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UDIT S HEMBRAM PGP30114 SEC A

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Page 1: Pgp30114 sec a

UDIT S HEMBRAM PGP30114

SEC A

Page 2: Pgp30114 sec a

• fastrack is the sub-brand, launched in 1998• Target segment was urban youth catering to their needs for funk and lifestyle

statement

Page 3: Pgp30114 sec a

• Fastrack extended across categories to build itself as fashion accessories brand

• Provocative and unique designs, yet affordable

1998

2005

2009

2009

2009

Page 4: Pgp30114 sec a

2010 2011 2012 2013

7.36.4 6.3

5.7

fastrack

YEARS

% m

arke

t sha

re

of fa

stra

ck

2012 2013 20140

20000

40000

60000

80000

100000

120000

7182285922

102384

watches

YEARS

IN M

ILLI

ON

INR

• Product category is 103 billion INR( watches) growing at CAGR 9%

• fastrack owns 5.7 percent of the total market share, 58.71 billion INR

• But has been losing grounds consistently

Page 5: Pgp30114 sec a

2009 2010 2011 2012 2013

24.9 25.4 25.7 24.121.1

TITAN(manufacturer)

YEARS

% m

arke

t sha

re o

f w

atch

es

• Titan holds 21 percent, 21.63 billion INR• Market size has squeezing for titan since 2011• Primary reason is re-positioning of competitive brands fuelled with attractive discount offerings

titan21%

swatch7%

casio2%

timex2%

others69%

2013 market share

titan swatch casio timex others

Page 6: Pgp30114 sec a

• To be continued……..


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