100608 temis marklogic joint webinar slideshare

Daniel MayerProduct Marketing Manager

David WormaldSales Director UK, Information & Media

The Smart Content Advantage

Amanda WardHead of platform technologies

June 8th 2010

Copyright © 2010 MarkLogic & TEMIS - All Rights Reserved - Slide 2

Outline

Speaker introductions (5’) Introducing TEMIS and MarkLogic (10’)

• Corporate overview• Digital Publishing Challenges & Opportunities• Our Solutions and their Benefits

Joint customer showcase : Nature Publishing Group (25’) Summary (5’) Q&A

Introducing TEMIS and MarkLogic


Experienced management team: Business Objects, Oracle, Sun, Verity

Over 200 customers, over 160 employees Headquarters in San Carlos, California (Silicon Valley) Lead investor: Sequoia Capital Named 4th fastest growing IT company in Silicon Valley

About MarkLogic

MarkLogic Corporation is a leading provider ofinfrastructure software for information applications


About TEMIS

New York Heidelberg

ParisGrenoble

London70

2000

TEMIS is a leading provider ofcontent enrichment & discovery solutions


MarkLogic & TEMIS Team-Up

Active collaboration• Long-standing relationship• Shared vision• Joint go-to-market

Complementary solutions• Integrated• Best-of-Breed strategy

Joint commitment to Publishing• World-class solution & expertise• Prestigious references


Selected Customers


Information Providers Need Clarity of Purpose

facebook


“Please help me…”

Create new information products• Repackage existing content• Develop applications more quickly• Integrate new content easily• Be more productive

Differentiate my information products• Add value to our content• Enable user interaction with content

Take advantage of disruptive trends• Social Media• Mobile


Application Server

MarkLogic Server – Unique Approach

DBMS Search


What Does MarkLogic Server Do?

ManipulateStore

DeliverSearch


An Agile Information Infrastructure

Application ServicesApplication Services

MarkLogicInfrastructure

CustomPublishingCustom

Publishing

ContentAnalyticsContentAnalytics

Metadatacatalogs

Metadatacatalogs

Search-BasedApps

Search-BasedApps

MobileContentDelivery


HTML / XML

Reports

Briefings

Policies

Metadata

Connectors And ToolkitsConnectors And Toolkits

CustomerApplications


HTC Strikes Back Against Apple – Wall Street Journal - NIRAJ SHETH May 13th 2010 - HTC Corp., the maker of several phones that run on Google Inc.'s Android platform, filed a complaint against Apple Inc. alleging patent infringement, a move that follows an intellectual-property suit that the iPhone maker filed against HTC two months ago.

HTC's complaint with the U.S. International Trade Commission alleges that Apple has violated five patents held by the Taiwan-based electronics manufacturer and asks the trade court to stop Apple from selling the iPhone, the iPad and iPod in the U.S.

Apple in March filed complaints with the ITC, and in a federal court in Delaware, outlining a total of 20 patents related to touch-screen technology and mobile computing that it alleges HTC infringed. In its filing, HTC cites patents related to power consumption in smartphones and how cellphones dial contacts from an address book. Some of the patents cited by Apple in its suit also relate to power usage, but it wasn't immediately clear how similar those claims are to HTC's.

"We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly our customers that use HTC phones," HTC's North American vice president, Jason Mackenzie, said in a written statement. In another sign of the growing legal pressure on Google and its Android partners, HTC recently announced a licensing deal with Microsoft Corp., which said it believes that HTC's Android phones infringes on a range of Microsoft patents including user interfaces.

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter, according to research firm NPD, for the first time edging out the iPhone's 21% share.






filed complaints with the ITC filed complaints with the ITC

filed a complaint against Apple Inc. alleging patent infringement filed a complaint against Apple Inc. alleging patent infringement

Relationships Court Case Court Case

ITCITC

recently announced a licensing deal with recently announced a licensing deal with HTCHTC

Licensing Licensing

American vice president American vice president ‘s North ‘s NorthHTCHTC

HR HR

The 3 Ingredients of Content Enrichment1. Information Extraction

HTCHTC

AppleAppleGoogleGoogle

US International Trade CommissionUS International Trade Commission

Microsoft Corp Microsoft Corp

iPhoneiPhone iPadiPad iPodiPod

Jason MackenzieJason Mackenzie

NIRAJ SHETHNIRAJ SHETH

AndroidAndroid

smartphonessmartphones cellphones cellphones

user interfaces user interfaces

power usage power usage

HTCHTC AppleApple GoogleGoogle

Microsoft Corp.Microsoft Corp. NPDNPD

Company names

US International Trade CommissionUS International Trade CommissionOrganization names

People namesNiraj ShethNiraj Sheth

iPhoneiPhone iPadiPad iPodiPodProduct names

Technology namesAndroidAndroid smartphonessmartphones

power power usageusage user user interfacesinterfaces

The share of Android-based smartphones in the U.S. grew to 28% in the first quarter The share of Android-based smartphones in the U.S. grew to 28% in the first quarter

Market share Market share


NPDNPD


The 3 Ingredients of Content Enrichment2. Knowledge Insertion

HTC Strikes Back Against AppleHTC Strikes Back Against AppleAppleApple

• Prior (authoritative) Knowledgeabout the entity

• Internal / Proprietary• External / Commercial or Open Source

Apple














ITCITC

recently announced a licensing deal with recently announced a licensing deal with HTC

HTC American vice president American vice president ‘s North

‘s NorthHTC

HTC

HTCHTC

AppleApple Google

Google



iPhoneiPhone

iPadiPad

iPodiPod



AndroidAndroid

smartphonessmartphones

cellphones cellphones




NPDNPD

The 3 Ingredients of Content Enrichment3. Content Networking

Create links based on dynamic queries that leverage context• Extracted Concepts (« metadata »)• User preferences & areas of interest• Available Knowledge & Content Assets

other articles discussing Apple

http://news.google.com/news/search?q= AppleApple

Biography of Jason Mackenzie

http://en.wikipedia.org/wiki/ Jason MackenzieJason Mackenzie

other articles discussing Apple and HTC

http://news.google.com/news/search?q= + AppleApple HTC HTC

patents held by Apple related to smartphones

http://patft.uspto.gov/netacgi/nph-Parser?S1=( +AND+ )smartphonessmartphones AppleApple














ITCITC

recently announced a licensing deal with recently announced a licensing deal with HTC

HTC American vice president American vice president ‘s North

‘s NorthHTC

HTC

HTCHTC

AppleApple Google

Google



iPhoneiPhone

iPadiPad

iPodiPod



AndroidAndroid

smartphonessmartphones

cellphones cellphones




NPDNPD

The 3 Ingredients of Content Enrichment3. Content Networking

other articles discussing Apple

http://news.google.com/news/search?q= AppleApple

Biography of Jason Mackenzie

http://en.wikipedia.org/wiki/ Jason MackenzieJason Mackenzie

other articles discussing Apple and HTC

http://news.google.com/news/search?q= + AppleApple HTC HTC

patents held by Apple related to smartphones

http://patft.uspto.gov/netacgi/nph-Parser?S1=( +AND+ )smartphonessmartphones AppleApple

YourContent

Repo SELECT ?content WHERE { ?content c:topic “ ” ?content c:Author “ ” ?content c:keyplayer “ ” }

Market share Market share

NPDNPD

AndroidAndroid

SELECT ?content WHERE { ?content c:topic “ ” ?content c:keyplayer “ ” }

Court Case Court Case

AppleApple


Enrich

Product Architecture


Enrich

Product Architecture

Luxid®ContentPipeline

Luxid®InformationAnalytics

Luxid®Content EnrichmentPlatform


Enrich

Luxid® Content Enrichment Platform

Skill Cartridge®Library

Luxid®AnnotationFactory


Enrich

Luxid® Content Enrichment Platform


Luxid® Knowledge Studio



Luxid® Platform features

Enrich


Luxid® Knowledge Studio


Genuine semantic models for deep information extraction• Extract entities, relationships, topics, sentiment, categories

Off-the-shelf Skill Cartridges®• Generic and specialized applications

Deeply Customizable and Extendable• With Luxid® Knowledge Studio

Platform approach• Editorial and Product Development• Batch and real-time processing• On-Premise and SaaS


MarkLogic Server for Content Enrichment

Inline Enrichment• Entities become embedded, flexible, extensible metadata• Efficiency gains and future-proofing

Open Enrichment Framework• Production-ready• Deploy on-load, dynamically or retrospectively

MarkLogic understands structure (and text)• Gives added context to entity tags


Information Infrastructure Of A Joint Deployment

CustomPublishingCustom

Publishing

ContentAnalyticsContentAnalytics

Metadatacatalogs

Metadatacatalogs

Search-BasedApps

Search-BasedApps




Configuration Of The Enrichment Pipeline


Editorial Productivity• Automate the tagging process• Develop faster and deeper insight into

content archives Make existing content more compelling

• Improve findability• Enhance insight with Context & Analytics• Engage & Retain your Audience

Develop new products• Agile prototyping & response to market• Slice and Dice Content • Serve dynamic Topic Pages

Joint Value Proposition


Customer Applications

Deployment at


Nature Publishing Group : The Situation In 2008

Publisher of a diverse range of over 15 000 articles per year, article content range from news to original research and include a range of multimedia

Known for excellent editorial content and for good use of technology around this content to provide new exciting services to scientists e.g. Nature network, Connotea, Nature Precedings

Less able to easily manage fresh interpretations of our core publishing program• Content all stored flat on a file server - reuse painfully manual• No real ability to better interpret data and find new hooks - slicing and dicing hard to do


Publishing Program Goals

“Article Particles”• Managing content below the article level, while retaining relationship

with parent article• Slicing and dicing at various levels

Collections• Special relationships not necessarily explicit in the article content

- e.g. disease portals• Tools and workflows in 2008 could not support the above without huge amounts of

manual involvement

Querying/Search/Retrieval• Content in XML but not taking advantage of powerful search capabilities and /or

ability to be easily represented in numerous different formats – OAI/RSS etc.

Persistent validation to retain content integrity• No semantic validation• Curated information – wanted to extend ‘information within an article


Publishing Program Motivations

Provision of new and evolving products and services• Subject portals• Dynamic publishing/re-publishing - articles no longer siloed at point of

publication• Integrate non NPG resources into a paper

Customer retention• Increased time spent on site by users• Improved CPD for site license customers

Revenue generation• More advertising inventory – new products• Higher CPM for advertising based on better targeting• New sponsorship opportunities


Fast Forward to 2010 : TEMIS Deployment

Luxid® installed at NPG in January 2009 Went live in March 2009 with new journal Nature Chemistry Excellent first candidate for ‘entity’ identification

• Chemical structures have goodstandard identification systemacting as a unique hook

• Chemistry is a visual science : structure identification has becomea requirement



Luxid® installed at NPG in January 2009 Went live in March 2009 with new journal Nature Chemistry Excellent first candidate for ‘entity’ identification Structure annotation now a feature on five of our titles, and

we are looking at biological entity extraction with Luxid®



Luxid® installed at NPG in January 2009 Went live in March 2009 with new journal Nature Chemistry Excellent first candidate for ‘entity’ identification Structure annotation now a feature on five of our titles, and

we are looking at biological entity extraction with Luxid® Benefits

• Users have increased functionality• We can target advertising more appropriately• We can create better links through our data corpus• We can curate location entities following a similar process that we

set up for chemical structures


Nature Publishing Group in 2010 :TEMIS Deployment

Articles are automatically annotated to identify all chemical structures mentioned in the text. N2S conversion enables InChI look-up


Fast Forward to 2010 : MarkLogic Deployment

MarkLogic integrated end 2008 Full data corpus is stored in MarkLogic Capable of leveraging all available metadata


Fast Forward to 2010 : MarkLogic Deployment

MarkLogic integrated end 2008 Full data corpus is stored in MarkLogic Capable of leveraging all available metadata Benefits

• Full search service : Bespoke, Machine to machine, Mobile, Desktop based widgets, … more to come

• Easy to access/organise content with subject-based metadata• Allows new connections between articles to be made – related articles based

on metadata• Allows new products on nature.com created and easily published – content

queried and new collections created• New off platform products can be created via easy data reuse e.g. data source

for Nature iPhone app


Integrating both platforms

Looking into the future: demo of how annotated entities could drive new products published out of MarkLogic

Currently we identify chemical structures http://www.nature.com/nchem/journal/v1/n1/full/nchem.100.html

Will soon extend this to genes/proteins/species/diseases We already create ‘portal’ pages created with ease by non technical users (again using

metadata hooks in articles) http://www.nature.com/subject/nextgenseq,

http://www.nature.com/subject/interferon, http://www.nature.com/subject/methylation

Current pages are generally sponsored, but ease of creation means these could be created at many different levels with many different use cases

More hooks in your article the easier it is to slice and dice


Measuring the impact

Advertising• Improved targeting means CPM can be increased 3 to 5 times

Soon to launch Entity Pages• Dynamic product driven from ‘entity hooks’ • Entity pages for structures will be a resource on nature.com providing a

broad range of information about ‘structure x’• Envisage these pages to be available in their 1000’s• Increase site stickiness and hence value of CPD for our librarian customers

Content has better value thanks to explicit tagging• E.g. datamining


Looking into the future

We intend on modularizing / organizing this in our workflow• The current “XML on file server” workflow is limited


Looking into the future

The modular workflow will bring the following benefits :• Wider range of annotated entities• Curation by different sources• New services potentially driven/created by users from article hooks• Semantic understanding of our data corpus – become more diverse

publishers

Nature 462, 1011-1015 (24 December 2009) | doi:10.1038/nature08588;

Subject Categories: Biochemistry

Databases

Ontology linking

Topic modelling

Rights metadata

Entity page

DatasetStorage


Future-proof your digital business

What’s at stake?• Leverage current assets (customers & products)• Create new information products• Take advantage of disruptive trends

Best-of-breed solutions for Information Applications• Scale-out MarkLogic Server• Off-the-shelf & extendable Luxid® Content Enrichment Platform

Joint & value proposition• Support agility & reduce time to market• Engage & retain audience• Fuel new business opportunities

Q & A

Daniel [email protected]

David [email protected]

Amanda [email protected]

100608 temis marklogic joint webinar slideshare

Business

alleging patent infringement

cellphones dial contacts

growing legal pressure

biological entity extraction

research firm npd

based electronics manufacturer

org wiki jason mackenzie

htc recently announced