how social, content, demandgen, PR, and SEO call all worksuccessfully within a fully integratedmarketing strategy.

Marketers will need to understand howfront end web development and codingcan affect, enhance, and optimize acontent strategy.

Sr Manager, MarketingSolutions, LinkedIn

PREDICTION2015 will be the year of paidamplification.

Jay Baer

TRENDS

Content production and contentdistribution become equally important.

Content marketing reaching near-ubiquity,that will put new focus on math, testingand optimization.

President, Convince & Convert

PREDICTIONDigital marketing will continue tomorph and promotion channels will befurther fragmented.

Pam Didner

TRENDS

The major change will come from Marketersby reevaluate the target audience anddetermine what works and what doesn’t.

Re-prioritize and be smart about resourceallocation and investment.

Global Integrated Marketing Strategist,Intel Corporation

PREDICTIONMarketers who do nothing but sell, sell,sell, are gonna get ignored, dismissedand overlooked by consumers andprospects.

Mike Stelzner

TRENDS

Sell less.

Dedicating more resources to things that areharder to track, like answering customerquestions and providing more value online.

CEO, Social Media Examiner

PREDICTION2015 will be the year of HUMAN fordigital marketers.

DJ Waldow

TRENDS

Incorporate human-speak into yourmessaging – videos, pictures, humor, andhuman.

Digital Marketing Evangelist,Marketo

CREATED BY:

Source URL: http://www.toprankblog.com/2014/05/digital-marketing-2015/

Galaxy Weblinks Inc.