pisib 3.0 revised final version

8/8/2019 Pisib 3.0 REVISED Final Version

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AFEASIBILI

TYSTUDYFORTRAVELAGENCY

1 ABRACIA, Hector2 AGRAAN, Precious App3 AGUILA, Ma. Cristina4 AKIATAN, Trixie Mae

5 ALIMES, Ruchai Mae6 AMORA, Joe Ann7 AWA, Euliza8 BANDOLA, Jessanel9 BENDAL, Joanne10 CANTON, Fatima45 ARIVE, Erlisar

46 CASTILLO, Richalyn

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TABLEOF CONTENTSEVIRA TRAVEL AND TOURS

History.......................................................................................................................................................5

Mission......................................................................................................................................................5

Vision........................................................................................................................................................5

Objectives.................................................................................................................................................5

Keys to Success........................................................................................................................................6

Services....................................................................................................................................................6

Industry Analysis.....................................................................................Error! Bookmark not defined.

Macro-environment.................................................................................................................................11

Market Analysis.......................................................................................................................................13

Competition.............................................................................................................................................15

Competitive Edge....................................................................................................................................15

SWOT Analysis........................................................................................................................................16

Marketing Programs................................................................................................................................17

Direct Marketing Approach...............................................................................................................17

Informal Marketing / Networking.......................................................................................................18

Customer-Based Marketing...............................................................................................................18

Distribution Strategy...............................................................................................................................18

Pricing Strategy.......................................................................................................................................18

Sales Strategy.........................................................................................................................................19

Corporate Social Responsibility...............................................................................................................19

Operations..............................................................................................................................................20

Electronic Ticketing Operation................................................................................................................23

Organizational Structure.........................................................................................................................26

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Titles, Qualifications and Responsibilities................................................................................................27Compensation.........................................................................................................................................29

MATRIX....................................................................................................Error! Bookmark not defined.

Organization Policies...............................................................................Error! Bookmark not defined.

Key Financial indicators...........................................................................................................................31

Operating Ratio.......................................................................................................................................32

Forecasting Sales....................................................................................................................................32

Forecasting Sales

EXECUTIVE SUMMARYA significant growth was seen in the Philippine Tourism Industry as it

now plays an important role in the countrys economic development. This

has mainly been due to the advent of borderless and increased information

dissemination about the majestic sceneries throughout the Philippines.

We are on the edge of penetrating a lucrative market in a rapidly

growing industry. The current trend towards an increased in the number of

tourist entering the country presents an opportunity for Evira Travel and

Tours to penetrate the market. The countrys recorded tourist arrivals in

the first five months of 2010 increased by 5.371% compared to the same

period in 2009, 2.12% of which was from the travel of domestics tourists.

Evira Travel and Tours is a travel agency that caters responsible

travel and domestic ticketing to clients. Evira intends to guide customers

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in selecting trip(s) based on pre-defined vacation criteria. Evira Travel and

Tours seeks to differentiate itself as the one of the leading eco-tourism

travel agency in the National Capital Region. Evira Travel and Tours will be

dedicated to ecologically and socially responsible tourism. We will be

promoting Philippines tourism and at the same time encouraging

responsible travelers. We will strive to protect and preserve our pristine

natural areas and improve the well being of local people.

Our marketing strategy will emphasize focus. We are relatively new

company in the market and hence we will focus on certain kinds of

services with certain kind of clients. The business will initially start in the

local market, expanding on the regional market as we gain necessary

experience and positive expression. Primarily, the aim is to instill

awareness and confidence in our services. This will be done through

implementing a Market Driven Strategy that is committed to the

continuous creation of superior customer service in all phases of the

transaction. We will ensure that our prices take into consideration peoples

budgets, that this people appreciate the service, know that it exist and

how to contact us. Our promotional strategy will involve low-cost

advertising, informal marketing such as conventions, trade-shows and

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alike, personal selling tele-marketing and the internet. Details of which are

provided in the marketing section of this study.

We intend to build an advantage of being comprehensively

competitive in meeting our customers needs. There will be need to

evaluate jobs and remuneration packages against benchmarks to

employees for their agreed and set out tasks so as to ensure they are

competitive.

The company does not expect any problems with the expenses or

cash flow within the next three years. Annual cash flow for the first year

becomes positive in the fourth quarter of operation.

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EVIRA TRAVELAND TOURS

HISTORYEVIRA Travel and Tours started when a group of friends decided to

make something out of its common interest in travel and nature. Armed

with an advocacy of promoting Philippines best nature and visit spot,

these friends decided to create a company and it was established July

2010.

Evira Travel and Tours will initially include pre-arranged tours,

custom packages according to clients specifications, domestic ticketing

and as time progresses making reservations for lodging amongst other

related services. Evira Travel and Tours seeks to differentiate itself as a

premier in personalizing vacation for special time, not just to satisfy the

client but also to give special memory for them to cherish.

MISSIONWe are committed in providing our clients a responsible travel to

natural areas that conserves the environment and improves the well being

of the local people.

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VISIONOur vision is to be one of the leading Nature-based Travel Agency in

the Philippines.

OBJECTIVES1. To provide enjoyable and quality designed eco-trips on time and on

budget of our clients.

2. To be fully committed in supporting Philippine eco-tourism and

economic growth and development.

3. To increase the number of people visiting in the Philippines' tourist

spots.

KEYSTO SUCCESS The keys to Evira Travel and Tours success will undoubtedly be

effective market segmentation through identification of several niche

markets specifically in the location of the business. Along these programs

the company intends to implement advertising, personal selling and direct

marketing strategies to the target markets. Hence our key success factors

will include the following:

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1. Excellence in fulfilling the promise. We aim to offer completely

enjoyable, comfortable and informative travel vacations that will ensure

the travelers are satisfied and appreciative at the end of their trip.

2. Timely response to customers requests. We are not to delay our clients

in their queries. Hence we continually communicate with them so as to

ensure we are meeting our clients expectations.

3. Solid and strategic alliances. Considering the nature of our business, we

realize the importance of establishing long-term partnership so as to be

assured of constant flow of clients and high demand and fulfilling their

needs at every opportunity.

4. Marketing know-how. As a new business in the industry there is a need

for aggressive marketing activities to create awareness and be at the

top of the minds of our prospective clients.

SERVICESEvira Travel and Tours is a travel agency that caters leisure

excursions and domestic ticketing to clients. Evira intends to guide

customers in selecting trip(s) based on pre-defined vacation criteria.

Keeping in mind the comforts of a tourist, our fleet shall be very well

designed as per customer standards and expectations, thus we intend to

give:

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EX C I T E M E N T

Feel the excitement and fun as we bring you wide variety of sports

adventures and outdoor activities while enjoying the scenic views of the

Philippines.

VA L U E SP E N D I N G

Enjoy shopping for globally renowned products here in the

Philippines. From a variety of Filipino designer brands to items specifically

designed for the tourist market made from our finest native materials.

We value your money, so we guarantee an affordable shopping experience

with world-class quality.

Have a taste of Filipino Cuisine

Each region has its own particular cuisine, because of our culinary

expertise; we serve mouth-watering dishes with blend of Oriental,

European and American tastes.

IN T I M A T E W I T H NA T U R E

Relax, rejuvenate and be awed by the spectacular wonders of

nature and majestic attractions from different regions of the Philippines.

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Getaway from the hustle of the metro and indulge yourself with our

globally awarded hotel and resorts and experience the soothing touch of

our traditional healing massage called hilot from our wellness centers.

R E D I S C O V E R CU L T U R A L H E R I T A G E

Philippines is blessed with rich cultural heritage. We will visit and

explore destinations that will deepen our knowledge as a Filipino being.

AB S O L U T E L Y F E S T I V E

Filipinos are happy people and we love to celebrate. We never

forget our Patron Saints for bountiful harvests and there is no better way of

thanksgiving than by having fiestas and festivals.

All throughout the year different fiestas and festivals are celebrated

in countless towns and cities.

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MARKET FEASIBILITY

INDUSTRY ANALYSIS

Travel agency have important non-price elements in the industry

including the quality of service provided, staff with intimate knowledge of

destinations and products on offer, ease of access to the service, and

word-of-mouth recommendations.

Below are research and statistical report of domestic tourist volume

in Major Destinations and their profile and characteristics, year 2010.

DOMESTIC TOURIST VOLUME IN MAJOR DESTINATIONS

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January to May 2010/ 2009Destination 2010 2009

Metro Manila 301,043 288,732

Cebu 444,163 423,152

Boracay Island 252,890 238,125

Camarines Sur 284,977 275,574

Baguio City 303,718 275,574

Davao City 303,718 353,072

Zambales 126,302 117,493

Bohol 100,534 98,116

Camiguin 101,533 86,660

Negros Oriental 81,1941 79,409

Cagayan 78,144 75,131Ilocos Norte 75,281 81,172

Puerto Princesa 66,595 48,753

TOTAL 2,464,915 2,413,819

Source: Department of Tourism

PHILIPPINE TOURISTS PROFILE AND TRAVEL CHARACTERISTICS 2010

Mode of Travel Percent of Travelers

AIR 98.38

SEA 1.62

Gender

Male 60.88

Female 37.97

Not Stated 1.15

Average Age (year) 38.21

Purpose of Visit

Holiday 47.31

Visit Friends/ Relatives 25.59

Business 13.50

Official Mission 0.11

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Health/ Medical 1.20

Others/ Not Specified 12.08

Frequency of Visit

First Visit 31.55

Repeat Visit 52.67

Not Stated 15.78

Travel Arrangement

Package 18.28

Independent 64.72

Not Stated 17.00

Over-all Average Length of Stay

Foreign Visitors 15.88

Overseas Filipinos 44.21

Source: Department of Tourism

The details above show strengths that are essential in formulating

strategy to penetrate the market. Remarkable percentage can be used to

create continuous flow of possible clients and maintain long-term

relationship with them.

MACRO-ENVIRONMENT

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The diagram shows how the industry and its environment affect the

company in getting along with the competition and to prevent possible

problems which are related to the growth and progress of the firm.

P O L I T I C A L E L E M E N T S

Political arena has a huge influence upon the regulation of business,

and the spending power of consumers and other businesses. The

consideration of the following such as the stability of the political

environment; it will depend on the person who holds the authority. The

government can also influence laws that regulate taxes for businesses.

Marketing Ethics element sets the standard operating procedures

that will guide employees in meeting the needs of our clients.

E C O N O M I C E L E M E N T S

Demand and supply, trend and buying patterns are also to consider

before establishing a company. Philippine Tourism industry is mainly based

on the outcome of the country economic stability and resources. We

should also consider the level of inflation, employment level per capita as

well as the long term prospects for the economy Gross Domestic Product

(GDP).

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T E C H N O L O G I C A L E L E M E N T S

Change in technology can affect the demand for a firms products

and services. Innovation of central reservation system software may help

our business to operate and serve customers well. Another is the broad

usage of internet in this generation which can reach a great number of

clients.

Technological changes may create new opportunities for the firm or

threaten the survival of a product, firm, or industry.

S O C I A L E L E M E N T S

Customers lifestyle is one of the factors that may affect our

company. It influences the ability of the business to obtain resources,

make goods and services, and function within the society. This includes

anything within the context of society that has the potential to affect an

organization such as population demographics, rising educational levels,

norms and values and attitudes toward social responsibility.

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MARKET ANALYSISA significant growth is seen in the Philippine Tourism Industry as it

now plays an important role in the countrys economic development.

The countrys recorded tourist arrivals in the first five months of

2010 increased by 5.371% compared to the same period in 2009. 2.12% of

which was from the travel of domestic tourists.

Alongside this growth is the progress in the eco-tourism industry.

Eco-tourism is a rising trend in the travel agency. It intends to educate the

traveler, provide funds for conservation and directly benefit the economic

development of local communities. Earlier this year, former DOT Secretary

Ace Durano projected a double digit growth in the sector.

Department of Tourisms efforts helped sustain tourism growth in

the midst of challenges brought by the global financial crisis. And with the

implementation of Tourism Act of 2009, the commission envisions to

spearhead the development and promotion of more tourism areas in the

country, prioritize and coordinate the sectors infrastructure requirements,

as well as facilitate the linkages of tourism with agriculture and other

sectors, including the protection of environment and culture for future

generation.

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With the sustained growth and increased opportunities in the

industry, we decided to establish a travel and tour agency, focusing on

Philippines eco-tourism. Evira Travel and Tours will be promoting the

countrys cultural heritage, scenic places, and natural resources.

T A R G E T M A R K E T

Our target market will be from 21 to 30 years old, single, regardless

of gender and who lives in the urban and sub-urban areas. They have

reached tertiary level of education (college level) with a monthly income of

at least Php 15,000.00, and belong to class B or C; or the working class.

They acquire information about lifestyle trends and current events

through television, radio, print and the internet. They are the Yuppies

(young professionals) who are positive about life, fun-loving, outgoing,

adventurous and nature lover. They are socially conscious individuals with

concern for the environment. They want to go out of the busy metro for

fun and relaxation, and seek convenient yet economical travel experience.

Aside from business trips and company outings, this segment would

often travel during long weekends, Christmas vacation, Lenten season and

summer season. Their need for a convenient yet economical travel

experience is what we are about to fulfill. We will provide them a

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personalized vacation packages that will not just satisfy their needs but

will also give them a special memory to be cherished.

COMPETITIONThe travel and tourism industry is indeed competitive. The growth of

the industry paved the way for a more competitive ground for travel

agencies. Our competition will not only be based to those travel agencies

promoting eco-tourism and responsible travel. Evira will compete with

other travel agencies and ticketing offices in National Capital Region as

they offer alternatives to travel and have the advantage of established

relationships with clients.

There are nearly 200 travel agencies offering both international and

domestic travels and about 90 authorized ticketing offices in NCR.

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COMPETITIVE EDGEEvira Travel and Tours will be dedicated to ecologically and socially

responsible tourism. We well be promoting Philippines tourism and at the

same time encouraging responsible travelers. We will strive to protect and

preserve our pristine natural areas and improve the well being of local

people. Our Travel Agency will not just promote tourism but responsible

tourism.

MARKETINGAND SALES STRATEGYEvira Travel and Tours strategy will be that of differentiation from

our competitors in the local market. We ensure to provide our clients

unique, affordable, enjoyable and comfortable eco-trips, as well as

informative insights in various natural locations and areas. In terms of

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marketing, we are positive that our name and services will be marketed

extensively so that the customers will be aware of our existence. Our

effective interaction with our employees to our clients will strive to

establish a greater service value and satisfied and loyal customers.

Our marketing strategy will emphasize focus. We are relatively new

company on the market hence the aim is to instill awareness and

confidence in our services. The business will initially start in the local

market, expanding on the regional market as we gain necessary

experience and positive expression.

SWOT ANALYSIS

With the presented analysis, Evira Travel and Tours will strive to

implement the following strategies:

1. Market Driven Strategy. Establish a culture that is systematically

and entirely committed to the continuous creation of superior customer

service in all phases of the transaction, including timely follow-through.

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2. Aggressively promote eco-trips as healthy, eye-opening and exciting

activities as we intend to build image and awareness through

consistency and distinctiveness in our service programs.

3. Establish a high-performing team who is passionate and that displays

competence in customer orientation with the high regard for

professional ethics and Christian values.

4. Doing all of the above in a cost-effective manner.

MARKETING PROGRAMS

D IRECT MARKETING APPROACHMAY INCLUDETHEFOLLOWING:

Low Cost Advertising Specialties. Items specifically T-shirts and

eco tote bags, printed with Evira Travel and Tours, to be given to

our potential clients.

Direct Mails, Brochures and Newsletters.

Electronic Mails.

Telemarketing and Personal Selling. It will involve targeting

potential customers for our services and informing them of our

existence and destinations. We may then arrange an

appointment with the respective decision-maker, with the

intention being to lure them into utilizing of our services.

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INFORMAL MARKETING / NETWORKING Establish partnership that has the same advocacy as Evira.

Attend conferences that will further enhance our knowledge

about Eco-tourism and that would make valuable network.

Create, build and maintain social networking sites, like Facebook

and Twitter that will primarily drive awareness of our company,

this will also provides an opportunity for ourselves to acquire

information from potential clients.

CUSTOMER-BASED MARKETING

Emphasizing repeat sales by clients who have taken Evira Travel

and Tours eco-trips.

Deal with add-on sales to increase the total revenue per client

through the sale of extra products or services.

DISTRIBUTION STRATEGYEvira's distribution strategy will focus on the target market in the

National Capital Region to whom it will sell directly. Secondarily, Evira

seeks to establish distribution competence on the World Wide Web (www)

or the internet. Our website will improve the business ability to establish a

national reputation.

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PRICING STRATEGYMuch of Evira's pricing is determined by market standards. Evira will

attempt to maintain margins of 10% on all airline travel and packages.

Margins on all other products and services vary depending upon the

provider but are expected to average 20%. Evira will make every effort to

maintain a competitive pricing policy.

SALES STRATEGYFor the first year at least, the selling process will depend on

personal selling, networking and advertising to lure and inform our

potential customers about the services we offer. The total sales will be

composed of 70% for domestic ticketing and 30% from packages and

tours. It should be clear that we generate our sales from the efforts of our

agents; they will have their quota per day.

CORPORATE SOCIAL RESPONSIBILITYEvira recognizes the fact that as it is involved in the tourism sector

of the overall economy there is need to be involved in a wide range of

social responsibility engagement programs as to invest back into the

community in which we operate. Evira considers that in social

responsibility program we can indeed assist in improving peoples lives.

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One of the ways the company intends to be involved in is Sagip Ilog

Pasig through organizing cleaning campaigns. In order to entice the

community to get involved in these campaigns, as well as to create

awareness about our business and services we intend to give out T-shirts

and brochures and flyers with our company name. These campaigns will

help us build positive image and appreciated as a good corporate citizen.

TECHNICAL FEASIBILITY

OPERATIONSLOCATION

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Evira Travel and Tours will be located at the ground floor of Rosario

Commercial Building in Ortigas Avenue Exit Rosario, Pasig City. It will be

34.2 square meter office that will be maintained in a manner such that it is

conducive in inviting clients to visit for in-person consultations.

The location provides a greater access to the prospective customers

since Pasig has been one of the Metros important commercial and

business centers. Found here are the headquarters of the Philippine Stock

Exchange which is 2.9 km, Ever Gotesco ,Ortigas 1.9 km, Cosmos

Construction Corporation 1.4 km, IDS Logistics 1.6 km, San Miguel

Corporation head office 3.2 km, San Miguel Yakamura packaging

Corporation 3.3 km, MERALCO 3.2 km, PLDT 2.8 km, Honda Prestige

traders 3.2 km, Mitsubishi Motors Philippines Corporation 2.9 km, Banco

De Oro (650m,90m,1.2m), HSBC savings bank 1.5 km, Asian Development

bank 3.2 km, SM Megamall 3.3 km, Saint Paul College 2.5 km, University of

the Asia and Pacific 3.1 km, La Consolacion College 2.7 km, Arellano

University of the Philippines 3.4km,away from EVIRA Travel and Tours.

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Pasig is easily accessed from EDSA through most cities like

Mandaluyong and Quezon City, either via Ortigas Avenue or Shaw

Boulevard and the C5 road. The most commonly used mode of

transportation is jeepney that will go through most of the citys streets.

Alternatively, taxis can also do the same. The Business is open from 8:00

in the morning and closing at 5:00 in the afternoon, Monday through

Saturday, except holidays.

OFFICE LAYOUT

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Evira Travel and Tours will be renting a space at the ground floor of

Rosario Commercial Building.

The office area is divided into major sections as follows:

1. Area for walk-in customers

2. Counter (includes computer, landline and fax machine)

3. Small office/ cubicle for the general manager (includes laptop

4. Comfort room at right side corner

5. Air condition unit at the front left side corner

BUILDING AND FACILITIES

Evira will rent a 34.2 square meter office that cost Php 23,000.00

per month that subject to the policy of 2 months advance and 1 month

deposit. Water and electricity depends upon the reading of the meter

consumption.

The company and the owner, Mr. Erlisar B. Arive, is qualified and

authorized to operate a travel and tours agency business in Pasig City,

Philippines, by securing the following permits:

Mayors Permit which certifies that the owner, Mr. Erlisar B. Arive,

and the business, Evira Travel and Tours has been granted to

operate in the city of Pasig.

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DTI Certificate of Business Registration which certifies EVIRA

Travel and Tours is a business name registered and issued to the

owner, Mr. Erlisar B. Arive, in the office of DTI.

DTI Brokers Certificate which authorized the company to act as a

ship broker of different airline tickets.

Sanitary Permit

BIR Certificate

Mechanical Permit

Electrical Permit

Fire Safety Inspection Certificates

The permits stated above, shall be posted conspicuously at the place

where the business is being operated.

Technology

Central Reservation Systems (CRS) is a computerized system

that stores and distributes information on an airline, cruise, hotel, resort or

other lodging facilities. It is used by travel agencies to check up-to-date

information about airline fares, flight schedules, hotel room availability and

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seat availability. Central reservation systems are available exclusively to

hotel representation companies, hotels themselves, and CRS providers.

The different Central Reservation Systems (CRS) used in the

Philippines are:

Abacus Distribution Systems Philippines, Inc.

Galileo Philippines

Amadeus Philippines

ELECTRONICTICKETING OPERATION

Electronic ticketing simply is the combination of purchasing ticket

and issuing the ticket. E-tickets are transacted through ticketing models

provided by the Central Reservation Systems (CRS), a provider that record

and control most air travel transactions. An automatic e-process is used,

written in middleware such as Perl or Java. It is the IATA, International Air

Transport Association, that gave permission for travelling agents to sale

tickets without issuing paper ticket (they transmit purchase information

directly to the intended airlines database), and for travelers to board

without providing paper ticket proof. When a passenger arrives at the

airport, he or she only needs to provide valid photo identification in order

to receive the boarding pass.

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Notifications

MonitoringData CollectionAccounting

Ticket

TICKETSYSTEM

Ticket

UserComplaintsRequests

Ticket

Change control &monitoringImprovementsUpgrades

Ticket

Fix ProblemsCapacity planningAvailability (SLAs)TrendsDetect problems

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EVIRA Travel and Tours needs technological assistance and these

are the list of offices and specialists whom we will coordinate with or hire

on a retainers basis. These will help the company with external techno-

managerial assistance during the companys operation period.

The assistance needed by EVIRA Travel and Tours are IT

Consultancy, Accounting Assistance, Marketing, and Tourism.

IT Consultancy is necessary to EVIRA Travel and Tours in order to

maintain the Applications or Programs, Systems Engineering, Network

Analysis, IT Analysis, and online server of the computer system.

Accounting assistance will help to check and balance the daily and

quarterly transactions of the company operations.

The marketing assistance will guide the company in its marketing

aspects such as pricing strategy, promotions, advertisements and other

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related concerns. Moreover it will also assist the company in training new

breed of agents.

Tourism assistance will guide the company regarding the best

tourist spots here in the Philippines and around the world. It can even

provide adequate information needed.

MANAGEMENTAND PERSONNELFEASIBILITY

The human resources element shall be an essential component in

the delivery of the total services. By encouraging all employees to handle

customers well, and by having enthusiastic, capable and empowered

people interact with our customers, we intend to build an advantage of

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being comprehensively competitive in meeting our customers needs.

There will be need to evaluate jobs and remuneration packages against

benchmarks to employees.

ORGANIZATIONAL STRUCTUREInitially, our company will be utilizing a functional type of

organizational structure. We will intend to ensure that there is an open

communication between all personnel at all levels. However, as our

company grows, we will supplement and develop the structure to maintain

and meet the needs of our growing customers.

T ITLES, QUALIFICATIONSAND RESPONSIBILITIESTitles Qualifications Job Specifications

General Manager Male/female,preferably single,shall be 30-45years of age

Have at least fourto six years ofexperience

Shall be agraduate oftourism or anybusiness relatedcourse

Responsible inhandling thedaily operation ofthe business,makingbudgetaryestimates,planning andimplementingpolicies andsupervisingemployees.

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Must have theability to applygood judgment inresolving day-today issuesrelated to projectsundermanagement

Accountable forleading andcoordinating thestrategicplanningfunctions of thecompany

He is alsoresponsible tocommunicatewith accreditedtourist spots of

DTI in order toknow and updatethe prices andother thingsrelating tooperations

Shall also be in-charge for theadvertisingprojects of thefirm

Office Clerk Female, 21 to 30

years old Must be a

graduate of anytourism relatedcourse

Must be computerliterate

Shall acquireeffectivecommunicationskills and have apleasing

personality

She is expected

to take phonecalls, e-mails andother mattersregardingbooking,reservations andtours.

Organizes andfile all thedocuments of thecompany

Take, record and

index minutes ofthe meeting

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Agents Male/female, 23-35 years of age

Must have abachelor's ormaster's degreein travel andtourism that canbenefitprospectiveagents

Must be well-organized,

accurate, anddetail oriented inorder to compileinformation fromvarious sourcesand to plan andorganize travelitineraries

Preferablyfamiliar withinMetro Manilaparticularly in

Pasig. Must have an

excellentcommunicationskills

Computer skills

are necessary

and essential,

because most

travel

arrangements are

now made usingthe Internet or

electronic

reservation

Assist travelersby sortingthrough vastamounts ofinformation tohelp their clientsmake the bestpossible travelarrangements

Offer advice ondestinations andmake

arrangements fortransportation,hotelaccommodations,car rentals, andtours for theirclients

Help to promotetravel packagesto their clients

They areexpected to be

able to advisetravelers abouttheirdestinations,such as theweatherconditions, localordinances andcustoms,attractions, andexhibitions

In the event of

changes initinerary in themiddle of a trip,travel agents

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systems intercede on thetraveler's behalfto makealternate bookingarrangements

They may alsovisit hotels,resorts, andrestaurantsthemselves toevaluate thecomfort,

cleanliness, andthe quality ofspecific hotelsand restaurantsso that they canbaserecommendations on their ownexperiences orthose ofcolleagues orclients

They makepresentations tosocial andspecial-interestgroups, arrangeadvertisingdisplays, andsuggestcompany-sponsored tripsto businessmanagers

PERSONNEL PLAN

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Computation of Commission is presented at the Financial Plan.COMPENSATION

We will strive to pay wages that are competitive in our industry. The

company payroll week runs from Monday through Sunday. Both

management and non-management employees receive paychecks bi-

weekly (every two weeks) on Friday for the preceding two-week period.

Also, our employees will be entitled to all fringe benefits that are

required by the law such as Social Security System Membership, Pag-ibig

Fund Membership, Medical Insurance and benefits, 13th month pay, five

days sick leave and five days vacation leave.

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In terms of commission for packages, any employee who sold a

package will receive a 5% commission from the 10% service charge of the

company and will receive it in a monthly basis.

The plan is consisted of about 60% salary and 40% incentive pay

which can both motivate sales people and direct their activities.

EVIRA

S

PLANNED

SCHEDULE

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YEA R 2010

Project

Conceptualizatio

Preparation of

The schedule above shows the activities of Evira Travel and Tours

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from the conceptualization of the project till the start of operations.

FINANCIAL PLANPreliminary estimates suggest that Evira will experience slow growth

in the first three quarters of operation. This is partly due to Evira's status

as a start-up company and seasonal factors. Income estimates are based,

in part, on anticipated revenues from accounts that were secured by Evira

agents. Evira has sufficient cash to endure the negative cash flow situation

that it may encounter initially. Evira also anticipates an increase in gross

margin and sales volume. Thus, the overall financial plan presents a

conservative but realistic depiction of Evira's financial position.

MAJOR ASSUMPTIONS

Market growth projections for the travel industry and for adventure

travel are accurate.

National economic conditions, which are favorable to the travel

industry, will not experience significant decline in the next five

years.

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The minimum required quantity (QUOTA) per agent is the basis of

the sales and projections of this plan.

The cost per unit (tickets and packages) is based on the lowest price

in our interviews.

KEY FINANCIAL INDICATORSWe foresee a slow initial growth in sales, as we strive to ensure our

position in the market, though operating expenses will be relatively high,

and strike in our sales and revenue generation as we spread our services

during expansion. This could cost a serious problem with cash flow,

because our working capital situation is chronically tight. However, we

recognize that we cannot control this factor easily.

FORECASTING SALES

*All values are in Philippine Peso. Bars on left side represent the Sales and on the

right side is the Net Profit.

The figures above show how strong we can be in the following years.

The company may suffer a slow growth and minimal revenue on the first

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year but as the company continue to grow and expand it will gain and earn

more for as our research have shown that tourism industry over inflation

rate will be at 2.12% and 3.24% respectively.

OPERATING RATIO

This shows the expenses over the sales. It gives us an idea of

thinking how much should the company earn to cover up its expenditures.

In the industry the lower the percentage is the higher the possibility to

gain revenue. As these details shows with an average of 80% as the limit,

all the expenses are just reasonable.

SOURCESOF INCOME

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Evira Travel and Tours have two sources of income, the Tours and

Packages and Domestic Ticketing. The company will get 10% from the

price of the package; from that amount 95% will go to the company and

5% will be the commission of the employee. To generate income the

company will add the amount of commission to the price of the product as

a service charge.

To attain break even point,

Presented are the Schedules and Financial Statements of Evira Travel and Tours:

Monthly Sales

September

October November

December

January February March

SalesTicket 600,000.

00600,000.

00600,000.

00630,000.

00630,000.

00630,000.0

0660,000.

00Packages 241,200.

00241,200.

00241,200.

00253,260.

00253,260.

00253,260.0

0253,320.

00

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Total Sales 841,200.00

841,200.00

841,200.00

883,260.00

883,260.00

883,260.00

913,320.00

Less: Cost ofSales

Ticket 540,000.00

540,000.00

540,000.00

567,000.00

567,000.00

567,000.00

594,000.00

Packages 217,080.00

217,080.00

217,080.00

227,934.00

227,934.00

227,934.00

238,788.00

Total Cost ofSales

757,080.00

757,080.00

757,080.00

794,934.00

794,934.00

794,934.00

832,788.00

Net Sales 84,120.00

84,120.00

84,120.00

88,326.00

88,326.00

88,326.00

80,532.00

Monthly SalesApril May June July August Total

Sales

Ticket 660,000.00

660,000.00

690,000.00

690,000.00

690,000.00

4,350,000.00

Packages 253,320.00

253,320.00

277,380.00

277,380.00

277,380.00

1,736,700.00

Total Sales 913,320.

00

913,320

.00

967,380

.00

967,380

.00

967,380

.00

6,086,70

0.00

Less: Cost ofSales

Ticket 594,000.00

594,000.00

621,000.00

621,000.00

621,000.00

3,915,000.00

Packages 238,788.00

238,788.00

249,642.00

249,642.00

249,642.00

1,573,830.00

Total Cost ofSales

832,788.00

832,788.00

870,642.00

870,642.00

870,642.00

5,488,83

0.00

Net Sales 80,532.00

80,532.00

96,738.00

96,738.00

96,738.00

597,870.00

Note: Sales are based on the assumed quota per agent which is 13 tickets and

2packages a day and subject to increase by 5% - 10% per quarter.

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Material Costing

Item Quantity Unit Price Amount

Equipments

Desktop Computer 1 20,000.00Php

20,000.00

Laptop 1 25,000.00 25,000.00

5 in 1 Printer with Scanner 1 5,000.00 5,000.00

Internet with Telephone Line 1 1,500.00 1,500.00

21" Flat Screen Television 1 5,000.00 5,000.00

DVD Player 1 1,500.00 1,500.00

Air Conditioner Unit (2.0 H.P.) 1 12,000.00 12,000.00

Wall Clock 1 300.00 300.00

Electric Fan - Desk 16" 1 1,495.00 1,495.00

USB 2G 1 350.00 350.00

Office Supplies 350.00 350.00

Total EquipmentsPhp

72,495.00

Furnitures and Fixtures

Office Table 2 1,249.00Php

2,498.00

General Manager's Chair 1 500.00 500.00

Office Clerk's Chair 1 450.00 450.00

Chairs for Costumer 2 349.00 698.00

Sofa 1 4,850.00 4,850.00

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Filing Cabinet 2 3,000.00 6,000.00

Mirror 1 600.00 600.00

Total Furnitures and FixturesPhp

15,596.00

Taxes and Licences

Ship Broker License Php 2,315.00

DTI Registration 315.00

BIR Registration 400.00

Mayor's Permit 500.00

Fire Permit 400.00

Barangay Permit 245.00

Electrical 350.00

Business Permit 3,500.00

Total Taxes and Licenses Php 8,025.00

Note: Figures are based on interview in Pasig City Hall

Electricity / Water Expense

Electic Fan - Desk(16")

Php 211.46

Air Condition Unit (2.0H.P.)

592.33

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DVD Player 118.94

21" Television 290.75

Desktop 1,189.44

Printer 462.56

Telephone andInternet

48.60

Lights 264.32

Water 500.00

Ph

p 3,678.40

Note: Figures are based on the MERALCO APPLIANCE CALCULATOR (MAC). Its

computation is an estimate based on input data.Presently our country is

experiencing unstable issues on electricity fees and taxes so the business

adjusted the total amount to Php4,000 (See Quarterly Sales and Expenses).

Promotional Expense

First Quarter

PanaflexPhp

5,000.00

Tarpaulins 1,500.00

Posters 756.00

Website 6,000.00

Flyers 500.00

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T-shirts 1,410.67

Eco tote Bags 1,000.00

Mails 500.00

Total Promotional Expense Php 16,666.67

Promotional Expense

Second to Fourth Quarter

Website Php 6,000.00

Flyers 544.67

T-shirts 1,410.67

Eco tote Bags 1,000.00

Mails 544.25

Total Promotional Expense Php 9,500.01

Quarterly Sales and Expenses1st 2nd 3rd 4th TOTAL

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Quarter Quarter Quarter QuarterSales

Ticket1,800,000

.001,890,000

.001,980,000

.002,070,000

.007,740,000.

00

Packages723,600.0

0759,780.0

0759,960.0

0832,140.0

03,075,480.

00

Total Sales2,523,600

.002,649,780

.002,739,960

.002,902,140

.0010,815,480

.00

Less: Cost of Sales

Ticket

1,620,000

.00

1,701,000

.00

1,782,000

.00

1,863,000

.00

6,966,000.

00

Packages651,240.0

0683,802.0

0716,364.0

0748,926.0

02,800,332.

00

Total Cost of Sales2,271,240

.002,384,802

.002,498,364

.002,611,926

.009,766,332.

00

Net Sales252,360.

00264,978.

00241,596.

00290,214.

001,049,148

.00Less: OperatingExpenses

Taxes & Licences 8,025.00 0.00 0.00 0.00 8,025.00

Rent 69,000.00 69,000.00 69,000.00 69,000.00 276,000.00

Electricity/ Water 12,000.00 12,300.00 13,500.00 11,400.00 49,200.00

Telephone/ Internet 4,500.00 4,500.00 4,500.00 4,500.00 18,000.00

Promotional 50,000.00 28,500.00 28,500.00 28,500.00 135,500.00

Trainings 4,000.00 4,000.00 0.00 0.00 8,000.00

Salaries and Wages148,764.0

0148,764.0

0148,764.0

0148,764.0

0 595,056.00

Commission 3,618.00 3,798.90 3,979.80 4,160.70 15,557.40

Transportation 1,500.00 1,500.00 1,500.00 1,500.00 6,000.00Depreciation -Equipment 3,624.75 3,624.75 3,624.75 3,624.75 14,499.00

Depreciation - F/F 779.80 779.80 779.80 779.80 3,119.20Total OperatingExpenses

305,811.55

276,767.45

274,148.35

272,229.25

1,128,956.60

Net Income (Loss) - - - 17,984.7 -

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53,451.55

11,789.45

32,552.35 5 79,808.60

Income Tax

Net Income After Tax

Evira Travel & Tours

Income Statement

For the fiscal year ending Sept. 30, 2011

Net Sales (Quarterly Sales andExpenses)

Php

1,049,148.00

Less: Operating Expenses

Salaries and WagesPhp

595,056.00

Rent276,000.

00Promotional

135,500.00

Electricity/ Water49,200.0

0

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Depreciation-Equipment 14,499.00

Telephone/ Internet18,000.0

0

Commission15,557.4

0

Taxes & Licenses 8,025.00

Trainings 8,000.00

Depreciation-Furniture andFixtures

3,119.20

Transportation 6,000.00

Total Operating ExpensesPh

p1,128,9

56.60

Net Income (Loss)(79,

808.60)

EVIRA TRAVEL & TOURS

Balance Sheet

September 30, 2011

A S S E T S

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Current Asset :

Cash in Bank & OnHand

Php

207,743.60

Property Plant &Equipment

EquipmentsPhp

72,495.00

Accum

Depreciation

14,49

9.00

57,9

96.00

Furniture &Fixtures

15,596.00

AccumDepreciation

3,119.20

12,476.80

Total AssetsPhp

278,216.40

LIABILITIES & CAPITAL

Liabilities-

Capital BeginningPhp

358,025.00

Less: Net Loss(79,80

8.60)

Total Liabilities &Capital

Php

278,216.40

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pisib 3.0 revised final version

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