planning and evalution
DESCRIPTION
TRANSCRIPT
![Page 1: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/1.jpg)
Natasha Okore
A2 Media
Planning and Evaluation
![Page 2: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/2.jpg)
Brief
I did promotion package for the release of an album, to include a music promo video, together with two options:
• a cover for its release as part of a digipak (CD/DVD package);
• a magazine advertisement for the digipak (CD/DVD package).
![Page 3: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/3.jpg)
Target Audience
• The target audience that I am aiming for is teenagers/young adults
• People who are interested in popular music e.g. music charts
![Page 4: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/4.jpg)
Pre-Production
![Page 5: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/5.jpg)
Questionnaire
• I planned a questionnaire and found out what sort of music/music video they prefer.
• Most of the people preferred mainstream/popular music
• Also most people didn’t mind
about having special effects
in a video
![Page 6: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/6.jpg)
Theme
• The theme that I wanted to do was nightlife as it is a popular idea to have in music video
• This attracts to teenagers
and young adults as
they like to have fun
to and enjoy
themselves
![Page 7: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/7.jpg)
Licence
• I sent an email for permission to use the song ‘Bonkers’ for my project
• Emailed both record labels
![Page 8: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/8.jpg)
Cast/Crew List
The cast/crew list
that I included were
17-18 year olds that
fitted in the target
Audience.
![Page 9: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/9.jpg)
Storyboard
I drew my ideas for what
to do for my actual music
Video. I included what clips
I would add and the design
of what the characters
would look like
![Page 10: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/10.jpg)
The Concept
I written of what I wouldadd for my music video.Different locations I would film and what theCharacters would do.The inspiration fromChemical Brothers –Galvanize
![Page 11: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/11.jpg)
Ideas and Inspiration
The music video
‘Galvanize’ gave me
inspiration because of the
clown characters
included in the music
video
![Page 12: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/12.jpg)
Action Plan
This was all my planning on my
project. Some of these did not
go according to plan because
mainly I couldn’t take pictures
or film at that time.
![Page 13: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/13.jpg)
Post-Production
![Page 14: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/14.jpg)
Filming characters
The two characters are
clowns being rebellious
and having fun. The
face paint I wanted it to be
bright colours.
![Page 15: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/15.jpg)
Filming shots
I filmed inside the car and
on the bridge to get
motorway shots as that
refers to my theme on
‘nightlife’
![Page 16: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/16.jpg)
Products
![Page 17: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/17.jpg)
Music Video
http://www.youtube.com/watch?v=smOBg2JkJCI
![Page 18: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/18.jpg)
CD Cover digipak
Inside
FrontBack
![Page 19: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/19.jpg)
Magazine Advertisement
![Page 20: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/20.jpg)
In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
![Page 21: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/21.jpg)
The conventions I used in my music video are the clown characters I included which is where I got my inspiration from the music video ‘Galvanize’ by the Chemical Brothers. I challenged the conventions by using the effects on iMovie ‘adjust colours’.
![Page 22: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/22.jpg)
In my magazine
advertisement, the
conventions I included
were the positive quotes from different newspapers and magazines. I also the date of when the album comes out and the website as that is included as advertising.
![Page 23: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/23.jpg)
The album cover including big text so that the audience knows what artist and the album name is.
The back I included the
Copyright text which is
usually in most album covers
![Page 24: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/24.jpg)
How effective is the combination of your main product and
ancillary texts?
![Page 25: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/25.jpg)
I used the same font
throughout my products,
Century Gothic and
Champagne and Limousines
to make it more professional
![Page 26: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/26.jpg)
I print screened the
image to add it to my
magazine advertisement
and tinted it to the colour
pink as I wanted it
eye-catching to the
audience
![Page 27: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/27.jpg)
What have you learned from your audience feedback?
![Page 28: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/28.jpg)
Most of my feedback
was positive, these
were the comments
from Youtube.
All the comments
Were made by 18-23 year old both male and female.
![Page 29: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/29.jpg)
The other feedback I got was
from the media teacher
how the lighting wasn’t
good in my 1st attempt. So
I used ‘adjust colours’ on
iMovie, to make the video more
cohesive.
![Page 30: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/30.jpg)
The feedback that I got from audience for my ancillary products were:
• The back cover looked good because of the tinted colour purple
• The text stands out
• The use of pictures were good
• Improvements – clearer pictures for inside the digipak
![Page 31: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/31.jpg)
How did you use media technologies in the construction
and research, planning and evaluation stages?
![Page 32: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/32.jpg)
• I used iMovie to edit my music video and clips
• I used Photoshop to edit my magazine advertisement and cd cover digipak
![Page 33: Planning and evalution](https://reader033.vdocuments.site/reader033/viewer/2022061121/546f40e9b4af9f130c8b463a/html5/thumbnails/33.jpg)
Improvements
• Add more footage to the video
• Add more special effects to my cover and advertisements