marketing sec a

8/4/2019 Marketing Sec A

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April 14, 2012 Marketing Management by Rajiv Jain


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What do you understand from this image?



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What these images communicate?

http://www.imagesbazaar.com/preview.aspx?id=131679&s=3http://www.imagesbazaar.com/preview.aspx?id=189077&s=3http://www.imagesbazaar.com/preview.aspx?id=109472&s=3http://www.imagesbazaar.com/preview.aspx?id=192419&s=2http://www.imagesbazaar.com/preview.aspx?id=213551&s=1http://www.imagesbazaar.com/preview.aspx?id=121263&s=3


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Why Marketing is an importantfunction in a company?


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5

An Overview of Marketing

4/14/2012 Marketing Management Unit 1


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Why do we need to learn

Marketing ?

4/14/2012 8Marketing Management Unit 1


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Can you sell these products Easily ?

http://images.google.co.in/imgres?imgurl=http://www.mansfield.ox.ac.uk/images/FunctionAreas/GardenBuilding.jpg&imgrefurl=http://www.mansfield.ox.ac.uk/conferences/facilities.aspx&h=1536&w=2048&sz=1407&hl=en&start=17&tbnid=ER0pr5mtd7fVqM:&tbnh=113&tbnw=150&prev=/images%3Fq%3DBuilding%26gbv%3D2%26svnum%3D10%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.imaging-resource.com/NPICS1/E10_1_L.JPG&imgrefurl=http://www.imaging-resource.com/NEWSARCH/arc7-2000.html&h=466&w=594&sz=51&tbnid=5LWj7U0PmX8J:&tbnh=104&tbnw=133&hl=en&start=2&prev=/images%3Fq%3Dcameras%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.storacar.co.uk/images/index-car.jpg&imgrefurl=http://www.storacar.co.uk/&h=513&w=800&sz=71&tbnid=NPBjyae2dJIJ:&tbnh=91&tbnw=142&hl=en&start=2&prev=/images%3Fq%3Dcar%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.abtelectronics.com/images/products/l_klv21sg2.jpg&imgrefurl=http://www.culturevulture.net/Television/TelevisionIndex.htm&h=190&w=249&sz=11&tbnid=xbEk-mtDeW4J:&tbnh=80&tbnw=106&hl=en&start=1&prev=/images%3Fq%3Dtelevision%26svnum%3D10%26hl%3Den%26lr%3D


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How about these products?

http://images.google.co.in/imgres?imgurl=http://www.solarnavigator.net/solar_cola/cola_images/pepsi_cola_can.JPG&imgrefurl=http://www.solarnavigator.net/solar_cola/pepsi_cola.htm&h=320&w=240&sz=13&hl=en&start=1&tbnid=YHs2X9UrzOpM5M:&tbnh=118&tbnw=89&prev=/images%3Fq%3Dpepsi%2Bcola%2Bcan%26gbv%3D2%26svnum%3D10%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.chocolatetradingco.com/images/headings/cadbury_chocolate.large.jpg&imgrefurl=http://www.chocolatetradingco.com/magazine.asp%3Fsection%3D3%26id%3D48&h=292&w=197&sz=12&hl=en&start=5&tbnid=jFpBfK_3aWYItM:&tbnh=115&tbnw=78&prev=/images%3Fq%3Dcadbury%2Bchocolate%26gbv%3D2%26svnum%3D10%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.abinternational.co.nz/site/subPages/parle/monaco.jpg&imgrefurl=http://www.abinternational.co.nz/site/subPages/parle.htm&h=140&w=115&sz=10&hl=en&start=3&tbnid=4ola5MvaRPA0RM:&tbnh=93&tbnw=76&prev=/images%3Fq%3D%2BMonaco%2Bbiscuits%26gbv%3D2%26svnum%3D10%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.britsuperstore.com/acatalog/Colgate_Whitening_Toothpaste_100ml.jpg&imgrefurl=http://www.britsuperstore.com/acatalog/Colgate_Toothpaste.html&h=200&w=200&sz=9&tbnid=z4Vb8W-eWRIJ:&tbnh=99&tbnw=99&hl=en&start=2&prev=/images%3Fq%3Dcolgate%2Btoothpaste%26svnum%3D10%26hl%3Den%26lr%3D


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How about them ?

Can you Market them?

http://images.google.co.in/imgres?imgurl=http://www.mbhs.edu/~jkaluta/shah%2520rukh%2520khan.jpg&imgrefurl=http://www.mbhs.edu/~jkaluta/&h=366&w=221&sz=22&tbnid=R6KYcvMI5yUJ:&tbnh=118&tbnw=71&hl=en&start=1&prev=/images%3Fq%3DShah%2BRukh%2BKhan%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.wallpaperspecial.com/wallpapers/bollywood/Actors/Amitabh/amitab17.jpg&imgrefurl=http://www.wallpaperspecial.com/wallpapers/bollywood/Actors/Amitabh/wallpapers-bollywood-actors-amitabh-bachchan.htm&h=768&w=1024&sz=144&tbnid=ADtlYAN9I0AJ:&tbnh=112&tbnw=150&hl=en&start=9&prev=/images%3Fq%3DAmitabh%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.gg2.net/upload/0112%2520Aishwarya%2520Rai.jpg&imgrefurl=http://www.gg2.net/viewnews.asp%3Fnid%3D91%26tid%3Dtravel%26catid%3DTravel%2520News&h=384&w=247&sz=22&tbnid=ywzQ2kbro-kJ:&tbnh=119&tbnw=76&hl=en&start=1&prev=/images%3Fq%3DAishwarya%26svnum%3D10%26hl%3Den%26lr%3D


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How about Their films ?

http://images.google.co.in/imgres?imgurl=http://www.mbhs.edu/~jkaluta/shah%2520rukh%2520khan.jpg&imgrefurl=http://www.mbhs.edu/~jkaluta/&h=366&w=221&sz=22&tbnid=R6KYcvMI5yUJ:&tbnh=118&tbnw=71&hl=en&start=1&prev=/images%3Fq%3DShah%2BRukh%2BKhan%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.wallpaperspecial.com/wallpapers/bollywood/Actors/Amitabh/amitab17.jpg&imgrefurl=http://www.wallpaperspecial.com/wallpapers/bollywood/Actors/Amitabh/wallpapers-bollywood-actors-amitabh-bachchan.htm&h=768&w=1024&sz=144&tbnid=ADtlYAN9I0AJ:&tbnh=112&tbnw=150&hl=en&start=9&prev=/images%3Fq%3DAmitabh%26svnum%3D10%26hl%3Den%26lr%3Dhttp://images.google.co.in/imgres?imgurl=http://www.gg2.net/upload/0112%2520Aishwarya%2520Rai.jpg&imgrefurl=http://www.gg2.net/viewnews.asp%3Fnid%3D91%26tid%3Dtravel%26catid%3DTravel%2520News&h=384&w=247&sz=22&tbnid=ywzQ2kbro-kJ:&tbnh=119&tbnw=76&hl=en&start=1&prev=/images%3Fq%3DAishwarya%26svnum%3D10%26hl%3Den%26lr%3D


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Why Marketing for cooperatives

and Coop Products?

http://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.eastwestbazaar.com/images/bigger/011173J05168.jpg&imgrefurl=http://www.eastwestbazaar.com/product_info.php%3Fproducts_id%3D749&h=224&w=136&sz=13&hl=en&start=16&tbnid=MTjq16KXenkCAM:&tbnh=108&tbnw=66&prev=/images%3Fq%3Dsohna%2Bsaag%26gbv%3D2%26svnum%3D10%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://img.alibaba.com/photo/10857119/Verka.summ.jpg&imgrefurl=http://www.alibaba.com/company/10207806.html&h=100&w=93&sz=4&hl=en&start=18&tbnid=LOJ49Fdk7uDskM:&tbnh=82&tbnw=76&prev=/images%3Fq%3Dverka%2Bmilk%26gbv%3D2%26svnum%3D10%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://content.answers.com/main/content/wp/en/e/e1/Amul-butter.gif&imgrefurl=http://www.answers.com/topic/list-of-amul-products&h=200&w=200&sz=19&hl=en&start=3&tbnid=CTOIVh1KOgmnJM:&tbnh=104&tbnw=104&prev=/images%3Fq%3DAmul%26gbv%3D2%26svnum%3D10%26hl%3Den


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Why Study Marketing?

Plays an important role in society

Vital to business survival, profits

and growth

Offers career opportunities

Affects your life every day

http://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN


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1/4th to 1/3rd of theentire civilianworkforce in the india

performsmarketing activities

Fastest route up the

corporate ladder

Professional Selling

Marketing Research

Advertising

Retail Buying

DistributionManagement

Product Management

Product Development

Wholesaling


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l%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN


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Half of every rupee spentby consumers pays formarketing costs

Become a better-informedconsumer


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What is Market and its

types?

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Market ( Market place)Aphysical place where buyers

and sellers gather toexchange goods and services

What is a market?

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markets Business

Consumer

Nonprofitgovernment

Global

Types of markets

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1.Consumer Market

Consists of all individuals or house holds who buy

or acquire offerings for personal usage. Strengthdepends upon superior product, packaging ,ava.

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2.Industrial/Business Market

Consists of buyers who purchase or acquire

offerings for resell or reproduction to earn profit.Strength are sale force, price & companyreputation

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3.Global Market/International markets. Import, exportetc. Company must decide regarding how, which

what ????

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4.Non Profit & Government Markets-

Companies selling goods to non profitorganization such as churches, charitableorganization

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Marketplace- physical where you shop

Marketspace- digital as when you shop oninternet

Metamarkets- cluster of complimentryproducts & services .

4/14/2012 Marketing Management Unit 1 25
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What is Marketing?

http://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN


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What is Marketing?

All of the above, plus much more!

Personal Selling?

Advertising?

Making products available in stores?

Maintaining inventories?



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What is Marketing?

American Marketing Association Definition

Marketingis the process of planning andexecuting the conception, pricing, promotion,and distribution of ideas, goods, and servicesto create exchangesthat satisfy individual and

organizational goals.

http://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN


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Kotlers Defination

Kotlers defination:

The Art & Science of choosingtarget markets and getting,

keeping and growing customersthrough creating, delivering andcommunicating

superior customer value



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Simple Marketing System

Industry(a collection

of sellers)

Market(a collection

of Buyers)

Goods/services

Money

Communication

InformationApril 14, 2012 Marketing Management by Rajiv Jain
http://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN


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Marketing = ?

Marketing is the sum of all activities that take you to a

sales outlet. After that sales takes over.

Marketing is all about creating a pull, sales is all about

push.

Marketing is all about managing the four Ps

product

price

place

promotion

http://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN


29/75

The 4 Ps &4Cs

Marketing

Mix

Product

Price Promotion

Place

Customer

Solution

Customer

Cost

Communication

Convenience

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30/75

Difference Between - Sales & Marketing ?

Salestrying to get the customer to want what the

companyproduces

Marketingtrying to get the company produce what the

customerwants

http://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN


31/75

What is Marketed?

http://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.in/imgres?imgurl=http://www.saraswatbank.co.in/images/collage.gif&imgrefurl=http://www.saraswatbank.co.in/homepage.jsp&h=331&w=300&sz=25&hl=en&start=4&um=1&tbnid=66ioXzcC9M2BOM:&tbnh=119&tbnw=108&prev=/images%3Fq%3Dsaraswat%2Bbank%26svnum%3D10%26um%3D1%26hl%3Den%26sa%3DN


32/75

MARKETING

PLACES

PERSONSGOODS

SERVICES

EXPERIENCES

EVENTS

PROPERTIES

ORGANISATIONS

INFORMATION

IDEAS4/14/2012 35Marketing Management Unit 1
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marketing sec a

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