pipedreams webinar for slideshare
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Raikes offered career advice, drawing on his farming experience. "What everybody wants to do is drive the tractor. But there are lots of days when you have to scoop up the manure."
Jeff Raikes, CEOBill & Melinda Gates Foundation
"What everybody wants to do is drive the tractor. But there are lots of days when you have to scoop up the manure.“ Jeff Raikes
Raikes Family Farm
Jeff's Tractor Seat Wall
#HCIPipedreams
“tractor days” vs. “stall cleaning days”
Key Takeaway
VUCA (Volatility, Uncertainty, Complexity, Ambiguity) = New Normal—John Sullivan
#HCIPipedreams
Key Takeaway
VUCA is the “new normal”
hast tag
Employee Referral28%
Career Web Site19%
Job Boards (Postings & Resume DB)
26%
Direct Sourcing
5%
College7%
Temp to Hire2%
3rd Party2%
Other2%
Print2% Career Fairs
2%Walk-ins
0%Rehires
3%
Source of Hire
Source: 2010 Sources of Hire CareerXroads March 2011
Employee
Referral28%
Career Web Site19%
Job
Boards (Post & Resume DB)
26%
Di-rect
Sourcing5%
Source of External Hire-CareerXroads March 2011
Employee
Referral28%
Career Web Site19%
Job
Boards (Post & Resume DB)
26%
Di-rect
Sourcing5%
Source of External Hire-CareerXroads March 2011
35-40%
15-20%
Strategic Sourcing Opportunity
Increase direct sourcing hires by 10-15% in 2012–Talent is easy to identify--world getting smaller & more social–Talent is open to change–Talent is open to engage—be prepared for New Rules of Engagement
Talent Is Easy To Identify—The World Is Getting Smaller &
More Social
Talent Is Easy To Identify—6 degrees
Dave Mendoza's friend’s friend
My
friend’s
friend
Talent Is Easy To Identify-4.74 degrees
240 million users in the USA & Nielsen estimates are that social media & blog sites reach 80% of the active USA users
Talent Is Easy To Identify
Talent Is Easy To Identify
Talent Is Easy To Identify
84% of Job Seekers35% of Job Seekers39% of Job Seekers
Nearly 1/3 of job seekers (31%) have a profile on all three networks. MBAOnline.com 2011
Talent Is Easy To Identify
MBAOnline.com 2011
#HCIPipedreams
Key Takeaway
Talent Is Easy To Identify—World Is Smaller & Social
hast tag
CareerBuilder 2011
Talent Is Open To Change
Do you plan to pursue new job opportunities in 2012?
2011 2010 2009
Yes, I intend to actively seek a new position.
84% 84% 60%
Maybe, so I’m networking. 9% 8% 21%
Not likely, but I’ve updated my resume.
2% 3% 6%
No, I intend to stay in current position.
5% 5% 13%Right Management 2011
84% of the employees polled said they plan to look for a new position in 2012
Talent Is Open To Change
#HCIPipedreams
Key Takeaway
Talent Is Open to Change in 2012
hast tag
Need Rules of Engagement
Corporate recruiting is the only B to C endeavor on the planet that invites 100 people to a party, then makes 95 of them stand out in the rain
—David Earle
Staffing.org 20112011 Corporate Recruiting Reports Candidate Attitudes & Behaviors
New Rules of Engagement
Staffing.org 20112011 Corporate Recruiting Reports Candidate Attitudes & Behaviors
Rules of Engagement
Tell me more Of course I’ll keep looking
Tell me the truth Mobility is a good career move
It’s my life, not yours Don’t waste my time
Staffing.org 20112011 Corporate Recruiting Reports Candidate Attitudes & Behaviors
Staffing.org 2011
Rules of Engagement
2011 Corporate Recruiting Reports Candidate Attitudes & Behaviors
#HCIPipedreams
Key Takeaway
Talent Open to Engage—Be Aware of New Rules
hast tag
Think Big! Math Camp! New Norm!
Great Opportunity in 2012
Amazon River
-Tributaries-Confluence-Fishery
EcosystemPeru
Brazil
Ecuador
Columbia Venezuela
Guyana
Bolivia
Amazon River Ecosystem
Tributaries
Amazon River Ecosystem
Tributaries
Rio Negro Amazon River
Rio Solimoes
Several Tributaries or Merge to Form Amazon River
Rio Uatuma
Tapajo
sXingu
Mad
eira
Rio Branco
Amazon River Ecosystem
Tributaries
Rio Negro Amazon River
Rio Solimoes
Each Tributary is UniqueRio Uatuma
Tapajo
sXingu
Mad
eira
Rio Branco
Amazon River Ecosystem
Tributaries Conflue
nce
Amazon River Ecosystem
Tributaries
Rio Negro Amazon River
Rio Solimoes
Amazon River Ecosystem
Tributaries
Rio NegroAmazon River
Rio Solimoes
Confluence
Rio Negro
Rio Solimoes
Rio Negro
Rio Solimoes
This phenomenon is due to the differences in temperature, speed and water density
Rio Negro Rio Solimoes
2 KM Per Hour
5-6 KM Per Hour
28 Degree Water Temp
22 Degree Water Temp
Rio Solimoes
Rio Negro
Rio Negro
Rio Solimoes
Amazon River Ecosystem
Tributaries
Rio Negro Amazon River
Rio Solimoes
Fishery can be UniqueRio Uatuma
Tapajo
sXingu
Mad
eira
Rio Branco
Tributaries
Rio Negro Amazon River
Rio Solimoes
Amazon River EcosystemFishery can be Unique
What is we to think about the Amazon Ecosystem as a metaphor for recruiting?
Parallels in Recruiting to:–Tributaries or Channels–Confluence–Fishing Holes
Tributaries
become
the
respective
Channels
TalentStream Ecosystem
Confluence
TalentStream EcosystemConfluenc
e between
traditiona
l and new
media channels
Social MediaJob Boards & Aggregators
Job Boards & AggregatorsSocial Media
Amazon River Ecosystem
Rio Negro Amazon River
Rio Solimoes
Fishing Holes
Rio Uatuma
Tapajo
sXingu
Mad
eira
Rio Branco
Confluence
TalentStream Ecosystem
TalentStream
• Aggregation of tributaries or channels
• Fishing holes or Talent Pools• Confluence or Convergence
of channels—each has its unique ecosystem–Different types of media–Different types of prospects
Sourcing Opportunity• Confluence of active & passive
prospects–Juncture of what used to be known as active and passive candidates
0
5
10
15
20
25
30
Very Active, 10%
Somewhat Active,
22%
Both Active & Passive,
28%
Somewhat Passive, 22%
Very Passive, 16%
Talent Market Distribution of Employed Prospects
72% of Talent Market
About 60%-72% of all currently employed workers, or more than 84 million people are neither active or passive job seekers
#HCIPipedreams
Key Takeaway
Think big-fish the vast talent pools
hast tag
Old Math
New Math Just Math
Old MathRule of 10X10• 10X10 = 10
Sendouts by 10 AM• 3 interviews per
job—81% chance of filling
• 5, 6 or 7 placements per week
• 250 new job orders per month from 1000+ customer mailer
• 20+ placements per month
Old MathRule of 20• Name Generation
Activities garner 500+ Prospects
• 20% of those prospects or (100) will be interested in a discussion.
• 20% of those prospects or (20) interested in talking with us.
• 20% of this group or (4) will be qualified, interested and available
New MathMetrics-Hiring Funnel•1:100 prospects are (Qualified to Interview)•1:10 targets identified will become prospects•1:5 candidates will be offered a jobs•90+% off extended offers will be accepted
New MathMetrics-Email Campaign• 2500 targets (20 hrs.
per 1000 resumes to harvest)
• Sent 4 emails• 39% Click Through Rate
(CTR)• Quick: 53% of
respondents acted within 24 hours
• >2.5 times more visitors
• >3.5 times more prospects
• 32 Interviews• 8 hires
New MathMetrics-Live Event• Target (1000)• RSVP -8%•Guests – 5%• Screen -40%• Interview-41% of prospects•Hires - 2 (+ 2 over the next year)
New MathMetrics-Talent Supply (Hardware Engineer)• 620,000 multi-
disciplined engineers
• 19,000 hardware engineers
• 2500 reliability engineers
New MathMetrics-Talent Supply (Software Engineer)• 1.6 million software
engineers• 1.0 million have
experience• 128,000 qualified,
interested & available to interview
• Offer to 24,000+ (5:3:1 funnel numbers)
• Hire 22,000+ (92% acceptance rate)
New MathCross-functional Approach• 10% of website
visitors or searchers are ready to engage, or opt-in right away
• Over the course of the subsequent 12 months, with the right value-added communication, that number skyrockets to 87% 2004).
BtoB Magazine 2004
Just Math• Segment &
measure target audience
• Iterative engagement
• Measure everything
• Predictive Analytics
• Strategic decision making
Just MathCompetitive Response- Case Study• Target Company-
European Communications
• 1592 engineers-inmails• 687 visitors (43%CTR)• Responses 242 (35%
CTR took action)• 187 prospects• 59 candidates• 3 immediate hires30-day update; 2 sourcers did this work
#HCIPipedreams
Key Takeaway
Do the math-ROI from sourcing is predictable
hast tag
Cheers | Where Everybody Knows Your Name
Lessons from Cheers
• Where everyone knows your name = community
• Relationships = mutual trust• Cheers is a “Third Place” (Ray
Oldenburg)• Third Place—a place other than home
or work that offers community; i.e. coffee shop, library, etc.
• Online Communities on Social Platforms are Virtual Third Places
Virtual Third Places = New Norm
• Social Revolution • Affinity Segmentation• Openness to Engagement• Facebook Friends & Fan Pages• Twitter Followers• Industry Aggregated Blogs• Circles on Google+• LinkedIn Groups
New Norm Rules
• Good Citizen of Virtual Community• The Target Audience Makes
the Rules• The Community Grants
Permission• Bring Value to Community
Key Terms in TalentStream
Job
Profiles
ChannelsTarget
Audience
Interested Prospects
decision
Outreach
Workforce Plan
Social Networks
Workforce Intelligence
Target Audience Research
Workforce Plan
Target Audience
Talent Network (J2W or TalentBrew)
ATS
Job
Profiles
Channels
Talent Community
decision
decision
Candidate Slates
(Recruiters)
Interested Prospects
apply
Apply
SEO/SEM
Social Networks
CRMJob
Boards
Targeted Sourcing
Initiatives
Career Site
ERP & Alumni
Events
Ongoing Iterative Outreach
(TalentStream)
Outreach
Workforce Intelligence
Target Audience Research
Workforce Plan
Target Audience
Talent Network (J2W or TalentBrew)
ATS
Job
Profiles
Channels
Talent Community
decision
decision
Candidate Slates
(Recruiters)
Interested Prospects
apply
Apply
SEO/SEM
Social Networks
CRMJob
Boards
Targeted Sourcing
Initiatives
Career Site
ERP & Alumni
Events
Ongoing Iterative Outreach
(TalentStream)
Outreach
#HCIPipedreams
Key Takeaway
New Norm-community building in talent pools
hast tag
Spreading of Ideas
Rensselaer Polytechnic Institute discovered:• 10% of population holds an
unshakeable idea, then that idea is always adopted by the society
• Not everyone in a society had to be spoken with...word of mouth, etc.Talent Community Development (LinkedIn Group))
@talentcommunitiy
http://www.linkedin.com/in/marvsmith
http://www.facebook.com/#!/marvin.smith
Talent Community Development (LinkedIn Group)
https://plus.google.com/u/0/?tab=XX#s/marvin%20smith