2015new campaign proposal

•An innovative marketing agency •Established in 2015•Our service: integrated marketing communication 

Who we are

Introduction

introductionWhy choose us-our strengths•Highly experience team•Successful cases in

internet and digital marketing

•Team members are from China and Asia Pacific, know well about Chinese consumers

•Rich channel resources in China and global areas

01 02 03

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Ting Li-CEO& partner

XiuBo Wu has 4-year

experience of copywriting

and SEO. He is passionate

about creating great

content and loves social

media

XiuBo Wu-content manger

Introduction

Our CEO, Ting， is the founder of our marketing agency , which she has 10-year marketing experience and some big ideas. Since she graduated from University of Tasmania, she has been focusing on social marketing.

Harry Man-partner and sales director

Mr. Harry has 12-year experience of internet marketing. He graduated from Australia Melbourne University and also has rich experience in the internet, wireless and digital media

•single and limited marketing tool •low effectiveness of current marketing campaign •weak band awareness•Weak social interaction

Problems of current campaign

Problems of current campaign.

Expand effective marketing communication tool

Build in-time and effective social interaction

Overview of future marketing strategies

Build strong brand awareness

•Expand marketing communication tool

•Build strong brand awareness

•Build in-time and effective social interaction

new marketing communication strategies

•News

•Written materials

•Special events

•Internet

• a good case: Guangzhou Asian sports game2. Online Advertising

• Social media marketing:

face book, twitter, YouTube

• build interaction with target

market through social media

the proposed communication tools

1. Public Relation Activities

how PR activities and online advertisement integrate to achieve the communications objectives..

increase profits through increased effectiveness.

make messages more consistent and therefore

more credible.

The integrated communication tools

Reference

Belch, G. E., & Belch, M. A. (2003). Advertising and promotion: An integrated marketing communications perspective. The McGraw− Hill.

Holm, O. (2006). Integrated marketing communication: from tactics to strategy. Corporate Communications: An International Journal, 11(1), 23-33

Lagrosen, S. (2005). Effects of the internet on the marketing communication of service companies. Journal of Services Marketing, 19(2), 63-69

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