bma349 assessment 2
TRANSCRIPT
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Brand of TasmaniaGroup Member:
Shaoqian Tang 170572
Shengquan Fan 170890
Weiwei Wu 176291
Ye Cao 153640
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Presentation Agenda
• Introduction of agency• An overview of basic problem in current campaign• An overview of the new marketing communication
strategies• Identification the propose communications tools
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Tasmania development plan
• This project focus on develop Tasmania’s tourism through following tips:• Basic issue in marketing
communication• New communication
strategies• Integration of communication
tools
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Current Campaign Problem
• Lack of multilateral cooperation• Issue of communication - low international popularity - lack of symbolic• Do not advancing with the
times
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New marketing communication strategies
• Changes of target market
- 10 years ago: Developed country
- Now: Developed country + Developing country
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New marketing communication strategies
• New communication strategies - Focus on developing country – by internet and social media
• Enforceability - Advancing technology – Popularity of the internet – Global village
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Communications tools
•Oversea travel agent•Cartoon series• The perfect website
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Integration of new communication tools
Cartoon series
Perfect Website
As ad
verti
sem
ent
As advertisem
ent
Serve for
different area
Tasmania
Oversea Agent
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Expectation
• Adopt to the changes of target market• The brand of Tasmania will capture more
tourists• Increase the market share• Improve the popularity in global
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Thank you for your listening
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