Download - Pgp30114 sec a
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UDIT S HEMBRAM PGP30114
SEC A
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• fastrack is the sub-brand, launched in 1998• Target segment was urban youth catering to their needs for funk and lifestyle
statement
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• Fastrack extended across categories to build itself as fashion accessories brand
• Provocative and unique designs, yet affordable
1998
2005
2009
2009
2009
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2010 2011 2012 2013
7.36.4 6.3
5.7
fastrack
YEARS
% m
arke
t sha
re
of fa
stra
ck
2012 2013 20140
20000
40000
60000
80000
100000
120000
7182285922
102384
watches
YEARS
IN M
ILLI
ON
INR
• Product category is 103 billion INR( watches) growing at CAGR 9%
• fastrack owns 5.7 percent of the total market share, 58.71 billion INR
• But has been losing grounds consistently
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2009 2010 2011 2012 2013
24.9 25.4 25.7 24.121.1
TITAN(manufacturer)
YEARS
% m
arke
t sha
re o
f w
atch
es
• Titan holds 21 percent, 21.63 billion INR• Market size has squeezing for titan since 2011• Primary reason is re-positioning of competitive brands fuelled with attractive discount offerings
titan21%
swatch7%
casio2%
timex2%
others69%
2013 market share
titan swatch casio timex others
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• To be continued……..