pinterest rich pins by brittany richter

PINTEREST RICH PINS Brittany Richter Supervisor, US Social Regional Leads

Copyright © 2012, iProspect, Inc. All rights reserved.

Driving Digital Performance

AGENDA

1.  Moments Mentality

2.  Structured Mark Up & Rich Pins

3.  Amplify



MOMENTS



STRUCTURED MARKUP



RICH PINS Rich pins add schema?c markup that allow for extra informa?on to live within the pin itself.



RICH PINS – RECIPE PINS

•  Website •  Title, quick facts •  Ingredients, etc.



RICH PINS – ARTICLE PINS

•  Title, Author, Publisher •  Short descripBon



RICH PINS – MOVIE PINS

•  Where to find it/more informaBon •  RaBng •  Director, Cast, etc.



RICH PINS – PLACE PINS

•  Map •  Address •  Phone number



RICH PINS – PRODUCT PINS

•  Where to find it / whether it is in stock •  Price



1.  Add metatags to your site

2.  Validate hEps://developers.pinterest.com/rich_pins/validator/

3.  Preview pins

4.  Apply to get them approved

RICH PINS – GETTING STARTED



AMPLIFY



KEY TAKEAWAYS & ACTION ITEMS

•  Define your business goal, your target audience and the desired user behavior – this will help you determine which rich pins make the most sense.

•  Get started with schemaBc mark up for rich pins -‐

hEp://schema.org/docs/gs.html •  Sign up for promoted pins so that when they are ready, you’re the

first to know -‐hEp://business.pinterest.com/en/promoted-‐pins. Test it: hEp://www.google.com/webmasters/tools/richsnippets

•  Subscribe to the Pinterest business blog to stay up to date on latest

case studies, best in class examples, and changes to the plaQorm – Pinterest wants you to be successful on their plaQorm, so let them help you! hEp://business.pinterest.com/en /hEp://business.pinterest.com/en/blog

pinterest rich pins by brittany richter

Marketing